Speed and Agility. Bringing together your clients and vendors to collaborate and evolve with ease

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1 Speed and Agility Bringing together your clients and vendors to collaborate and evolve with ease EDDY FIORETTI Chief Executive cloudesire.cloud appshop.cloud

2 About Us Global Delivery R&D and Production based in Pisa: one of the most relevant Computer Science districts in Europe UK offices Robust Suite Enabling Vendors and Providers To Efficiently Bring All Of Their Applications To The Cloud. Any Application Any Cloud Any Commercial Arrangement. Strong Credentials Clients: TIM, FASTWEB, CAMPUS PARTY, EIT Digital Venture backed Partnerships with leading providers across EU and NA

3 Speed and Agility Are crucial for the future of companies DIGITAL TRANSFORMATION is crucial for companies SURVIVAL new features, functionalities and offering to your customers EFFICIENCY capital is never abundant TALENT young professionals move fast LONG TAIL to serve any customer at the right moment with the right product

4 The Cloud Removes Constraints What are you really doing to ride the cloud journey? Consumerization (moving from transactional to relational economy) is a main stream

5 Cloud Computing Has Become The New Normal It s time to help your customer base filling the gap Migrating Existing applications as quickly as possible Provisioning New applications to the cloud by default Crafting New opportunities on a circular, market- driven process

6 A Whishlist? Delight Your Customer Base, Every Single Day Empower Your Local Champions Let your Market drive your choices Be Fast & Agile Feel Free To Make Errors (Fail Fast)

7 Some Figures That Are Driving Our Vision Avg number of apps SMEs will use by >300k ISVs with urgent SaaSification needs SMEs using1+ business apps in cloud by % >40% Spent by SMEs on Local Champions Workloads running on multi- clouds by % Application spending 30% on SaaS, by 2018

8 ClouDesire Let You Monetize Your Ecosystem Disrupting The Existing Inefficient, Time- Consuming Methods Used To Bring Applications To Clouds. SOFTWARE VENDORS SAASIFY AND SELL CUSTOMERS CONSUME CLOUD SERVICES CLOUD AGNOSTIC BROKER ANY IAAS

9 Why ClouDesire? Immediate sales Easy Onboarding Enabling any app, even if not cloud- ready. In few hours. Without coding. Flexible Pricing SaaS pricing models configurable in minutes. Cloud Agnostic Letting any Vendor and Customer choose the most fitting cloud. Monetize cloud and services with ease. ClouDesire Proprietary & Confidential 9

10 Some Use Cases ClouDesire Proprietary & Confidential 10

11 Introducing appshop.cloud

12 Buyer- side Growth Vs. Supply- side Explosion Do Not Disregard The Impact Of The Long Tail On Your Customer Base Popularity/ Usage Larger Vendors Tracked by Industry & Analysts In the Hype & Limelight Multitude of (SaaS) Vendors Niche point solutions Fit & deeper solution for a segment # of Applications

13 Buyer- side Growth Vs. Supply- side Explosion Do Not Disregard The Impact Of The Long Tail On Your Customer Base Popularity/ Usage On Supply side, for any vendor trying to provide point- solution Apps in the non- cloud era was not viable. Enterprise Installations, maintenance & support for a specific Point- Solution was not business- wise feasible. However, with SaaS (in fact, cloud) that equation changes. It is now viable, even profitable, to reach out to, sell to, and to support, multiple customers with similar need over cloud. And this is why SaaS vendors of all sizes are exploding into the scene, and have a viable business model at thesametime. While there are multiple Buyer- side reasons for the hyper growth of SaaS, the ability to profitably provide a specific niche Point Solution to a target segment (defined by these three dimensions) is the Seller- side reasonfor the explosion of SaaS. # of Applications

14 Let Your Vendors Overtake Constraints Hassle free No coding, any language and database supported Cloud Agnostic Let your market choose, not your CIO Fast Any App is ready off the shelf in minutes Ahead of the curve Docker containers fully supported Quick Monetisation Consumption and subscription pricing models by design

15 Cloudesire Let You Monetize Your Ecosystem Disrupting The Existing Inefficient, Time- Consuming Methods Used To Bring Applications To Clouds. SaaS Easy onboarding Flexible pricing Cloud Agnostic Life- cycle Monitoring WEB

16 There Has Never Been A Better Time To Let Your Clients Invent & Sell Eddy Fioretti eddy.fioretti@cloudesire.com cloudesire.cloud appshop.cloud Eudata Customer Contact May 18, 2016

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