Ecodesign Tool Conference Journey and possible tools. Anna Karin Jönbrink Manager Energy and Environment,

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1 Ecodesign Tool Conference Journey and possible tools Anna Karin Jönbrink Manager Energy and Environment, 1

2 Ecodesign Tool Conference Objectives Learn more about Ecodesign Tools Use the gathered competense to draw the ecodesign-tool map Meet each other Have fun. 2

3 3 Welcome!

4 4

5 Background to the conference ELEEN Eko-Leap preparatory study Discussions 5

6 ELEEN workshops 1100 participants REACH, RoHS, WEEE, EUP, Ecodesign Provide individual 1st level environmental services to 820 SMEs in Sweden, France, Portugal, Greece and Latvia 55 SMEs receiving advance level service Document and promote 40 methods/tools (environment related knowledge) Develop working methods together with ESPs Transfer knowledge between our regions SMEs will improve their business 10 of these will be published SMEs success stories Policy recommendations will be reported to EU 6

7 Results from Eco-leap preaparatory study Year: 2013 Method: Web-survey (108 answers) Deep interviews (21 Companies Literature survey 7

8 How important are sustainability issues compared to five years ago? More Same Less 8

9 What drives your company to take sustainability issues into consideration in product and process development?

10 What prevents sustainability consideration in product development (Ecodesign)

11 Deep interviews, important answers The main driver for ecodesign is the customer requirement Most companies work with the single issue approach, only very few take the holistic view Owners and top management are pushing sustainability issues in many companies, since they think it is profitable Sustainability is often handled by a single person or group Sustainability issues seems to be related to the supply chain position. Companies close to the final customer often focus on some main function, such as energy efficiency or lightweight, while companies some tiers away, often focus on specific details, such as providing a specific solution (material XXX, energy use YY, not using chemical ZZ, having an EMS). Purchasing department has a central role and large effect on sustainability, but are often not educated in sustainability issues Attitudes and behaviour has a huge impact, but is not often considered 11

12 Future needs, described by companies What kind of support would help your company to increase focus on sustainability in product and process development 0 New knowledge External competence availability Better tools and routines More sustainability in University educations Company policies More research No answer 12

13 Different tools suits different situations 13

14 Matureness of companies Alakeson and Sherwin (2004) distinguish four stages of integrating sustainable development into innovation: 1. The single issue approach, where companies address specific sustainability issues but have no systematic way of addressing the full range of economic, environmental and social impacts. 2. The ad hoc approach, where companies take sustainable development under consideration but have no formal tools or processes to ensure the cosistency of approach. 3. Sustainability tools, where companies develop tools to integrate social, environment and economic issues in a consistent manner. 4. The strategic integration, where sustainable development itself provides a framework for innovation. 14

15 Knowledge and competence about sustainable development Ecodesign journey, the matureness of companies 4. Implementation in product development procedure 3. Idea generation 1.Eco-design initiation 2. Life cycle assessments Time frame 15

16 Product development process and environment 16

17 Size and affordability, Opportunities and Challenges Large companies Have usually a lot of resources (people and money) Experts available Different people, having different languages => Challenges Long distance to decisions, Slow decisions Small companies Have usually small resources (people and money) No experts Same people have to deal with a lot of things Short distances between different positions =>Quick decisions 17

18 Different sectors have different opportunities and challenges Automotive Regulations (Eg. ELV and Emissions) Materials IMDS database Electronics Regulations (Eg. WEEE, RoHS) Ecodesign directive Materials Construction Agriculture and Food.. 18

19 Other things? Geographics Individual Champions???? 19

20 Map for tools Tool Where in PDP Sectors Company journey Size and affordability 20

21 Tool Where in PDP Sectors Company journey Size and affordability Design for sustainable behavior: a toolbox for targeting the use phase Ecodesign maturity model (ECOM2): supporting companies on eco-design implementation and management. Idea generation based on the results of life cycle assessments SULCA software for ecodesign. Matrix for tools Ecodesign+ a web based tool for assessing the carbon footprint of products. Embedding ecodesign into the design cycle an alternative approach to quantitative tools. BTOGreen the experience: the serious game to explain eco-design Visualizing future material supply needs during product development Eco-design management, ISO and tools 21

22 22 Vi arbetar på vetenskaplig grund för att skapa industrinytta.