Consumer Attitudes and Beliefs on Recycling and the Environment

Transcription

1 Consumer Attitudes and Beliefs on Recycling and the Environment EcoFocus Worldwide Research October, 2013 Glass is ENDLESSLY Recyclable

2 Research Overview Date conducted: March-April 2013 Sample: 4,046 nationally representative adults years (21+ for alcohol Qs) Findings are reported by 6 Census Regions Midwest, Southeast, West, Northeast, Southwest Mid- Atlantic 12 Key States States with high enough levels of survey participation

3 Census Regions

4 Part 1 ENVIRONMENTAL

5 Environmental Questions 1. Concern About Landfills and Dumps 2. Loss of Natural Resources 3. Environmental Factors in product choice 4. Willingness to pay more for eco-friendly products 5. Outlook on efforts to protect environment 6. Eco-friendliness improves quality of life 7. Willingness to make changes

6 Concern About Landfills and Dumps Regions % States % West 42.4 Illinois 47.1 Southwest 36.2 New Jersey 42.7 Midwest 38.3 Florida 42.6 Northeast 38.0 California 42.0 Mid-Atlantic 33.8 New York 40.6 Southeast 40.7 Georgia 40.5 Michigan 38.5 North Carolina 38.1 Texas 37.9 Pennsylvania 36.7 Ohio 36.4 Virginia 32.0 Loss of Natural Resources Regions % States % West 58.8 New Jersey 63.0 Southwest 52.8 Florida 62.8 Midwest 53.5 California 59.6 Northeast 55.4 Georgia 58.5 Mid-Atlantic 51.8 Ohio 58.0 Southeast 59.1 Texas 56.5 North Carolina 54.9 Illinois 54.9 Pennsylvania 54.8 Michigan 53.3 Virginia 51.7 New York 51.4

7 Environmental Factors Product Choice Regions % States % West 57.7 North Carolina 60.8 Southwest 49.5 California 60.1 Midwest 49.0 Florida 56.1 Northeast 52.0 Virginia 55.6 Mid-Atlantic 48.6 Georgia 54.7 Southeast 53.9 New Jersey 54.2 Pennsylvania 53.2 Illinois 53.0 New York 53.0 Texas 51.9 Michigan 51.4 Ohio 43.4 Willingness to Pay for Eco-Friendly Regions % States % West 52.4 New York 59.1 Southwest 50.1 Illinois 58.5 Midwest 50.0 Virginia 56.1 Northeast 53.7 North Carolina 55.9 Mid-Atlantic 46.9 Michigan 53.6 Southeast 49.1 California 53.2 Texas 52.2 Florida 52.0 New Jersey 51.3 Pennsylvania 50.1 Georgia 47.8 Ohio 39.7

8 Changes I Make Can Improve Environment Regions % States % West 83.1 Michigan 89.7 Southwest 83.4 New Jersey 86.7 Midwest 80.3 Texas 85.8 Northeast 83.2 Virginia 85.0 Mid-Atlantic 78.4 Florida 83.6 Southeast 79.2 North Carolina 82.9 Illinois 82.2 California 81.8 Pennsylvania 79.7 New York 78.3 Georgia 74.6 Ohio 73.5 Eco-Friendliness Improves QOL Regions % States % West 80.8 New Jersey 82.9 Southwest 77.7 California 80.6 Midwest 74.3 Texas 79.0 Northeast 76.2 Ohio 78.4 Mid-Atlantic 72.4 Virginia 76.5 Southeast 75.4 North Carolina 76.1 Pennsylvania 75.9 Florida 74.3 Illinois 73.9 New York 73.9 Georgia 71.9 Michigan 70.6

9 Look for Changes to be More Eco-Friendly Regions % States % West 74.9 North Carolina 88.3 Southwest 73.5 New York 82.5 Midwest 74.7 Georgia 79.2 Northeast 77.3 Ohio 78.4 Mid-Atlantic 70.0 Pennsylvania 78.1 Southeast 78.1 Florida 77.3 California 77.2 Texas 76.8 Illinois 73.4 Virginia 71.7 Michigan 70.0 New Jersey 66.8

10 Part 2 RECYCLING

11 Recycling 1. Frequency of recycling efforts 2. Types of recycling programs a 3. Habits for bottle return for deposit 4. Comparison of types of materials recycled 5. Reasoning for not recycling glass 6. Single stream versus alternatives 7. Attitudes regarding recycling

12 How Often Do You Recycle Always/Usually Regions % States % West 85.3 New Jersey 88.2 Southwest 63.1 California 88.2 Midwest 68.0 New York 85.4 Northeast 83.8 Pennsylvania 82.9 Mid-Atlantic 68.0 North Carolina 72.9 Southeast 61.6 Illinois 71.7 Florida 69.9 Virginia 66.4 Michigan 66.1 Ohio 63.6 Georgia 63.0 Texas 61.5 Access to Recycling Program Mid W South E West North E South W Mid A Curbside All Curbisde Some Curbside All But Compost Drop Off Only Central in Bldg Nothing 27% 22% 18% 16% 20% 6% 8% 19% 10% 11% 6% 23% 13% 38% 14% 12% 36% 18% 20% 19% 10% 21% 4% 3% 9% 23% 28% 21% 12% 11% 6% 15% 14% 19% 8% 9% Don't Know 6% 7% 2% 4% 6% 7%

13 Do you return bottles for deposit? Yes No Not an option Midwest 42% 27% 31% Southeast 23% 37% 40% West 61% 25% 14% Northeast 48% 31% 22% Southwest 27% 38% 35% Mid-Atlantic 16% 44% 40%

14 Always or Usually Recycle These Materials Mid W South E West North E South W Mid A Plastic Bottles 70% 60% 83% 86% 59% 65% Glass Bottles 69% 55% 78% 85% 52% 67% Aluminum Cans 70% 59% 77% 76% 62% 64% Steel Cans 59% 48% 64% 76% 47% 59%

15 Reasons by Consumers Sometimes/Rarely/Never Recycle Glass Mid W South E West North E South W Mid A Breakable/Injury 10% 21% 26% 20% 20% 35% Not Sure if Recyclable 26% 27% 20% 16% 21% 23% Not Sanitary 5% 5% 3% 12% 6% 3% Too much effort 18% 13% 24% 17% 14% 12% Glass not accepted 21% 26% 17% 14% 28% 13% None of the above 28% 19% 21% 12% 20% 25%

16 Single Stream or Separate Bins? Mid W South E West North E South W Mid A Same Bin 59% 53% 57% 53% 62% 65% Different Bins 41% 47% 43% 47% 38% 35%

17 Strongly Agree/Agree Strongly Agree/Agree Recycling is a bother, but worth it Midwest Southeast West Northeast Southwest Mid- Atlantic Disagree/ Strongly Disagree Strongly Agree/Agree Recycling is important to me Midwest Southeast West Northeast Southwest Mid- Atlantic It takes too much time to sort Midwest Southeast West Northeast Southwest Mid- Atlantic Disagree/ Strongly Disagree

18 Strongly Agree/Agree Many of the recyclables people put into bins still go into a landfill Midwest Southeast West Northeast Southwest Mid- Atlantic Disagree/ Strongly Disagree Strongly Agree/Agree I would recycle more if I knew it were reliably recycled Midwest Southeast West Northeast Southwest Mid- Atlantic Disagree/ Strongly Disagree

19 Part 3 OBSERVATIONS AND INSIGHTS

20 Observations and Insights Mid-Atlantic region had lowest scoring for each area observed State by state breakdown had mid-atlantic states on the bottom for 4 out of the 7 areas observed Ohio (3) Virginia (1) Michigan (1)

21 Observations and Insights Recycling In every region but one, people were more likely to recycle plastic bottles and aluminum cans more than glass bottles Greatest room for improvement in recycling glass is in Southeast and Southwest Messaging may need to be more targeted by state and region E.g., Mid-Atlantic was least inclined to see recycling as worth the bother

22 Glass is ENDLESSLY Recyclable Questions?