Sales (Unit: 100 million yen)

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2 1. Company Profile Super Hotel Co., Ltd. Representative Director: Takao Yamamura Head Office: Nishi honmachi, Nishiku Osaka City, Osaka, TEL: / FAX: Tokyo Headquarters: Ikebukuro, Toshimaku, Tokyo, TEL: / FAX: Establishment: December 20, 1989 Capital: 67.5 million yen Number of Employees: 330 people Sales: 29 billion yen (Term end result March 2016) Sales (Unit: 100 million yen) ٢٠٠٢ ٢٠٠٣ ٢٠٠٤ ٢٠٠٥ ٢٠٠٦ ٢٠٠٧ ٢٠٠٨ ٢٠٠٩ ٢٠١٠ ٢٠١١ ٢٠١٢ ٢٠١٣ ٢٠١٤ ٢٠١٥ Number of hotels ٢٠٠٢ ٢٠٠٣ ٢٠٠٤ ٢٠٠٥ ٢٠٠٦ ٢٠٠٧ ٢٠٠٨ ٢٠٠٩ ٢٠١٠ ٢٠١١ ٢٠١٢ ٢٠١٣ ٢٠١٤ ٢٠١٥ We provide service and hospitality based on the concept, Safety, Cleanliness, and Sound Sleep. We have 115 hotels in Japan and 3 hotels overseas at the end of October The total number of guests who stays in our hotels are around 4.66 millions. 2

3 1. Company Profile Use of Know how obtained by management of single apartment Started a business of single apartment in 1970 and handled 6,000 rooms. 3

4 1. Company Profile No.1 Regional IT Hotel Through active use of IT, details that can be handled by IT are left to IT, while employees concentrate on customer services that only employees can provide. No key No check out System 4

5 1. Company Profile Main Server DWH Server Data Center (Tokyo) Private Cloud Automatic Journalizing Accounting System Head Office Automatic Journalizing Data No.1 Regional IT Hotel Finance System 5

6 2. Employee Satisfaction Productivity Customer Satisfaction Productivity Improvement Motivation Improvement by Information sharing Customer Satisfaction Improvement by Unifying Customer Information 6

7 2. Employee Satisfaction Guest Questionnaire SUPERWARE: In-house System Development (Information Sharing between Head Quarter and Hotels) Mark each index out of 4 (full mark) 7

8 2. Employee Satisfaction Venture General Manager System Training general manager and sub-manager through 50 days Learning the thought and skill through a career of managing a hotel to start a business in the future 12

9 2. Employee Satisfaction 1Succession of Spirit of Establishment 2Infiltration of Management Philosophy and Management Structure 9

vice manager, and Super Hotel employees, but also by part time workers and

10 2. Employee Satisfaction Principle Supremacism The objective of Faith is to have the values and principles of Super Hotel shared not only by the general manager, vice manager, and Super Hotel employees, but also by part time workers and outsourced companies. Management Principle Faith Faith Up (hotel morning meeting) 10

11 2. Employee Satisfaction Philosophy Management Management Mechanism Person who succeed business Person who has fortune Mechanism for business success Work-Schedule General Manager Licence System Brush up one s sense and human power Star System Self-Motivated, Empathetic Personnel Yield System Gold Team 11

This system uses tools called challenge sheet and upgrade notebook to coordinate the objectives of the organization

12 2. Employee Satisfaction As the core of our self motivation employee education, the system of management by objective has been introduced. This system uses tools called challenge sheet and upgrade notebook to coordinate the objectives of the organization and individuals. Employees themselves operate the management cycle (PDCA), and dialogue between subordinates and superiors is encouraged to facilitate growth. Development of Self Motivated, Empathetic Personnel 12

13 2. Employee Satisfaction Penetration of Management Concept/Policy Development of Self Motivated, Empathetic Personnel Employee Satisfaction Customer Satisfaction Repeat Ratio/Operation Ratio 13

14 3. Harmony with Society LOHAS HOTEL Lohas=Lifestyles of Health and Sustainability Reduction of CO2 and Health Certified ECO FIRST Company

3. Harmony with Society Awareness in Minamata In 1996, Minamata City in Kumamoto

environmental preservation, and environmental ISO was acquired in September 2001.

facilities became cleaner as a synergistic effect, and costs were reduced by

15 3. Harmony with Society Awareness in Minamata In 1996, Minamata City in Kumamoto Prefecture requested our cooperation in building a city that emphasizes environmental preservation, and environmental ISO was acquired in September Through the promotion of resource and energy saving and recycling, buildings and facilities became cleaner as a synergistic effect, and costs were reduced by almost 10%. Recognition of the affinity between Super Hotel s business model and eco activities. 15

register data as a member エコチェックイン Eco Check in Eco

16 3. Harmony with Society Operating effectiveness Converse hotel system data from tablet data and register data as a member エコチェックイン Eco Check in Eco Check in Computerization of Arrival Card (Reduce 80% of paper) 16

3. Harmony with Society Reducing the Environmental Load ~Together with Our Guests ~ Eco Stay Eco Stay means Based on the concept that the company rather than quests is

Limited to hotel reservations through our web site Eco Activities Eco Favors Eco Favors means We favor guests who cooperate with our eco activities.

17 3. Harmony with Society Reducing the Environmental Load ~Together with Our Guests ~ Eco Stay Eco Stay means Based on the concept that the company rather than quests is responsible for greenhouse gas emissions, the company offset 4.9 kg of CO² emissions generated by each room (50% of the CO2 generated from guest stays). Limited to hotel reservations through our web site Eco Activities Eco Favors Eco Favors means We favor guests who cooperate with our eco activities. As a token of thanks, we provide a bottle of mineral water for guests who request no cleaning when staying more than one day; we also provide local confectionary for guests who bring their own chopsticks or toothbrush. 17

that they will strive to promote efforts to preserve the environment, e.g.

18 3. Harmony with Society Certified as Eco First Company (2011) The Eco First System is a system in which companies pledge to the Environment Minister that they will strive to promote efforts to preserve the environment, e.g., implement measures to prevent global warming, as a forerunner in their industry. 18

Services freely selected by customers include low rebound

19 4. Distinctive Competency No.1 Regional Hotel for Sound Sleep Joint Research on Sound sleep at Gussuri Laboratory Seven types of pillows best suited to sound sleep are available. Services freely selected by customers include low rebound resilience pillows for better neck and shoulder blood circulation. Leads to sound sleep with higher satisfaction 19

4. Distinctive Competency Natural Hot Spring Hot springs from noted areas are offered by Super Hotel (56 hotels currently) A shower is sufficient to simply clean

Hot springs comprise various elements that facilitate relaxation and other beneficial effects such as restoring your energy and beautifying your skin.

20 4. Distinctive Competency Natural Hot Spring Hot springs from noted areas are offered by Super Hotel (56 hotels currently) A shower is sufficient to simply clean your body. But if you truly want to relax after a busy day, nothing is better than soaking in a hot bath. Hot springs comprise various elements that facilitate relaxation and other beneficial effects such as restoring your energy and beautifying your skin. Super Hotel considers the health and sound sleep of its guests, and is introducing natural hot springs at many of its branch hotels. Enjoy the true comfort of a hot spring bath, a pleasure that cannot be enjoyed by simply heating water. 20

21 4. Distinctive Competency Healthy Breakfast Provided Free of Charge Specially selected rice and miso, crisp salads prepared by a vegetable sommelier, and fresh bread with no additives are offered. The day begins with breakfast our guests leave the hotel full of vigor.

22 4. Distinctive Competency Feeling Lohas with Five sense Vision Phosphorescence Panel Fragrant Original HINOKI aroma Digital signage Hearing Taste Original health dressing Pillow with HINOKI tips Organic amenities for Ladies Desk stand made of HINOKI Original healing music Organic JAS certified vegetable salad Touch 22

4. Distinctive Competency No. 1 Energetic and Cheerful Front Desk Service in the Region We define establishing a close relationship with our guests as an important service.

23 4. Distinctive Competency No. 1 Energetic and Cheerful Front Desk Service in the Region We define establishing a close relationship with our guests as an important service. We emphasize three factors in building a close relationship during the few opportunities of contact (during check in and breakfast) that we have with our guests: give a good impression, speak, and provide services that satisfy personal needs. 23

24 5. Awards 2009/2015 Japan Quality Award 2015 J.D.Power No.1 Hotel Guest Satisfaction in Less Than 9,000 per Night Segment 24

25 5. Awards Awards 2009/2015 Japan Quality Award Kansai Quality Innovation Award Fuji Sankei Business Eye Award 2008 IT Use Company 100 Grand Prize Inclusion in High Service Japan 300 Eco First Company 2009 STOP Warming Grand Prize, CSR/Eco Office Division Grand Prix Best Motivation Company Award No JCSI (Customer Satisfaction Index) No J.D.Power #1 Hotel Guest Satisfaction in Less Than 9,000 per Night Segment 25

26 6. Results after Bottom Up management by Self Motivated Empathetic Personnel Employees oriented, Customer focus No.1 Customer Satisfaction Servey Employees Motivation Up No.1 Best Motivation Award (2011,2012, and 2014) Management mechanism spiral up through assessment 220 index Thought process by the viewpoint of selfassessment 26

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