Product & Market Update Webinar

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Mercy Ellis
6 years ago
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2 Agenda Learn how ThingMagic RFID products and services can help enhance your offerings and grow your business Introduction Market trends ThingMagic vision ThingMagic Products & Partner Solutions Partner Tools & Sales Support Q&A 2010 ThingMagic, Inc. - All Rights Reserved 2

3 ThingMagic Profile Established in 2000, privately held Headquartered in Cambridge, Massachusetts Leading provider of UHF RFID reader engines, development platforms & design services Products available worldwide from OEM partners, resellers, integrators and directly M6e A History of Firsts Developed the 1 st software defined radio (SDR) for RFID Embedded RFID into world leading RFID barcode printers Partnered to design Gen2 RFID reader chips Partnership with Ford Motor Company results in first RFID enabled trucks The first >1W, 4 port UHF RFID module with multi-protocol support 2010 ThingMagic, Inc. - All Rights Reserved 3

4 ThingMagic Value Proposition ThingMagic Fixed Readers and Embedded Modules enable the entire enterprise ecosystem Application Vendors Healthcare Retail Transportation Manufacturing End User Aviation Visibility Food/Cold Chain Government Energy/Utilities Equipment Vendors Embedded Intelligence Systems Integrators Open Architecture Infrastructure Providers Intelligence at the Edge 2010 ThingMagic, Inc. - All Rights Reserved 4

Market Trends End-user expectations have matured significantly End-users are seeking packaged configurable applications that can be implemented and supported easily The vendor community has matured

5 Market Trends End-user expectations have matured significantly End-users are seeking packaged configurable applications that can be implemented and supported easily The vendor community has matured significantly Hardware vendors are demonstrating a clear understanding of end-user process and technology requirements Over 40% of US-based RFID announcements in 2009 were healthcare market related Retail apparel and footwear projects are taking off Projects that involve government, defense and aerospace organizations are abound * RFID vendors need to come together to develop a solution oriented go to market strategy Sourced From: 2010 ThingMagic, Inc. - All Rights Reserved 5

6 Vision Statement At ThingMagic, we believe that passive wireless ID and sensing technologies represent an important next step toward a multi-scale wireless world, significantly and positively impacting a wide array of end-market applications including mobile computing, asset tracking, telematics, and security ThingMagic, Inc. - All Rights Reserved 6

7 Passive Performance is Improving Exponentially Read range of passive UHF RFID tags has quadrupled in past 3 years Devices can now see objects at distances from millimeters to tens of meters Read rates from 200 to 1200 tags per second Read accuracy is near 100% Cost of tags has decreased by a factor of 5 over same period Ultimately all objects in a local environment can be tagged many substrates now available (cardboard, plastics, metals, liquids) Functionality is expanding In addition to reading a unique ID, devices can query the state of an object remotely (e.g. temperature, humidity), and soon, location ThingMagic, Inc. - All Rights Reserved 7

coated with chemically active film The Radio Is the Platform Tamper Detection Temperature, Humidity UHF temperature sensor from

8 The Near Future - Sensors Some sensor types will require a battery Amazingly, some sensor types will not require a battery (completely passive) Cost profile will still be in the range of passive and semi-passive Chemical/Biological HF sensor from GE - coated with chemically active film The Radio Is the Platform Tamper Detection Temperature, Humidity UHF temperature sensor from Infratab Movement Electronic Nose; cancer detection, medical applications e.g. Geo fence 2010 ThingMagic, Inc. - All Rights Reserved 8

5 Antenna Ports 2 1 4 Interface Serial Serial Serial USB Power (dbm) 30 23 31.

10 Embedded UHF RFID Reader Module Family Mercury 5e Mercury 5e-C Mercury 6e (available Q4 2010) Size (L x W x H mm) 82 x 54 x 5 56 x 36 x 5 69 x 43 x 7.5 Antenna Ports Interface Serial Serial Serial USB Power (dbm) Read Rate (tags/sec) Read Range 30 ft 13 ft 30 ft Protocol Support Gen 2 Gen 2 Multiprotocol 2010 ThingMagic, Inc. - All Rights Reserved 10

Highest Industry Recognition #1 in Innovation Strong combination of RFID reader module design competence, RF engineering, and customization experience Very high scores for Industry Leadership,

11 Highest Industry Recognition #1 in Innovation Strong combination of RFID reader module design competence, RF engineering, and customization experience Very high scores for Industry Leadership, Influence Factor, and Knowledge Transfer broad application and vertical market focus is considered a competitive advantage #1 in Implementation The company has a strong base of OEM customers representing all vertical markets and industries solid industry experience strong revenue growth, and financial stability Implementation score bolstered by Design & Development Services The addition of the M6e module to ThingMagic s portfolio and the overall solution flexibility and quick time-to-market the product affords OEMs, highlights the company s commitment to UHF RFID product innovation and application enablement ThingMagic, Inc. - All Rights Reserved 11

Application Development Platforms ThingMagic M5e ThingMagic M5e-C Fixed/Multiport: High performance platform that integrates seamlessly with industry-leading RFID data collection and processing

13 Application Development Platforms ThingMagic M5e ThingMagic M5e-C Fixed/Multiport: High performance platform that integrates seamlessly with industry-leading RFID data collection and processing infrastructures. Ruggedized: Vega Reader designed for a wide variety of indoor & outdoor applications Integrated: Astra Reader Low profile, easy to install, integrated reader/antenna for use in commercial, industrial and supply chain environments Desktop: USB Reader low cost platform for developing and deploying interactive read/write applications Supply chain Industrial asset tracking WIP tracking Chokepoint monitoring Access control Tool tracking MSO asset tracking Emergency vehicle asset tracking Cargo tracking Retail Commercial & industrial asset tracking WIP tracking Chokepoint monitoring Smart shelves Document tracking IT asset tracking Tag encoding Inventory control Parts tracking 2010 ThingMagic, Inc. - All Rights Reserved 13

Example Deployments Innovative solutions where users/consumers can naturally interact with RFID and where the technology is so integrated and transparent that it disappears.

14 Example Deployments Innovative solutions where users/consumers can naturally interact with RFID and where the technology is so integrated and transparent that it disappears. Healthcare Aviation Asset Tracking/ Management In-Transit Supply Chain Energy/ Utilities Retail Manufacturing Food / Cold Chain 2010 ThingMagic, Inc. - All Rights Reserved 14

RFID in Healthcare Very complex in reality but so integrated and

Integration with visibility platform & patient workflow applications Solution Partners: Integration with messaging system for

16 Workflow & Environmental Controls ThingMagic Astra Disney Family Cancer Center Winner 2010 RFID Journal Most Innovative Use of RFID award Patient location tracked to deliver enhanced treatment Integration with room control platform to ambient experience Integration with visibility platform & patient workflow applications Solution Partners: Integration with messaging system for patient/staff notifications Platform for RFID-enabled asset tracking applications 2010 ThingMagic, Inc. - All Rights Reserved 16

Example Partner Healthcare Solutions ThingMagic Astra ThingMagic M5e Example

control RFID-enabled carts/ cabinets Pharmaceutical control Document management

Emerging Opportunity The Integrated Healthcare Enterprise: Adding UHF RFID for

17 Example Partner Healthcare Solutions ThingMagic Astra ThingMagic M5e Example Partner Solutions Loss prevention portals Patient workflow/adt Security/Access control RFID-enabled carts/ cabinets Pharmaceutical control Document management Hybrid RTLS/Passive RFID visibility platforms High-risk patient monitoring Emerging Opportunity The Integrated Healthcare Enterprise: Adding UHF RFID for patient centric applications, EMR & Practice Management 2010 ThingMagic, Inc. - All Rights Reserved 17

RFID in Transportation What was presented as an un-solvable problem is now one of the

In-Vehicle RFID for Tool/Asset Tracking Tool Link

Oct 2009 ThingMagic - Winner of 2008 Ford World

19 In-Vehicle RFID for Tool/Asset Tracking Tool Link for Ford 2009 F- & E-Series trucks and vans, 2010 TransitConnect Solution Partners: Outstanding Feature Award - Texas Auto Writers Association, Oct 2009 ThingMagic - Winner of 2008 Ford World Excellence Award 2010 ThingMagic, Inc. - All Rights Reserved 19

Access control Food/Cold chain Waste management Emerging Opportunity Integration of UHF RFID,

20 Example Transportation/Vehicle Solutions ThingMagic Vega ThingMagic Mercury5 Example Partner Solutions Tool tracking High value asset tracking Fleet management Maintenance services Access control Food/Cold chain Waste management Emerging Opportunity Integration of UHF RFID, GPS, Satellite, Sensors for next-generation telematics 2010 ThingMagic, Inc. - All Rights Reserved 20

RFID in Retail Supply Chain A large-scale supply & distribution chain Image source:

Example Partner Manufacturing/WIP Solutions ThingMagic Mercury5 Example Partner Solutions Inventory visibility/control Work In Process automation Asset utilization WMS automation Quality

22 Example Partner Manufacturing/WIP Solutions ThingMagic Mercury5 Example Partner Solutions Inventory visibility/control Work In Process automation Asset utilization WMS automation Quality control & compliance ThingMagic Astra Emerging Opportunity Maturing Markets: Apparel, Consumer products, Electronics, Big box stores, Grocery (Aberdeen) 2010 ThingMagic, Inc. - All Rights Reserved 22

Promotion management Emerging Opportunity In-store efficiency is #1 Retailer interest:

23 Example Partner Retail Solutions ThingMagic M5e-Compact ThingMagic M5e Example Partner Solutions Handhelds Item level inventory management Security/EAS Point of Sale Smart shelves Promotion management Emerging Opportunity In-store efficiency is #1 Retailer interest: RFID-enabled self check out, POS applications (Aberdeen) 2010 ThingMagic, Inc. - All Rights Reserved 23

25 Benefits of Working With ThingMagic We re looking for winning partners that Have a desire to broaden their offerings Have vertical or geographic expertise Want to find new revenue streams Want to partner with a leader ThingMagic Leadership 10 years of RFID product research and development Combination of RFID reader design leadership, RF engineering, and customization experience Breadth of embedded module and finished reader product lines Broad application and vertical market support Highest industry recognition (Ranked #1 by ABI Research in latest UHF RFID Module Vendor Matrix) 2010 ThingMagic, Inc. - All Rights Reserved 25

Partner Sales Support & Tools SALES BENEFITS Lead generation and referral opportunities Access to preferred pricing at high volume purchases Business development and account planning with ThingMagic

26 Partner Sales Support & Tools SALES BENEFITS Lead generation and referral opportunities Access to preferred pricing at high volume purchases Business development and account planning with ThingMagic account team MARKETING BENEFITS Your partner status highlighted on the ThingMagic corporate website Recognition and promotion through activities such as case studies, press releases, social media, editorial/media placement Joint participation in webinars, tradeshows and/or other events TECHNOLOGY & PRODUCT BENEFITS Expert technology resources and tools Access to technical sales resources Access to ThingMagic Support Portal including product documentation, downloads, and user forum 2010 ThingMagic, Inc. - All Rights Reserved 26

27 Where to Start Download our whitepaper: 10 Criteria for Selecting an RFID Reader Module Watch our video: How to Build an RFID Reader Let us know how we can help you (projects, sales/marketing tools, product enhancements, future webinar topics, etc) M6e Pre-Release sales program Stay tuned for Sept 2010 product webinar Contact your sales rep, or Ken Lynch Director of Marketing 2010 ThingMagic, Inc. - All Rights Reserved 27

Imagine the Power of Knowing. An introduction to our Company

Imagine the Power of Knowing. An introduction to our Company RFID Hardware, Software, and Systems. We offer one of the world s largest selections of RFID products and solutions. Who is GAO RFID Inc.? GAO