IN THE LAST 15 YEARS, 52% OF FORTUNE 500 COMPANIES HAVE DISAPPEARED. 15 Years 6/14/ Average life expectancy 75 Years
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- Justina Snow
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1 IN THE LAST 15 YEARS, 52% OF FORTUNE 500 COMPANIES HAVE DISAPPEARED Michael Brenner CEO, Marketing Insider Group Author, The Content Formula 1955 Average life expectancy 75 Years 2015 Average life expectancy 15 Years Facebook 2006 iphone 2007 Snapchat 2011 LinkedIn 2003
2 Source: Giphy Amazing Customer Experiences Mission: People Before Brand Amazing Employee Experiences
3 73% of consumers wouldn't care if a brand they used disappeared completely. Kmart s Big Idea: No one wants to come to our stores, so let s start offering free shipping You can even ship your pants! Kmart s Big Idea
4 Brand Just Doesn t Mean What It Used To The Idea of Work is CHANGING 33% of Americans are freelancers. By 2025, it will be more than 50%. 34 million Americans work from home. By 2025, it will be 63 million or 43%. 32% employees ENGAGED 51% DISENGAGED 17% ACTIVELY DISENGAGED ~ Gallup
5 CEOs CEO Challenges: GROWTH REVENUE PROFITS According to a survey of over 500 executives, the benefits of outsourcing was not saving time or money. It was growth & innovation. ~ Catalant Benefits and Payroll. We are a PEO for x.x million people! Free from the burden of administrative tasks. The leading provider of Human Resources Outsourcing. Outsource HR because you spend too much time on administration, not on running the business. HR Solutions with exceptional follow through.
6 Benefits & Payroll Is WHAT you do. It s not WHY you do it. You all say the same thing... But WHAT IF you spoke to the greatest challenge: Winning the war for customers and talent! HR is more than benefits and payroll. What if you started telling a different story? HR is the key to growth!
7 Founded: 20+ years ago Tualatin, OR President, Xenium HR Goal: Create an integrated talent experience. Xenium Culture Integration Team Enhancement President, Xenium HR Mission: Develop great employers Internally: 90%+ retention Our HR Consulting business is exploding! President, Xenium HR President, Xenium HR
8 Founded: 1997 Norman, OK One of the premier PEO organizations in the industry. Founder, President, CEO NEXTEP 2017: The heart of the business is people. We already had a great culture. We just weren t telling that story to our customers. 90% of the management team is female. Founder, President, CEO NEXTEP
9 Offering Talent Experience Services Founder, President, CEO NEXTEP Founder, President, CEO NEXTEP Not WHAT But WHY? If you take care of people, they take care of the business. Founder, President, CEO NEXTEP Founder, President, CEO NEXTEP
10 People first Champion great ideas Innovation & Growth 1983 Julius Erving Converse All Stars 1. PAPERBOY 2. BABYSITTER 3. LAWN MOWER 4. LANDSCAPER 5. PIZZA HUT 6. CONCESSION STAND 7. STOCK BOY 8. CATERER 9. PAINTER 10. CONSTRUCTION WORKER 11. BANK VAULT DEPOSIT MANAGER 12. BANK DATA ENTRY 13. REFEREE 14. ORIENTATION LEADER 15. STADIUM USHER 16. STUDENT TUTOR 17. WAITER 18. BARTENDER COUNTRY CLUB 19. BARTENDER SEAFOOD 20. BARTENDER COLLEGE BAR 21. ENTERPRISE RENT A CAR. I PICKED PEOPLE UP 22. SANDWICH MAKER 23. IMPORTER / EXPORTER 24. NIELSEN ACCOUNT MANAGER 25. SALES REP (#2 IN COMPANY) 26. SALES MANAGER (CPG MANUFACTURER DIVISION) 27. #2 SALES DIRECTOR (RETAIL ACCOUNTS) 28. FIELD MARKETER 29. PRODUCT MARKETER 30. BOOTH BABE. YEAH I KNOW. IT'S A JOKE. 31. CORPORATE MARKETER 32. JOB I DON'T TALK ABOUT 33. CMO (ICR) 34. CMO (FULLTILT) 35. DIGITAL (SAP) 36. BLOGGER 37. STARTUP CO FOUNDER (B2C) 38. CONTENT MARKETER (SAP) 39. SPEAKER 40. BOOK AUTHOR 41. WRITER 42. PUBLISHER 43. BOARD ADVISOR 44. STARTUP EXECUTIVE 45. EXECUTIVE COACH 46. CEO 47. CONSULTANT 48. NON PROFIT BOARD MEMBER 49. STARTUP ADVISOR 50. DAD 51. COACH 52. HUSBAND 53. UNCERTIFIED THERAPIST
11 1. PAPERBOY 2. BABYSITTER 3. LAWN MOWER 4. LANDSCAPER 5. PIZZA HUT 6. CONCESSION STAND 7. STOCK BOY 8. CATERER 9. PAINTER 10. CONSTRUCTION WORKER 11. BANK VAULT DEPOSIT MANAGER 12. BANK DATA ENTRY 13. REFEREE 14. ORIENTATION LEADER 15. STADIUM USHER 16. STUDENT TUTOR 17. WAITER 18. BARTENDER COUNTRY CLUB 19. BARTENDER SEAFOOD 20. BARTENDER COLLEGE BAR 21. ENTERPRISE RENT A CAR. I PICKED PEOPLE UP 22. SANDWICH MAKER 23. IMPORTER / EXPORTER 24. NIELSEN ACCOUNT MANAGER 25. SALES REP (#2 IN COMPANY) 26. SALES MANAGER (CPG MANUFACTURER DIVISION) 27. #2 SALES DIRECTOR (RETAIL ACCOUNTS) 28. FIELD MARKETER 29. PRODUCT MARKETER 30. BOOTH BABE. YEAH I KNOW. IT'S A JOKE. 31. CORPORATE MARKETER 32. JOB I DON'T TALK ABOUT 33. CMO (ICR) 34. CMO (FULLTILT) 35. DIGITAL (SAP) 36. BLOGGER 37. STARTUP CO FOUNDER (B2C) 38. CONTENT MARKETER (SAP) 39. SPEAKER 40. BOOK AUTHOR 41. WRITER 42. PUBLISHER 43. BOARD ADVISOR 44. STARTUP EXECUTIVE 45. EXECUTIVE COACH 46. CEO 47. CONSULTANT 48. NON PROFIT BOARD MEMBER 49. STARTUP ADVISOR 50. DAD 51. COACH 52. HUSBAND 53. UNCERTIFIED THERAPIST 1. PAPERBOY 2. BABYSITTER 3. LAWN MOWER 4. LANDSCAPER 5. PIZZA HUT 6. CONCESSION STAND 7. STOCK BOY 8. CATERER 9. PAINTER 10. CONSTRUCTION WORKER 11. BANK VAULT DEPOSIT MANAGER 12. BANK DATA ENTRY 13. REFEREE 14. ORIENTATION LEADER 15. STADIUM USHER 16. STUDENT TUTOR 17. WAITER 18. BARTENDER COUNTRY CLUB 19. BARTENDER SEAFOOD 20. BARTENDER COLLEGE BAR 21. ENTERPRISE RENT A CAR. I PICKED PEOPLE UP 22. SANDWICH MAKER 23. IMPORTER / EXPORTER 24. NIELSEN ACCOUNT MANAGER 25. SALES REP (#2 IN COMPANY) 26. SALES MANAGER (CPG MANUFACTURER DIVISION) 27. #2 SALES DIRECTOR (RETAIL ACCOUNTS) 28. FIELD MARKETER 29. PRODUCT MARKETER 30. BOOTH BABE. YEAH I KNOW. IT'S A JOKE. 31. CORPORATE MARKETER 32. JOB I DON'T TALK ABOUT 33. CMO (ICR) 34. CMO (FULLTILT) 35. DIGITAL (SAP) 36. BLOGGER 37. STARTUP CO FOUNDER (B2C) 38. CONTENT MARKETER (SAP) 39. SPEAKER 40. BOOK AUTHOR 41. WRITER 42. PUBLISHER 43. BOARD ADVISOR 44. STARTUP EXECUTIVE 45. EXECUTIVE COACH 46. CEO 47. CONSULTANT 48. NON PROFIT BOARD MEMBER 49. STARTUP ADVISOR 50. DAD 51. COACH 52. HUSBAND 53. UNCERTIFIED THERAPIST 1. PAPERBOY 2. BABYSITTER 3. LAWN MOWER 4. LANDSCAPER 5. PIZZA HUT 6. CONCESSION STAND 7. STOCK BOY 8. CATERER 9. PAINTER 10. CONSTRUCTION WORKER 11. BANK VAULT DEPOSIT MANAGER 12. BANK DATA ENTRY 13. REFEREE 14. ORIENTATION LEADER 15. STADIUM USHER 16. STUDENT TUTOR 17. WAITER 18. BARTENDER COUNTRY CLUB 19. BARTENDER SEAFOOD 20. BARTENDER COLLEGE BAR 21. ENTERPRISE RENT A CAR. I PICKED PEOPLE UP 22. SANDWICH MAKER 23. IMPORTER / EXPORTER 24. NIELSEN ACCOUNT MANAGER 25. SALES REP (#2 IN COMPANY) 26. SALES MANAGER (CPG MANUFACTURER DIVISION) 27. #2 SALES DIRECTOR (RETAIL ACCOUNTS) 28. FIELD MARKETER 29. PRODUCT MARKETER 30. BOOTH BABE. YEAH I KNOW. IT'S A JOKE. 31. CORPORATE MARKETER 32. JOB I DON'T TALK ABOUT 33. CMO (ICR) 34. CMO (FULLTILT) 35. DIGITAL (SAP) 36. BLOGGER 37. STARTUP CO FOUNDER (B2C) 38. CONTENT MARKETER (SAP) 39. SPEAKER 40. BOOK AUTHOR 41. WRITER 42. PUBLISHER 43. BOARD ADVISOR 44. STARTUP EXECUTIVE 45. EXECUTIVE COACH 46. CEO 47. CONSULTANT 48. NON PROFIT BOARD MEMBER 49. STARTUP ADVISOR 50. DAD 51. COACH 52. HUSBAND 53. UNCERTIFIED THERAPIST 1. PAPERBOY 2. BABYSITTER 3. LAWN MOWER 4. LANDSCAPER 5. PIZZA HUT 6. CONCESSION STAND 7. STOCK BOY 8. CATERER 9. PAINTER 10. CONSTRUCTION WORKER 11. BANK VAULT DEPOSIT MANAGER 12. BANK DATA ENTRY 13. REFEREE 14. ORIENTATION LEADER 15. STADIUM USHER 16. STUDENT TUTOR 17. WAITER 18. BARTENDER COUNTRY CLUB 19. BARTENDER SEAFOOD 20. BARTENDER COLLEGE BAR 21. ENTERPRISE RENT A CAR. I PICKED PEOPLE UP 22. SANDWICH MAKER 23. IMPORTER / EXPORTER 24. NIELSEN ACCOUNT MANAGER 25. SALES REP (#2 IN COMPANY) 26. SALES MANAGER (CPG MANUFACTURER DIVISION) 27. #2 SALES DIRECTOR (RETAIL ACCOUNTS) 28. FIELD MARKETING MARKETER 29. PRODUCT MARKETER 30. BOOTH BABE. YEAH I KNOW. IT'S A JOKE. 31. CORPORATE MARKETER 32. JOB I DON'T TALK ABOUT 33. CMO (ICR) 34. CMO (FULLTILT) 35. DIGITAL (SAP) 36. BLOGGER 37. STARTUP CO FOUNDER (B2C) 38. CONTENT MARKETER (SAP) 39. SPEAKER 40. BOOK AUTHOR 41. WRITER 42. PUBLISHER 43. BOARD ADVISOR 44. STARTUP EXECUTIVE 45. EXECUTIVE COACH 46. CEO 47. CONSULTANT 48. NON PROFIT BOARD MEMBER 49. STARTUP ADVISOR 50. DAD 51. COACH 52. HUSBAND 53. UNCERTIFIED THERAPIST
12 1. PAPERBOY 2. BABYSITTER 3. LAWN MOWER 4. LANDSCAPER 5. PIZZA HUT 6. CONCESSION STAND 7. STOCK BOY 8. CATERER 9. PAINTER 10. CONSTRUCTION WORKER 11. BANK VAULT DEPOSIT MANAGER 12. BANK DATA ENTRY 13. REFEREE 14. ORIENTATION LEADER 15. STADIUM USHER 16. STUDENT TUTOR 17. WAITER 18. BARTENDER COUNTRY CLUB 19. BARTENDER SEAFOOD 20. BARTENDER COLLEGE BAR 21. ENTERPRISE RENT A CAR. I PICKED PEOPLE UP 22. SANDWICH MAKER 23. IMPORTER / EXPORTER 24. NIELSEN ACCOUNT MANAGER 25. SALES REP (#2 IN COMPANY) 26. SALES MANAGER (CPG MANUFACTURER DIVISION) 27. #2 SALES DIRECTOR (RETAIL ACCOUNTS) The biggest driver of engaged employees 28. FIELD MARKETER 29. PRODUCT MARKETER 30. BOOTH BABE. YEAH I KNOW. IT'S A JOKE. 31. is CORPORATE the manager? MARKETER 32. JOB I DON'T TALK ABOUT 33. CMO (ICR) 34. CMO (FULLTILT) ~Gallup 35. DIGITAL (SAP) 36. BLOGGER 37. STARTUP CO FOUNDER (B2C) 38. CONTENT MARKETER (SAP) 39. SPEAKER 40. BOOK AUTHOR 41. WRITER 42. PUBLISHER 43. BOARD ADVISOR 44. STARTUP EXECUTIVE 45. EXECUTIVE COACH 46. CEO 47. CONSULTANT 48. NON PROFIT BOARD MEMBER 49. STARTUP ADVISOR 50. DAD 51. COACH 52. HUSBAND 53. UNCERTIFIED THERAPIST 80% of employees say they don t need their direct manager! Companies w/ engaged employees 25% more productive 18% higher customer retention 202% higher revenue growth Business focused on empathy and ideals
13 Business Instinct What Your Employees Want What Your Company Wants What Your Customers Want Charity Growth What Your Company Wants Empathy What Your Employees Want What Your Customers Want Participate Engage
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15 This doesn t create a culture of empathy. Use empathy to transform their organizations by putting customers and employees at the center of the org chart.
16 THE THE An organization where everyone is focused on the customer. Customer Culture of Empathy and Collaboration 1985: $10M 2006: $7B
17 The hero of your story is your team. The hero of their story is your customer. Customer
18 Director, Content Cleveland Clinic Director, Content Cleveland Clinic Growth What Your Company Wants Empathy What Your Employees Want What Your Customers Want Engage Participate
19 MISSION: To improve people s lives whether you could become a patient of ours or not
20 6/14/2018
21 HOW DO WE GET EVERYONE ON BOARD? When you focus on customers you realize you need your colleagues on board
22 Help them tell & share their stories! WE CAN T MAKEEMPLOYEES CARE ABOUT OUR COMPANY, or OUR CUSTOMERS What s In It For The Customer? Customer
23 PARTICIPATE & SHARE your passions and expertise Customer What s 01 Grow connections What s In It In It For 02 Build personal brand For Our Colleagues? THEM? 03 Propel your career Help them tell their stories!
24 1 2 post / month 1 2 post / month 1 2 post / month What s In It Reached 23 Million 60,000 clicks 22 Million 58,000 clicks 18 Million 49,000 clicks For Our Company? 3 employees 3 6 posts / month 63 Million Impressions 167,000 clicks Each employee 192 profile views 64 new connections 100 Company Page views 32 new Company followers
25 What s in it for our Customers? What s in it for our Colleagues? What s in it for our Company? If you take care of people, they take care of the business. Mission: Develop great employers Founder, President, CEO NEXTEP President, Xenium HR
26 How Do We Find & Nurture Champion Leaders? The 1 Question Survey Q: On a scale of 0 10, how likely is your manager to encourage your ideas? 1. Encourage employees to share passions / expertise 2. Managers help employees build a business case Unlikely Ideas are encouraged Very Likely Very Unhappy Very Happy Not at all Innovative Very Innovative people at the center
27 The Hero of This Story Is You! The World is CHANGING Fast The Experience Economy WAR for Talent and Customers
28 The Idea of Work is CHANGING Most Employees are Not Engaged CEOs: Benefits & Payroll Is WHAT you do. It s not WHY you do it.
29 HR is more than benefits and payroll. It s the key to growth! The Future of Work: Employee Engagement Performance Management Salary Assessments Remote Work Policies Talent Management Employer Branding Leadership & Development Recognition & Rewards Retention Onboarding... and more The Hero of This Story Is You! Define Your WHY? Tell a Different Story Create a Culture of Empathy Ask WIIFTC Update Your Mission Consider HR Services Michael Brenner CEO, Marketing Insider Group Author, The Content Formula michael@marketinginsidergroup.com
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