Office Of Small Business Programs
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1 Office Of Small Business Programs Presented to: Lakehurst Industry Day Presented by: Mr. Shelby Butler Associate Director Office of Small Business Programs Naval Air Systems Command 21 October 2016
2 Agenda ASN(RD&A) Small Business Memo NAVAIR s Small Business Resources NAVIAR s Commitment To Small Business Small Business Goals Market Research Barriers For Small Business & Communication 2
3 ASN(RD&A) Small Business Memo 3
4 NAVAIR s Small Business Resources
5 Small Business Resources within NAVAIR Small Business Innovation Research Programs Office Head: Donna Attick Aligned: Under AIR 4.12 Research and Intelligence Mission: In partnership with NAVAIR programs, fulfill technology requirements by leveraging the capability of small businesses to develop innovative solutions for NAE customers. Primary Responsibilities: Manage and implement DoD, Navy, and NAVAIR policy aimed at stimulating innovation by small businesses and increasing the transition of products of federally funded research. Coordinate the development of SBIR/STTR topics, the down selection of particular projects and the management of the business and financial aspects of the program. Work closely with the Naval Aviation Chief Technology Office (CTO) to ensure that topics are aligned with command priorities and with the program offices to ensure a close coupling with program requirements and needs. Web Site: tepages/home.aspx Office of Small Business Programs Head: Shelby Butler Aligned: Under NAVAIR Commander Mission: Enabling the Warfighter with creative solutions brought to them through small business. Primary Responsibilities: Ensure NAVAIR is in full compliance with Public Law , Small Business Act, as amended and other public laws and Executive Orders covering the Small Business Program. Plan, develop and direct the overall Small Business Program at NAVAIR Headquarters and its field activities. Advise the NAVAIR Commander of new developments in Public Laws and political interests that affect the Command's Small Business program management. Web Site: Community of Interest: on MyNAVAIR Home Page 5
6 NAVAIR OSBP Contact Information NAVAIR Headquarters Naval Air Warfare Center Weapons Division Patuxent River, MD (301) Shelby Butler, Associate Director Ken Carkhuff, Deputy for Small Business Naval Air Warfare Center Aircraft Division John Murray, Deputy for Small Business (301) Mallory Roche, Small Business Specialist (301) Naval Air Warfare Center Aircraft Division Lakehurst, NJ Dawn Chartier, Deputy for Small Business (732) China Lake and Point Mugu, CA (760) Derrick Hu, Deputy for Small Business derrick.hu@navy.mil Rowena Geyer, Small Business Specialist rowena.geyer@navy.mil Naval Air Warfare Center Training Systems Division Orlando, FL Leslie Faircloth, Deputy for Small Business leslie.faircloth@navy.mil (407) Rotational and shadowing opportunities available! NAVAIR OSBP public web site
7 NAVAIR s Commitment To Small Business
8 SB Strategies & PEO Full-Court Press Small Business Strategies HCA (Overall) PEO(A) PEO(JSF) PEO(T) PEO(U&W) Small Business Professionals & Requiring Acts. Acquisition Strategy Operational Plan Team Focused On Finding Opportunities $150K-$5M Market Research Opportunities to Increase SB Participation 8
9 OSBP Objectives Hierarchy Maximize the DON s SB Utilization Maximize SB Cognizance & Responsiveness Maximize Coalition Building With Requiring Activities Maximize Procurement Vehicle Availability For Small Businesses READY WILLING ABLE Maximize Contacts, Referrals, Site Visits, & Market Research Maximize Time For Input On Current & Emerging Requirements Maximize Demand Signals For Funded Requirements Small Business Ready, Willing, & Able 9
10 Opportunities For SB Utilization Process Identification Phase Evaluation/Assessment Phase Implementation Phase Sustainment Phase Brief PDPMs & Competencies on SB Objectives For All Efforts Who: DPDMs/Competencies & OSBP What: Conduct SB 101 -Detail SB Objectives How: Kickoff meeting & coordinate follow-up one-onones PMAs/Competencies Who: PMAs/Competencies What: Review contract portfolios and categorize requirements. -Parse out SB short term and long term goals/requirements. -Consider opportunities to convert SB SubKs on solo tasks to SB Primes How: Coordinate with KO, COR, SMEs - AIR-4.2 provides historical data on the PEO s SB utilization by NAICS, $$, location, platform, etc. SBTA receives input from all PMAs/ Competencies and coordinates with AIR-1.0, AIR-6.8.5, and DASN RDT&E to compile database of technical data rights currently owned by NAVY/USG. Who: AIRWorks/PMAs/Competencies/OSBP What: Document requirements for comprehensive SOW -Perform Market Analysis How: Industry Days/Outreach events held -Small Business-related events personnel participated -Meetings/capability discussions held with Small Businesses -Internet Research & Analysis -Request For Information (RFIs) -Past Performance & CPARS Research -Referrals from Technical Area Experts (TAEs), Gov t Agencies, or Industry Can current NAVAIR acquisition process provide procurement support for requirements & speed to fleet? YES Initiate acquisition process Who: PMAs/Competencies/ COR/PCO What: Contract Monitoring -Delivery Assurance -Close out or renewal considerations -Data Rights Consolidation & Verification -Lessons Learned How: Coordination between PMAs, Competencies, COR, PCO, & SMEs NO AIRWorks Can other Agency contract vehicles support procurement requirements & speed to fleet? YES Need Recommendation For Way Forward NO 10
11 Small Business Goals
12 Small Business Goals Goals Set by Law FY16 NATIONAL GOALS Small Business 23.00% SDB 5.00% WOSB 5.00% SDVOSB 3.00% HUBZone 3.00% SBA negotiates goals with DoD and the prime contracting goals are flowed down through DON and Commands as depicted in this chart. FY16 DON GOALS Small Business 16.00% SDB 5.00% WOSB 3.00% SDVOSB 2.75% HUBZone 1.50% 12
13 Market Research
14 Market Research 2 Types of Market Research Strategic Market Research (Surveillance) Tactical Market Research (Investigation) 14
15 Market Research con t Strategic Market Research (Surveillance) Used to understand an industry - Often called market surveillance and is ongoing and broadly focused Objective is to become knowledgeable about the market area of interest as it relates to the products and services being procured Continuous to maintain awareness of overall market developments and attempts to answer questions about: Technological advances Process improvements Business trends Available sources for products and services, including small businesses Commercial business practices 15 Supply chain information Market forecasting
16 Market Research con t Tactical Market Research (Investigation) Involves in-depth investigation of the marketplace in response to a specific acquisition or identified need Goal is to answer specific questions to gather data about the market, suppliers, pricing, products, services, etc. to define requirements and help shape the acquisition strategy for a specific requirement Used to identify sufficient small business sources to support Set-Aside contracts or provide recommendations for subcontracting opportunities under full and open competitive procurements 16
17 Barriers for Small Business & Communication
18 Barriers & Communication Barriers: Overhead Costs to Market and Propose Innovative Technologies to the Government are costly Companies Must Risk High Cost With Low Probability of Win Due to the Lengthy/Subjective Acquisition Process Program Manager s Lack of Sharing Information with Industry Makes it Difficult for Small Businesses to Fully Understand and Respond to Requirements Contract Type, Statement of Work, Period of Performance, and Time to Award Impact a Small Businesses Ability to be able to Compete Small Businesses do not have Overhead to Sustain Delays in Payment 18
19 Industry Day Myth-Busting Mr. Daniel Gordon, Federal Procurement Policy Memo, dtd 2/2/11 1) Misconception We can t meet one-on-one with a potential offeror. Fact Government officials can generally meet one-on-one with potential offerors as long as no vendor receives preferential treatment. 7) Misconception Industry days and similar events attended by multiple vendors are of low value to industry and the government because industry won t provide useful information in front of competitors, and the government doesn t release new information. Fact Well-organized industry days, as well as pre-solicitation and preproposal conferences, are valuable opportunities for the government and for potential vendors both prime contractors and subcontractors, many of whom are small businesses. 10) Misconception Getting broad participation by many different vendors is too difficult; we re better off dealing with the established companies we know. Fact The government loses when we limit ourselves to the companies we already work with. Instead, we need to look for opportunities to increase competition and ensure that all vendors, including small businesses, get fair consideration. NAVAIR OSBP COI link: 19
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