Design Dev COMBINING DESIGN AND DEVELOPMENT MARTIN FASSUNGE & TOBIAS HILDENBRAND SAP AG 5 JULY 2012

Transcription

1 Design Dev COMBINING DESIGN AND DEVELOPMENT MARTIN FASSUNGE & TOBIAS HILDENBRAND SAP AG 5 JULY 2012

2 WHERE DO WE COME FROM? SAP

3 Source: SAP SAP YEARS OF SAP

4 SAP YEARS OF WATERFALL

5 Analyze Design Code Test Fear of delivery Year 1 Year 2 Year 3 Year 4 SAP THE WATERFALL A BUREAUCRATIC APPROACH

6 WHERE ARE WE TODAY? SAP

7 Das Comeback (FOCUS 22/2012, S. 122ff.) SAP COMPLEMENTING LEAN & SCRUM WITH AGILE ENGINEERING

8 AGILE = ABLE TO MOVE QUICKLY & EASILY * *) Definition from Longman Dictionary of Contemporary English SAP

9 Chief Product product team backlog? sprint backlog release backlog BUT: There is surely nothing quite so useless, as doing with great efficiency what should not be done at all - Peter Drucker SAP INTRODUCTION OF LEAN, AGILE DEVELOPMENT & SCRUM

10 SO, WHAT DOES AGILE MEAN FROM A BUSINESS PERSPECTIVE? SAP

11 1. Respond to change 3. Intensive customer interaction 2. Quickly reprioritize 4. Iterative delivery 5. Right-sized processes Source: Charles G.Cobb (2011) - Making Sense of Agile Project Management, SAP WHAT DOES AGILE MEAN FROM A BUSINESS PERSPECTIVE?

12 WHY CAN T WE JUST MAKE A MASTER PLAN? SAP

13 requirements far from alignment anarchy complicated complex... close to alignment simple close to certainty technology far from certainty SAP REQUIREMENTS SPECIFICATION UNDER UNCERTAINTY

14 Scope fixed variable Teams Timelines SAP FIXED SCOPE IS AN ILLUSION AND PROMISES FALSE SAFETY

15 Creative Repetitive Physical Intangible SAP PROCESS-WISE, SOFTWARE DEVELOPMENT IS DIFFERENT

16 WHY DO WE LIKE SCRUM? SAP

17 Split organization into teams Split work Split time Deliver more frequently Risk Risk Retrospectives SAP SCRUM REDUCED RISKS DRAMATICALLY

18 Partnership Mutual Trust Personal Responsibility Shared Purpose Collaboration Mindset SAP SCRUM IS PEOPLE-CENTRIC AND FOSTERS TEAM WORK

19 Lean Set of principles ASE Agile Software Engineering Practices Scrum Project Management Framework SAP SCRUM IS CODE-CENTRIC WITH A SHARED SENSE OF QUALITY

20 SAP COMPLEMENTING SCRUM WITH ENGINEERING PRACTICES

21 The Principles of Product Development FLOW Second generation Lean Product Development Donald G. Reinertsen 1. Take an Economic View 2. Actively Manage Queues 3. Exploit Variability 4. Reduce Batch Size 5. Apply WIP Constraints 6. Control Flow: Cadence and Synchronization 7. Apply Fast Feedback 8. Decentralize Control? Source: Donald G. Reinertsen (2009) Lean Product Development Flow SAP DON T WAIT ANOTHER 40 YEARS

22 Limited team size iteration cycles, limited WIP* Iterative feedback empirical process control Velocity understood *) WIP = work-in-progress SAP SCRUM IMPLEMENTS MOST PRINCIPLES OF LEAN

23 BUT, WHAT ABOUT THE ECONOMIC VIEW? SAP

24 Source: Ash Maurya (2012) Running Lean SAP THE LEAN CANVAS TAKES AN ECONOMIC VIEW

25 Iterate but beware of vanity metrics! Source: Eric Ries (2011) The Lean Startup SAP VALIDATED LEARNING INCLUDING THE ECONOMIC VIEW

26 Pivot or persevere? Pivot or persevere? Scaling,dying or extending? Problem/ Solution Fit? Solution/ Customer Fit? Solution/ Market Fit? 1 month 1 month 1 month SAP EVOLVE BUSINESS MODELS, NOT JUST PRODUCTS

27 WHERE DO REQUIREMENTS COME FROM? SAP

28 Idea White paper Detailed specification SAP SCIENTIFIC ANALYSIS WITH A DEDUCTIVE APPROACH

29 HOW DOES DESIGN WORK? SAP

30 Development Wicked problem Less wicked problem Solvable problem SAP DIVERGING & CONVERGING TO UNDERSTAND THE PROBLEM

31 WHAT IS DESIGN THINKING? SAP

32 A DEVELOPER NEEDS TO BE CURIOUS AND ALSO DEVELOP EMPATHY FOR END USERS Source: interview with SAP co-founder Hasso Plattner (2012) SAP

33 3. Approach 2. Space 1. People SAP DESIGN THINKING PILLARS

34 Address the right question and create the right solution Customers Stakeholders Customers Stakeholders SAP SAP S DESIGN THINKING APPROACH

35 HOW DO WE COMBINE DESIGN & DEVELOPMENT TODAY? SAP

36 Product Backlog Product Vision User Story Mapping Personas Prototyping Synthesis Teams User Research SAP COMBINING DESIGN AND DEVELOPMENT IN PRACTICE

37 Design (Thinking) (Lean) Development Set of shared values and principles SAP DESIGN & DEVELOPMENT ARE COMPLEMENTARY

38 Thank You! Contact Information: Martin Fassunge SAP AG Dietmar-Hopp-Allee Walldorf T: Dr. Tobias Hildenbrand SAP AG Dietmar-Hopp-Allee Walldorf T: