Where Business Intelligence Comes Easy
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1 Where Business Intelligence Comes Easy Hussein Al-Natsheh, M.Sc. Founder & General Manager Ciapple L.L.C. 4 th Meeting MENA-OECD Working Group2: SME Policy, Entrepreneurship & HCD Tunis, Panel 3, March 30, 2010
2 The Arab Golden Chip Awards 2010 Nominated as One of the 3 Best Software Product for Export
3 Business Idea List of Education/Experience/ Qualifications (Uniqueness's) Business Ideas Opportunities List of Segmented Market (B2B, B2C) (Demographics, Geographic) Needs/Demands/ Problems Rank each one by quality, uniqueness, and passion Rank and select the best demanded solution you can produce with passion and qualifications Rank each one by segment size, problem size, and relevancy
4 Business Idea Systematic Innovation Artificial Intelligence Business Planning Networking Data Mining Business Applications Get use of available huge databases B2B MENA Telecom Aut
5 VISION Ciapple aims to be the regional centre of Artificial Intelligence commercialization and technology transfer
6 Industrial Revolution Information Age Knowledge Society Intelligence & Wisdom
7 Artificial Intelligence Programming the mathematical model of the brain neural network enable computers to perform some human functions like prediction and segmentation
8 Aut What is? Suppose a telecom company wants to sell a new service like Internet-over-mobile, Auto helps the company to only target the customers who are most likely to want this service and are most likely to consume it in the most profitable way for the company Automatic Value Added Services Target the Right People at the Right Time!
9 What Does it Work? : Target Individuals (Apply certain attributes: High calls consuming, low SMS : Hidden Customers Target Segment
10 Similar Application
11 What is Special about it? Any non-customer moves from an untargeted segment to a targeted Segment will automatically received an SMS/MMS Ad in real-tine without needing time for re-segmenting the whole database. (INNOVATION) A unique feature which is the ability to measure customers accuracy of segmentation and pre-compare available segmentation scenarios. This helps our customers in designing the best campaigns and market business decisions. (INVENTION)
12 Entrepreneur Vs. Other Options Income and Life Requirements Utilizing my Knowledge and Experience Passion I don t Like Routine Employment NO BOSS Supporting Agencies Social Needs Self Esteem Maslow s Pyramid
13 Challenges Culture Acceptance Measure and evaluate my entrepreneurial readiness and competencies Financing Partners Some technical skills gaps Business Skills Gaps Physical location Networking Registration Market acceptance Human resources Lake of long experience
14 Supporting Programs Networking, Training, Subsidized Participations, Investors Linkage, Market Entry, Mentorship, Financing Linkedin
15 Financing Grants Awards Self-Financing (Business Angels, VCs) Vs. Banks
16 Technology Cluster, Incubator Reducing Risk Joint Projects Same industry Investor Targeted location Joint Exhibitions Funded Consulting Subsidized Trainings Innovation Spirit
17 Training Entrepreneurship 101 UNCTAD - Empretec UNIDO Bahrain Luxemburg Internship
18 Mentorship
19 Stay In Touch Hussein Al-Natsheh, Founder & General Manager Tel:
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