Promoting and preserving quality linked to Geographical Origin: a tool to contribute to sustainable rural development?

Transcription

1 Promoting and preserving quality linked to Geographical Origin: a tool to contribute to sustainable rural development? Importance of preserving heritage and culture linked to an origin-linked product: the example of the guaraná of Sataré-Mawé Ministry of Agriculture, Livestock and Food Supply - MAPA Brazil

2 MAPA and the Geographical Indications as a Tool for Rural Development Brazil - Biological, ethnical and cultural diversity Biomes: Caatinga, Amazônia, Cerrado etc. x production x traditional communities, indigenous, smallholders, immigrants etc. Sociobiodiversity Production, preservation and development with sustaintability Government programs - including geographical indication

3 MAPA and the Geographical Indications as a Tool for Rural Development Beyond to incentive the protection of intellectual property, to promote rural development - for agricultural products: Divulge and incentive the use of distinctive signs, Support the development of instruments and auxiliary studies, Provide technical support to the processes of registration (INPI) and give financial support to GI projects, Provide training to stakeholders, technicians, partners etc.

4 MAPA and the Geographical Indications as a Tool for Rural Development Benefits: Protection against usurpation, Improving the organization of the producers (cooperate), traceability, internal control, Preservation of know-how and tradition, Added value, Market opening, Increased income and employment at the regional level, Become the region more attractive, Local economic diversification (tourism), Environmental preservation etc.

5 The example of Waraná The guaraná is native from the Amazônia, domesticated by the ancestors of Sateré-Mawé in the area between the lower course of the Tapajós and Madeira, in the middle of Amazonas River. In the Middle Amazon there are three distinct groups of producers: Sateré-Mawé; smallholders and largescale plantations of a few dozen large farms linked to industry. Sateré-Mawé protected Land Maués AM PA

6 The example of Waraná The plant has deep relations with the mythology of this ethnic group, which reflects its history of domestication. The Sateré-Mawé, who consider the plant sacred use the word Warana which means "the beginning of all knowledge". According the mithology, the Sateré-Mawé are the "children of waraná". Warana for the Indigenous has a central role in their culture, religion, mythology, and it is their main economic activity

7 The example of Waraná The Waraná is produced by the same techniques used since their ancestors (Around 2000 years) - native seedlings, consortium of plants, pollination by native bees, selected harvest of grain, slow roasting, grinding and handling the bread following indigenous ritual.

8 The example of Waraná Break of monopoly Differentiated prices Usurpation Small farmers Indigenous Triangle in market Importance of: Registration Control (intern and official) Consumer knowledge and recognition

9 The example of Waraná Protect the waraná as a GI: The governmental recognition of the traditional knowledge and know-how developed over millennia by indigenous Recognizes the originality of the production of guarana Sateré- Mawé forward other producing regions Differentiates the Sateré product from the others on the market An important tool for the ethnodevelopment project of the tribe Become the region more attractive and promotes permanence of young indigenous Opportunity to promote the region for other products of the tribe (honey, extracts, manioc flour etc.), promoting economic diversification and less economic dependence of waraná. They can have income from other products and resist better during changes in waraná market Give more confidence to consumers and markets

10 The example of Waraná Current situation The local projects created a work group MAPA, INPI, FUNAI and the stakeholders Fields visit, workshops, trainings, seminars and actions related to the registration process Advanced organization Documents to registration

11 Conclusion The GI process brings a new concept of local organization which may result in development The benefits are not automatic by the registration, it depends of the local strategies and the government support In order get advantage of all potential, the government, the stakeholders and other related institutions must be involved and articulated

12 Thank you Beatriz de Assis Junqueira Coordenation of Incentive to Geographical Indication of Agricultural Products Ministry of Agriculture, Livestock and Food Supply Brazil +55 (61)