Overcoming the barriers to cloud computing and big data adoption in E- commerce in GS

Transcription

1 Overcoming the barriers to cloud computing and big data adoption in E- commerce in GS Diana Rojas - Torres. Universidad de La Sabana. Nir Kshetri. The University of North Carolina Greensboro.

2 Outline Introduction. Examples of BD-and cloud-based e-commerce applications deployed in the GS. Barriers to e-commerce in the GS. BD and the cloud s potential to overcome the barriers to e-commerce. Discussion and concluding comments.

3 Characteristic Volume Velocity (Fast Data) Explanation Huge amount of data is created from a wide range of sources such as transactions, unstructured streaming from text, images, audio, voice, VoIP, video, TV and other media, sensor and machine-to data. Some data is time-sensitive for which speed is more important than volume. Data needs to be stored, processed and analyzed quickly. Variety Variability Complexity Data comes in multiple formats such as structured, numeric data in traditional database and unstructured text documents, , video, audio, financial transactions. Data flows can vary greatly with periodic peaks and troughs. These are related to social media trends, daily, seasonal and event-triggered peak data loads and other factors. Data comes from multiple sources which require linking, matching, cleansing and transforming across systems.

4 Research Objective The objective of this study is to assess the roles of BD and cloud in stimulating the e-commerce markets in GS economies and its potential in overcoming various e-commerce barriers. Specifically, we focus on the roles in overcoming economic, sociopolitical and cognitive barriers.

5 Examples of BD - and cloud-based e-commerce applications deployed in the GS.

6 Barriers to e-commerce in the GS. E-commerce barriers Economic Sociopolitical Examples High costs of ICT infrastructure equipment and operation. The unavailability of credit cards. Lack of electrical supply and a low teledensity have resulted in a low internet usage in rural areas Legal barriers. Thelackofinstitutionaltrustduetotheweakruleoflaws. Cognitive Inadequate awareness, knowledge, skills, and confidence. Organizations human, business, and technological resources, a lack of awareness and understanding of potential opportunities, risk aversion and inertia. General and computer illiteracy and a lack of English language skills.

7 The roles of BD and the cloud in overcoming the barriers to e- commerce Barrier Barriers overcome by the BD -Cloud Barriers that still remain and new barriers that have emerged in the cloud environment Economic Innovative solutions to overcome obstacles associated with accessing the cloud-based applications with low-end mobile phones (e.g., SiteOnMobile). CSPs are offering e-commerce solutions at low prices Offerings by local and foreign companies are bundled Local payment solutions such as MPesa and AliPay. Lack of bandwidth Lack of electricity Lack of local data centers Sociopolitical Introduction of data protection laws (e.g., Brazil) Trade associations roles: India s NASSCOM s best practice security standards, procedures, guidelines. Cognitive Cloud-based solutions are easier to install, maintain and update. Ability to reduce up-front investments and handle business processes and transaction: increased the confidence. Measures taken by global CSPs to create cloud awareness (e.g., Google s seminars for start-ups). Local data center requirement and other protectionist measures in the cloud sector (e.g., in Brazil, China and India) Concern about the loss of control in the cloud model: Unwillingness to outsource. Reduction in control over customer experience Concerns related to data security

8 Discussion and Concluding Comments - Some of the barriers to e-commerce discussed could be mitigated through the use of clouds other barriers overcome. - Some socio-political measures taken to facilitate the development of the cloud industry and market are likely to have positive effects on e-commerce. - Buyers and sellers are thus likely to face different types of socio-political barriers to engage in e-commerce activities. - Reduction in control over customer experience and concerns regarding security in the cloud should also be taken into account to assess the potential of cloud-based e-commerce solutions. - The cloud has increased the confidence and capability, and improved the competence of firms in the GS, especially of SMEs, to engage in e-commerce activities. - Cloud based e-commerce infrastructures and applications as well as retail solutions such as POS systems are less expensive, which is especially important for SMEs. - The experiences of economies such as China and India indicate that cloud-based e-commerce solutions provided by local and global CSPs have enriched the e-commerce ecosystems of these economies.

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