What cloud trends mean for you: An analyst's Research Director, Infrastructure Software, 451 Research

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1 What cloud trends mean for you: An analyst's Research Director, Infrastructure Software, 451 Research

IT research, advisory, professional services, datacenter certification, and events One company with 3 operating divisions Global focus 200+ staff, 100+ analysts 1,300+ client

2 IT research, advisory, professional services, datacenter certification, and events One company with 3 operating divisions Global focus 200+ staff, 100+ analysts 1,300+ client organizations: enterprises, vendors, service providers, and investment firms 7,500+ individual subscribers Reach 16,000 end-users annually

Michael Coté Research Director, Infrastructure Software

io Responsible for systems management, application

3 Michael Coté Research Director, Infrastructure Responsible for systems management, application development, cloud software, and misc. infrastructure software agenda. Before 451 I worked Dell in corporate strategy/ M&A for software & cloud; as an analyst for 6+ years at RedMonk; software developer for 10+ years.

4 The Great Rewrite OVER THE NEXT 10 YEARS, MANY APPLICATIONS WILL BE REWRITTEN IF NOT JUST REPLATFORMED (Don t worry, I won t blue sky for too long.)

5 Next Steps (beyond cloud is a thing ) Planning: Boot-strapping: Hell is other people Segment applications & services Differentiating (custom) vs. keeping the lights on (SaaS) Green-field vs. brown-field Benchmark yourself first Start PoCs and labs now Do small things while plodding through big problems Agility is the magic: reduced cost and release speed Engage with the business Cloud, and DevOps, is a culture war

6 March 5th, 2014.

7 We believe that application development is, indeed, a vital and valuable part of the industry: our theory is that the majority of cloud spending originates with software developers as the prime movers. Applying the formula 'IT - SaaS = what?' it increasingly seems the case that the 'what?' is custom-written software for ISVs, SaaS and increasingly companies like Nike and Starbucks that are relying on in-house software development for new products such as the Fuelband and mobile payments. Starbucks, for example, is estimated to have pulled in $1bn in sales from its mobile app. While developers are notoriously parsimonious when it comes to paying for tools and middleware, Atlassian's $149m in revenue is testament that companies will pay for developer tools straight out. We also note the bets the venture community is placing on developer-oriented companies like those coming from the post-seed round, pre-a round firm Heavybit. - Me! Atlassian bundles ALM components around the popular git version control system, 451 Research, March 4th, 2014

8 Legacy New Not seen here: white-collar toolchains Sources: 451 HCTS NA 2013 conference; Chris Dancy.

9 Cloud is opening a new way of delivering software, DevOps

10 $20 $18 $16 $14 $12 $10 $8 $6 $4 $2 $0 Infrastructure Public Cloud Forecast ($bn) $19.40 $15.60 $3.90 $11.90 $3.20 $5.30 $8.60 $2.50 $4.20 $1.90 $3.20 $5.70 $1.40 $2.20 $1.40 $6.20 $4.50 $2.90 $8.20 $ IaaS PaaS ISaaS Source: "Market Monitor: Cloud Computing Overview Report 2013," 451 Research, August 2013.

11 Cloud Enabling Technologies ($bn) $25 $20 $15 $10 $10.61 $3.36 $0.28 $13.45 $4.61 $0.36 $16.41 $5.97 $0.47 $19.52 $7.49 $0.62 $22.62 $9.10 $0.76 $5 $6.97 $8.48 $9.97 $11.41 $12.76 $ Virtualization Automation & Management Security Source: "Market Monitor: Cloud-enabling Technologies Overview Report 2013," 451 Research, August 2013.

private cloud 31% Source: A total of 1,137 respondents involved in their company's IT buying decisions participated in the January 8-27 survey, including 470

12 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 17% 17% 19% Corporate Market: Public and Private Cloud Usage (Private not tracked until Jul 2012) 22% 22% 29% 32% 23% 34% 29% 40% 40% 39% 40% 41% 32% 29% 29% 29% Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12 Jan-13 Apr-13 Jul-13 Oct-13 Jan-14 % using public cloud % using private cloud 31% Source: A total of 1,137 respondents involved in their company's IT buying decisions participated in the January 8-27 survey, including 470 whose company currently use public cloud. ChangeWave Research is a service of 451 Research, from "Corporate Cloud Computing Trends," 451's ChangeWave, Feb 11, 2014.

13 So what are they doing?

Q. Where do you currently host or plan to host these workloads?

2% Collaborative Applications 19.6% 18.3% 20.4% 17.

4% Customer-facing Enterprise Applications 33.9% 12.6% 11.3% 14.

3% Back-office Enterprise Applications 35.7% 20.4% 9.6% 9.

14 Q. Where do you currently host or plan to host these workloads? Batch Computing Applications 18.7% 17.8% 10.4% 25.2% Collaborative Applications 19.6% 18.3% 20.4% 17.8% E-business Hosting 14.8% 13.9% 17.0% 17.4% Customer-facing Enterprise Applications 33.9% 12.6% 11.3% 14.3% Cloud Native Applications 11.3% 4.3% 5.7% 11.3% Back-office Enterprise Applications 35.7% 20.4% 9.6% 9.1% Test and Development 20.9% 6.1% 3.5% 9.1% Private On-prem Private Hosted Hybrid Public Source: 451 Research Custom Cloud Study, n=230.

15 Source: 2013 US Mobile Applications and Cloud Survey (IT Decision-Maker) December, 451 Yankee Group, 2013.

16 Source: 2013 US Mobile Applications and Cloud Survey (IT Decision-Maker) December, 451 Yankee Group, 2013.

17 So DevOps anyone?

18 When running your application in production, where does it reside? 36.81% 34.62% 24.73% 3.85% In a public cloud environment, such as Amazon Web Services In a private cloud environment, whether that private cloud is hosted externally or entirely onpremises On an internal physical or virtualized server, not connected to a public or private cloud environment A mix of all of the above Source: 451 DevOps Study, Winter n=201 DevOps-minded individuals.

19 How often do you deploy to production? Other 1% Daily 8% On demand 31% Weekly 22% Annually 4% Semi-Annually 4% Source: 451 DevOps Study, Winter n=201 DevOps-minded individuals. Quarterly 12% Monthly 18%

Release management 46% 17% 14% 23% Configuration management & automation 40% 20% 19% 21%

20 What tools are you using? Testing 59% 12% 14% 14% Performance Monitoring and Log Mgmt 54% 16% 15% 15% Other 50% 0% 50% 0% Release management 46% 17% 14% 23% Configuration management & automation 40% 20% 19% 21% Topology/Architecture 20% 15% 19% 46% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Currently Use Plan to use in next 6 months Plan to evaluate in next 5 months No plans to use or evaluate

21 When designing and writing your software, how do you model and specify how the application should be deployed? Automation tools 16% Other 2% Third party install programs 20% Custom written build scripts 38% Golden Images 24% Source: 451 DevOps Study, Winter n=201 DevOps-minded individuals.

22 What build automation, or continuous integration (CI) tools are you using? None 28% DIY 36% Other 8% CI Products 28% Source: 451 DevOps Study, Winter n=201 DevOps-minded individuals.

23 What is holding you back from reducing release cycles? Number and complexity of environments Cloud, On-premises, Virtual and Physical 28.70% Human resource constraints (can't hire enough skilled people so we bottleneck on those we have) 38.89% Lack of tools or inefficient tools for Release management, Log management, etc % An inefficient process: Hand-off from development to test, to security etc % Feature creep (new requirements are added inside each cycle, lengthening the time to release) 22.22% Source: 451 DevOps Study, Winter n=201 DevOps-minded individuals.

24 There s strong business demand, work to be done as far as the eye can see, and lots of maturing ahead of us. Good luck out there!

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