Light with Perfection. BÄRO Batwing. For perfect product presentation and reduced costs

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Melinda Morris
6 years ago
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1 Light with Perfection BÄRO For perfect product presentation and reduced costs

Do you want to leave your products in the shade? Even today the retail sector sometimes makes serious technical, commercial and psychological mistakes when it comes to store and product lighting.

2 Do you want to leave your products in the shade? Even today the retail sector sometimes makes serious technical, commercial and psychological mistakes when it comes to store and product lighting. The technical reason for this is that many retailers still do not fully exploit the opportunities offered by innovative lighting technology as a sales-promoting instrument for their product range. The commercial reason is that many retailers do not look beyond the low procurement prices for in dividual fixtures. In doing so they overlook the fact that using innovative lighting technology not only results in considerable energy savings throughout the entire service life, but also that the operating costs as a whole can be significantly reduced. Problematic area: Shelf lighting Whereas the products on the top shelves are shown to best advantage in bright light, the products on the lower shelves are left in the shadows. The illuminance decreases vertically. Although the fluorescent lamps built into the shelf supports illuminate the upper products, they make the pro - duct range as a whole appear unattractive and flat. There is no foregrounding, no drawing the customers gaze in a spe cific direction. The idea of sales-promoting light is simply not an issue in this example. What is your store like? Finally, the psychological reason is that many retailers underestimate the significance of light in creating a welcoming atmosphere, despite consumers increasing focus on quality and the associated trend towards the shopping experience. If you want to turn your products into fast-selling highlights,

Problematic area: General lighting Problematic area: Product presentation This example shows the rather unattractive monotone grey produced by conventional strip lighting.

Although it is relatively bright, everything appears flat and cold and there is not a trace of a special shopping experience.

This product presentation in the packaged meat department certainly does not encourage customers to make purchases.

3 Problematic area: General lighting Problematic area: Product presentation This example shows the rather unattractive monotone grey produced by conventional strip lighting. lamps of this type produce a diffuse, scattered light. There is no targeted lighting that presents the individual product groups in a particularly effective manner. Although it is relatively bright, everything appears flat and cold and there is not a trace of a special shopping experience. Customers do not feel comfortable in this atmosphere and it is certainly no way to encourage purchases. What is your store like? This product presentation in the packaged meat department certainly does not encourage customers to make purchases. The light from the low-intensity low-voltage spotlights can be barely distinguished from the intensive general lighting. As a result of their short service life, lamps are constantly failing, thus plunging the goods into shadow. Small fixture spacings are necessary in order to provide adequate illumination of the products. Taken together, however, the energy costs are high, and the heat radiated by the fixtures also has a negative effect on the products. From today's perspective, this lighting solution is neither salespromoting, economical, nor does it provide lasting protection for the products. What is your store like? then it's time to open a new chapter!

BÄRO unbeatable in a practical comparison With much better product lighting you

Investment and follow-up costs can be greatly reduced.

Lighting situation beforehand: 52 low-voltage spotlights at 5 Watt = 2,6 Watt 2

Total = 2,816 Watt Lighting situation afterwards: 14 fixtures at 7 Watt = 98

% fewer fixtures Connected wattage 3,238 W* 1,127 W* 66.

% lower thermal load Energy consumption p.a. incl.

4 BÄRO unbeatable in a practical comparison With much better product lighting you will make savings in all areas. Investment and follow-up costs can be greatly reduced. In addition to this, better presentation of products promotes sales! Lighting situation beforehand: 52 low-voltage spotlights at 5 Watt = 2,6 Watt 2 sodium-vapour fixtures at 5 Watt = 1 Watt 2 fluorescent lamps at att = 116 Watt Total = 2,816 Watt Lighting situation afterwards: 14 fixtures at 7 Watt = 98 Watt Lighting situation Before with BÄRO Result Number of fixtures % fewer fixtures Connected wattage 3,238 W* 1,127 W* 66.4 % lower connected wattage Thermal output 2,817 W 495 W 72. % lower thermal load Energy consumption p.a. incl. ballasts (4, operating hours p.a.) 12,952 kwh 4,58 kwh 65.2 % lower energy consumption Electricity costs per year (.1 e/kwh) 1,295.2 e 45.8 e 65.2 % lower electricity costs * incl. ballast loss wattage Before with low-voltage lighting After with lighting

BÄRO : Perfect product lighting with considerable savings Problem solved: General lighting

highlighted. Light is directed to the products and accentuates their distinctive features.

The overall impression is friendly and inviting and the suspended fixtures are interesting

BÄRO suspended fixtures turn fresh foods into fast-selling highlights.

presentation of the products' natural colours.

5 BÄRO : Perfect product lighting with considerable savings Problem solved: General lighting Problem solved: Product tables and displays Suspended fixtures ensure that the whole sales area is illuminated. The light is well and evenly distributed to ensure that individual product groups are specially highlighted. Light is directed to the products and accentuates their distinctive features. The example below shows that it is easy to dispense with fluorescent strip lighting. The overall impression is friendly and inviting and the suspended fixtures are interesting elements of the interior design without seeming intrusive. The energy balance is outstanding. BÄRO suspended fixtures turn fresh foods into fast-selling highlights. Fruit and vegetable displays and tiered presentation units encourage purchases with optimum presentation of the products' natural colours. Furthermore, all products are bathed in an atmospheric light and immediately attract attention. The patented reflector technology of the fixtures also ensures a balanced, even light distribution that is unparalleled. This is what your store could look like. This is what your store could look like.

potential and an extremely long life BÄRO is an innovative and unique lighting system that shows your products in a perfect light whilst also offering considerable

Patented technology ensures the even and bright illumination of the products.

Fitted centrally above the aisle, fixtures illuminate two opposite shelves at the same time at a width of up to 2.5 metres, both vertically and horizontally.

Examples of lighting in action show how can improve the lighting of your products and sales areas. Problem solved: Shelf lighting Here, the focus is on wine.

The whole wine department is bathed in atmospheric light which encourages customers to buy. The channelled light guides customers and stimulates spontaneous purchases.

6 potential and an extremely long life BÄRO is an innovative and unique lighting system that shows your products in a perfect light whilst also offering considerable cost savings potential. The name was chosen on account of the unusual way that luminous intensity is distributed by the reflector. Patented technology ensures the even and bright illumination of the products. With technology, fixtures can be spaced up to 4 metres apart to illuminate product displays, tiered presentation units and wall displays. Fitted centrally above the aisle, fixtures illuminate two opposite shelves at the same time at a width of up to 2.5 metres, both vertically and horizontally. This means that fewer fixtures are needed and therefore also reduces energy and operating costs. Examples of lighting in action show how can improve the lighting of your products and sales areas. Problem solved: Shelf lighting Here, the focus is on wine. Just a few fixtures are sufficient to perfectly showcase the wine department. Integrated unobtrusively in the ceiling they do not obstruct the view of the goods. The whole wine department is bathed in atmospheric light which encourages customers to buy. The channelled light guides customers and stimulates spontaneous purchases. Energy consumption is greatly reduced and at the same time the department is made much more attractive. This is what your store could look like! See for yourself! Ø 1 m Ø 2 m Ø 3 m Ø 4 m 9.5 m 1 m 1.5 m 2 m E m = 3 LX E max = 8 LX E m = 1 LX E max = 175 LX E m = 5 LX E max = 85 LX E m = 3 LX E max = 5 LX The distribution of illuminance by BÄRO fixtures proves that excellent lighting is guaranteed even with high ceilings.

BÄRO : businessmen love it, engineers are fascinated by it BÄRO sets your store apart from others with innovative technology A comparison of lighting technology: fluorescent lamp vs.

15, operating hours Almost no heat transferred to the products No UV radiation Many fixtures available in all RAL colours on request Available as recessed fixtures, light fixtures and suspended

illumination Illuminates two opposite shelves with a width of up to 2.

emotional appeal to customers Ideal for both food and non-food Boosts retail sales Comparison: single fixture fixture output 16 14 12 1 8 6 4 2 1 8 6 4 2 Watt Fixture luminous flux 16 14 12 1 8 6 4

7 BÄRO : businessmen love it, engineers are fascinated by it BÄRO sets your store apart from others with innovative technology A comparison of lighting technology: fluorescent lamp vs. BÄRO In 7, 1 and att Approx. 15, operating hours Almost no heat transferred to the products No UV radiation Many fixtures available in all RAL colours on request Available as recessed fixtures, light fixtures and suspended fixtures Can be integrated in / on various systems Tested top quality Patented lighting technology From the product lighting specialist BÄRO for perfect product presentation Unique, even and bright illumination Illuminates two opposite shelves with a width of up to 2.5 metres both horizontally and vertically Fixture spacings of up to 4 metres for product displays, tiered displays and wall display units Optimization of the products own natural colours Greater emotional appeal to customers Ideal for both food and non-food Boosts retail sales Comparison: single fixture fixture output Watt Fixture luminous flux Lumen Comparison: Lighting concept in action Illuminance 7 lux Number of fixtures Percent Electricity costs p.a. Connected wattage Percent Comparison: no. of fixtures for a 1 m 2 sales area BÄRO releases savings potential Fewer fixtures mean lower investment costs Fewer fixtures mean lower energy costs Fewer fixtures need fewer replacement lamps Fewer fixtures mean lower maintenance costs Fewer fixtures mean lower running costs Fewer fixtures mean faster amortisation Percent Pieces

8 BÄRO fixtures Libra, adjustable recessed fixture Econdo light fixture, pivoted and adjustable Auriga light fixture, pivoted and adjustable Cetus light fixture, pivoted and adjustable Circinus, suspended fixture, adjustable Canopus, suspended fixture, adjustable Light with Perfection Delphinius, suspended fixture, adjustable Headquarters Germany Wolfstall D Leichlingen Phone + 49 () Fax + 49 () info@baero.com We reserve the right to make technical modifications 7.7 / 11.7

15-06 Morlot Avenue, Fair Lawn, NJ USA Tel: (201) Fax: (201)

15-06 Morlot Avenue, Fair Lawn, NJ 07410 USA Tel: (201) 796-2690 Fax: (201) 796-8818 info@articulight.com articulight@aol.com www.articulight.com LED SERIES I-PANEL General Lighting LED panel Offering