OKI ES8473. Customer Demand: Compact Size. Low Running Cost. User Friendly Maintenance. Robust Performance

Transcription

1 Let s Talk...the OKI ES8473 Research has shown that at times, traditional office printers or copiers fail to meet business needs for work-flow, productivity, cloud and especially the need for quality printing color documents. As a result, companies may wonder Why am I paying so much for a copier/mfp that s rarely used? Why am I spending so much to outsource color prints? Why am I spending so much time scanning documents, then trying to figure out how to convert and distribute them to other systems? At OKI, our products and solutions are designed for efficiencies that meet the productivity needs of customers. Our Color Multi-Function Printers deliver all the productivity and workflow functions that customers demand in a compact, reliable and user friendly tabloid design. OKI s line-up of MFPs are affordable, reliable and provide customers professional high quality color documents at fast speeds while keeping running costs at an all time low. The ES8473 fits into just about any environment so there s no need to sacrifice space for performance. Demand: Compact Size Low Running Cost Introduction The OKI ES8473 : Fast, Full-Featured, Easily Maintained and Bottom Line-Friendly. User Friendly Maintenance Robust Performance Productivity Reliability Print Costs Security

2 Let s Talk...Productivity at a Glance Fast, HD quality Color prints on a wide variety of media. 35 prints / copies per minute time-to-first-page as fast as 9.5 seconds. Media Size from 2.5 x 3.5 cards up to 11.7 x 52 banners. Wide variety of paper stock with up to 256 gsm. Save on outsourced print and copy costs. No need to outsource color print jobs On The Go mobility and efficient workflow apps. The networked ES8473 supports cloud/mobile solutions such as Google Cloud Print, AirPrint for Apple ios and OKI Mobile Print app for Android, and is also available with an optional Wi-Fi CERTIFIED wireless LAN. Solutions to help customers of any size fulfill their document workflow needs Convert documents and distribute Automate and upload them to a chosen locations Optional cloud connectors for MS Office 365, Google Drive, Dropbox and others. Maximize efficiencies from capture to distribution. Increase productivity with the ability to print from anywhere. Reliability in a compact small footprint. OKI s quality and reliability heritage is validated with and excellent rating from BLI - Buyers Lab tested the ES8473 and certified it as highly reliable after the device produced 50,000 impressions and 5,000 scans with no misfeeds or service calls. Buy with confidence from a brand you can trust. Productivity Total cost of ownership Over a 3 year period in typical printing environments the ES8473 MFP with it s compact size, HD color and competitively low CPP, customers can save *$ when compared to competing segment 2 models. With the ES8473 MFP s aggressive color CPP, higher volume color print environments may see greater savings when compared to select competing segment 2 models. *Based on gaptco calculator from Gap Intelligence(R) using Segment 2 competitive models.

3 - Reliability & Maintenance Describe the uptime and downtime with your current devices. OKI s quality and reliability heritage is validated with an excellent rating from BLI - Buyers Lab tested the ES8473 and certified it as highly reliable after the device produced 50,000 impressions and 5,000 scans with no misfeeds or service calls. How much time do you spend and what costs do you incur for periodic maintenance items and replacements? Easy access to Black toner cartridge saves time during replacement. Printer designed consumables allow for end user friendly replacements of toner, image drum, image belt and fuser compared to at times, difficult to manage large print or copier devices. Are document jams and toner replacement difficult with your copier device? Maintenance Made Simple! - Printer designed consumables allows for end user friendly replacements of toner, image drum, image belt and fuser. Ergonomic 7 touch Screen for easy preventive maintenance and diagnostic guidance Save time and money no need for machine to be down for simple maintenance or repairs. User friendly and simple Large Touch Screen Intuitive & Simple Fuser Lift & Replace Stapler Convenience Stapler CMYK Toners Unlock & Replace Image Drums Lift & Replace Reliability & Maintenance

4 - Print Costs What is your current total cost of ownership with your devices? Over a 3 year period in typical printing environments, the ES8473 MFP with it s compact size, HD color and competitively low CPP, customers can save *$ when compared to competing segment 2 models. With the ES8473 MFP s aggressive color CPP, higher volume color print environments may see greater savings when compared to select competing segment 2 models. What are your monthly color and mono print volumes? Other vital cost-saving policies reduce total cost of ownership by enforcing individual print limits, requiring users to print two sided, in black and white and the option to redirect large print jobs to high volume copier-based devices. Where is your print waste and how do you recover costs? Detailed Reporting Using tracking features in the device or with a variety of OKI solutions such as PaperCutMF, we provide reports ranging from detailed page logs to summaries by user, department, device, or environmental impact. Comprehensive reporting is the key to documenting your cost savings and return on investment. Cost Recovery and Profit - Law firms, Accounting Practices, Universities and most Professional Service businesses have traditionally passed the cost of printing, copying and faxing along to their clients / students and in some cases actually generate a profit. Our solutions make it easy to recover print, copy, scan and fax costs by integrating with popular Campus Card billing systems (for Universities) and Practice Management Billing Systems (for Law Firms). Reduce Waste - OKI solutions help organizations control costs by eliminating the stacks of unclaimed Print Costs *Based on gaptco calculator from Gap Intelligence(R) using Segment 2 competitive models.

5 - Security Do you have controlled access to your copier? Can everyone use scan to or do you have controlled access by individual? With a few simple steps, you can configure the ES8473 to allow individual or department level access to primary functions such as fax, copy, and scan or with concerns of documents being ed insecurely, our customers can limit scan to to only specific address books. In high security environments this adds additional security and control for sensitive documents. Describe how are you managing Confidential documents within your organization? Increased Security with Secure Print Release Standard on the ES8473 is our Secure Print Release feature to protect the privacy of confidential documents. Users can send confidential documents then swipe an ID badge or enter a PIN number to release the confidential document ensuring the document is released to the person who printed it. For additional security these documents can be encrypted on the printer s hard drive to ensure the data cannot be compromised from the device. Security Total Security with PaperCutMF - Find-me lets the user decide which printer or copier to use by swiping an ID badge or entering a username and password at any PaperCut enabled device. Protects the privacy of confidential documents while slashing the volume of unclaimed printouts. Higher levels of device security help prevent unauthorized use and can help healthcare organizations meet HIPAA compliance.

6 - Wireless, Mobile & Cloud How About Cloud? How will you transition to MS Office 365 or Google? Small to Medium business are adopting Office 365 very quickly with more than 50,000 business signing up each month. New purchases of MS office products are limited to the MS Office 365 Cloud so IT groups will be forced to move to Office 365 in the near future. With our Sendy s workflow and productivity platform, simply add scan and print options for popular cloud document solutions. MS Office 365 Personal, Business or Enterprise Google Drive DropBox Have you implemented a cloud strategy for or other specific business applications? Sendys Explorer Lite is a workflow platform enabling document capture, distribution to a network folder, an or fax server and cloud, providing greater flexibility to access, edit, print, retrieve and share files. Sendys Explorer Lite is available as a Free download for the OKI sxp (smart Extendable Open Platform) enabled MFPs Describe your current and future plans with workflow and cloud technology? The ES8473 can optimize and simplify document processing and workflow. With OKI s flexible MFP architecture, your company, software developers or OKI Solution Partners can create customized solutions to meet your specific business needs. The web interface of the ES8473 lets users interact directly with web-based applications via the touch-screen display of the MFP s operator panel. And, as new applications become valuable and available to your business, they can be added to your ES8473 feature set using embedded OKI Smart Extendable Platform technology. Wireless, Mobile & Cloud

7 OKI ES & Marketing How do you produce hard copy marketing materials for your sales and marketing departments? Wide Variety of Print Options Do it all for less - Print everything on demand (when you need it), in-house and at an affordable cost. Now you no longer have to depend on outside services for printing your high-quality color documents. Print whatever your business requires to meet your communications needs: manuals, catalogs, banners, proposals, business cards, photos, brochures, floor plans, and all types of presentation materials. Breathtaking document output - HD Color Printing technology delivers stunning results from this compact, easy-to-use MFP. The OKI process combines high-definition LED printheads that put color on paper with exacting accuracy; microfine high-definition toner to ensure that graphics are breathtaking, and text is sharp and crisp even on ordinary office paper; a straightthrough flat paper path that handles a variety of media, from heavy card stock to polyester film to long banners; and an advanced control system that constantly checks alignment, registration and color balance. Zoom View & Marketing Productivity Reliability Print Costs Security

8 Common Finishing We provide a Rotate and Sort feature along with an Offline Stapler. Finishing is achieved with Rotate & Sort feature and Off-Line stapling providing an easy way to sort multiple print jobs by rotating (portrait and landscape) the media for each job. It does require paper to be loaded with two different orientations in multiple trays of the unit. Off-line stapling allows users to staple each set of prints as they are printed to the output tray. High Volume Scanning The ES8473 is ideal for mid-volume scan applications and fits perfect into distributed scan applications where multiple locations require scanning documents back to a central location. Common examples are retail stores, remote finance offices, legal office and sales offices. In these applications the compact ES8473 will be productive, reliable and user friendly for remote users. Common

9 Target for Profile: Small to medium business that require support without any downtime or unexpected repair cost. Versatile MFP with lower acquisition cost and better TCO than a traditional copiers while avoiding unnecessary feature sets. Need to Reduce Traditional Copier Costs Limited Office Space Need to Improve Workflow / Move to Cloud Need HD Color output for short run printed collateral. Distributed Print and Distributed scanning applications. Alternative for pre-owned device dealers. Sell new instead of pre-owned devices Compact Size Fits into almost any environment Efficient use of office space Low TCO Low running cost vs a copier Robust Performance Smart Extendable Platform Media flexibility Target Markets: Retail; Accounting; Agencies; Healthcare; Education; Engineering/Architecture; Religious Organizations Industries & Profile Spreadsheets Legal Documents Claim Forms Blueprints Engineering Plans Floor Plans Schematics Elevation drawings Site Plans Project Timelines Student Forms Newsletters Classroom Lessons Flyers/Banners CAD/CAM Drawings Production Schedules Project Timelines On-Demand Signage In-store Signage POP Distributed printing Reports Patient Forms Consent Docs Menus Marketing Newsletters Event Flyers/Banners

10 Persona Demographics Key Decision Makers/C-Level: CTOs, CEOs, CIOs, IT Directors, Key Decision Makers/Management: IT Managers, Purchasing Directors & Manager Key Decision Influencer Their Needs Print between 5000~8000 pages per month. Scan 2,000 pages or less per month. Keep hardware acquisition cost low. In-source more color print jobs such as marketing collateral or presentation materials. Reduce running and servicing costs of devices. Deliver workflow productivity and security. Customize solutions to effectively integrate with newest trends in cloud, software, infrastructure, protocols, etc. Provide On-the-Go mobility and wireless infrastructure for smart phones and tablets in the office, remotely or practice BYOD program. Have mono devices with the ability to print color when necessary. Industries & Profile Why Change Lease or Contracts are soon to expire. New features are announced by manufacturers. Contract by their vendor regarding specials/deals. Current fleet too costly to maintain, technology too old. Can t get adequate support. Replace large copier devices that are too costly to maintain or have features that are not being used. Poor color and/or media capability on their current device

11 Persona Motivators Cost / Time Savings Ease of Use Service Contracts Support Call Center and Technical Technology Cloud, Mobile, Wireless, Scan to Mail How OKI Can Help The OKI ES8473 Color MFP combines color printing, copying, analog faxing and color/mono scanning with advanced scan-to capabilities all in a compact tabloid/a3 device that fits in just about any environment, so there s no need to sacrifice space for functionality. The OKI ES8473 : Fast, Full-Featured, easily maintained and bottom line-friendly. OKI s line up of MFPs are affordable, reliable and provide customers professional high quality color documents at fast speeds while keeping running costs at an all time low. The networked ES8473 supports cloud/mobile solutions such as Google Cloud Print, AirPrint for Apple ios and OKI Mobile Print app for Android, and is also available with an optional Wi-Fi CERTIFIED a/b/g/n wireless LAN. Industries & Profile OKI s quality and reliability heritage is validated with an excellent rating from BLI - Buyers Lab tested the ES8473 and certified it as highly reliable after the device produced 50,000 impressions and 5,000 scans with no misfeeds or service calls. OKI s web support located at is designed to be your first source to find information quickly and easily. Additional help from our US based Technical Specialists are available 24/7/365.

12 Fast, HD quality Color prints on a wide variety of media. Let s Talk...Productivity at a Glance Productivity OKI ES prints / copies per minute time-to-first-page as fast as 9.5 seconds. Media Size from 2.5 x 3.5 cards up to 11.7 x 52 banners. Wide variety of paper stock with up to 256 gsm. Save on outsourced print and copy costs. No need to outsource color print jobs Fast, HD quality Color prints on a wide variety of media. 35 prints / copies per minute time-to-first-page as fast as 9.5 seconds. The networked ES8473 supports cloud/mobile solutions such as Google Cloud Print, AirPrint for Apple ios and OKI Mobile Print app Save for on Android, outsourced and print is and also copy available costs. No with need an to outsource optional color Wi-Fi print CERTIFIED jobs wireless LAN. Solutions to help customers On the Go of any mobility size fulfill and their efficient document workflow workflow apps. needs Convert documents and distribute Automate and upload them to a chosen locations Optional cloud connectors Solutions for help MS customers Office of 365, any Google size fulfill Drive, their document Dropbox workflow and others. needs Maximize efficiencies from Convert capture documents to distribution. and distribute Automate and upload them to a chosen locations Increase productivity with the ability to print from anywhere. On The Go mobility and efficient workflow apps. Reliability in a compact small footprint. Media Size from 2.5 x 3.5 cards up to 11.7 x 52 banners. Wide variety of paper stock with up to 256 gsm. The networked MC873dn supports cloud/mobile solutions such as Google Cloud Print, AirPrint for Apple ios and OKI Mobile Print app for Android, and is also available with an optional Wi-Fi CERTIFIED wireless LAN. Optional cloud connectors for MS Office 365, Google Drive, Dropbox and others. Maximize efficiencies from capture to distribution. Increase productivity with the ability to print from anywhere. OKI s quality and reliability heritage is validated with and excellent rating from BLI - Buyers Lab tested the ES8473 Reliability in a compact small footprint. and certified it as highly reliable after the device produced 50,000 impressions and 5,000 scans with no misfeeds or service calls. Buy with confidence from a brand you can trust. Total cost of ownership OKI s quality and reliability heritage is validated with and excellent rating from BLI - Buyers Lab tested the ES8473 and certified it as highly reliable after the device produced 50,000 impressions and 5,000 scans with no misfeeds or service calls. Buy with confidence from a brand you can trust. Total cost of ownership Over a 3 year period in typical printing environments the ES8473 MFP with it s compact size, HD color and competitively low CPP, customers can save *$ when compared to competing segment 2 models. With the ES8473 MFP s aggressive color CPP, higher volume color print environments may see greater savings when compared to select competing segment 2 models. With it s compact size and A3 capabilities, the ES8473 competes well with segment 2 competitive models. Based on typical printing habits in this environment you can save as much as *30% with OKI Data ES8473 MFP over a 3 year period as compared to competing segment 2 competitors. *Based on gaptco calculator from Gap Intelligence(R) using Segment 2 competitive models. *Based on gaptco calculator from Gap Intelligence(R) using Segment 2 competitive models.

13 - Reliability & Maintenance Describe the uptime and downtime with your current devices. OKI s quality and reliability heritage is validated with an excellent rating from BLI - Buyers Lab tested the ES8473 and certified it as highly reliable after the device produced 50,000 Describe the impressions uptime and and downtime 5,000 scans with your with current no misfeeds devices. or service calls. User friendly and simple OKI s quality and reliability heritage is validated with an excellent rating from BLI - Buyers Lab tested the ES8473 and certified it as highly reliable after the device produced 50,000 impressions and 5,000 scans with no misfeeds or service calls. Large Touch Screen Intuitive & Simple How much time do you spend and what costs do you incur for periodic maintenance items and replacements? How much time do you spend and what costs do you incur for Fuser periodic maintenance items and replacements? Lift & Replace Easy access to Easy Black toner access cartridge to Black saves time toner during cartridge replacement. saves time during replacement. Printer designed Printer consumables designed allow for consumables end user friendly replacements allow for end of toner, user image friendly replacements of toner, image drum, image belt and fuser compared to at times, difficult to manage large print or copier Stapler drum, image belt and fuser compared to at times, difficult to devices. Convenience manage large Stapler print or copier devices. Are document jams and toner replacement difficult with your copier device? Maintenance Made Simple! - Printer designed consumables allows for end user friendly replacements of copier toner, image device? drum, image belt and fuser. Ergonomic 7 touch Screen for easy preventive maintenance and diagnostic guidance CMYK Toners Unlock & Replace Are document jams and toner replacement difficult with your Image Drums Maintenance Made Simple! - Printer designed consumables allows for end user friendly Save time and money no need for machine to be down for simple maintenance or Lift & Replace repairs. replacements of toner, image drum, image belt and fuser. Ergonomic 7 touch Screen for easy preventive maintenance and diagnostic guidance Save time and money no need for machine to be down for simple maintenance or repairs. Reliability & Maintenance

14 - Print Costs What is your current total cost of ownership with your devices? Print Costs Over a 3 year period in typical printing environments the ES8473 MFP with it s compact size, HD color and competitively low CPP, customers What is your can current save *$ total cost when of ownership compared to with competing your devices? segment 2 models. With the ES8473 MFP s aggressive color CPP, higher volume color print environments may see greater savings when compared to select competing MFP over a segment 3 year period 2 models. as compared to competing segment 2 competitors. With it s compact size and A3 capabilities, the ES8473 competes well with segment 2 competitive models. Based on typical printing habits in this environment you can save as much as *30% with OKI Data ES8473 What are your monthly color and mono print volumes? What are your monthly color and mono print volumes? Other vital cost-saving policies reduce total cost of ownership by enforcing individual print limits, requiring users to print two sided, in black and white and the option to redirect large print jobs to high volume copier-based devices. Other vital cost-saving policies reduce total cost of ownership by enforcing individual print limits, requiring users to print two sided, in black and white and the option to redirect large print jobs to high volume copier-based devices. Where is your print waste and how do you recover costs? Where is your print waste and how do you recover costs? Detailed Reporting Using tracking features in the device or with a variety of OKI solutions such as PaperCutMF, we provide reports ranging from detailed page logs to summaries by user, department, device, or environmental impact. Comprehensive reporting is the key to documenting your cost savings and return on investment. Cost Recovery and Profit - Law firms, Accounting Practices, Universities and most Professional Service businesses have traditionally passed the cost of printing, copying and faxing along to their clients / students and in some cases actually generate a profit. Our solutions make it easy to recover print, copy, scan and fax costs by integrating with popular Campus Card billing systems (for Universities) and Practice Management Billing Systems (for Law Firms). Reduce Waste - OKI solutions help organizations control costs by eliminating the stacks of unclaimed printed pages that sit on the printer or copier often making their way directly into the recycling bin. Detailed Reporting Using tracking features in the device or with a variety of OKI solutions such as PaperCutMF, we provide reports ranging from detailed page logs to summaries by user, department, device, or environmental impact. Comprehensive reporting is the key to documenting your cost savings and return on investment. Cost Recovery and Profit - Law firms, Accounting Practices, Universities and most Professional Service businesses have traditionally passed the cost of printing, copying and faxing along to their clients / students and in some cases actually generate a profit. Our solutions make it easy to recover print, copy, scan and fax costs by integrating with popular Campus Card billing systems (for Universities) and Practice Management Billing Systems (for Law Firms). Reduce Waste - OKI solutions help organizations control costs by eliminating the stacks of unclaimed printed pages that sit on the printer or copier often making their way directly into the recycling bin. *Based on gaptco calculator from Gap Intelligence(R) using Segment 2 competitive models.

15 - Security OKI ES8473 Do you have controlled access to your copier? Can everyone use scan to or do you have controlled access by individual? With a few simple steps, you can configure the ES8473 to allow individual or department level access to primary functions such as fax, copy, and scan or with concerns of documents being ed insecurely, our customers Do you have controlled access to your copier? can limit scan to to Can only everyone specific address use scan books. to In high or security do you environments have controlled this access adds additional by individual? security and control for sensitive documents. With a few simple steps, you can configure the ES8473 to allow individual or department level access to primary functions such as fax, copy, and scan or with concerns of documents being ed insecurely, our customers can limit scan to to only specific address books. In high security environments this adds additional security and control for sensitive documents. Describe how are you managing Confidential documents within your organization? Increased Security with Describe Secure Print how Release are you Standard managing on Confidential the ES8473 is our documents Secure Print within Release your feature to protect the privacy of confidential organization? documents. Users can send confidential documents then swipe an ID badge or enter a PIN number to release the confidential document ensuring the document is released to the person who printed it. For additional security these documents can be encrypted on the printer s hard drive to ensure the data cannot be compromised from the device. Increased Security with Secure Print Release Standard on the ES8473 is our Secure Print Release feature to protect the privacy of confidential documents. Users can send confidential documents then swipe an ID badge or enter a PIN number to release the confidential document ensuring the document is released to the person who printed it. For additional security these documents can be encrypted on the printer s hard drive to ensure the data cannot be compromised from the device. Security Total Security with PaperCutMF - Find-me lets the user decide which printer or copier to use by swiping an ID badge or entering a username and password at any PaperCut enabled device. Protects the privacy of confidential documents while slashing the volume of unclaimed printouts. Higher levels of device security help prevent unauthorized use and can help healthcare organizations meet HIPAA compliance. Total Security with PaperCutMF - Find-me lets the user decide which printer or copier to use by swiping an ID badge or entering a username and password at any PaperCut enabled device. Protects the privacy of confidential documents while slashing the volume of unclaimed printouts. Higher levels of device security help prevent unauthorized use and can help healthcare organizations meet HIPAA compliance.

16 - Wireless, Mobile & Cloud How About Cloud? How will you transition to MS Office 365 or Google? Small to Medium business How are About adopting Cloud? Office How 365 very will quickly you transition with more than to MS 50,000 Office business 365 or signing Google? up each month. New purchases of MS office products are limited to the MS Office 365 Cloud so IT groups will be forced to move to Office 365 in the near future. With our Sendy s workflow and productivity platform, simply add scan and print options for popular cloud document solutions. options for popular cloud document solutions. MS Office 365 Personal, Business MS Office or Enterprise 365 Personal, Business or Enterprise Google Drive Google Drive DropBox DropBox Wireless, Mobile & Cloud Small to Medium business are adopting Office 365 very quickly with more than 50,000 business signing up each month. New purchases of MS office products are limited to the MS Office 365 Cloud so IT groups will be forced to move to Office 365 in the near future. With our Sendy s workflow and productivity platform, simply add scan and print Have you implemented a cloud strategy for or other specific business Have you implemented a cloud strategy for or other specific business applications? applications? Sendys Explorer Lite is a workflow platform enabling document capture, distribution to a network folder, an or fax server and cloud, providing greater flexibility to access, edit, print, retrieve and share files. Sendys Explorer Lite is available as a Free download for the OKI sxp (smart Extendable Open Platform) enabled MFPs Sendys Explorer Lite is a workflow platform enabling document capture, distribution to a network folder, an or fax server and cloud, providing greater flexibility to access, edit, print, retrieve and share files. Sendys Explorer Lite is available as a Free Describe download your for the current OKI sxp and (smart future Extendable plans with Open workflow Platform) and enabled cloud MFPs technology? The ES8473 can optimize and simplify document processing and workflow. With OKI s flexible MFP architecture, Describe your current and future plans with workflow and cloud technology? your company, software developers or OKI Solution Partners can create customized solutions to meet your specific business needs. The web interface of the ES8473 lets users interact directly with web-based applications via the touch-screen display of the MFP s operator panel. And, as new applications become valuable and available to your business, they can be added to your MC873dn feature set using embedded OKI Smart Extendable Platform technology. The ES8473 can optimize and simplify document processing and workflow. With OKI s flexible MFP architecture, your company, software developers or OKI Solution Partners can create customized solutions to meet your specific business needs. The web interface of the ES8473 lets users interact directly with web-based applications via the touch-screen display of the MFP s operator panel. And, as new applications become valuable and available to your business, they can be added to your ES8473 feature set using embedded OKI Smart Extendable Platform technology.

17 OKI ES & Marketing How do you produce hard copy marketing materials for your Zoom View sales and marketing departments? How do you produce hard copy marketing materials for your Wide Variety of Do it all for less Print everything on demand (when you need it), in-house and at an sales and marketing departments? Print Options affordable cost. Do it all for less - Print everything on demand (when you need it), in-house and at an affordable cost. Now you no longer have to depend on outside services for printing your high-quality Now you no longer have to depend on outside for printing high-quality color documents. Print services whatever your your business requires to meet your communications color documents. Print whatever your business requires to meet your communications needs: manuals, catalogs, banners, proposals, business cards, photos, brochures, floor needs: manuals, catalogs, banners, proposals, business cards, photos, brochures, floor plans, and all materials. types of presentation materials. plans, and all types of presentation Breathtaking document output - HD Color Printing technology delivers stunning Breathtaking output - HD Color Printing results from this compact, easy-to-usedocument MFP. results from this compact, easy-to-use MFP. technology delivers stunning The OKI process combines high-definition LED printheads that put color on paper with exacting accuracy; microfine high-definition toner to ensure that graphics are The OKIand process combines LED printheads that put color on paper breathtaking, and text is sharp crisp even on ordinaryhigh-definition office paper; a straightthrough flat paperwith path that handles accuracy; a variety of media, from heavy card stock to exacting microfine high-definition toner to ensure that graphics are polyester film to long banners; and an advanced control system that constantly checks breathtaking, and text is sharp and crisp even on ordinary office paper; a straightalignment, registration and color balance. through flat paper path that handles a variety of media, from heavy card stock to polyester film to long banners; and an advanced control system that constantly checks alignment, registration and color balance. & Marketing Productivity Reliability Print Costs Security

18 Common Finishing We provide a Rotate and Sort feature along with an Offline Stapler. Common Finishing We provide a Rotate and Sort feature along with an Offline Stapler. Finishing is achieved with Rotate & Sort feature and Off-Line Finishing stapling is achieved providing with Rotate an easy & Sort feature way to and sort multiple print Off-Line stapling providing easy way to sort multiple print jobs by rotating jobs by rotating (portrait and and landscape) landscape) the media the for each media for each job. It does job. It require does paper to to be loaded be loaded with two different with two different orientations in of the unit. orientations Off-line in stapling multiple allows trays users to of staple the each unit. set of prints as Off-line stapling they are printed allows to the users output tray. to staple each set of prints as they are printed to the output tray. High Volume Scanning The ES8473 is ideal for mid-volume scan applications and High Volume Scanning fits perfect into distributed scan applications where multiple locations require scanning documents back to a central location. Common examples are retail stores, remote finance offices, legal office and sales offices. In these applications the compact ES8473 will be productive, reliable and user friendly for remote users. The ES8473 is ideal for mid-volume scan applications and fits perfect into distributed scan applications where multiple locations require scanning documents back to a central location. Common examples are retail stores, remote finance offices, legal office and sales offices. In these applications the compact ES8473 will be productive, reliable and user friendly for remote users.

19 Target for Profile: Profile: Small to medium business that require support without any downtime or unexpected repair cost. Versatile MFP with lower acquisition cost and better TCO than a traditional copiers while avoiding unnecessary feature sets. Need to Reduce Traditional Copier Costs Limited Office Space Need to Improve Workflow / Move to Cloud Need HD Color output for short run printed collateral. Distributed Print and Distributed scanning applications. Alternative for pre-owned device dealers. Sell new instead of pre-owned devices Small to medium business that require support without any downtime or unexpected repair cost. Versatile MFP with lower acquisition cost and better TCO than a traditional copiers while avoiding unnecessary feature sets. Need to Reduce Traditional Copier Costs Limited Office Space Need to Improve Workflow / Move to Cloud Need HD Color output for short run printed collateral. Distributed Print and Distributed scanning applications. Alternative for pre-owned device dealers. Sell new instead of pre-owned devices Compact Size Compact Size Fits into almost any environment Efficient use of office space Fits into almost any environment Efficient use of office space Low TCO Low TCO Low running cost vs a copier Low running cost vs a copier COREFIDO Free 5 year warranty Robust Performance Robust Performance Smart Extendable Platform Media flexibility Smart Extendable Platform Media flexibility Target Markets: Retail; Accounting; Agencies; Healthcare; Education; Engineering/Architecture; Religious Organizations Industries & Profile Spreadsheets Legal Documents Claim Forms Blueprints Engineering Plans Floor Plans Schematics Elevation drawings Site Plans Project Timelines Student Forms Newsletters Classroom Lessons Flyers/Banners CAD/CAM Drawings Production Schedules Project Timelines On-Demand Signage In-store Signage POP Distributed printing Reports Patient Forms Consent Docs Menus Marketing Newsletters Event Flyers/Banners

20 Target for Profile: Small to medium business that require support without any downtime or unexpected repair cost. Versatile MFP with lower acquisition cost and better TCO than a traditional copiers while avoiding unnecessary feature sets. Need to Reduce Traditional Copier Costs Limited Office Space Need to Improve Workflow / Move to Cloud Need HD Color output for short run printed collateral. Distributed Print and Distributed scanning applications. Alternative for pre-owned device dealers. Sell new instead of pre-owned devices Target Markets: Retail; Accounting; Agencies; Healthcare; Education; Engineering/Architecture; Religious Organizations Spreadsheets Legal Documents Claim Forms Blueprints Engineering Plans Floor Plans Schematics Elevation drawings Site Plans Project Timelines Student Forms CAD/CAM Drawings Newsletters Production Schedules Classroom Fits Lessons into almost Project Timelines Compact Flyers/Banners any environment On-Demand Signage Low Size Efficient use of office space TCO In-store Signage POP Distributed Low running printing cost vs a copier COREFIDO Free 5 year warranty Reports Patient Forms Consent Docs Robust Performance Menus Marketing Newsletters Smart Extendable Platform Event Flyers/Banners Media flexibility Target Markets: Retail; Accounting; Agencies; Healthcare; Education; Engineering/Architecture; Religious Organizations Industries & Profile Spreadsheets Legal Documents Claim Forms Blueprints Engineering Plans Floor Plans Schematics Elevation drawings Site Plans Project Timelines Student Forms Newsletters Classroom Lessons Flyers/Banners CAD/CAM Drawings Production Schedules Project Timelines On-Demand Signage In-store Signage POP Distributed printing Reports Patient Forms Consent Docs Menus Marketing Newsletters Event Flyers/Banners

21 Demographics Persona Key Decision Makers/C-Level: CTOs, CEOs, CIOs, IT Directors, Key Decision Makers/Management: IT Managers, Purchasing Directors & Manager Key Decision Influencer Their Needs Demographics Key Decision Makers/C-Level: CTOs, CEOs, CIOs, IT Directors, Key Decision Makers/Management: IT Managers, Purchasing Directors & Manager Key Decision Influencer Print between 5000~8000 pages per month. Scan 2,000 pages or less per month. Keep hardware acquisition cost low. In-source more color Their print Needs jobs such as marketing collateral or presentation materials. Reduce running and servicing Print between costs of 5000~8000 devices. pages per month. Scan 2,000 pages or less per month. Deliver workflow productivity Keep and hardware security. acquisition cost low. Customize solutions to effectively In-source more integrate color print with jobs newest such as trends marketing cloud, collateral software, or presentation infrastructure, materials. protocols, etc. Reduce running and servicing costs of devices. Deliver workflow productivity and security. Provide On-the-Go mobility and wireless infrastructure for smart phones and tablets in the office, remotely or practice BYOD protocols, program. etc. Have mono devices with the ability to print color when necessary. Why Change Customize solutions to effectively integrate with newest trends in cloud, software, infrastructure, Provide On-the-Go mobility and wireless infrastructure for smart phones and tablets in the office, remotely or practice BYOD program. Have mono devices with the ability to print color when necessary. Lease or Contracts are Why soon Change to expire. New features are announced Lease by or manufacturers. Contracts are soon to expire. Contract by their vendor regarding New features specials/deals. are announced by manufacturers. Contract by their vendor regarding specials/deals. Current fleet too costly to Current maintain, fleet technology too costly to maintain, too old. technology too old. Can t get adequate support. Can t get adequate support. Industries Replace & large copier devices that are too costly to maintain or have features that are not being used. Profile Poor color and/or media capability on their current device Poor color and/or media capability on their current device Replace large copier devices that are too costly to maintain or have features that are not being used.

22 Motivators Persona Cost / Time Savings Ease of Use Service Contracts Support Call Center and Technical Motivators Technology Cloud, Mobile, Wireless, Scan to Mail How OKI Can Help Cost / Time Savings Ease of Use Service Contracts Support Call Center and Technical OKI ES8473 The OKI ES8473 Color MFP Technology combines Cloud, color Mobile, printing, Wireless, copying, Scan analog to Mail faxing and color/mono scanning with advanced scan-to capabilities all in a compact tabloid/a3 device that fits in just about any environment, so there s How no OKI need Can to sacrifice Help space for functionality. The OKI ES8473 : The OKI ES8473 Color MFP combines color printing, copying, analog faxing and color/mono scanning with advanced scan-to capabilities all in a compact tabloid/a3 device that fits in just about any environment, so there s no need to sacrifice space for functionality. Fast, Full-Featured, easily maintained and bottom line-friendly. OKI s line up of MFPs The are OKI affordable, ES8473 : reliable and provide customers professional high quality color documents at fast speeds while Fast, Full-Featured, keeping running easily costs maintained at an and all bottom time low. line-friendly. The networked ES8473 supports cloud/mobile solutions such as Google Cloud Print, AirPrint for documents at fast speeds while keeping running costs at an all time low. Apple ios and OKI Mobile Print app for Android, and is also available with an optional Wi-Fi CERTIFIED a/b/g/n wireless LAN. OKI s line up of MFPs are affordable, reliable and provide customers professional high quality color The networked ES8473 supports cloud/mobile solutions such as Google Cloud Print, AirPrint for Apple ios and OKI Mobile Print app for Android, and is also available with an optional Wi-Fi CERTIFIED a/b/g/n wireless LAN. OKI s quality and reliability heritage is validated with an excellent rating from BLI - Buyers Lab tested the ES8473 and certified it as highly reliable after the device produced 50,000 impressions and 5,000 scans with no misfeeds or service calls. no misfeeds or service calls. Industries & OKI s web support located at is designed to be your first source to find information OKI s web Profile support located quickly at and easily. Additional is help designed from our US to based be your Technical first source Specialists to are find available information 24/7/365. quickly and easily. Additional help from our US based Technical Specialists are available 24/7/365. OKI s quality and reliability heritage is validated with an excellent rating from BLI - Buyers Lab tested the ES8473 and certified it as highly reliable after the device produced 50,000 impressions and 5,000 scans with