Peter Borup Jakobsen. Collaboration Architecture Marketing, Asia Pacific

Transcription

1 Peter Borup Jakobsen Collaboration Architecture Marketing, Asia Pacific

2 Did You Know People If Facebook 80% Care 25% 78% of More of of Were Twitter Search Consumers The About a Usage #2 Results Country Largest How Trust Is Their It Outside for Would Peer the Social Be of Graph Today, the Number of Text Messages Sent the Ranks World s Third Twitter People Products Largest Recommendations Top Search and 20 Largest Services in the Engine World Update Brands After in Than Anywhere, the How Are Google 50% of and China and Ranks global Received Anytime Them Do Mobile Everyday TV Imagine Only World Links You users Exceeds India Is 14% What YouTube to Like will trust That What be within the Total Means They Asia for Are Pacific Population of the Planet Bad User-Generated Customer Advertisements Saying? Experiences? Content

3 Mobile Device Usage 81% working harder than 5 years ago 84% check them before going to bed 85% sneak a peak in the middle of the night 87% bring their mobile devices to their bedroom More than 35% said they would choose their PDA over their spouse

4 Inflection Point

5 Number of Stakeholders One Many Changing the Way We Work Collaborative Tools Text Voice, Video Social Networking Video on Discussion Forums Unified Demand Communications Wikis Blogs Contact Center Documents IM Voice mail Conferencing TelePresence Raising the productivity of employees whose jobs can't be automated is the next great performance challenge and the stakes are high. McKinsey & Company, The 21st Century Organization

6 Collaboration Is November At Cisco, we 2008 pioneer January collaboration 2009 to change the way we work 90 days We use these technologies Realigned ourselves; $500M we are to our own FY09 laboratory priorities 100% From faster command than and 2008 control to collaboration and teamwork Process equal parts Technology Culture

7 Essential Elements of Collaboration Not So Long Ago Primarily single source Largely asynchronous Inside my organization Static and pre-defined networks You find information, people Inside the firewall, walled off Information People Communities Context Security Today Multiple sources, multiple devices, multiple applications Non real-time and real time, interactive Dispersed teams, outside my organization Dynamic teams Right time, right people, right resource Inclusive, selective, fluid

8 Cisco Strategic Direction Interoperable, Open Architecture Secure Inter- Company Integrated Experience Flexible Consumption Models Video Communications Enterprise Social Software

9 Cisco Collaboration Portfolio IP Communications Mobile Applications Customer Care Telepresence Conferencing Messaging Enterprise Social Software

10 Cisco Collaboration Architecture Communication and Collaboration Applications Conferencing Customer Care Enterprise Social Software IP Communications Messaging Mobile Applications Telepresence Collaboration Services Presence Location Session Mgmt Client Frameworks Policy and Security Management Content Mgmt Tagging Infrastructure Virtual Machines Network Storage On-Premise Hybrid SaaS

11 Delivering the Architectural Foundation Communication and Collaboration Applications Collaboration Services Infrastructure This core is then leveraged by any combination of end-user clients, devices or custom applications from Cisco or 3 rd parties

12 Why Cisco? Business Value Build Trust with Rich, Reliable Interactions Connect the Right People and Information Accelerate Team Performance Collaborate with Confidence Across Companies Maximize Your IT Investments Technical Differentiation Real-Time Voice and Video Leadership Context: Presence, Session Management, Tagging Integrated Experience Intercompany, Trusted Cloud Openness and Interoperability

13 The New Collaboration Experience

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36 Infrastructure Applications Taking the Next Step Start at Any Point, Go at Any Pace, Based on Business Priorities Increase value and reduce operating expenses for Cisco TelePresence by leveraging call control. Improve Use customer, on premise partner call Strengthen control and internal with customer productivity SaaS relationships conferencing through by to integrating Customer Care with Virtualize Improve Increase Replace one lower button an costs, integration while Customer delivering video of WebEx communities Interactions higher and TelePresence. audio to provide Reduce qualitypre-recorded Travel Shift video to Cloud expertise. Sales Aging TDM PBX Support with Suppliers Expenses Efficiencies Productivity IP Communications Customer Care Telepresence Conferencing Messaging Enterprise Social Software Directory Content Management Search Workflow Portals Policy Multiple Points to Get Started

37 Cisco s Commitment to Collaboration Market Leadership R&D Investment Thought Leadership, Industry Expertise Strategic Partnerships Full Range of Service Offerings

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