Mad Scientist. Are you building the right thing? Nick Kramer. one80services.com

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1 Mad Scientist Are you building the right thing? Nick Kramer one80services.com

2 Introductions

3 Scientific Data

4 Scientific Data 90% 10%

5 Scientific Data

6 Lean Startup

7 Lean Startup Be sure there s a market that wants your product before you build it. Problems users have??? Problems our product solves

8 Lean Startup Manifesto values: useful software > comprehensive business plan customer revenue > external funding validated customer learning > secret launch plan building it well > building to it to sell

9 The Old Scientific Approach Ask a question Do background research Form a hypothesis Test your hypothesis via experimentation Analyze the data and draw conclusions Accept, reject, or refine your hypothesis one80services.com Building Sustainable Agile Solutions Source: bodybuilding.com Copyright 2016 One80 Services, LLC

10 The New Lean Approach Build Experiments Hypothesis Baseline Learn Pivot or Persevere Analyze Measure Metrics

11 Minimal Viable Product (MVP) Definition The smallest set of functionality which still provides value to your market. Consists of one or more backlog work items. Benefits Focus on competitive differentiation. Earlier revenue generation/cost savings. one80services.com Building Sustainable Agile Solutions Copyright 2016 One80 Services, LLC

12 Lean Startup Cycle Learn Ideas Build Data Target to spin at your maximum speed! Product Measure

13 Activity Sequence Feedback Rule? How Sure? one80services.com Building Sustainable Agile Solutions

14 Bias

15 The Experiment Card MVP/Feature Name: Hypothesis: Experiment Details: Experiment Cost: Experiment Acceptance Criteria: Data: Learnings:

16 one80services.com Building Sustainable Agile Solutions Copyright 2016 One80 Services, LLC

17 Surveys/Interviews

18 Non-Functional Prototypes

19 Concierge Service Testing

20 Wizard of Oz Testing one80services.com Building Sustainable Agile Solutions Copyright 2016 One80 Services, LLC

21 Landing Page/Smoke Testing

22 Split A/B Testing

23

24 Helpful Videos: Interviews: Non-Functioning Prototype Concierge Services Testing: Landing Page\Smoke Testing The wizard of oz testing: A/B Split Testing

25 Thank you! one80services.com Continue learning with our courses and workshops: Agile & Lean Introduction Agile Foundations Agile Requirements & User Stories Scrum Master & Product Owner Emergenetics: Meeting of the Minds Facilitation Agile Mastery Agile Leadership Enlightened Leadership: Strategic Thinking, Tactical Action Designing & Growing Agile Teams Leadership Conversations 5 Dysfunctions of a Team Contact us to discuss additional training options and coaching: info@one80services.com ( Agile)

We often lose sight of the fact that a startup is not just about a product, a technological breakthrough, or even a brilliant idea.

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