Blurring the lines -- from research to outreach and back again

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1 Blurring the lines -- from research to outreach and back again Daniel M. Weary, Animal Welfare Program, University of British Columbia AVMA/AAVMC Joint International Educational Symposium on Animal Welfare, November 10th, 2009, Michigan State University

2 Blurring the lines

3 Blurring the lines

4 The UBC story Engagement Outreach Dairy Lameness e.g. Use of GM animals in research e.g.

5 Engagement: Formal links with stakeholders Funding partners - Importance of buy in - Helps to identify issues and creates an interested audience for results - Serve on Advisory Committees; help with two-way flow of information

6 Engagement: informal links with stakeholders Create coffee room opportunities

7 Engagement: informal links with stakeholders Create coffee room opportunities Embedded research

8 Outreach Step 1: Publication in peer-reviewed scholarly journals. This provides a time-honored method of quality control on any messages that go back to end users

9 Outreach Step 2: Outreach to information multipliers - veterinarians, extension agents, nutritionists and other industry professionals E.g.: 2 books 24 book chapters > 1 million miles > 150 presentations

10 Outreach Step 3: Outreach to end users E.g.: UBC Dairy Research Reports Hoards Dairyman Progressive Dairyman Coffee, coffee, coffee..

11 E.g. Dairy lameness

12 Benchmark % of cows scored Severely lame Moderately lame Farm British Columbia: 1,942 cows from 42 farms Ito et al., 2009

13 Create teachable moments Untrained - 8% lameness Espejo et al., 2006

14 Create teachable moments

15 Create teachable moments Untrained - 8% lameness Trained - 24% lameness Espejo et al., 2006

16 Report back -- to policy makers 60 % of severely lame cows % cutoff 0 Farm Farm Ito et al., 2009

17 Reporting back -- to individual farmers Percentageof cows with HEALTHYhock (% of cows in the pen assessed) Better Average Worse (%)

18 Farmer H s story Percentage of cows scored SOUND Better Average Worse (%) Percentage of cows scored SEVERELY LAME Better Average Worse (%)

19 No neck rail Neck rail

20 Apply the science - housing & lameness 5 Gait score (NRS) Neckrail No neckrail No neckrail Neckrail Week Bernardi et al., 2009

21 Farmer H s story Work with end users to implement their solutions Document the effects of any intervention Use case studies to: - understand the generality of effects - motivate other users

22 A pretty picture, but..

23 Public engagement

24 E.g. Use of animals in research Non-GM GM Overall % articles Publication Year Ormandy et al. 2009

25 Web survey design Participants randomly assigned to the number of animals required (10, 100 or 1000 pigs) Scenario develops to require the use of GM

26 research on organ rejection?" No c)... X genetically modified pigs for research on organ rejection?" Numbers survey Web survey results Would you support the use of d)... X pigs for research to reduce phosphorus pollution from pig farms?" % e)... X pigs for research to reduce phosphorus pollution by feeding the pigs genetically modified corn?" Yes No f)... X pigs to develop a genetically modified pig to reduce phosphorus pollution from pig farms?" Where X = 10, 100 or %

27 Web survey conclusions Controlled experiment on public views Evaluate consistency across demographics Powerful tool for public engagement and education

28 Take home message: Animal welfare science is most effective when integrated with end users: the public, policy makers, farmers and others responsible for animal care. Research questions emerge from discussions with stakeholders. Results can be used by stakeholders to create solutions that fit their needs. Research becomes part of an on-going process of helping stakeholders identify and solve problems in animal welfare.

29 Thanks! Natural Sciences and Engineering Research Council of Canada, Dairy Farmers of Canada, Westgen Endowment Fund, Pfizer Animal Health, Alberta Milk, BC Dairy Foundation, BC Milk Producers and many others listed at

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