Reaching for the Clouds
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1 Reaching for the Clouds Driving Content, Core Values, and Culture Debbie Benoit and Kevin White, Workday
2 Agenda Workday story Our team s journey Writers wear many hats Why culture matters Content goals and core values Acrolinx goals
3 Workday Story Founded 2005 Financial Management Customers 2009 Student Year Anniversary Human Capital Management 2008 Payroll 2012 IPO 2014 Recruiting 700 Customers 3700 Employees
4 Workday Today Growing product line Learning Planning Prism Analytics Workday Cloud Platform 2100 customers 8200 employees 30 million workers $2.1B revenue Best Companies to Work For (Fortune #7)
5 Our Team s Journey Workday Doc Team in writers, no editors, all in Pleasanton No Agile 3 publications a year (user guide + release notes) XML-based authoring tools Workday Doc Team in writers, 5 editors, 1 trainer Located in Pleasanton, Ireland, UK, France Continuous, Agile development 6 publications a year + weekly release notes Ixiasoft CMS, oxygen, Acrolinx, Fluid Topics Doc Tools Suite for release notes, doc metrics, collaboration
6 Writers Wear Many Hats Multiple scrum teams Multiple deliverables Workday Administrator Guide What s New release notes User interface text Team projects Collaborative content development PMs, editors, content curators Continuous feedback and improvement Customers, Support
7 Why Culture Matters We firmly believe that a strong employee-first culture is the key to our success. Our culture empowers our employees to achieve their organizational objectives, give their personal best, and work together as a team ultimately defining who we are as a company and the customer experience we provide. Aneel Bhusri Co-Founder and CEO
8 Workday Core Values
9 Employees Most fundamentally, people are the core of our business. Without them, we would not have a business. We hire the best and expect great accomplishments. Why Acrolinx: Writers focus on their strength creating content Editors add more value with developmental edits Employees feel appreciated when the company invests in their success
10 Customer Service Every investment and decision we make has our customers in mind, and we pull out all stops to make the satisfaction of our customers paramount. Why Acrolinx: We provide customers with quality, consistent documentation Writers spend more time on depth of content Writers make it a priority to respond to customer feedback Customers are less likely to call Support
11 Innovation We aim for innovation not only in our development organization, but also in the way we approach all aspects of our business. Why Acrolinx: Writers work more effectively in a fast-paced Agile environment Customers have a more unified information experience across the doc Acrolinx analytics will help us drive further improvement
12 Integrity We say what we mean, and mean what we say. We stick to our commitments, treat everyone equitably, and communicate openly and honestly. Why Acrolinx: High quality standards encourage writers to give their best Writers take ownership of content, no matter who wrote it Feedback and improvement becomes a collaborative process Customers trust that the documentation is accurate and complete
13 Fun We feel it s important to have a sense of humor. We like to laugh it makes our work that much more enjoyable. Why Acrolinx: Writers enjoy playing the game Fun to solve puzzles and challenges Writers feel rewarded when earning high scores
14 Profitability Long-term economic success is what helps us provide employees and customers with the best productivity tools, solutions, and services. Why Acrolinx: We can support a large team with a smaller editorial staff Content is ready for translation High quality content leads to higher customer satisfaction, which leads to license renewals and repeat business
15 Acrolinx Goals Continue to drive adoption and content improvement Run baselines and set benchmarks Use Guidance Wizard to adjust writing guidelines Add Acrolinx to the Doc Tools Suite Expand usage to other departments Explore individual writer dashboards
16 Thank you!
17
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