Evaluation of Bis-Man Clicks: An Employer-Led Seat Belt Use Promotion Program

Transcription

1 Evaluation of Bis-Man Clicks: An Employer-Led Seat Belt Use Promotion Program Renée M. St. Louis, MPH 2015 Traffic Safety Conference Corpus Christi, TX June 9, 2015

2 Project overview Employer-led initiative to increase belt use of employees and community members Literature review, NETS member survey, site selection process, program development, CCR pilot program implementation and evaluation, community program implementation and evaluation

3 Background Lack of seat belt use is still an important safety issue Motor vehicle crashes cost employers approximately $60 billion annually Private medical care Disability compensation Workplace disruption/rehiring expenses Employers can reach large segments of the population Successful employer-led community health education initiatives: tobacco use, alcohol addiction, diet and nutrition, preventative health screenings

4 Purpose Test hypothesis that employers can have a positive impact on influencing employee and community seat belt use rates Final deliverable: Toolkit made available free-ofcharge to employers interested in increasing seat belt use of employees and community members

5 Bismarck and Mandan, North Dakota Respected employer committed to community Area with a population of ~60,000 Bismarck + Mandan = Bis-Man Bis-Man Secondary state with a lower average belt use rate than the nationwide average North Dakota = 81% US = 87%

6 6-week program 1: Kickoff presentation Bis-Man Clicks

7 6-week program Bis-Man Clicks 1: Kickoff presentation 2: Reissue seat belt policy, Commit to Click pledge cards

8 6-week program Bis-Man Clicks 1: Kickoff presentation 2: Reissue seat belt policy, Commit to Click pledge cards 3: Myths and Facts, Saved by the Belt stories

9 6-week program Bis-Man Clicks 1: Kickoff presentation 2: Reissue seat belt policy, Commit to Click pledge cards 3: Myths and Facts, Saved by the Belt stories 4: My Inspiration to Buckle Up cards

10 6-week program Bis-Man Clicks 1: Kickoff presentation 2: Reissue seat belt policy, Commit to Click pledge cards 3: Myths and Facts, Saved by the Belt stories 4: My Inspiration to Buckle Up cards 5: Seat Belt Selfies

11 6-week program Bis-Man Clicks 1: Kickoff presentation 2: Reissue seat belt policy, Commit to Click pledge cards 3: Myths and Facts, Saved by the Belt stories 4: My Inspiration to Buckle Up cards 5: Seat Belt Selfies 6: What Would You Say? activity

12 6-week program Bis-Man Clicks 1: Kickoff presentation 2: Reissue seat belt policy, Commit to Click pledge cards 3: Myths and Facts, Saved by the Belt stories 4: My Inspiration to Buckle Up cards 5: Seat Belt Selfies 6: What Would You Say? activity

13 Summary of Evaluation Activities Attitude and awareness survey at CCR CCR direct observation (DO) surveys Community DO surveys Process evaluation of CCR program activities

14 Pre/post survey to assess self-reported seat belt use, knowledge and attitudes toward belt use, and awareness of seat belt promotion activities in the workplace Paper and pencil Attitude Survey ~10 minutes to complete Completed prior to kickoff presentation and following program completion

15 Results Attitude Survey Demographics (pre n=55, post n=41) years, ~35% under 35, ~65% 35+ Male High school diploma/some college Primarily drive passenger cars and pickup trucks Did not drive as part of job Self-reported belt use All/most of the time: 71% 73% Rarely/never: 22% 13%

16 Results Attitude Survey Believe seat belt law is primary Existing favorable attitudes Top 3 reasons to buckle up Wanting to be safe Seeing bad drivers Family wants you to Employer wants you to: 7/9 Few significant differences across waves

17 Direct Observation Surveys CCR DO: 3 Waves Pre-program Post-program 4-month follow up Community DO: 3 Waves Pre-program Mid-program Post-program

18 Methods Training Reliability

19 CCR DO Employee arrival - 11:30 AM 12:15 PM End of shift - 3:30 PM 6:00 PM

20 Results CCR DO Significant increase between Waves 1 & 2 Maintained significant increase at Wave 3

21 Community DO 30 randomly selected sites throughout Bis-Man Statistically unchanged between Waves 1 & 2 71% 74% Final DO planned for September 2015

22 Purpose Process Evaluation Examine how Bis-Man Clicks was implemented Determine whether components identified as critical were implemented as planned Make changes to the program before implementation at other local businesses Site leadership filled out customized form for each week of program Activity implemented, % employees reached, staff time to implement program, costs incurred, effectiveness of activity, problems

23 Results Process Evaluation 70-75% of employees reached each week Well-received by employees Minimal effort and material cost Activity effectiveness ratings Competing with other business priorities

24 Things that Work Support of senior management Dedicated site leadership Incorporate belt use into regularly scheduled safety meetings Craig Hammer Visible marketing throughout building Jeff Brezden

25 Recommendations Consider the use of incentives for employees Use company to send seat belt safety messages Keep materials dynamic throughout program Tailor activities to company demographics Use attitude survey results to inform program

26 Discussion Results from pilot suggest program is effective in increasing belt use of employees Limitations of pilot Small n Comparison site Influencing large community is a challenge

27 Next Steps Currently recruiting other businesses in the Bis-Man community to implement program Implementation Expected summer 2015 Final Community DO September 2015 Toolkit to NHTSA December 2015

28 Thank You Questions? Renée M. St. Louis Website: bis-manclicks.org