THIS ASSESSMENT TASK CAN BE FOUND ON THE COLLEGE WEBSITE UNDER THE LEARNING AND TEACHING TAB

Transcription

1 Assessment Task for Stage 6: Preliminary Subject: Business Studies Student s Name: Teacher s Name: Assessment Task No. 3 Due Date: 6 th August 2014 Weighting 20% THIS ASSESSMENT TASK CAN BE FOUND ON THE COLLEGE WEBSITE UNDER THE LEARNING AND TEACHING TAB Submission Instructions Submit the task by placing it in the Assessment Bin at the Student Foyer by 9:00am This cover sheet must be attached to the task. Penalty for nonattendance on day of assessment or late submission o Assessments submitted after 9.00am on the due date will immediately receive a 50% mark penalty of the achieved mark pending Illness/Misadventure certification. o Assessments submitted after 9.00am on the next day will receive a zero mark pending Illness/Misadventure certification. PLEASE NOTE: THIS TASK WILL NOT BE ASSESSED BY YOUR TEACHER UNLESS YOU HAVE ASSESSED YOUR PERFORMANCE BY HIGHLIGHTING OR TICKING THE APPROPRIATE BOXES ON THE ATTACHED ASSESSMENT CRITERIA Outcomes being assessed P1 discusses the nature of business, its role in society and types of business structure P3 describes the factors contributing to the success or failure of small to medium enterprises P4 assesses the processes and interdependence of key business functions P7 plans and conducts investigations into contemporary business issues P8 evaluates information for actual and hypothetical business situations P9 communicates business information and issues in appropriate formats P10 applies mathematical concepts appropriately in business situations Student Confirmation By submitting the task for marking, I acknowledge the following: 1. The work submitted is my own work and appropriate acknowledgement of all sources has been made. 2. I am aware that the work may be submitted to plagiarism detection processes for the purpose of detecting possible plagiarism. 3. Where the work of others is used and not acknowledged, a finding of plagiarism will be made and a mark of zero awarded and I will have to resubmit the task. 4. I have a copy of this assessment if the original is lost or stolen. Student s signature: Date:

2 TASK DETAILS 1. Description of the Task Following the success of your Trade Display, some investors have expressed an interest in your They are looking to invest a lot of money into a promising venture. In an attempt to convince them that yours is worthwhile, you are to write a business plan for your hypothetical small business (i.e. the business used in your Trade Display from assessment task 2). Your business plan is to be approximately words in length and presented in report format (See the attached scaffold). Your plan should include the following: PART 1: THE BUSINESS Describe your business name, its legal structure, products/services, vision statement and goals. PART 2: MARKETING Market Analysis Describe the target market of your business Construct a Strengths Weaknesses Opportunities and Threats (S.W.O.T.) analysis. Describe the marketing strategies for your (i.e. The Four P s or the Marketing Mix) PART 3: FINANCIAL ANALYSIS Financial Requirements Identify establishment costs of your Outline the features of two types of financial records. Justify the need for a business to keep two types of financial records. PART 4: PROSPECTS FOR SUCCESS OF THE BUSINESS Justify why you think your business will be successful (i.e. 2 critical success factors and identify its sustainable competitive advantage). Report Format should include: An executive summary (i.e. an introduction) Use of headings, subheadings, bullet points, bold type and underlining (where appropriate) Tables and diagrams A brief conclusion Glossary of Directive Terms Construct: Put together items Describe: Provide characteristics and features Identify: Recognise and name Justify: Support an argument or conclusion. Outline: Sketch in general terms; indicate the main features of. Recommend: Provide reasons in favour.

3 2. Classroom Learning: Students have been prepared to effectively complete this task through: Learning to: Examine contemporary business issues. Investigate aspects of business using hypothetical situations and actual business case studies. Prepare a small business plan. Learning about: Small to medium enterprises. Influences in establishing a small to medium enterprise. The business planning process. Critical issues in business success and failure. Financial statements. Marketing.

4 Information Report Scaffold You are to write a business plan for your hypothetical small business Questions Describe your business s name, legal structure products/services, vision statement and goals. Describe the target market of your business Construct a SWOT analysis. Describe the marketing strategies for your Identify the establishment costs of your Outline and justify the keeping of two financial records for your Justify why you think your business will be successful (include TWO critical success factors and identify its sustainable competitive advantage). Features of this Report TITLE INTRODUCTION This is called an EXECUTIVE SUMMARY in Business Studies BODY A series of sub-headings. Each section should have a clear heading, under which there are a number of describing/classifying paragraphs. You should also use sub headings, dot points and diagrams where appropriate.. What you might write about Business Plan for ---Insert your Business Name--- Executive Summary A business plan for. It includes information about The Business, the marketing strategies employed, and an estimation of the costs involved in establishing the This business will be successful due to the inclusion 2 critical success factors and its sustainable competitive advantage. PART 1: THE BUSINESS 1.1 Business s name 1.2 The Legal Structure 1.2 Products, services 1.3 Vision statement, goals PART 2: MARKETING 2.1 The target market of your business 2.2 SWOT analysis 2.3 Marketing Mix (i.e. The Four P s) PART 3: FINANCIAL ANALYSIS 3.1 Establishment costs of your business 3.2 Reasons for keeping two financial records for your business PART 4: PROSPECTS FOR SUCCESS OF THE BUSINESS 4.1 Business success - 2 critical success factors and its sustainable competitive advantage Conclusion / Summary A summary of the main points. Or a conclusion based upon the contents of the report. Remember that you should always write in the third person.

5 E D 5-8 C 9-12 B A ELEMENTARY BASIC SOUND HIGH EXCELLENT Through the completion of this assessment task, you have demonstrated the ability to: Write a report identifying some features of a business which includes: Write a report identifying the characteristics of your business which includes: Write a structured report outlining the characteristics and features of your business which includes: Write a structured and detailed report describing the characteristics and features of your business which includes: Write a structured and detailed report describing in detail the characteristics and features of your business which includes: The business, name, legal structure, products/services vision statement or goals The business, name, legal structure, products/services vision statement and goals An outline of the business, name, legal structure, products/services vision statement and goals A description of the business, name, legal structure, products/services, vision statement and goals. A clear description of the business, name, legal structure, products/services, vision statement and goals Identification of the target market of your A characteristic of the target market of your An outline of some characteristics of the target market of your A description of most characteristics of the target market of your A detailed description of the characteristics of the target market of your Identification of a component a SWOT analysis Some components of a SWOT analysis Most components of a SWOT analysis A detailed SWOT analysis A detailed SWOT analysis that is well constructed Identification of a marketing strategy of your Identification of marketing strategies for your business An outline of marketing strategies for your business A description of marketing strategies for your A description of a variety of effective marketing strategies for your business The identification of an establishment cost for your The identification of some establishment costs for your business The identification of most establishment costs for your The identification of the establishment costs for your business The identification of all the establishment costs for your The identification of a financial record used in your business The identification of two financial records used in your business An ouline of two financial records and their use to your A clear outline of two financial records and their use to your A clear detailed outline of two financial records and a justification their importance to your A statement why you think the business will be successful The identification of reasons why you think the business will be successful (including a critical success factor or its competitive advantage) An outline of the reasons why you think your business will be successful (including of 2 critical success factors and its competitive advantage) A justification of the reasons for the success of your business (including 2 critical success factors and its competitive advantage) A justification, with supporting detail, indicating the reasons for the success of your business (including 2 critical success factors and its sustainable competitive advantage).

6 Present some information. Present information as a structured report including: Use of headings, subheadings, bullet points, bold type and underlining (where appropriate) Present a structured report including: An executive summary Use of headings, subheadings, bullet points, bold type and underlining (where appropriate) Tables and diagrams A brief conclusion Present a well written and structured report including: An executive summary Use of headings, subheadings, bullet points, bold type and underlining (where appropriate) Tables and diagrams A brief conclusion Present a well written, structured and detailed report including: An executive summary Use of headings, subheadings, bullet points, bold type and underlining (where appropriate) Tables and diagrams A brief conclusion Use a business term. Use business terminology. Use business terminology appropriately. Use a variety of business terminology consistently and appropriately. Use a wide variety of business terminology consistently and appropriately. Adhere to the specified word limit. Name: Mark: /20 Comment: