Effective management of collaborative innovation Space Week, Rome, 22 nd of October

Transcription

1 IMP³rove European Management Academy Effective management of collaborative innovation Space Week, Rome, 22 nd of October Martin Ruppert

2 Business leaders from across all industries highlight the importance of collaboration Selected business leader quotes If corporations systematically publish their innovation search fields, there will be an increase in transparency, which ultimately boosts collaboration. Preparing an organization to collaborate has several dimensions: we need to work both on the capability to absorb external input and the willingness to realize opportunities. We want to create the conditions where partners can actually find and consider us a partner of choice. Therefore, we will profile ourselves and define what value we can bring to them. Source: Interviews and workshops with over 250 individuals 2

3 while, regardless of business size, there is important potential to increase collaboration in innovation Example: Level of involvement of external partners in idea generation (average by size of company and stakeholder group; 1: not at all involved 7: highly/regularly involved) Max. score 48% 7,0 Experts on intellectual property rights 43% 43% 2,2 2,3 52% 49% 46% 47% 3,1 2,4 2,5 2,8 2,9 3,0 3,2 3,3 3,5 3,8 3,5 3,3 3,5 3,6 3,9 3,8 3,4 3,6 3,8 3,8 3,6 4,0 7,0 7,0 7,0 Research institutes and universities Network partners Suppliers < Business size segments by number of employees >1000 Benchmark: maximal scores based on optimal involvement N = 4,316; Source: IMP³rove European Management Academy; Figures as of November 20,

4 Both private and public actors have important opportunities to foster collaborative innovation Ecosystem tasks a perspective on required management practices and policies Pioneer Partner Prepare Empower Note: Policy makers play an important role in developing a collaborative innovation-driven ecosystem and play an integral part in the process. Source: WEF Project team; IMP³rove European Management Academy

5 Five dimensions are essential to prepare, partner, and pioneer with partnerships from a business perspective Dimensions to master collaborative innovation 5 c. Pioneer Continuously adapt for a thriving and rewarding partnership 4 b. Partner Set up a win-win partnership Definition of search fields and idea generation Idea selection and project launch Market launch, break even, continuous improvement Internal R&D External R&D Idea/project a. Prepare Leverage networks to scout and attract appropriate partners Develop organizational and cultural readiness Define purpose and assess the business case for collaborative innovation Source: Project team; this model represents an extension and further development of the model developed within the World Economic Forum project Fostering -Driven Entrepreneurship in Europe in collaboration with A.T. Kearney Internal resources Collaboration External resources 5

6 While the potential benefits of collaborative innovation are manifold, they are hard to achieve 1 Main strategic reason for early partner involvement (in % responses) 90% 78% 80% 70% 61% 49% 50% 53% Cover capabilities (not available in-house) Higher product functionality / differentiation Lower development risk Lower cost Best Innvators Overall average Source: A.T. Kearney Best Innovator contest 6

7 An analysis of both technological performance and strategic potential is required for collaborative innovation 3 An innovative Approach for identifying and developing the right partners Phase I: partner assessment and segmentation ( With whom ) Phase II: partner strategy definition and execution ( What and how ) High Technological innovation performance Low Low E M D C H Strategic potential of partners, High e.g.: mgmt. capabilities B F A K G Improve innovation management capability Improve technological innovation performance 1. Define right innovation strategy Develop innovation culture Install innovation processes Setup partner development program Conduct partner workshops Partners for Search Field 1 Partners for Search Field 2 Agreed development path with partners Source: IMP³rove European Management Academy

8 The IMP³rove Assessment is a unique asset to measure innovation management capabilities of partners 3 Assessing strategic pot. of partners innovation mgmt. capabilities Merit order: strategic potential of partners Partner 1 Partner 2 Partner 3 Partner n Factor 1 innovation mgmt. potential Factor 2 Factor Factor n Source: IMP³rove European Management Academy 2015 Supplier Partner 1, example: 1 strategic analysis of innovation Supplier mgmt. potential 1 strategic capabilities innovation Supplier potential 1 strategic innovation Supplier potential n strategic strategy innovation potential results results results results strategy organisation strategy and culture organisation strategy and culture organisation and culture organisation and culture Enabling life factors cycle processes Enabling life factors cycle processes Supplier Enabling 1 life Growth factors cycle processes Supplier champions Enabling 1 life Average Growth factors cycle processes Supplier champions 1 Growth Supplier champions n Growth champions Methodology and result of an IMP³rove assessment Use IMP³rove s online questionnaire of 40+ questions to analyze innovation mgmt. of partners/ grant applicants across 5 dimensions from strategy to results (effort: 2-4 hours per partner) Receive an automated and detailed benchmarking report highlighting competitive strengths and weaknesses based on a benchmarking database of more than 5,000 companies Identify optimization potential to increase idea generation, improve idea selection, reduce cost, or increase speed of innovation 8

9 The E³ Eco-system task performance is decisive for collaborative innovation performance Ecosystem tasks a perspective on required policies Foster proficiency in management of collaborative innovation Pioneer Partner Ensure legal and regulatory framework and develop infrastructure that supports collaborative innovations Prepare 1. Empower Signal commitment and set economic strategy to foster collaboration Note: Policy makers play an important role in developing a collaborative innovation-driven ecosystem and play an integral part in the process. Source: WEF Project team; IMP³rove European Management Academy

10 Thank you very much for your attention! Please contact me for more information Dr. Martin Ruppert IMP³rove European Management Academy EWIV (non-profit) Dreischeibenhaus 1 D Düsseldorf Tel: +49 (0) martin.ruppert@improve-innovation.com 10