Innovation on Demand How to Generate Powerful Ideas Faster. Victor Fey The TRIZ Group, LLC

Transcription

1 Innovation on Demand How to Generate Powerful Ideas Faster Victor Fey The TRIZ Group, LLC

2 Innovation Goals New features Improved performance Value = Benefits Costs Lower expenditures Fewer harmful effects

3 Increasing Value Costs Conventional way Benefits The TRIZ Group, LLC

4 Increasing Value Costs Innovative way Benefits The TRIZ Group, LLC

5 The Challenge of Innovation Delivering higher value requires innovation. However, innovation is risky and costly, for it involves trial-and-error.

6 Developing Innovations by Hunch!?? Present Solution? Breakthrough

7 The Need We need an innovation methodology that enables a systematic and fast development of highly competitive innovations. TRIZ is such a methodology.

8 What is TRIZ

9 Historical Background Russian acronym for the Theory of Inventive Problem Solving System of scientific methods for development of breakthrough technologies and products Developed by Genrikh Altshuller and his school in Russia over the past 50 years Migration to the West began in mid-90 s Now used by many companies worldwide.

10 Who Uses TRIZ 2000: TRIZ implementation starts 2005: Samsung credits TRIZ for helping to top Sony Over $2B added to the bottom line The best product introduction ever $200M sales in the fist year alone 767 air-to-air refueling tanker sold to Japan and Italy Customers preferred TRIZ-inspired solutions $1.5B contract First use : $200M savings in manufacturing costs Declares: TRIZ is Intel's innovation platform of the 21 st century. The TRIZ Group, LLC

11 Numerous Publications in Many Languages

12 Key Concepts and Findings Universal principles for conflict resolution Breakthrough innovations resolve conflicts (compromise-free) Systems evolve along universal vectors (lines of evolution)

13 What TRIZ Does

14 Eliminating Random Search TRIZ Present Solution Next breakthrough

15 Resolving Conflicts Requirement A Conventional way Requirement B

16 Examples of Conflicts Must be Heavy To Increase Strength Part Must be Light To Reduce Weight Must be Large To Reach Many Students Class Must be Small To Focus on Individual Students Needs

17 Resolving Conflicts Requirement A Conventional way Requirement B

18 Typical Innovation Thinking is Inefficient Problem Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Concept Selection The TRIZ Group, LLC

19 TRIZ Innovative Thinking Idea Idea Problem Idea Idea Idea Idea Idea Idea Concept Selection The TRIZ Group, LLC

20 Areas of application

21 How TRIZ Concept Generation Works

22 Your Problem is Hardly Unique The idea of universal principles of innovation implies: Problems are repeated across industries Typical problems have similar solutions Somebody perhaps in another industry has already solved your problem (or one very similar to it) Use TRIZ to identify that solution and adapt it to your problem.

23 TRIZ Approach Translate unique innovation problems into typical models Apply TRIZ solution rules to typical models

24 Similar to Mathematical Problem Solving Problem Jump Solution The TRIZ Group, LLC

25 Mathematical Problem-Solving Problem Math Model (equation) Identifying Equation Type Solution Applying the Formula The TRIZ Group, LLC

26 Example The husband is 3 years older than his wife. The product of their ages is How old are they? Word Problem H(H-3) = 1404 Or, H 2 3H 1404 = 0 Equation (model) ax + b = 0 ax 2 + bx + c = 0 ax 3 + bx 2 + cx + d = 0 Identifying Equation Type X 1 (H)= 39 X 2 (W) = 36 x b b 2 4ac 2a Solution Applying the Formula The TRIZ Group, LLC

27 TRIZ Concept Generation Flow Problem Jump Solution The TRIZ Group, LLC

28 TRIZ Concept Generation Flow Problem TRIZ Model Identifying TRIZ Model Type Solution Applying the Right TRIZ Tool The TRIZ Group, LLC

29 Some (Practical) Theory

30 Function A function is an intended action of one part onto another part. A Action B Function

31 Examples of Functions Cup Holds Liquid Function: To hold liquid Mirror Reflects Light Function: To reflect light

32 Complex Functions Function 2 A Action 1 B Action 2 C Function 1 Function 2: To move shaft Gas moves Piston moves Shaft Function 1: To move piston

33 Function Model of a Power Toothbrush Actuator vibrates Function B Bristles massage Gums powers removes Battery controls Switch Plaque holds controls loosens Handle holds Hand Paste dilutes Water

34 Useful Action Categories Harmful X

35 System Conflicts Improvement A B Useful changes in one part of a system make another part inadequate

36 System Conflict Diagrams Graphs indicating useful and harmful interactions between parts. A X B A X B C

37 Your System Conflict is Hardly Unique System conflicts are repeated across industries Typical system conflicts have similar solutions Somebody perhaps in another industry has already solved your system conflicts (or one very similar to it) Use TRIZ to identify that solution and adapt it to your system conflict.

38 Some Typical System Conflict Diagrams A X B A B X C A B X X B A B A X C

39 Examples of Typical System Conflict Diagrams

40 Resolving System Conflicts To resolve a system conflict means to retain or improve the useful action and to eliminate the harmful one. There are dozens of rules available in TRIZ for resolving system conflicts without compromise. We will consider just one rule.

41 Not All Functions Are Equal Functions Primary Auxiliary Any system (product, process) performs at least one Primary Function

42 Example Auxiliary Auxiliary Auxiliary Primary Auxiliary

43 Rule: Eliminate Auxiliary Part If a conflict involves an auxiliary part then The auxiliary part is removed and Its useful function is delegated to another part

44 Eliminating the Auxiliary Part Primary B A Auxiliary Harmful C

45 Reassigning the Useful Function B OR B A A B OR A Other resource

46 Building System Conflict Diagrams Specify the system Identify major parts Identify actions performed by these parts Rank these actions as useful and harmful Identify primary and auxiliary functions (parts)

47 Alloys Testing Problem Chamber Glass Specimens Acid Vibratory table Wall Acid Glass Cracks

48 Building a System Conflict Diagram 1. Specify the system: The test chamber and the vibratory table 2. Identify major system parts

49 Building a System Conflict Diagram 3. Identify actions performed by these parts

50 Building a System Conflict Diagram 4. Rank these action as useful and harmful

51 Building a System Conflict Diagram 5. Identify primary and auxiliary functions and parts Primary ACID ETCHES SPECI- MEN VIBRATES VIBRAT. TABLE VIBRATES CONTAINS VIBRATES CONTAINS GLASS HOLDS X BREAKS WALL Auxiliary VIBRATES Auxiliary

52 Eliminating Auxiliary Parts ACID ETCHES SPECI- MEN VIBRATES VIBRAT. TABLE VIBRATES CONTAINS VIBRATES CONTAINS HOLDS GLASS WALL Acid X BREAKS Specimen VIBRATES Vibratory table

53 Reassigning the Useful Actions ETCHES ACID SPECI- MEN VIBRATES VIBRAT. TABLE CONTAINS GLASS WALL Acid Specimen Ideal solution: Specimen-chamber -

54 Exercise: Umbilical Cord Problem The robot performs complex manipulations with delicate parts in a clean room. It is energized by vacuum and compressed air lines and has several sensors. Rubbing between the tubes and wires produces fine particles that can contaminate the room. A corrugated plastic hose encases all the tubes and wires thus preventing the contamination. The hose often ruptures due to fatigue associated with large amplitude, high-speed link motions. This allows the wear particles to escape into the environment

55 The Power of a System of Many We just considered the application of one TRIZ tools. Imagine a system of dozens of tools, and rules on when and how to use these tools.

56 Benefits of TRIZ

57 Cutting the Lead Time: Days, not Years Target max TRIZ approach Target max Time Conventional approach Time

58 No Compromises Requirement A Conventional way Requirement B

59 Enhanced Creativity Main dividends from the TRIZ training: Development of a structured, systemic thinking Ability to control one s thought process Ability to easily break psychological inertia Ability to perform unusual mental operations By and large, these qualities foster effective analysis and problem solving skills of complex challenges.

60 Than you! Victor Fey, TRIZ Master and a close associate of Genrikh Altshuller, the founder of TRIZ. Victor Fey has over 35 years experience in TRIZ research, training and application. Since The TRIZ Group s inception in 1995, Victor has collected more than two decades of consulting experience serving the Global In this project management capacity Victor s work has ranged the gamut from teaching, coaching and consulting, to facilitating and leading cross-functional teams in delivering critical breakthrough product and technology solutions. Only at Hyundai-Kai Motors, his consulting effort resulted in obtaining over 100 patents with an estimated ROI of $100 million. From 1997 through 2014, he was an Adjunct Professor at Wayne State University, where he taught the first graduate-level course in TRIZ in the West. He has lectured on the subject at MIT, Stevens Institute of Technology, Chalmers University, Technion, and others. He is a co-founder of the Altshuller Institute for TRIZ Studies and Chairman of its Education Committee. He also chairs the Committee for TRIZ Development of the International TRIZ Association s R&D Council. His books include Effective Innovation: The Development of Winning Technologies, published by ASME Press in 2004 (co-authored with Don Clausing of MIT), and Innovation on Demand: New Product Development Using TRIZ, released by Cambridge University Press in 2005 (penned with Eugene Rivin of Wayne State).