CHIP CARDS. Banks are issuing payment cards embedded with security chips to help protect you against fraud at the register. What is a Chip Card?

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1 BANK NAME Exp JOHN DOE CHIP CARDS Banks are issuing payment cards embedded with security chips to help protect you against fraud at the register. What is a Chip Card? How Do I Use It? A chip card also known as an EMV card is your financial institution s way of adding an extra layer of security when you pay. Chip cards can be used anywhere your other cards are used, but the chip functionality only works at a business that has an activated chip-enabled terminal. 1 2 Insert your card into the chipenabled terminal with the chip first, facing up. Leave the card in the terminal until the transaction is complete. You may be prompted to sign your name. Why are Chip Cards more secure? The chip generates a unique, one-time code each time you dip your card at a chip-enabled terminal. Your purchase can only be approved with the chip-generated code. The chip in your card is virtually impossible to duplicate. That means attempts by a fraudster to create and use counterfeit cards will be much harder BANK NAME 3 If there isn t a chip-enabled terminal, use the card the traditional way and swipe. More questions? Your bank is ready to help. Simply visit the website on the back of your card American Bankers Association

2 The New EMV Chip The nationwide shift to EMV is well underway.

3 The New EMV Chip EMV --which stands for Europay, MasterCard and Visa --is a global standard for cards equipped with computer chips and the technology used to authenticate chip-card transactions. In the wake of numerous largescale data breaches and increasing rates of counterfeit card fraud, U.S. card issuers are migrating to this new technology to protect consumers and reduce the costs of fraud.

4 The New EMV Chip These new and improved cards are being deployed to improve payment security, making it more difficult for fraudsters to successfully counterfeit cards. For merchants and financial institutions, the switch to EMV means adding new in-store technology and internal processing systems, and complying with new liability rules. For consumers, it means activating new cards and learning new payment processes. Most of all, it means greater protection against fraud.

5 The New EMV Chip Approximately 120 million Americans have already received an EMV chip card. That number is projected to reach nearly 600 million by the end of 2015.

6 EMV Cards Eight frequently asked questions 1. Why are EMV cards more secure than traditional cards? It's that small, metallic square you'll see on new cards. That's a computer chip, and it's what sets apart the new generation of cards.

7 EMV Cards Eight frequently asked questions 1. Why are EMV cards more secure than traditional cards? The magnetic stripes on traditional credit and debit cards store contain unchanging data. Whoever accesses that data gains the sensitive card and cardholder information necessary to make purchases. That makes traditional cards prime targets for counterfeiters, who convert stolen card data to cash.

8 EMV Cards Eight frequently asked questions 1. Why are EMV cards more secure than traditional cards? WAIT, WHAT'S THE CARD CALLED? As the U.S. payment industry transitions to EMV technology, there's a lot to adjust to, starting with what to call the new cards. They might be called any of the following terms: Smart card Chip card Smart-chip card Chip-enabled smart card Chip-and-choice card (PIN or signature) EMV smart card EMV card

9 EMV Cards Eight frequently asked questions 1. Why are EMV cards more secure than traditional cards? If someone copies a mag stripe, they can easily replicate that data over and over again because it doesn't change.

10 EMV Cards Eight frequently asked questions 1. Why are EMV cards more secure than traditional cards? Unlike magneticstripe cards, every time an EMV card is used for payment, the card chip creates a unique transaction code that cannot be used again.

11 EMV Cards Eight frequently asked questions 1. Why are EMV cards more secure than traditional cards? If a hacker stole the chip information from one specific point of sale, typical card duplication would never work because the stolen transaction number created in that instance wouldn't be usable again and the card would just get denied.

12 EMV Cards Eight frequently asked questions 1. Why are EMV cards more secure than traditional cards? EMV technology will not prevent data breaches from occurring, but it will make it much harder for criminals to successfully profit from what they steal. Experts hope it will help significantly reduce fraud in the U.S., which has doubled in the past seven years as criminals have shied away from countries that already have transitioned to EMV cards. The introduction of dynamic data is what makes EMV cards so effective at bringing down counterfeit card rates in other countries.

13 EMV Cards Eight frequently asked questions 2. How do I use an EMV card to make a purchase? Just like magnetic-stripe cards, EMV cards are processed for payment in two steps: card reading and transaction verification. However, with EMV cards you no longer have to master a quick, fluid card swipe in the right direction. Chip cards are read in a different way.

14 EMV Cards Eight frequently asked questions 2. How do I use an EMV card to make a purchase? Instead of going to a register and swiping your card, you are going to do what is called 'card dipping' instead, which means inserting your card into a terminal slot and waiting for it to process. When an EMV card is dipped, data flows between the card chip and the issuing financial institution to verify the card's legitimacy and create the unique transaction data. This process isn't as quick as a magnetic-stripe swipe. X

15 EMV Cards Eight frequently asked questions 2. How do I use an EMV card to make a purchase? It will take a tiny bit longer for that transmission of data to happen. If a person just sticks the card in and pulls it out, the transaction will likely be denied. A little bit of patience will be involved.

16 EMV Cards Eight frequently asked questions 3. Is card dipping the only option? Not necessarily. EMV cards can also support contactless card reading, also known as near field communication. Instead of dipping or swiping, NFC-equipped cards are tapped against a terminal scanner that can pick up the card data from the embedded computer chip.

17 EMV Cards Eight frequently asked questions 3. Is card dipping the only option? Contactless transactions are more consumerfriendly because you just have to tap. Around the world, there is a move to make EMV cards dual-interface, which means contact and contactless. However, in the U.S., most financial instructions are issuing contact cards.

18 EMV Cards Eight frequently asked questions 3. Is card dipping the only option? Dual-interface cards and the equipment needed to scan them are expensive. Right now, the first step is to successfully integrate EMV cards into the U.S. shopping scene. Dual interface will arrive later.

19 EMV Cards Eight frequently asked questions 4. Will I still have to sign or enter a PIN for my card transaction? Yes and no. You will have to do one of those verification methods, but it depends on the verification method tied to your EMV card, not if your card is debit or credit.

20 CHIP CARDS, BY THE NUMBERS 1.2 billion: Estimated number of credit and debit cards that have to be ugradedto chip cards. 12 million: Estimated number of point-of-sale terminals that have to be upgraded to accept chip cards.

21 CHIP CARDS, BY THE NUMBERS 59%: Percentage of retail locations that will be EMV-compliant by the end of ,000: Current number of EMV chipactivated merchant locations 41%: Percentage of US. debit cards that will be issued as EMV cards by the end of 2015

22 CHIP CARDS, BY THE NUMBERS 70%: Percentage of U.S. credit cards that will be issued as EMV cards by the end of 2015 $3.50: Average cost for issuing a new EMV card $500-$1,000: Average cost of an EMVcompliant point-of-sale terminal

23 CHIP CARDS, BY THE NUMBERS Chip-and-PIN cards operate just like the checking-account debit card you have been using for years. Entering a PIN connects the payment terminal to the payment processor for real-time transaction verification and approval. However, many payment processors are not equipped with the technology needed to handle EMV chipand-pin credit transactions. So it is not likely you will have to memorize new PINs anytime soon. As with a magnetic-stripe credit card, you sign on the pointof-sale terminal to take responsibility for the payment when making a chip-and-signature card transaction.

24 CHIP CARDS, BY THE NUMBERS Once the transition to EMV is under way in the U.S., chip-and-pin cards will be transitioned in. It is one step at a time. It will probably take two to three years to fully convert to chip-and-pin.

25 CHIP CARDS, BY THE NUMBERS Despite a slow transition overall, those who get chip-and-pin cards will be able to use them right away. If a terminal doesn't have the ability to accept a PIN, it will then step down to accepting a signature. There will always be a secondary option.

26 EMV Cards Eight frequently asked questions 5. If fraud occurs after EMV cards are issued, who will be liable for the costs? Today, if an in-store transaction is conducted using a counterfeit, stolen or otherwise compromised card, consumer losses from that transaction fall back on the payment processor or issuing bank, depending on the card's terms and conditions. After an Oct. 1, 2015, deadline created by major U.S. credit card issuers MasterCard, Visa, Discover and American Express, the liability for card-present fraud will shift to whichever party is the least EMVcompliant in a fraudulent transaction.

27 EMV Cards Eight frequently asked questions 5. If fraud occurs after EMV cards are issued, who will be liable for the costs? Consider the example of a financial institution that issues a chip card used at a merchant that has not changed its system to accept chip technology. This allows a counterfeit card to be successfully used. The cost of the fraud will fall back on the merchant. The major credit card issuers each have published detailed schedules about the upcoming shift in liability. The change is intended to help bring the entire payment industry on board with EMV by encouraging compliance to avoid liability costs.

28 EMV Cards Eight frequently asked questions 5. If fraud occurs after EMV cards are issued, who will be liable for the costs? Any parties not EMV-ready by October 2015 could face much higher costs in the event of a large data breach. Automated fuel dispensers will have until 2017 to make the shift to EMV. Until then, they will follow existing fraud liability rulings.

29 EMV Cards Eight frequently asked questions 6. So by Oct. 1, 2015, the transition to EMV technology will be complete? Not exactly. Although the upcoming deadline is strong encouragement for all payment processing parties to become EMVcompliant as soon as possible, experts do not believe everyone will comply by that date. "Don't expect a big bang in October of 2015," says Doug Johnson, vice president of risk management policy for the American Bankers Association. "It's going to take a little time to adapt."

30 EMV Cards Eight frequently asked questions 6. So by Oct. 1, 2015, the transition to EMV technology will be complete? AiteGroup estimates that by the end of 2015, approximately 70 percent of credit cards and 41 percent of debit cards in the U.S billion cards total --will support EMV. While many chip cards have already been issued, some people may have to wait longer than others before sent a new EMV card, according to Johnson.

31 EMV Cards Eight frequently asked questions 6. So by Oct. 1, 2015, the transition to EMV technology will be complete? "If consumers have cards that are expiring between now and October, those will likely be first in line to transition to chip cards," he says. "Different companies will have different rollout strategies. Some will base their actions on card expiration dates; others will work to get chip cards into the consumer's hands by the October liability deadline regardless," says Johnson.

32 EMV Cards Eight frequently asked questions 6. So by Oct. 1, 2015, the transition to EMV technology will be complete? So far, the large majority of chip cards going into the hands of cardholders are coming from larger issuers like Bank of America and Chase, according to the Federal Reserve Bank of Chicago. The cost of this EMV transition is causing smaller banks to convert their cards more slowly. EMV debit cards may be issued to consumers at an even slower pace due as banks retailers have to prep their software to accept those cards as well.

33 EMV Cards Eight frequently asked questions 6. So by Oct. 1, 2015, the transition to EMV technology will be complete? Very few point-of-sale systems can accept debit EMV in the U.S. right now and the upgrade specs were issued only late last year. The debit delay will catch up by the deadline. (we ll see )

34 EMV Cards Eight frequently asked questions 7. If I want to use my chip-card at a retailer that doesn't support EMV technology yet, will it work? Yes. The first round of EMV cards --many of which are already in consumers' hands --will be equipped with both chip and magneticstripe functions so consumer spending is not disrupted and merchants can adjust. If you find yourself at a point-of-sale terminal and are not sure whether to dip or swipe your card, have no fear. The terminal will walk you through the process.

35 EMV Cards Eight frequently asked questions 7. If I want to use my chip-card at a retailer that doesn't support EMV technology yet, will it work? If chip-card readers are not in place at a merchant at all, your EMV card can be read with a swipe, just like a traditional magnetic-stripe card. You can still conduct transactions, you just lose that extra level of chip security.

36 EMV Cards Eight frequently asked questions 7. If I want to use my chip-card at a retailer that doesn't support EMV technology yet, will it work? Many large retailers, such as Walmart, Target and Costco, have upgraded their POS terminals and are activating them for chip card acceptance, but smaller businesses are lagging when it comes to upgrading their payment technology. A Wells Fargo survey conducted in July 2015 found that less than half of small business owners (49 percent) who take card payments are aware of the upcoming EMV liability shift. Only 31 percent reported that their existing point-of-sale payment systems accept chipequipped cards and another 34 percent said they will upgrade "at some point" after October.

37 EMV Cards Eight frequently asked questions 7. If I want to use my chip-card at a retailer that doesn't support EMV technology yet, will it work? WHAT ABOUT MOBILE PAYMENT READERS? Retailers using mobile payment devices such as Square will also have to purchase new equipment to read the chips on EMV cards. Square has designed EMVcompatible card readers for Android and ios devices that can read contactless mobile payments and also process dipped chip cards. Merchants can currently preorder the new payment devices for $49. Until Square-based retailers upgrade, your new EMV cards will be processed without the added layer of encryption security the card chip provides.

38 EMV Cards Eight frequently asked questions 8. Will I be able to use my EMV card when I travel outside the country? Yes and no. The U.S. is the last major market still using the magnetic-stripe card system. Many European countries moved to EMV technology years ago to combat high fraud rates. That shift has left many U.S. consumers who have magneticstripe cards looking for other forms of payment when they travel.

39 EMV Cards Eight frequently asked questions 8. Will I be able to use my EMV card when I travel outside the country? Since many foreign merchants are wary of magnetic-stripe cards, consumers who hold some type of chip card may run into fewer issues than those without one, according to Ferenczni. Just the existence of the chip will likely make European merchants more willing to accept transactions that they wouldn't have likely accepted if a customer presented a mag-stripe card.

40 EMV Cards Eight frequently asked questions 8. Will I be able to use my EMV card when I travel outside the country? However, chip-and-pin cards are the norm in most other countries that support EMV technology. So consumers with chip-andsignature cards may still find merchants who are unwilling or unable to process their card, even though it does have an embedded chip. Unmanned payment kiosks in Europe --such as bike rental stations, train ticket stations and parking permit dispensers --may give U.S. travelers the most difficulty since most are set up to strictly accept chip-and-pin card only.

41 Thank You. Adapted from an article by Sienna Kossman at