Welcome to the 2014 ACR Webinar Series!!
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1 Arkema Coating Resins Welcome to the 2014 ACR Webinar Series!! Invest one hour with us and we ll help you grow your business with products and technology from Arkema Coating Resins March 21, 2014
2 2014 ACR Webinar Series Today s Topic: Latex 101/ACR Product Line Overview Speaker: Mary Chervenak Title: Senior Technical Account Coordinator
3 Our training goal Build a foundation of understanding of polymer science Outline the breath of markets utilizing latex and the chemistries employed Provide you with a high level overview of Arkema s product offerings into key markets 3
4 Today s Agenda Latex Fundamentals - What is a latex? North American Latex Chemistry and Markets EnVia ACR product line by market Recap 4
5 Latex Fundamentals 5
6 Overview: Top Down Approach LATEX Macroscopic Latex Particles Microscopic Polymer Chains Submicroscopic Monomer Units Molecular 6
7 What is a Latex? o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o 1µm It s a colloidal dispersion of polymer particles in water The particles are so small they do not float or sink due to gravity and are stabilized by a surface layer so they do not coagulate Less than 1 micron in size 7
8 Latex Characteristics Latex is white (milky) Particles impart the opaque appearance to latex Easy-to-handle, low-viscosity liquid Latex is approximately 50% polymer/50% water One liter has: ~ 300 trillion particles Surface area ~5 acres Upon drying, latex forms strong, cohesive film 8
9 Overview: Top Down Approach LATEX Macroscopic Latex Particles Microscopic Polymer Chains Submicroscopic Monomer Units Molecular 9
10 What Does a Latex Particle Look Like? Each latex particle contains a large number of long polymer chains Chains are highly entangled, thus providing mechanical strength when dried Molecular weight is a measure of the average chain length 10
11 Latex Particle Protective colloid Anionic and/or nonionic surfactants Persulfate residues from initiator COO- -SO coo SO COO Carboxylate anions on latex surface Positive counterions (Na, K, or NH4) Coiled, high MW polymer chains 11
12 Types of Latex Morphology Thermodynamic control Kinetic control Core-Shell Moon-like 3 rd quarter Raspberry-like Moon-like 2 nd quarter Moon-like 1 st quarter Octopus-like 12 Inverted Core-Shell 1 st stage polymer 2 nd stage polymer Occulsions
13 Latex Film Formation Evaporation Stage 1 Deformation Stage 2 Film formation Stage 3 13
14 14 Latex Film Micrographs
15 Overview: Top Down Approach LATEX Macroscopic Latex Particles Microscopic Polymer Chains Submicroscopic Monomer Units Molecular 15
16 What Does a Polymer Chain Look Like? Polymer chains are made up of many monomers linked together chemically, typically 100 to 10,000 monomers are linked in a polymer chain In this example, the monomer is ethylene: CH 2 =CH 2 The general formula for poly(ethylene) is [CH 2 -CH 2 ] n 16
17 Important Polymer Properties Molecular Weight Length of polymer chain (number of repeat units multiplied by molecular weight of the monomer) Largely controls the mechanical strength of the polymer Glass Transition Temperature Temperature at which polymer changes from glassy to rubbery state Must select appropriate glass transition temperature for application 17
18 Polymer Molecular Structure Linear Branched Crosslinked 18
19 Glass Transition Temperature Different types of polymers have different degrees of flexibility at any given temperature Selection of polymer type is dependent on specific application performance requirements and temperature at which polymer will be used Feel of Polymers at Room Temperature PSA: Sealant/Elastomeric: Architectural paint: Industrial: Very tacky Pliable, elastic, tacky Pliable to hard Hard, rigid 19
20 Overview: Top Down Approach LATEX Macroscopic Latex Particles Microscopic Polymer Chains Submicroscopic Monomer Units Molecular 20
21 Typical Homopolymer Tg Monomer T g ( C) Rating Affinity for water Ethylene -125 Soft hydrophobic 2-Ethylhexyl acrylate -64 Soft hydrophobic n-butyl acrylate -54 Soft hydrophobic Ethyl acrylate -23 Soft Methyl acrylate 8 Middle Vinyl acetate 32 Middle hydrophilic Acrylonitrile 97 Hard Styrene 100 Hard hydrophobic Methyl methacrylate 106 Hard hydrophilic 21
22 Properties associated with T g High T g Hard Block resistant Rigid Brittle Glossy Higher VOC demand Good dirt pick-up resistance Low T g Soft Poorer blocking Flexible Elastic Tacky Low gloss More dirt pick-up Low VOC systems ACR offers a broad range of chemistries over a wide T g range (-50 C to + 50 C) 22
23 Different end use applications demand polymers with different T g PSA Sealants (caulks) Elastomeric coatings Construction products Industrial coatings Architectural coatings -50 C -25 C 0 C 25 C 50 C 75 C 100 C BA EA VAc Styrene MMA 23
24 Formulator s View of Latex Properties Structure/property relationships Monomer selection/functionality Durability Water resistance Self thickening Adhesion Minimum film forming temperature (MFFT) Film-forming ability Co-solvent/plasticizer demand Glass transition temperature (T g ) Hardness Dirt pick-up resistance Tensile/elongation Molecular weight Exterior durability Toughness 24
25 Summary LATEX Milky white dispersion of polymer particles in water Latex Particles Particle size is nm. Very high number concentration. Form films by evaporation of water. Polymer Chains Monomer Units Largely determine application properties. Length of chain (molecular weight) and flexibility most important properties. Covalently bound together to form polymer chains. Emulsion polymerization is a form of free radical polymerization where water is used as the solvent. 25
26 North American Latex Markets 26
27 North American Latex Volume by Market Paper, 1003 Nonwovens, 536 Carpets, 433 Glass Fiber, 43 Adhesives, 934 Construction & Sealants, 492 Paint (Traffic), 100 Paint (Industrial), 500 Textile, 339 Polishes and Waxes, 69 Graphic Arts, 178 Other, 131 Paint (Arch), Kline 2012 overall NA latex market = 6,392 MM dry pounds
28 North American Latex Volume by Chemistry 28 Others includes PUR, Neoprene, ABN, terpolymers, EVCL, PVC
29 ENVIA 29
30 Arkema Coating Resins self certification program Demonstrates commitment to sustainable formulated products Helping support Green initiatives Reduction of air pollution Meeting VOC (Volatile Organic Compounds) Reducing environmental impact Enabling sustainable formulating 30
31 No added alkyl phenol ethoxylate (APEO) surfactants No added formaldehyde or formaldehyde donors Total latex VOC <5 g/l Below regulatory reporting limits for carcinogens, reproductive toxins and ozone depleting compounds Low residual monomer levels Total monomer <500 ppm Minimal use of Hazardous Substances Green Seal hazardous components <0.01% per component California Prop 65 substances Minimized and documented with data available upon request Hazardous Air Pollutants (HAPS) < 0.1% No known added phthalates, triphenyl or tributyl tins, 1,2-dichlorobenzene 31
32 Product Overview 32
33 Tool Box of Polymers Broadest technology platform NEOCAR Acrylic polymers Acrylic polymers Styrene acrylic polymers NEOCAR polymers Vinyl acrylic polymers Vinyl acetate ethylene polymers Styrene-butadiene polymers 33
34 Diverse product range to provide options to our customers Waterborne Chemistry Arkema BASF Dow Acrylic Alkyd Dispersions Styrene acrylic Styrene butadiene Vinyl acetateethylene Vinyl-acrylic Vinyl versatateacrylic Vinyl versatatevinyl acetate Opacifier 34
35 Supporting a range of markets and applications Sealants PSA Architectural Coatings, Graphic Arts Traffic Paint EIFS Construction, Cement, Waterproofing & Floor Care 35 Elastomeric Coatings Industrial Coatings
36 36 Building Products Market: Caulks and Sealants
37 Quality Levels Non-spec Building Products Market: Caulks and Sealants Products used to seal or repair cracks in interior millwork ASTM C 834 Typically marketed with a 15 to 40 year warranty Middle of the road caulk (good performance) ASTM C 834 testing Specification includes testing typically conducted for non-spec caulk plus: - Artificial weathering - Low temperature flex - Extension recovery 37 ASTM C 920 Typically marketed with a 40-year to lifetime warranty ASTM C 920 testing Specification includes testing conducted for C 834 plus: - Hardness - Cyclic movement - Adhesion/peel - Accelerated weathering
38 Building Products Market: Caulks and Sealants Product Chemistry Total solids (%) T g ( o C) Features CONTRACTOR CAULKS/SEALANTS ENCOR 162 Vinyl acrylic 55 7 Contractor/DIY caulk ASTM C 834 CAULK ENCOR 154S Acrylic 60-4 Pigmented caulk ENCOR 182 Vinyl acetate ethylene Pigmented caulk, can be formulated without modification to meet 0 o C flexibility requirement, must be blend with ENCOR 169S to pass -17 o C flexibility ENCOR 9192 Acrylic 66 0 True clear caulk ASTM C 920 CAULK ENCOR 163S Acrylic Pigmented caulk ENCOR 169S Styrene acrylic Translucent/pigmented caulk ENCOR 9176 Styrene acrylic Pigmented caulk; crosslinking; adhesion to low energy substrates 38
39 39 Building Products Market: EIFS
40 Building Products Market: EIFS EIFS Assembly Air-Water barrier Adhesive coat Base coat Finish Coat 40
41 Building Products Market: EIFS Product Chemistry Total solids (%) T g ( o C) Features AIR-MOISTURE BARRIER ENCOR 496 Styrene acrylic 50-7 Can be formulated to produce an airmoisture barrier with high water vapor transmission rates ADHESIVE/BASE COAT ENCOR 413 Acrylic ENCOR 490 Acrylic ENCOR 496 Styrene acrylic 50-7 ENCOR 446 Styrene acrylic NEOCAR 493 Vinyl acetateversatate 55 5 Suitable for base and finish coats; passes ANSI/EIMA 99A-2001 Suitable for base and finish coats; passes ANSI/EIMA 99A-2001 Suitable for base and finish coats; passes ANSI/EIMA 99A-2001 Suitable for base and finish coats; passes ANSI/EIMA 99A-2001; Mastic adhesive Suitable for base and finish coats; passes ANSI/EIMA 99A-2001, economical 41
42 Building Products Market: EIFS Product Chemistry Total solids (%) T g ( o C) Features TEXTURED FINISH OR REFINISH COAT ENCOR 413 Acrylic Finish coat ENCOR 490 Acrylic Dirt pick-up resistant finish coat ENCOR 496 Styrene acrylic 50-7 High flexibility makes it suitable for use in extreme cold weather climates; Dirt pick-up resistant finish coat NEOCAR 493 Vinyl acetateversatate 55 5 Excellent cost-performance finishes CLEAR AGGREGATE FINISH NEOCAR Acrylic 820 NEOCAR Acrylic Ultra-small particle size; highly hydrophobic for clear sealers SNAP 720 Acrylic 49 0 Low VOC, high gloss clear sealers, extremely blush resistant 42
43 43 Building Products Market: Elastomerics
44 Building Products Market: Elastomerics Roof Restoration is 98% of market for elastomeric roof coatings Repairing an existing roof near the end of it s service life is more cost effective than replacing Most roofs are replaced due to damage to a very small portion of the roofing membrane Cool (white) roofing is a prevalent topic with architects and building owners, most membranes darken with age and lose performance Elastomeric coatings sold in Florida must be meet ASTM D-6083 and Dade county code. Compliance with D-6083 is optional in other areas. 44
45 Building Products Market: Elastomerics Modes of Failure Crazing Seam splitting Loss of solar reflectance Hail damage UV deterioration Dirt pick up and mildew growth 45
46 Building Products Market: Elastomerics Product Chemistry ASTM D-6083 COMPLIANT ELASTOMERICS Total solids (%) T g ( o C) ENCOR 123 Styrene acrylic ENCOR Flex 187 Acrylic ENCOR Flex 192 Styrene acrylic ENCOR 9176 Styrene acrylic ECONOMY ELASTOMERICS Features White elastomeric roof coatings with weather resistance White elastomeric roof coatings with dirt pick-up resistance White elastomeric roof coating over aged TPO; dirt pick-up resistance White elastomeric coatings with crosslinking and adhesion to difficult substrates ENCOR 3176A Styrene acrylic 50-7 Cost effective elastomeric ENCOR Flex 3186 Styrene acrylic 50-7 Cost effective white elastomeric roof coating with dirt pick-up resistance 46
47 47 Building Products Market: Tape joint, adhesive, and spackling compounds
48 Building Products Market: Tape joint, adhesive, and spackling compounds Product Chemistry Total solids (%) T g ( o C) Features ENCOR 3560 Vinyl acrylic Patch and repair compounds ENCOR 135 Vinyl acrylic EnVia; ready mix tape joint compounds ENCOR 145 Styrene acrylic Spackle and tile adhesives ENCOR 182 Vinyl acetate ethylene Construction adhesives ENCOR 412 Acrylic Polymer modified cement; ammonia free ENCOR 413 Acrylic Polymer modified cement ENCOR 446 Styrene acrylic Polymer modified cement; wood adhesives NEOCAR 493 Vinyl acetateversatate 55 5 Polymer modified cement 48
49 49 Graphic Arts
50 Graphic Arts Product Chemistry Total solids (%) T g ( o C) Features HARD RESINS ENCOR 8450 Styrene acrylic Low/medium MW hard resin for high gloss OPV ENCOR 8460 Styrene acrylic High/medium MW hard resin for high gloss ink ENCOR 8456 Styrene acrylic Low MW hard resin for high gloss OPV RESIN SOLUTIONS ENCOR 8634 Styrene acrylic Neutralized version of ENCOR 8460 in ammonia ENCOR 8635 Styrene acrylic EMULSIONS ENCOR 8002 Proprietary 11 NA Transfer additive for ink Pigment grinding solution; suitable for hard-to-disperse pigments ENCOR 8135 Styrene acrylic Alkali/cleaner-resistant inks and OPV ENCOR 8146 Styrene acrylic Fast dry, high gloss inks and OPV; used in combination with ENCOR 8155 or 8440 ENCOR 8155 Styrene acrylic High flexibility, water-resistant ink for films ENCOR 8180 Styrene acrylic 38-6 Temperature-resistant inks ENCOR 8440 Styrene acrylic High gloss, oil-resistant inks for paperboard ENCOR 8569 Styrene acrylic Economical flexo ink for corrugated substrates 50
51 51 Floor Care
52 Floor Care Polymer Concentrate Total Solids (%) MFFT ( o C) Maintenance Practice Features ENCOR Sealer Interior/exterior concrete sealer; water resistant ENCOR ENCOR RESPOND Low High gloss, durability ENCOR ENCOR Medium Medium/high durability; high gloss ENCOR SHIELD Low/medium Highest initial gloss ENCOR ENCOR Medium/High High gloss ENCOR ENCOR Medium/High Clarity and gloss for high traffic area ENCOR ENCOR High High gloss, durability; APE free ENCOR ENCOR RAIN Low/Medium High gloss; Green Seal/DfE recognized formulations ENCOR Low/Medium Improves leveling in floor finishes 52
53 53 Architectural Market
54 Architectural Market: Typical polymer properties Vinyl acrylic Pros - Cost effective, good scrub resistance, binding efficiency and color retention Cons - Water sensitive, poor block and alkali resistance, no wet adhesion Vinyl acetate ethylene (VAE) Pros Excellent scrub resistance and color touch-up potential Cons - Poor block and alkali resistance, no wet adhesion Acrylic Pros Excellent exterior durability and adhesion, good alkali, grain crack and stain resistance Cons - Poor scrub resistance NEOCAR and NEOCAR Acrylic Pros Good exterior durability and adhesion, good alkali, grain crack, stain and scrub resistance, extremely hydrophobic (NEOCAR Acrylics) Cons - Poor gloss development Styrene acrylic Pros - Hydrophobic, good adhesion, excellent alkali, stain and scrub resistance Cons - Potential to chalk and yellow, little grain crack resistance 54
55 Architectural Market: Interior Wall Product INTERIOR Chemistry Total solids (%) T g ( o C) ENCOR 357 Vinyl acrylic ENCOR 367 Vinyl acrylic ENCOR 379G Vinyl acrylic ENCOR 309 Vinyl acrylic ENCOR 300 Vinyl acrylic 55 4 ENCOR 320 Vinyl acrylic 55 4 Features EnVia; general purpose binder with block resistance General purpose binder with good stability; suitable for intumescent coatings Provides coatings with scrub resistance and durability EnVia; provides coatings with scrub resistance and durability General purpose binder; no need for coalescing solvents EnVia; high performance, low VOC-capable binder ENCOR 282 Vinyl acetate ethylene EnVia; high performance, general purpose binder 55
56 Architectural Market: Interior/exterior wall and trim Product Chemistry Total solids (%) T g ( o C) Features INTERIOR / EXTERIOR ENCOR 626 Acrylic ENCOR 631 Acrylic 50 N/A ENCOR 657 Acrylic SNAP 720 Acrylic 49 N/A SNAP 728 Acrylic 49 N/A Multipurpose binder for interior/exterior coatings with wet adhesion EnVia; high performance binder for flat to gloss coatings Cost effective high solids binder for masonry and wall coatings EnVia; low VOC, high gloss coatings with block resistance EnVia; low VOC, high gloss coatings with dirt pick-up and scrub resistance 56
57 Architectural Market: Interior/exterior wall and trim Product Chemistry Total solids (%) T g ( o C) Features INTERIOR / EXTERIOR NEOCAR Latex 2300 NEOCAR Latex 55 5 Masonry coatings NEOCAR Latex 2535 NEOCAR Latex General purpose binder for high-film build coatings with wet adhesion NEOCAR Acrylic 820 NEOCAR Acrylic 850 NEOCAR Acrylic NEOCAR Acrylic Ultra-small particle size binder for water and blush resistance Ultra-small particle size binder with crosslinking for coatings with block and chemical resistance ENCOR 461 Styrene acrylic 47-5 Alkyd-like rheology and gloss ENCOR 471 Styrene acrylic Alkyd-like rheology and gloss ENCOR 481 Styrene acrylic 48-3 Alkyd-like rheology and gloss 57
58 Architectural Market: Primers and specialties Product Chemistry Total solids (%) T g ( o C) Features PRIMERS ENCOR 627 Acrylic Suitable for stain blocking primers with wet adhesion ENCOR DL 215 Styrene butadiene Primer sealers ENCOR CL36 Acrylic Suitable for primer and topcoats; efflorescence resistance over masonry SPECIALTIES ENCOR DL 313 Styrene butadiene ENCOR 651 Acrylic Moisture vapor barrier Abrasion resistance coatings for athletic surfaces ENCOR 449 Vinyl acrylic Formulated strippable coating CELOCOR Opaque Polymer Voided particle 30 N/A EnVia; imparts hiding and acts as partial replacement for TiO 2 58
59 Architectural Coatings Market: Direct-tometal Product Chemistry Total solids (%) T g ( o C) Features ENCOR DM 166 Styrene acrylic General metal gloss topcoats; 150 g/l VOC potential ENCOR DM 99 Styrene acrylic General metal primer and topcoat; adhesion ENCOR DM 109 Styrene acrylic General metal primers; corrosion, chemical, block resistance ENCOR DL 215 NEOCAR Acrylic 850 Styrene butadiene NEOCAR Acrylic Primer sealers Direct-to-metal coatings with corrosion resistance 59
60 60 Pressure Sensitive Adhesives
61 Pressure Sensitive Adhesives PSA are used in the manufacture of tapes, labels and over-laminate films They can be supplied as either waterborne latexes, solventborne solutions or 100% solids hot melts, with waterborne being the largest type Waterborne PSA must be formulated or compounded to achieve the desired adhesion and application characteristics In NA labels are the largest consumers of PSA Labels can be categorized as either paper, filmic or metallic based on the face stock type Label adhesives types can be further subcategorized based on their adhesive properties (i.e. permanent, removal repositionable) and the conditions under which they will be used The primary adhesive properties are peel strength, tack and shear adhesion 61
62 Pressure Sensitive Adhesives Product LABELS - PERMANENT Chemistry Total solids (%) T g ( o C) ENCOR 9165 Acrylic Features Base latex for general purpose filmic labels ENCOR 9290 Acrylic EnVia; coater-ready all purpose PSA ENCOR 9285 Styrene acrylic LABELS - ALL TEMPERATURE PERMANENT ENCOR 9569 Acrylic TAPES ENCOR 9801 Acrylic Packing tapes EnVia; coater-ready adhesive for clear, water-resistant labels Label and tapes for low energy substrates; ambient to sub-freezing temperatures OVER-LAMINATE FILMS ENCOR 9291 Acrylic High speed gravure direct coating of treated films 62
63 63 Traffic Paint
64 Traffic Paint Over 30 million gallons of waterborne traffic paints, consuming approximately 150MM lbs of latex, are applied every year Striping season runs from March through the end of October The composition and performance of traffic paints are dictated by the federal government and state Departments of Transportation Dry time is a key performance attribute, traffic paint must be dry to touch in <10mins (ASTM D-711) Arkema and Dow are the only two suppliers of FAST DRY latexes for water-borne traffic paint in NA (patent protected) Non-FAST DRY products are used primarily for parking lots 64
65 Traffic Paint Latex Chemistry Dry time Total Solids (%) Properties ENCOR DT 100 Acrylic Conventional 60 Industry standard; F/T and heat age stable ENCOR DT 211 Acrylic Fast 49.5 Superior wet adhesion, no tracking ENCOR DT 250 Styrene acrylic Fast 49.5 Early water resistance; wear resistance; fast dry at high humidity ENCOR DT 400 Styrene acrylic Fast 49.5 Superior durability; high film build 65
66 66 Soil Stabilization/Dust control
67 Soil Stabilization/Dust control Atmospheric dust (<10um in diameter), or PM10 fugitive dust has been shown to be associated with severe health problems. EPA studies have identified exposure to PM10 and PM2.5 as the cause of several critical health problems, including higher incidences of critical asthma episodes, lowlung respiratory infections, and other respiratory distresses. Under the Clean Air Act, PM10 fugitive dust must be controlled using the best available control measures. Latexes are used for dust control, erosion control, and soil stabilization on unpaved roads, building pads, parking lots, fields, and other off-road motor vehicle parks 67
68 Soil Stabilization/Dust control Product Chemistry Total solids (%) T g ( o C) Features ENCOR DC 3879 Vinyl acrylic EnVia; dust control ENCOR DC 3880 Vinyl acetate ethylene ENCOR DC 3881 Acrylic EnVia; dust control Envia dust control, excellent durability 68
69 Summary Highlights of Today s Webinar 69
70 Recap Today s session was intended as a high level overview of technology and markets ACR has the widest range of waterborne chemistry Allows you to offer optimal solution for the customer s needs Arkema has products and expertise for a broad range of markets Take advantage of the more market specific training opportunities coming up in 2014 ACR Webinar Series and enhanced on-site training sessions Utilize the resources ACR is developing to enhance your knowledge of our products and the markets that we serve Improved website and product finder Enhanced technical data sheets and product literature 70
71 Questions? Please contact the Account Team Commercial Questions Latin America Commercial Questions USA & Canada Technical Questions Marlene Hernandez Mark Piggott Mary Chervenak 71
72 2014 ACR Webinar Series Next Month s Topic: Caulks and Sealants: Test methods, Product Classes, Competitive products and ACR Technology Speaker: Rick Miner Title: Senior Technical Account Coordinator Friday April 25, 2:00pm ET
73 Arkema Coating Resins Thank You for Joining Us!! See you in April!!
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Arkema Coating Resins Welcome to the 2014 ACR Webinar Series!! Invest one hour with us and we ll help you grow your business with products and technology from Arkema Coating Resins April 25, 2014 2014
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