Cisco Unified Communications. PAUL CARANTO Product Manager Cisco Collab (Ardent Networks Inc.) Experience Collaboration at its best

Transcription

1 Cisco Unified Communications PAUL CARANTO Product Manager Cisco Collab (Ardent Networks Inc.) Experience Collaboration at its best

2 Work is changing Yesterday Individual work Fixed, long-term teams Teams in the office Work mostly with employees Today Interdependent work Flexible, agile teams Team from anywhere Work with employees, partners, & customers

3 Right now, it s at $16.2 billion globally. And demand for these services is growing. The collaboration services opportunity is expected to grow globally to $37.9 billion by 2018.* Is your business ready to capture new sales in the collaboration market? Now is the perfect time to get your share of this opportunity. Your customers are embracing mobile, social, and video solutions as part of how they work every day. New collaboration solutions and devices are driving accelerated business change. There is a great opportunity for you to capture new markets and new revenue. Your customers need cost-effective collaboration solutions to help them connect, engage, and grow their business. The new Cisco Collaboration portfolio and campaign is the answer. It supports you in positioning the innovative, award-winning collaboration and communications solutions that your customers are looking for. In this new and fresh campaign, you ll find everything you need to market and sell Cisco Collaboration solutions. The messaging is focused on line-of-business decision makers, and it includes content that s easy to read with quick-to-grasp concepts. You ll get targeted buyer insights, customer journeys, creative resources, concise content, and program design guidance. You ll also get sales and services enablement to help you maximize and close deals.

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5 This marketing campaign has been built to help you engage customers with content that fits your specific needs. The content is easy to consume, and it s modular to allow for differentiation and personalisation. Take advantage of a whole new look and feel built just for you. The Buyer Is First Buyers today are more informed and more proactive, and they expect to be engaged on their own terms. Users, influencers, and buyers alike are all being pushed by the consumerisation of business technology. They expect their work devices, applications, and supporting infrastructure to be as well designed, easy to use, and as powerful as the devices they use personally. Today, you must expand your target audience to reach line-of-business (LOB) leaders as well as core IT decision makers. Reach them using messaging, content, and incentives that drive consensus demand across the entire organisation. Please refer to specific campaign information in the tabs on the left. Value Bring your customers an experience they can t get anywhere else. These solutions offer pull-through opportunities for Cisco products and generate partner services opportunities, and they mean pursuing traditional buyers and competitively held accounts. With new, innovative technology; streamlined and simple execution of products; and competitive pricing throughout our portfolio, you re in a prime position to win every deal.

6 Now is the time to capitalized on the $53 billion global collaboration market as individuals and organizations around the world are embracing mobile, social and video solutions to transform the way they work, live and play. FY 15 Collaboration Total Addressable Market (TAM) is $16.2 Billion (with mid-market collaboration at $7.2 Billion). FY 15 Collaboration Technology Group (CTG) bookings goals: Base: $4.3B (+$235 M, 5.8%) Stretch: $4.6B (+$468M, 11.4%) FY 15 Services goals: $359M Collaboration Professional Services (18% increase Y-Y) $1.3B Technical Support Services (6.4% increase Y-Y). For Collaboration (full portfolio) the strongest CAGR growth and largest TAM share in all regions expected to come from the mid-market segment. Campaign promotes end-to-end solutions: Inclusive of Cisco Collaboration Services. Focused on helping channel partners and customers successfully implement collaboration solutions to achieve competitive advantage and other desired outcomes. Inclusive of attractive finance offers. Make collaboration technology affordable while protecting the capital and cash resources of customers. This campaign targets the right audience with the right message. Exceptional collaboration solutions (products + services from Cisco or partners) will close the sale and deliver connected experiences. And Cisco s new line-up of Cisco collaboration products, solutions and services are truly exceptional.

7 Core Buyers: CIO, VP/Director of IT, Communications Buyer The IT decision maker in mid-market is typically part of a small IT team responsible for a wide range of IT applications and services, and makes up between about 5-6% of organizations staff (Gartner). While their IT requirements are often as complicated as those of larger enterprises, because they have fewer resources, they will prefer to look for integrated, turnkey solutions that are easy to deploy, use and manage. Line of Business Influencers: VP of Customer Service. Responsible for customer satisfaction, customer churn, and customer service metrics. Owns relationships with call center managers and the partners they work with. Cares about how the company s customer care compares to similar businesses. Responsible for the largest employee base in the company: call center agents. Cares about agent churn, satisfaction, efficiency, coaching, and training. Worries about the company getting negative customer service publicity. Gets s directly from the CEO if the CEO s friends have a bad customer service experience. VP of Human Resources. Influencer. Concerned with information systems used in human resources applications. Evaluates procedures and technology solutions to improve human resources data management. HR technology concerns include strategic training and organizational development and systems to support or improve company culture. VP of Sales. Wants solutions that maximize the ability of sales teams to be productive, win and keep customers, and make quota. This means systems that minimize the time they spend on administrative tasks and reporting, and makes it possible to have as much personal interaction as possible with as many customers. Chief Marketing Officer / VP of Marketing. Has own budget and shares budget with marketing colleagues. Where CMO is a primary decision maker in funding or co-funding initiatives, likely to be buying technology related to marketing technology. Champions initiatives concerned with strengthening data analysis, managing content, marketing automation systems, internal collaboration, digital presence, and social media monitoring. In mid-market works closely with the CEO, LOB, and IT to prioritize technology initiatives.

8 Pure plays / Niche Plays Team Microsoft Voice/CC Video Web Conf. Social Enterprise Software Consumerization/BYOA Wildcards

9 Unified Communications Facilitating the use of multiple enterprise communications modes to improve user productivity and to enhance business processes

10 Endpoints Conferencing Telephony Customer Care IM / Presence One Experience Every Room Every Desk Every Pocket

11 Design / Architecture In Meeting Experience Management & Visibility Experience Software Hardware Infrastructure Interoperability Network

12 Cisco UC Core Components

13 Voice Video IM / Presence Content Sharing CLOUD HYBRID ON PREMISES Unified Communications

14 WebEx Collaboration Meeting Rooms TelePresence Audio, video, web conferencing Always-on, personal meeting rooms Works with 3rd party endpoints On-premises, cloud or hybrid

15 Gateways Session border control Firewall traversal Survivability Cloud connectivity Interoperability B2B Consumers 3rd Parties Mobile Workers Cloud Teleworkers Analog Devices TDM or IP PBX PSTN Or IP PSTN Branch office

16 Experience the Difference Mobile Remote Access No VPN required Single Sign On Cloud Connectivity Interoperability

17 Single platform and interface for all management activities Prime Collaboration Standard Edition* bundled with UCM 10.0 and up Provisioning & Self Care Assurance & Analytics Deployment License Management Provision, activate, and manage your UC services Monitor, diagnose, and report on performance and activity Manage UC system upgrades and migrations Manage fulfilment and license upgrades, and report on usage

18 All-in-one UC application Presence and IM Voice, video, and voice messaging Desktop sharing and conferencing Collaborate from any workspace PC, Mac, tablet, and smartphone On-premises and cloud Integration with 3 rd party productivity tools

19 Introducing: Cisco Business Edition 6000S for SMB Packaged Collaboration Solution for Entry-level Voice/IPT Deployments New entry-level Packaged Collaboration Solution Single box, Small form-factor, Integrated router/gateway/server Maximum capacity 150 users, 300 devices, 10 sites Expected sweet spot users Just right Same UCM/CUC/IMP/Paging software as BE6000MD no feature gaps and same feature velocity Same deployment process optimization as BE6000MD Right-sized/priced with easy migration and investment protection Rounds out portfolio Increase penetration in <150 user space Make ECS/ACAS partners more successful Packaged for Smaller Customers ISR 2921-V PSTN interface card (PRI, or FXO) UCS E160D M2 OEM VMware Preloaded Apps: - UCM - CUC - PCP - IM&P - Paging Server BE6000S

20 BE6000S for Smaller Deployments Up to 150 users, 300 devices, 10 sites Simple, turnkey solution delivers entry-level voice/ipt capabilities for all users. Call Control Unified CM Voic Unity Connection IM &P Jabber Paging Paging Server Provisioning Management Prime Collab 150 Users 150 VM/UM Users 150 IM&P Users 50 Users / Group 150 Users BE6000S scalable, single-box design Server model: Blade server/router chassis with 5 (fixed) collaboration apps; $10,800 SKU: BE6S-PRI-M2-K9 / BE6S-BRI-M2-K9 / BE6S-FXO-M2-K9 Use SRST for redundancy Preloaded with virtualization and application software Distributor-configured/service -or- factory-configured/on-box License options (purchased separately, delivered electronically): 25-user UCL Enhanced or CUWL Standard Starter Packs Same ordering SKU for all BE6000 products UCS E160D M2 on ISR 2921-V With 10 CUBE sessions and either: 1-port PRI 2x2-por 4-port FXO UC Virtualization Hypervisor

21 Call Control CUCM 1000U/2500D Messaging Unity Connection 1000 VM/UM IM/P Jabber 1000 IM/P Users Paging Paging Server 50 Users/Group Provisioning Mgt Prime 1000 Users BE6000 Attendant Console Adv/Standard Contact Centre UCCX 100 Agents Collab Edge Expressway 200 Audio 100 Video Management TP Mgt Suite 4 MCU s 1vCPU Record Video TP Content Server 1 Recording 2 Streaming 2vCPU Control Cisco TP Conductor 30 MCU s Media Processing Cisco TP Server 10 HD ports per instance/vm M/H Cisco UCS C220 M4* Rack Server

22 Spark For Mobile Messaging & Team Collaboration It s where teams come together to discuss, connect, and share Rooms for everyone Enables the agile worker Better together Consumer ease with IT manageability Mobile and desktop

23 Experience the Difference High Quality Voice & Video on Any Device, Anywhere Seamless Meeting Escalation Consistent Meeting Experience Next Generation Mobile Messaging

24 Collaboration Rooms Telepresence Integration Solutions Quick Set SX10 and SX20 MX300 and MX200 G2 MX700 and MX800 IX5000 Series TX9000 Series Codec SX80 and C90 For custom and industry applications Collaboration Desk Endpoints Soft Clients Standard Definition Endpoints DX650 DX70 and DX80 EX Series Jabber and WebEx Voice Endpoints IP Phones IP Wireless Phone and Soft Client IP Conferencing

25 Endpoints Collaboration Rooms Value and Simplicity Cost-effective, easy-to-install and simple-to-use room systems -- for simple adoption and broad deployment. Cisco TelePresence MX200/MX300 G2 Cisco TelePresence MX700/MX800 Performance and Flexibility The most realistic audio and video experience possible in medium-to-large, non-customized rooms. Cisco TelePresence SX10 and SX20 Quick Sets MX Series, SX Quick Sets

26 Endpoints Telepresence Integration Solutions Powerful Audio and Video Engine Integrator codec and integrator packages bring customized HD video to large meeting rooms. Industry-leading Imaging Technology State-of-the-art cameras offer powerful integrator imaging solution for meeting rooms of all sizes. Cisco TelePresence SX80 Integrator Packages Cisco TelePresence System Codec C90 Codecs: SX80 and C90 Cameras: SpeakerTrack 60 and Precision Cameras

27 Endpoints Desktop Business Quality Video and Audio Unified desktop collaboration in one device, professional quality at consumer prices. Delightful to use, easy to deploy, scalable. Increase Productivity with Integrated Business Applications Load business apps directly onto the DX; voice/video communications, UC features and content sharing. DX Series: DX650, DX70, DX80

28 Endpoints IP Phones Basic Voice Communications General Business Voice Communications General Business & Specialty Voice Communications Next Generation Desktop & Specialty Voice Communications Business Voice & SD Video Collaboration Professional Voice & SD Video Collaboration 3900 Series 7800 Series 7900 Series 8800 Series 8900 Series 9900 Series Cisco IP Phone Portfolio Range of options to support all users and environments Basic voice to integration with BYOD and video Focused on ease of use and superior experience

29 Case Study: Loggoss uses Cisco Spark Spain

30 Case Study: SickKids Foundation uses Cisco Jabber, TP Canada

31 Case Study: Napier University uses Cisco Webex Scotland

32 Leading the Industry 95% 3.5 million Cisco contact center agents. 70 million Cisco IP phones. 21 million Cisco Jabber seats. 200,000 Cisco Collaboration customers. 2 million Cisco TelePresence endpoints. of Fortune 500 use Cisco Collaboration. 2.7 billion Cisco WebEx minutes per month.

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