General K-Fair Presentation
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1 General K-Fair Presentation ADDWORKS CONTENT J. Warren BU Additives - BL Polymer Additives Marketing
2 Introducing AddWorks Clariant launches AddWorks, its new brand for Polymer Additives solutions AddWorks Polymer Additives Solutions: Are developed to address specific needs of defined applications of the various segments of the Plastics industry Add value to Plastics from polymerization to compounding and conversion processes Support Clariant s commitment to deliver What is precious to you? AddWorks is all about making it simple for customers. We want to provide a solution that works and fits our customers needs, in order to contribute to their success. - Ernesto Dongiovanni, Head of Marketing Polymer Additives, Clariant
3 Solution nomenclature Commercial products Product vs. Segment Products: AddWorks LXR 2 Acid Scavengers 3 UV/Light Stab. 4 Surface Effects 5 Antioxidants 6 Polymerization Control Agents 7 Process Stab. Segments: AddWorks ABC ATR Automotive AGC Agriculture PKG Packaging ELC Electrical and Electronics IBC Industrial Building & Constr. TFB Textiles and Fibers
4 What is AddWorks by BU Additives? AddWorks AGC AddWorks ATR AddWorks ELC AddWorks IBC AddWorks PKG AddWorks TFB Agriculture Automotive & Transportation Electrical & Electronic Industrial, Building & Construction Packaging Textile & Fibers * ASc : Acid Scavengers LS : Light Stabilizers SE : Surface Effects AO : Antioxidants PCA : Polymerization Control Agents PS : Process stabilizers AddWorks LXR 2xx [ASc*] LXR 3xx [LS*] LXR 4xx [SE*] LXR 5xx [AO*] LXR 6xx [PCA*] LXR 7xx [PS*]
5 AddWorks solution - Product forms Clariant s AddWorks solutions will be available in the following product forms: Product Forms L Liquid F FF P Powder B Pills D Dispersion mp Micro Pills G Granules
6 Product Oriented solutions ADDWORKS LXR SERIES J. Warren BU Additives - BL Polymer Additives Marketing
7 AddWorks product oriented solutions A product oriented solution provides a particular effect across many segments and in a wide variety of applications Products: Desired Effect AddWorks LXR 2 Acid Scavengers Neutralize catalyst residues after polymerization 3 UV/Light Stab. Protect against UV light 4 Surface Effects Modify the surface of a substrate 5 Antioxidants Protect the polymer against oxidation 6 Polymerization Control Agents Improve polymerization processes 7 Process stabilizers Improve productivity of manufacturing processes These solutions are designated with AddWorks LXR For example our new phosphorus based solution: AddWorks LXR 537
8 Solution Oriented solutions ADDWORKS ABC SERIES J. Warren BU Additives - BL Polymer Additives Marketing
9 AddWorks segment oriented solutions Predefined strategic segments have been categorized according to three-letter codes as the indicators. Segments: AddWorks ABC ATR Automotive AGC Agriculture PKG Packaging ELC Electrical and Electronics IBC Industrial Building & Constr. TFB Textiles and Fibers These solutions are designated as AddWorks ABC For example our new series of solutions for the Agriculture segment: AddWorks AGC series: AddWorks AGC 104 AddWorks AGC 203
10 AddWorks FAQ J. Warren BU Additives - BL Polymer Additives Marketing
11 Frequently Asked Questions What will happen to your current Polymer Additives brands (Hostavin, Hostanox, Hostastat, Nylostab, and Hycite)? - We will continue to produce and sell the products in our current product portfolio as these will remain the core of our business. Where can I get a list of AddWorks solutions? - Our initial offering of AddWorks solutions are detailed in the new e-brochures now available as well in the general leaflet. How can I get more information? - More information about our current solutions, and those in development, is available by contacting your sales person or discussing with one of our team members at the K-Fair booth.
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