Discover the benefits of QuickBooks Online Accountant and the QuickBooks ProAdvisor Programme

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1 Discover the benefits of QuickBooks Online Accountant and the QuickBooks ProAdvisor Programme QuickBooks Online is the world's No.1 cloud accounting solution for small businesses, with over 2.2 million users worldwide 1.

2 About Intuit QuickBooks Intuit is known as the 30-year-old start-up in Silicon Valley, with a reputation for innovation and reinvention. Our vision is to improve our customers financial Join our team Through joining the ProAdvisor Programme, you will have access to a huge team of accounting and small business experts ready to help you grow your practice. Speak to your Account Manager today or call our team lives so profoundly they can t imagine going back to the old way. It's this vision that has allowed us to grow QuickBooks Online into the world s no.1 cloud accounting solution 1 that our customers know and love today. Everyday we connect with some of the smartest accountants, small businesses and tech developers around the globe, allowing us to constantly drive towards a better and more integrated future. With over 2.2 million users worldwide 1 and global offices spanning across 6 continents, we are committed to solving big, important problems for our customers and delighting them by going beyond their expectations. The acceleration of technology is rapidly changing the way we work. The Making Tax Digital initiative has the potential to be the biggest compliance event in a generation. Our goal is to help you embrace these changes to drive greater efficiencies and transform the way you collaborate with your clients. We are committed to working in a partnership with you, giving you the support, insight and guidance to help you meet your business goals. Chris Evans, Sales Director at Intuit UK 2

3 78 % of small and medium businesses in the UK have adopted the cloud for their business 2 Setting you up for success in the new world of accounting Dear valued accountant, With technology and tax changes coming, there are growing opportunities for your practice. Cloud and mobile has changed the game around how we work, communicate and collaborate. move to the cloud, become a trusted advisor and market your practice. So working very closely with accounting professionals, we developed the QuickBooks ProAdvisor Programme, designed to transform the way you work with your clients in the cloud. Dominic Allon, Europe VP and Managing Director at Intuit We are seeing this impact with how small businesses engage with their accountant, the type of services they expect and the upcoming changes in the UK market, including digital tax. With these changes we re committed to help make your life and those of your clients simpler. Whether you and your clients are just starting the move to the cloud or have fully embraced it already, the QuickBooks ProAdvisor Programme is focused on delivering real value to your business and those who rely on you, allowing you to become a firm of the future. We re proudly the world s number one cloud accounting software for small businesses and we have a laser focus on making the lives of accountants and small businesses easier. 1 Based on number of paying customers and accountants worldwide, May The perce ntage of firms using two or more cloud services as of February 2016, from Cloud Industry Forum As cloud adoption continues to progress at pace, we realised there was a need for a new type of QuickBooks programme for our ProAdvisors which enables you to QuickBooks ProAdvisor Programme Speak to an expert today

4 Market trends A rapidly changing world Technology has driven new advancements, transforming the way we live and work. In the past three decades, we have seen computers come into our homes, the Internet spread information around the world and mobile put everything at the touch of our fingertips. Intuit has been there for our customers every step of the way, leveraging the latest technology to help our customers grow their businesses. With 8,000 passionate staff around the world, we are constantly challenging ourselves and innovating. Here are just a few of the trends we are tapping into. 4

5 Machine learning Network effect platform Beyond mobile Computers have become smart in a way that can fundamentally change the way we do things. It s how Netflix uses algorithms to make viewing recommendations or how Google helps you to speak different languages. QuickBooks Online already takes advantage of machine learning, which is going to accelerate as more data becomes available. As you input information into QuickBooks Online, our machine learning system will deliver an experience tailored to you. When you connect your bank account, QuickBooks starts to learn how you match transactions to sales and expenses so in the future it matches them automatically, saving you even more time. A platform is a place for 24/7 interactions - it is a digital market that matches buyers and sellers. Uber is a prime example of a platform that fundamentally changes the way data is collected and used to improve customers lives, and it is the reason why you can get an Uber ride in any major city at just the touch of a button. Like Uber, QuickBooks generates a vast amount of insights from our customers and uses it to connect accountants, small-businesses and developers to create an innovative system. Over the years, we have worked tirelessly to bring great developers like PayPal to collaborate with QuickBooks so small businesses can get paid faster. People spend more and more time on their mobile device every day. We now use our phones for everything they are super computers in the palm of our hand. And the next chapter of mobile is now upon us built to use the power of voice as a controller, simply because people talk faster than they can type. At QuickBooks, we plan to leverage our highly rated mobile App for accounting software to introduce new and exciting features to our audiences. Developments that take advantage of this emerging technology is already underway, and it s only the beginning. QuickBooks ProAdvisor Programme Speak to an expert today

6 QuickBooks vision for the future 6

7 Tomorrow s world is quickly becoming today s reality and we re already exploring all the ways that QuickBooks can help you and your clients do more than just accounting. Imagine a world where talking to QuickBooks can unlock insights you never thought possible as well as handle the admin tasks that can bog you and your clients down. Using a combination of voice activation, the latest advances in machine learning and artificial intelligence, QuickBooks is exploring new ways to answer your questions faster, offer advice on decisions and help you work more efficiently. This future is already underway and we look forward to sharing these innovations over the coming months and years as technology only gets smarter. QuickBooks ProAdvisor Programme Speak to an expert today

8 Industry changes Making Tax Digital The government has proposed a move to a fully digital tax system by This is a major transition in the industry that will redefine the way you interact with HMRC and work with your clients. 3. Businesses will need to track and submit their financial records using a cloud based solution in order to integrate seamlessly with HMRC's new system. The proposed reforms will bring three main changes: 1. Every business will be issued with a digital tax account so financial data is updated in real-time. 2. Annual tax returns will become a thing of the past. Tax will now be assessed every quarter. The move to a digital tax system looks to get rid of the backlog of receipts and invoices that your clients can build up over the year, and instead convert them into digital records that HMRC assess every quarter. The change from annual tax returns to quarterly account submissions means that small businesses will look for you to offer business advice more frequently and help them with the management of their day-to-day finances. They will also need support transitioning to a cloud accounting solution that enables online record-keeping and real-time collaboration. 8

9 88 % of accountants acknowledge that the number of clients moving towards the cloud will increase considerably by Driving change at this speed requires careful planning. This is not just about focusing on compliance requirements but rather about identifying more efficient and collaborative ways of working with your clients. You ll need to start preparing your firm for more frequent client conversations and build your advisory services. With digital tax on the horizon, we are committed to be your partner of choice to guide you through a period of major transformations. Overleaf are the four essential steps to start preparing for Making Tax Digital. 4 Based on QuickBooks and AccountingWEB survey of 271 accountants, November To receive a copy of the survey report, please speak to your Account Manager at QuickBooks. QuickBooks ProAdvisor Programme Speak to an expert today

10 Steps to start making your firm digital 1. Transition to value pricing The more effective pricing model for operating in the cloud 2. Become your clients virtual finance director Improved collaboration through real-time information and insights By streamlining your services as you move to the cloud, you can use the extra time to offer more strategic guidance and expand your earnings potential. To support your transition away from hourly billing and on to value pricing, QuickBooks teamed up with Mark Wickersham to offer cloud pricing software and access to various value pricing tools free for you as a valued ProAdvisor Partner 5. Small businesses are increasingly turning to their accountants for advisory services. Already 44% of firms are supporting more than half of their clients in this way 4 - and now that you re moving to the cloud, you have the time and tools to become your clients trusted advisor. Together with Paul Shrimpling, renowned business consultant, we have designed a webinar training programme, available for a limited time, to help you be the partner your clients need. Through the webinars, you ll hard-wire the skills needed to improve your client meetings and boost your firm s profits. Clients have come to expect more value added services from their accounting advisor. This is a big opportunity for you, particularly when you understand how to price the service. Mark Wickersham Value Pricing Expert To secure the profits and capital value of your firm, you must deliver greater value in your annual accounts review meetings. Paul Shrimpling Business Consultant 5 Free access only available to customers that have signed up to QBOA and the ProAdvisor Programme. Contact our team to obtain the url granting you free access to the training and the voucher to access the software. These services are not provided by Intuit and Intuit does not warrant or guarantee the quality of the services. You will be required to review and accept Mark Wickersham s terms of service to obtain them. Please refer to for further details. 6 Speak to your account manager to find out about the eligiblity of the workshop and its availability. 10

11 3. Build your digital marketing strategy Growth and profitability come from connecting with your ideal clients 4. Selling cloud services to your clients How to ask your clients the right questions and overcome objections Digital marketing strategies are rapidly gaining ground as firms are looking for new ways to communicate their value proposition to clients and prospects. According to a recent study, 53% of practitioners started using websites and SEO to grow their market share 4. Today, having a network of loyal clients and a strong online presence is vital to the growth of your practice. As you advance through the tiers of the ProAdvisor Programme you gain access to marketing funds and guidance from a marketing expert on how to best invest your funds to propel your growth. From co-branded webpages to smartphone apps, we will recommend the digital marketing activities that best fit your business needs. By addressing all your clients cloud-related concerns, you can set the stage for a more productive conversation and establish yourself as a cloud evangelist. Success is ensuring that your clients feel cloud-ready and excited to move towards a fully digital system. The Selling Cloud Services' workshop delivered by your Account Manager will equip you with the confidence and skills to link the features of cloud accounting software to solving your customers business problems. You ll learn how to deliver true value to your customers whilst overcoming common objections to moving to the cloud. 70 % of accountants expect to increase the amount of marketing activity between now and The role of the accountant is changing. Practitioners need to understand how to unearth their clients problems and how to talk about cloud software features than can help solve them. Alex Davis Business Development Manager at Intuit UK QuickBooks ProAdvisor Programme Speak to an expert today

12 Let s talk about QuickBooks Online Accountant QuickBooks Online Accountant was designed with one goal in mind: to increase your efficiency and allow you to deliver greater value to your clients. QuickBooks Online Accountant users save 8 hours per client every month 7 7 Based on responses of customers new to QuickBooks; Intuit survey June

13 Anytime, anywhere access Be there for your clients when they need you, whether in your office or on the go using your smartphone. Enriched collaboration with data updated in real time With a shared set of data, you can collaborate in real time and become a valuable advisor to your clients. Be confident that you are accessing the Provide enhanced client support more efficiently most up-to-date information. Uncover more insights Discover and share powerful business insights backed by current data, which will help your clients grow their business. QuickBooks ProAdvisor Programme Speak to an expert today

14 How can you benefit from the QuickBooks ProAdvisor Programme? The ProAdvisor Programme is designed to enable your firm to transition to the cloud by supporting you in becoming a trusted advisor and market your practice. Move to the cloud You ll unlock these benefits by adding clients and moving up the tiers with the help of our local service delivery team and UK based phone support. Then confidently navigate QuickBooks with our training and certification and provide valuable insights as you become your clients trusted advisor. Market your practice Become a trusted advisor Once you re up and running you ll obtain new leads with your QuickBooks Find an Accountant Directory listing, marketing funds and access to a digital marketing specialist. 14

15 Hear from one of our partners: Move to the cloud A dedicated account manager, our local service delivery team and UK based phone support will help you move your firm to the cloud and make the most of QuickBooks Online. In addition, you will gain access to discounts on QuickBooks Online and recommended third-party apps for your practice and your clients. As a Platinum Partner we took advantage of the free QuickBooks migration service which saw our clients seamlessly switched across to QuickBooks Online from Sage and Kashflow. It was very useful having a dedicated point of contact for this process. As a result of this we are quite happy to take on board more clients and transition them to QuickBooks Online going forward! Emily Gourlay, TaxAssist Lincoln Platinum ProAdvisor, QuickBooks Online Certified ProAdvisor QuickBooks ProAdvisor Programme Speak to an expert today

16 Hear from one of our partners: Become a trusted advisor You ll have access to a wealth of support to help you, your practice and your customers get the most of QuickBooks. We provide self-study and local classroom training for QuickBooks Online certification and QuickBooks Online Advanced certification. For Gold and Platinum ProAdvisors, we offer additional on-site training for your staff including bespoke sessions centred on your business' specific needs. Access to free in house training for our staff at our chosen time and location is what separates QuickBooks from their rivals. We have a dedicated support helpline to help us assist clients with more complex issues. Everything is expertly overseen by our account manager, allowing us to get on with the job of getting clients up and running with QuickBooks. Judith Dugdale, Moore and Smalley Platinum ProAdvisor, QuickBooks Advanced Certified ProAdvisor 16

17 Hear from one of our partners: Market your practice Grow your practice through digital marketing. Let more clients find you online by adding your firm s information to the QuickBooks Find an Accountant Directory, once you become certified. You can also take advantage of getting additional marketing funding so you can grow your practice. We provide up to 1,350 of funding to help you promote your practice. This includes free marketing guidance from a marketing specialist. The QuickBooks marketing funds were useful to me as a new firm just starting out. Marketing was one area which I had very little confidence. The initial consultation was incredibly valuable in helping me plan how best to spend the money and how this would tie in with future marketing. The whole process was easy and I was pleased with how quickly my funds were paid. Everyone I dealt with was friendly, supportive and knowledgeable. I would certainly recommend that anyone with access to the marketing funding makes use of it! Jennifer Hobson, JEH Bookkeeping Services Silver ProAdvisor, QuickBooks Online Certified ProAdvisor QuickBooks ProAdvisor Programme Speak to an expert today

18 Hand selected third-party apps to help you every step of the way As part of the ProAdvisor Programme, you will get access to a number of apps to allow you to integrate your books with a range of tools that help you take your business to the next level. We have selected a handful of trusted add-ons to support your activity throughout your practice lifecycle. Whether you are looking for help to bring data-in, manage your clients, manage cash-flow, become a trusted advisor or be compliant, the third-party apps will support you every step of the way. Data-in Entryless Automate bill & receipts capture and transform them into neatly categorised QuickBooks Online entries. The Accountant Dashboard gives a complete view of all the companies you manage. Receipt Bank For small to medium sized businesses, sole traders, accountancy and bookkeeping firms. Receipt Bank extracts the info from receipts and invoices quickly, accurately and efficiently. Data can then be sent easily into QuickBooks Online. 18

19 Client Management Practice Ignition Saves time creating client engagement letters, tracking scope changes, collecting and managing client payments. Expensify Automate and streamline your practice s or your clients expense reporting processes. The integration with QuickBooks fits seamlessly into their workflow, helping them to work faster and smarter than before. Cash Flow GoCardless Collect and manage Direct Debit payments with GoCardless from within QuickBooks Online. A seamless, fully integrated experience that allows one-off and recurring payments online, from QuickBooks Online invoices. Satago Recommend a cash flow solution that gets businesses paid faster with automated invoice chasing, evaluates risk, and can advance payments on invoices. Compliance MyWorkpapers Connect MyWorkpapers Connect imports financial data directly from QuickBooks Online and instantly builds and prepopulates a workpaper file. Save time and money by improving accuracy, and efficiency in monthly reporting and compliance. Taxfiler For professionals who want to save time on filing their clients' tax returns - Taxfiler maps QuickBooks Trial Balance data to HMRC forms in a few clicks. Advisory Fathom For professionals who want a financial analysis and management reporting tool to help them assess business performance, monitor trends and identify improvement opportunities. Fathom will give you the right insights to help your customers grow their business. Spotlight Reporting Spotlight Reporting is a family of cloud-based tools designed to provide accountants and businesses with an extensive range of performance reports, dashboards and 3-way forecasts that save time and effort while delivering clarity for decision making. QuickBooks ProAdvisor Programme Speak to an expert today

20 Product comparison chart SIMPLE START 7/month exclusive accountant ESSENTIALS 15/month exclusive accountant PLUS 25/month exclusive accountant wholesale price 1 wholesale price 1 wholesale price 1 Get started easily Includes free updates and new features as they become available 4.99/month 7.50/month 9.99/month MOST POPULAR No software to install - sign up online in minutes Import customer and supplier details from Excel, Outlook and.csv Stay protected and get support Free telephone and online support 2 Strong encryption protects your business data Automatic data back ups Access the accounts securely - anytime, anywhere Access QuickBooks from your desktop, laptop, tablet and smartphone 3 Free mobile app for iphone, ipad and Android devices 3 Number of users Unlimited Unlimited Unlimited Track sales, expenses and stock Track sales, expenses and profit Create and send invoices Design and create professional quotes and estimates Track cash flow with reports - includes P&L and balance sheet 14 reports Over 40 reports Over 65 reports Track stock levels Automatically pass expenses on to customers Allow employees and subcontractors to log their time Track and bill for employee time TERMS AND CONDITIONS: 1 You can give your clients the percentage off the then-current list price of QuickBooks Online for the life of their subscription when you sign up for wholesale pricing within your QuickBooks Online Accountant account. The list price is subject to change at any time at Intuit s sole discretion. All prices shown before VAT. If the subscription is cancelled or terminated, the offer is no longer valid. The list price is subject to change at any time at Intuit's sole discretion. 2 Telephone support available 8am-8pm Monday to Friday (excluding bank holidays). Online chat support also available. 3 Your PC, Mac or mobile device must meet the minimum system requirements. Mobile experience optimised for ios and Android devices. BlackBerry devices not supported. 4 Payroll functionality is free until 1 February 2018 for accountants who are using the bill my firm (wholesale) invoicing option and therefore agrees to pay for the client s subscription fees. After February payroll will be charged at 1 per active employee, per month (plus VAT). Terms, conditions, pricing, features, service and support options are subject to change without notice. 20

21 SIMPLE START ESSENTIALS PLUS 7/month exclusive accountant 15/month exclusive accountant 25/month exclusive accountant wholesale price 1 wholesale price 1 wholesale price 1 R Faster bookkeeping Online banking - automatically import transactions 4.99/month 7.50/month 9.99/month MOST POPULAR Direct bank feeds - automatically import transactions from HSBC, RBS and NatWest business accounts Company snapshot: see the state of your business on one screen Schedule repeat items like invoices or other transactions Manage supplier bills and payments Handle multiple currencies and manage currency gains and losses Create budgets and compare to actual performance Classify transactions by business area Helping your clients Track VAT (Standard, cash and flat rate schemes) stay compliant Track VAT 101 (ESL) Track Construction Industry Scheme (CIS) for both contractors and sub-contractors Seamless integrated payroll Payroll at 1 per employee per month or free on wholesale billing 4 Calculate PAYE and National Insurance Submit real time PAYE (RTI) data to HMRC Easily payslips and view them any time Generate P45s and P60s for your staff Payroll figures flow into the accounts Record one off payments QuickBooks ProAdvisor Programme Speak to an expert today

22 Special terms In order to have access to the benefits of this Programme ( Programme ) all ProAdvisors members are required to accept the terms of the ProAdvisor Programme Agreement ( Agreement ) as part of the sign up process for QuickBooks Online. The current Agreement can be found at The programme is open only to UK based ProAdvisors. In addition to the terms of the Agreement the following provision shall apply to the Programme: 1. Payroll functionality is free until 1 February 2018 for accountants who are using the bill my firm (wholesale) invoicing option and therefore agrees to pay for the client s subscription fees. After February payroll will be charged at 1 per active employee, per month (plus VAT). 2. Data migration. Intuit agrees to make available free of charge capabilities to move data from Sage Desktop (Sage 50 and Instant Accounting 2008 (v14) or newer (UK versions only, files ending.001), uploading from Excel into CSV, Kashflow and QuickBooks Desktop (QuickBooks Standard, Pro or Premier 2008 or more recent (UK versions only). Files ending.qbb,.qbw or,qba, limited to the current financial year and your most recent full financial year of data to migrate. Such migration service may be provided by one of Intuit s third party service provider whose terms of service the ProAdvisor will be required to accept in order to migrate to obtain the service. Intuit is not a party to such terms of service and disclaims any liability in relation to the performance of the migration service. The offer under this clause is subject to availability and to Intuit being able to continue the provision of the conversion service either through a third party or directly. Please review the data files after the conversion process, as it is the ProAdvisors responsibility to verify completeness and accuracy of all converted client data files. 3. UK based expert phone support. Intuit offers a dedicated UK-based accounting professional support team, of QuickBooks experts to deal with accounting professional queries. The team are on hand to help 8am-8pm Monday to Friday (excluding bank holidays). 4. Service Delivery Team for setting up your clients on QuickBooks. For Silver ProAdvisors and above our dedicated team of Service Delivery Managers will be available to help you get your clients setup on QuickBooks. They will work with you to assess your clients fit for QuickBooks and as you grow with our ProAdvisor Programme you can have access to the Service Delivery Team applicable to your status level. For Silver and Gold ProAdvisors, the Service Delivery Team will only be provided by phone. Platinum ProAdvisors setting up a minimum of 10 clients at one time can take advantage of our onsite Service Delivery Team. The team aim to acknowledge the applicable Service Delivery requests within the next working day and work with you to schedule the provision of the Service Delivery Team at a mutually agreed convenient time subject to availability of Intuit personnel. Migration of data is subject to a suitability assessment by Intuit. 5. Discounts on recommended partner add-ons for your practice and your clients. These are third party App-On offerings that Intuit, at Intuit sole discretion, may include in the ProAdvisor Programme. These services are provided by third party whose terms and conditions of service the ProAdvisor and/or the client will be required to accept in order to obtain the services. Additional fees may apply. Please speak to your Account Manager for further details. 6. Onsite classroom training for your staff and for your clients. Any ProAdvisors benefiting from our onsite Partner Training at Gold status, must (i) provide the venue for the training session; (ii) make available appropriate tools and resources required for the delivery of the service as reasonably requested by Intuit; and (iii) ensure a minimum of 8 attendees otherwise a fee may be incurred. Each of our onsite services will be provided once per firm in any 12 month period. Additional sessions may be mutually agreed in special circumstances or for ProAdvisors with multiple offices. All our training services are based on content and curriculum determined by Intuit and subject to availability and subject to change. Call your Account Manager to obtain access to the training. 7. Funding for additional marketing activities. A one off Marketing fund is available to ProAdvisors within 90 days of reaching a new tier. 150 is provided when a ProAdvisor reaches Silver, 300 when a ProAdvisor reaches Gold and 900 when a ProAdvisor reaches Platinum. In order to obtain the payment of the marketing fund applicable to the ProAdvisor Status Level the ProAdvisor must meet the following conditions: a. As per the ProAdvisor Programme tier level sign up to QuickBooks Online the correct number of Eligible Clients. Eligible Clients for the purpose of this offer is any client who has activated the paid subscription to QuickBooks. ProAdvisors who have reached a Silver tier by obtaining QuickBooks Online certification need to have at least 1 eligible client to qualify for marketing funds. b. Provide proof of completed marketing activity which took place and related invoices. c. The marketing activity must follow the agreed guidelines and requirements including promotion of firm services and QuickBooks Online in order for the marketing funds to be paid out. Once you have reached the above minimum amount of Eligible Clients and set them up in QuickBooks Online Accountant, contact Intuit to obtain written confirmation of the offer and details on how to claim it. Provided Intuit is satisfied that you have met all the above criteria and that the marketing activity, at Intuit s sole discretion, is in line with the guidelines and requirements, the marketing fund applicable will be paid within 30 days after the receipt of your invoice. d. ProAdvisors will be eligible to receive a marketing consultation delivered via webinar for Silver tier and for Gold and Platinum tier via a one to one phone consultation. Terms, conditions, pricing, features and support options on the Programme are subject to change without notice. 22

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24 Your benefits at a glance Tier BRONZE SILVER GOLD PLATINUM Clients on QuickBooks Online 1 to 4 5 to 24 or QuickBooks Online Certified 25 to Move to the cloud Free QuickBooks Online Accountant and ProAdvisor membership for your practice Free QuickBooks Online to manage your practice s finances Discounted QuickBooks Online for your clients with flexible billing options Up to 60% off Up to 60% off Up to 60% off Up to 60% off Free Payroll 1 available for your clients Free standard data migration per client worth 180 each 2 UK based expert phone support 3 Services Delivery Managers to assist with data migration services 4 Dedicated account manager Become a trusted advisor Free QuickBooks Online Certification via classroom or self-study training Training library with how to videos, guides and webinars Free QuickBooks Advanced Certification via classroom Onsite classroom QuickBooks Online certification for your staff 6 Onsite classroom QuickBooks Online training for your clients 6 Market your practice Marketing library with customisable templates to run your campaigns Find an Accountant Directory listing located on and within QuickBooks Online QuickBooks Online certified firms only QuickBooks Online certified firms only QuickBooks Online certified firms only Marketing funds to support your firm with guidance from marketing experts Webinar Consultation Consultation