Asphalt Institute National Asphalt Pavement Association State Asphalt Pavement Association Executives

Transcription

1 Asphalt Institute National Asphalt Pavement Association State Asphalt Pavement Association Executives

2 Industry Coalition Asphalt Institute National Asphalt Pavement Association State Asphalt Pavement Association Executives Dedicated to enhancing our nation s roads and highways through programs of education, technology development, and technology transfer on topics relating to Hot Mix Asphalt pavements.

3 Asphalt Pavement Alliance Why? Asphalt paving industry required a joint plan to respond to competitive threats from concrete PCC developed aggressive national marketing strategy Professionally developed implementation plan Spent $1.5M on plan Calls for $8M increase in spending over 3 yrs. Hire additional 44 professionals across state chapters Hire additional 2 professionals at ACPA HQs Hire additional admin. support Concrete Industry s Published 2002 Targets 15% increase in market share $3.3 billion in additional revenues

4 Asphalt Paving Industry Prior to APA Very successful to-date, but... Current efforts of AI, NAPA and SAPAEs were often fragmented and redundant research, education, engineering, marketing Concrete Industry was more unified in their structure and approach Asphalt Industry needed to respond by focusing our efforts, combining / re-deploying resources and avoiding duplication

5 ASPHALT INSTITUTE Combine technical, marketing and financial efforts Utilizes strength of three organizations One voice as an industry to deliver messages Implementation at the state level Supported at the national level by developing the necessary tools

6 Many Audiences, Many Levels State, City, County and Federal Agencies Decision Makers: Engineers, Directors Elected / Appointed Government Officials Policy Makers General Public Consulting Engineers

7 Marketing Design Adapted in a variety of media. Developed a suite of exhibit material (booths and displays) that work in concert or as stand-alone pieces. Used in advertisements

8 Exhibit Booths Several stand-alone or table-top versions Designed for maximum versatility Used at local and national tradeshows, conferences, etc APA partners jointly man the booth

9 Banner Up Displays Each can stand alone or be used together

10 NATIONAL ADVERTISEMENTS

11 ABSOLUTELY ASPHALT VIDEO Reasons for Selecting Asphalt Attributes - Cost Effective, - Speed of Construction - Versatility - Smooth - Recyclable Perpetual Pavement

12 MAJOR FOCUS AREAS Life Cycle Cost Perpetual Pavements Speed of Construction Rubblization Versatility Smoothness Noise Recycling Safety Environmental

13 Toolkits for Each Focus Area PowerPoints Technical Pubs and Brochures Press Releases and Fact Sheets Success Stories Research Reports Software

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15 Clearing House for Ordering

16 Merging Conferences AI s Superpave Forums and NAPA s Hot Mix Conferences Strengthens Asphalt Pavement Alliance Avoids duplication Demonstrates unified approach to our customers and members

17 2001 Asphalt Pavement Conference A Lifetime of Smooth Performance Nov 14-16, 2001 in Austin, TX Sponsored by APA, FHWA, TRB, AASHTO, NACE Four Technical Sessions Economical life-cycle, perpetual, performance, etc Safety/Comfort smoothness, noise, etc Durability compaction, segregation, QC, moisture, etc Innovation OGFC, SMA, night paving, etc

18 Individual State Alliances Where: Hopefully in each state Players: SAPAE, AI FE, contractors, suppliers, other NAPA, AI or SAPA members Purpose: Consolidated local industry efforts to promote HMA How: Develop and execute effective marketing strategy for that state Use and adapt applicable tools (developed by national APA) that meet state s needs

19 Individual State Alliances Complete Flexibility Lead Role: SAPAEs and/or AI FE Example Name: Kentucky Asphalt Pavement Alliance Recommended Size: 5-20 Members Pay only for reproduction cost of tools Identify need for developing additional tools to National APA

20 Status of State APAs Industry Indoctrination by AI FEs and Roger Sandberg 16+ states have formed a state alliance Many other states using APA materials and booths 3 states without SAPAE have held APA meetings: TN, GA, NE APA exhibit booth at 33+ state/local shows and 6+ national/regional shows

21 TWO ROLL OUT EVENTs Internal Sept. 6 7, Dallas, TX 200 attendees Unveiled new marketing and educational tools to APA members External In Conjunction with the AASHTO Annual Meeting December 8-12, 2000 Indianapolis, Indiana

22 APPROVED 2001 BUDGET ASPHALT PAVEMENT ALLIANCE Administrative expenses $10,000 Tool kits $50,000 Website $40,000 National advertisement $75,000 Exhibit at trade shows $50,000 Asphalt Paving Symposium Software for life cycle cost analysis based on FHWA procedure $35,000 Perpetual pavement Self-supporting 1. Study of field data on long-life pavement performance $50, Study of material properties (18 months) $50,000 Rubblization $25,000 Life cycle cost $20,000 Meeting expenses $10,000 Printing, production, & reproduction $20,000 Fulfillment house $15,000 SWAT Teams $20,000 Train the Trainer sessions $20,000 TOTAL $500,000

23 Alliance Non-Negotiables No pride of authorship = 5 Make markets grow Take the high ground Win with quality

24 A national effort directed by people at the state level

25 Life Cycle Cost Analysis Initial Construction The Life Cycle Cost Rehabilitation Maintenance Time Salvage

26 Life Cycle Cost Analysis Arena for the tough PCC vs HMA battles Identified as top priority by SAPAEs Good news in two areas! performance user delay costs

27 Life Cycle Cost Analysis Ride Quality Performance Period Performance Analysis Period Remaining Life Cost Time

28 Life Cycle Cost Analysis FHWA - Long-Term Pavement Performance Study GPS-6 Experiment: AC Overlay of AC Pavements 125 Overlays:.1 to 26.4 years old Full Report: FHWA-RD Summarized in TECHBRIEF (No. FHWA-RD ) Conclusions Clearly, the majority have served for 15 yrs. or more before distresses became sufficient to require rehabilitation. a number of test sections have less than nominal levels of distress for more than 20 years Well recognized as scientific and unbiased Great opportunity to make gains in LCCA battles

29 Life Cycle Cost Analysis Roadwork = Work Zone User Delays = $$$

30 Life Cycle Cost Analysis How to minimize delays? Add capacity Use longer lasting materials Perform rehabilitation during offpeak hours (i.e. night time paving)

31 Life Cycle Cost Analysis FHWA s Latest Guidance Demo 115 Bulletin and Workshop taught around the country State of the Art LCCA Procedures Incorporating: work zone user delay probabilistic approach Very Complex Needed Software for Actual Implementation

32 Life Cycle Cost Analysis New Software Very User Friendly Incorporates all aspects of Demo 115 Evaluates up to four alternatives Deterministic or probabilistic mode Recently endorsed by FHWA FHWA to become custodian and distribute! Training Sessions Coming

33 Project Information c Alternative Description Traffic Information WZ Information Graphic Output

34 12 Hour Work Zone - Night Total UDC = $83,326

35 24 Hour Work Zone Total UDC = $2,463,601

36 Agency Costs 25th 50th 75th 90th

37 User Delay Costs 25th 50th 75th 90th

38 Agency + User Delay Costs 25th 50th 75th 90th

39 Perpetual Pavements (Long Life Pavements) The Concept Current and Future Efforts

40 Concept Not New }4 to 6 Zone Of High Compression SMA, OGFC or Superpave High Modulus Rut Resistant Material 6-10 Critical Tensile Strain Flexible Fatigue Resistant Material 3-4 Pavement Foundation

41 Fatigue Resistant Asphalt Base» Minimize Tensile Strain with Thicker Pavement Structure and Stiffer Mixes Above» Strain Below Fatigue Limit = Indefinite Life» approx ms» Consider Rich Bottom and/or Elastomers Compressive Strain Strain Indefinite Fatigue Life Fatigue Life Tensile Strain

42 Rut Resistant Upper Layers Intermediate Layers» Superpave or SMA» Aggregate Structure» Interlocked» Binder» High Temperature PG» Density Surface» 94% to 96% In-Place» Superpave, SMA or OGFC» Modified Binders» Tailored for Specific Use

43 Rehabilitation Possible Distresses Top-Down Fatigue Thermal Cracking Raveling Solutions Mill & Fill Thin Overlay Structure Remains Intact 2-4 { High Quality SMA, OGFC or Superpave 20+ Years Later

44 Perpetual Pavement Structure Lasts 50+ years.» Indefinite Fatigue Life Renewable Pavement Surface.» High Rutting Resistance» Tailored for Specific Application» Consistent, Smooth and Safe Avoids Costly Reconstruction.

45 Recent Perpetual Pavement Efforts Define and Advertise Concept Paper PowerPoint Magazine Articles Factsheet, Backgrounder, Press Release Many Presentations Workshop of Industry Experts to Develop a Design and Build Manual Individual State Efforts California, Illinois, Washington, Texas Double Session at 2001 TRB

46 Future FHWA / APA Perpetual Pavement Efforts Complete How-To Manual in 2001 Hold Strategic Planning Meeting w/ Industry Experts in May Host Workshop for DOTs Develop Training Course Support Field Demonstration Projects