SAP Ecosystem Marketing Network Competitive Advantages for SAP Partners. Prepared by SAP SE in collaboration with ERPKonnect

Transcription

1 SAP Ecosystem Marketing Network Competitive Advantages for SAP Partners Prepared by SAP SE in collaboration with ERPKonnect

2 SAP Ecosystem Marketing Network Facts & Benefits 60%+ of complex B2B Purchase Decision Cycles happen before connecting with a sales professional Pure digital distribution channel allows 24/7 coverage and campaign flexibility The most targeted network in the world for enterprise technology buyers 360 coverage to message to internal SAP and SAP customers Drive sales leads and measured ROI goals Turn key solution provides scalability for partners 2015 SAP SE or an SAP affiliate company. All rights reserved. Customer 2

3 Surrounding Decision Making Groups IDG Purchase Process Decisions Research 2015 SAP SE or an SAP affiliate company. All rights reserved. Customer 3

4 SAP Ecosystem Marketing Network Surround ~40M+ of SAP s Enterprise Audience SAP.com Sponsored Content Audience including Senior Executives ~17M Unique Visitors Prototypes: Retail, Finance, HR, Travel SAP Global Field Field Sales Professionals ~18K in market Influence the Field to champion your brand SAP Lead Qualification Marketing Service Bureau Tele follow-up service for registrations and eblasts to generate BANT* L3 qualified leads SAP Sponsored eblasts 420,000+ Opt-in SAP Customers Premier: C-Suite / Sr. IT / Sr. LoB > $1B sales: C-Suite / Sr. IT / LoB > $500M sales: C-Suite / Sr. IT / LoB Target on SAP solutions / drive clicks to your offers for leads SAP Community Banners SAP Customer Community Users ~24M Unique Visitors Contextually target problem solving and innovation collaboration / drive clicks to your offers for leads *BANT= Budget, Authority, Need, Time 2015 SAP SE or an SAP affiliate company. All rights reserved. Customer 4

5 Lead Management Process Manage My Partnership (MMP) What is it about? MMP is a secure self-serve solution for centralizing many SAP partnership-related tasks (e.g. business planning or deal registration). It has been enhanced to work more effectively and efficiently with SAP. Who can use MMP? MMP is for Value Added Resellers (VAR), Global Value Added Resellers (GVAR) and Software Solution Partners (SSP). Why MMP? It is easy and fast, with just a few mandatory fields to fill in. MMP creates transparency in the lead process and supports a joint collaboration between Partner and SAP. Any Issues? Contact the Channel Helpline PE_CHANNEL_HELPLINE@SAP.COM for access issues with the application. Please participate in training programm: SAP SE or an SAP affiliate company. All rights reserved. Customer 5

6 Sample Campaign Roadmap Reach & Frequency delivers 360 Digital Continuity & ROI 2015 SAP SE or an SAP affiliate company. All rights reserved. Customer 6

7 ROI: Your Benchmarks TBD 13 Weeks Benchmarks Drive the Results* * Benchmarks are collaboratively agreed. Should the ROI-projection goal not be completed in the campaign timeframe, the program will continue to deliver at no additional cost, to complete the ROI-projection goal. *Adv. Research Foundation awareness X desire = influence 2015 SAP SE or an SAP affiliate company. All rights reserved. Customer 7

8 Strategic Partners Use SAP Ecosystem Marketing Network 2015 SAP SE or an SAP affiliate company. All rights reserved. Customer 8

9 Sample Partner Success Story I would like to introduce you to a trusted colleague and friend, Rick Felt, CEO and Founder of ERPKonnect. ERPKonnect is the agency that SAP works exclusively with to develop, manage, and execute partner marketing programs with the SAP Community Network (SCN). SCN is a KEY audience! SCN is an online customer ecosystem of up to 20M SAP professionals worldwide (customers, developers, partners, etc.). We were introduced to Rick through Mark Miserak, Global Sales Director, SAP Ecosystem Marketing Network, and have been working with Rick s team for almost a year now on targeted s, online display advertising and demand generation campaigns, and SAP internal field sales awareness initiatives. We have seen a lot of success and are very pleased working with them. Once again, we are very satisfied with the performance of the SAP SCN campaigns. We are looking forward to working with them again and the ERPKonnect team s experience and talent SAP SE or an SAP affiliate company. All rights reserved. Customer 9

10 SAP Ecosystem Marketing Network Where do we go from here? Select packages qualify for Marketing Development Funds Premium opportunity to drive 24/7 branding, messaging and leads Turnkey solution allows you to spend more time selling Apple & Carriers: Promote SAP/Apple Enterprise Solutions Templates allow for quick program to market and targeted ROI Program 2015 SAP SE or an SAP affiliate company. All rights reserved. Customer 10

11 Thank You! Michael Labate Global Head SAP Ecosystem Marketing Network CEO Douglas Johnson President Rick Felt 2015 SAP SE or an SAP affiliate company. All rights reserved.