RETAIL ITEM INTELLIGENCE

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1 RETAIL ITEM INTELLIGENCE IMPROVE STORE OPERATIONS, DELIGHT CUSTOMERS, AND BOOST THE BOTTOM LINE Capture powerful data and track inventory with RAIN RFID STYLE: 212 COLOR: WHITE SIZE: S

2 ITEM INTELLIGENCE FOR RETAIL Gain Visibility, Accuracy, and Insight into Operations Retail competition is fierce, shoppers are demanding, and operations are more complex than ever. How can retailers focus their efforts on investments that are truly transformational and gain a competitive edge? Leading retailers are implementing RAIN RFID as a foundational technology to boost their bottom line through optimized store operations, engaging in-store customer experiences, and data-driven decision-making. The Impinj platform connects billions of items to applications, powering the Internet of Things and delivering accurate real-time inventory data. By adding RAIN RFID tags to individual items and deploying a mix of readers and gateways, retailers can deliver seamless shopping experiences and execute reliable omnichannel operations. RAIN RFID can improve inventory visibility by 25% or more With RAIN RFID technology, retailers can achieve up to 99% accurate inventory data across stores and distribution centers, take inventory instantly without disturbing shoppers, and always know where items are located reducing out-of-stocks and unnecessary markdowns. Through item-level data, retailers can continuously improve their operations, make critical business decisions with confidence, and enhance customer experience creating an advantage in today s demanding retail market. Improvement in Key Retail Metrics After RAIN RFID Deployment (1) 60.7% Improvement in Profit Margin 25.4% Improvement of Inventory Accuracy 11% Improvement in Customer Satisfaction 6.5% Reduction of Store Out-of-Stocks 6% Reduction of Shrink 2.9% Reduction to the Average Markdown (1) Kurt Salmon 2016 RFID Study

3 THE IMPINJ PLATFORM One Infrastructure, Many Solutions The Impinj platform is a comprehensive set of RAIN RFID hardware and software products on which businesses develop applications. By choosing solutions built on this scalable and flexible platform, retailers can grow and adapt their deployments over time with multiple applications built on one infrastructure. Impinj s integrated RAIN RFID platform spans endpoints, connectivity, and software that is easy to deploy and use. It all starts with a tag on an item Impinj Monza endpoint ICs attach to individual items, providing a unique identifier and enabling connectivity devices to determine the item s identity, location, and authenticity. Impinj Monza endpoint ICs deliver unmatched versatility and data integrity, ensuring item-level visibility across the entire retail enterprise. IMPINJ PLATFORM Software Connectivity Endpoints Automate Operations Drive online and in-store efficiencies with accurate, real-time inventory data integrated with the enterprise applications that run retail operations. Using the Impinj platform, retailers can optimize inventory data, unveiling insights to confidently make decisions that steer their business to success. Delight Customers Engage shoppers at every turn with seamless interactions and enhanced digital experiences. With Impinj Item Intelligence, shopping is elevated by connecting items to interactive in-store applications such as digital signs, magic mirrors, and self-checkout. These RAIN-enabled interactive applications grab customers attention, provide information during the buying decision process, and engage shoppers in the store while products are in their hands.

4 RETAIL ITEM INTELLIGENCE SOLUTIONS Omnichannel Operations Shoppers choices are no longer limited to what is on the store shelf. Retailers must deliver what their customers want, when they want it, or risk losing the sale. With the Impinj platform retailers can efficiently sell inventory distributed across all stores and distribution and fulfillment centers. By delivering a seamless experience with real-time inventory visibility that provides accurate information about every product, retailers can boost conversions and improve customer experience. Store Operations Relying on manual inventory counts doesn t deliver the speed, accuracy, or insight needed in today s highly competitive environment. With the Impinj platform retailers can provide real-time information about an item s identity, location, and authenticity to retail systems. Efficiently operate stores with visibility into every item on the show floor and in the stock room. Accurate inventory data can minimize process steps, eliminate searching, and avoid confusion allowing staff to focus on customers. Supply Chain Optimization Supply chain operators rely on audits to catch inbound shipping errors and are exposed to charge-backs for outbound shipping errors. The Impinj platform allows retailers to verify operations at every step in the process of moving goods from manufacturer to store and into customers hands. Retailers can even confirm an item s authenticity to reduce counterfeiting. Pallets, cases and items are automatically identified as they move through the supply chain. The result? Accurate data that is automatically and instantly updated to support an agile and intelligent system that moves the right goods to the right location every time. Loss Identification and Prevention The same RAIN RFID tagging system that gives retailers in-depth inventory insight also contributes to loss prevention. With Impinj Item Intelligence, retailers can be alerted when items enter or leave specific zones within the store. Item identification, location and movement data helps retailers make smart decisions to protect stores and inventory while preventing lost sales due to lost inventory. The Impinj platform can also be used to identify whether an item is authentic or to access additional information about its source and supply route. Enhanced Shopper Experience Shoppers expect easy checkout, readily available information, and immediate customer service. The Impinj platform automatically and wirelessly connects items to interactive in-store applications such as digital signs, magic mirrors, self-checkout and kiosks. These RAIN-enabled interactive applications grab customers attention, provide information during the buying decision and keep shoppers engaged in the store. Deliver a new experience that grabs customers attention, provides information during the buying decision, and keeps shoppers engaged in the store. Retail Analytics Retailers rely on the insights they gain from the data online shoppers leave behind. The Impinj platform allows that same actionable data to be gathered from physical stores. Impinj Item Intelligence answers questions like: what items are brought into fitting rooms together or what digital content most often leads to conversion. Executives can also address operational concerns such as performance metrics for replenishment, conversion, and loss prevention.

5 RAIN RFID BASICS RAIN RFID is a form of wireless communication that uses radio waves and low-cost tag chips to identify and track objects. RAIN RFID takes the barcoding concept and digitizes it for the modern world, providing the ability to: Uniquely identify an individual item beyond just its product type Identify items without direct line-of-sight at a distance of up to 30 feet Identify thousands of items per second, simultaneously Identify the location of items to within 1.5 feet How it works: 1. Attach Impinj-powered RAIN RFID tags to items, boxes, and packages. 2. Use Impinj readers and gateways (handheld, overhead, or on walls) to wirelessly identify and locate tagged items in the store and throughout the supply chain. 3. See accurate, real-time data about inventory across stores and distribution centers in enterprise retail systems. The Impinj platform provides one infrastructure that supports many solutions. Handheld Reader Tag Chip RAIN RFID Tagged Item Gateway Enterprise Management and Reader Control Software Endpoints Connectivity Software

6 RETAIL SPOTLIGHT Macy s Macy s, a U.S.-based department store, made a significant commitment to tag 100% of their inventory. The results have made a big impact on sales and profitability. Business Benefits Inventory accuracy increased from 63% to 95% A significant decrease in out-of-stocks Overall decrease in inventory markdowns Display compliance has improved Decathlon French sporting goods retailer Decathlon began a global rollout of a RAIN RFID solution to track goods throughout its supply chain from factories to warehouses to stores. Decathlon now tracks products in more than 1,000 stores in 25 countries. Business Benefits A 9% reduction in shrinkage Increased sales due to improved stock availability Increased inventory visibility

7 Zara Leading apparel company Inditex SA deployed RAIN RFID to over 2,000 of their Zara stores. Zara is using RAIN RFID to change how they operate their business. Business Benefits Reduction in inventory team size (from 40 to 10) Improved inventory count times (from 5 hours to 2.5 hours) Real-time inventory updates at time of sale Restocking alerts when items are sold Undiz Undiz uses an innovative RAIN RFID-based retail management solution that breaks down the barriers between online shopping and physical stores. Business Benefits Innovative shopping experience that engages techsavvy customers Maximized sales by increasing availability in smallfootprint store Efficiencies that scale down staffing costs and reduce shrink New analytics on store shoppers driving improvements in products and merchandising

8 Ready to discuss how the Impinj platform can help your business? CONTACT US / Impinj (NASDAQ: PI) is a leading provider of RAIN RFID solutions. The Impinj platform connects billions of everyday items such as apparel, medical supplies, automobile parts, drivers licenses, food, and luggage to applications such as inventory management, patient safety, asset tracking, and item authentication, delivering real-time information to businesses about items they create, manage, transport, and sell. The Impinj platform wirelessly delivers information about these items unique identity, location, and authenticity, or Item Intelligence, to the digital world, which Impinj believes is the essence of the Internet of Things Impinj, Inc. Impinj, Monza, Item Ingelligence, Speedway, xarray, xspan, Indy, ItemSense, ItemEncode are either trademarks or registered trademarks of Impinj, Inc. Please see for full list.

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