USE OF GS1 GLOBAL STANDARDS. John Hall Solutions Manager, Sustainability and Traceability GS1 UK

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1 USE OF GS1 GLOBAL STANDARDS John Hall Solutions Manager, Sustainability and Traceability GS1 UK

2 EC DG SANCO European Commission Directorate General for Health & Consumers (DG SANCO) initiated an informal Expert Group on product traceability in 2012 GS1 prepared the Research support for an informal expert group on product traceability report as part of the European Commission service contract Report published in October 2013

3 Expert group members Andrew Abercrombie, DCA MTSI, Hampshire County Council, Trading Standards Service, UK Emil Alexiev, Head of Consumer Policy Unit, Ministry of Economy and Energy, Bulgaria Louis Balme, Office for Europe, ISAS, Switzerland Erwan Berthelot, Colipa, Belgium Daniel Bral, CSR manager, Colruyt & Dreamland, Belgium Silvia Bollani, Project Office Coordinator, Altroconsumo, Italy Frédéric Hausemer, Quality Director, Dorel Europe, France Laura Holkko, Senior Adviser for Legal Affairs, Consumer Policy and Technical Regulation, Labour and Trade Department, Ministry of Employment and the Economy, Finland John Keogh, Director Product and Consumer Safety, GS1 Global Office, Belgium Göran Kullberg, Head of Quality, BRIO AB, Sweden Miodrag Mitic, Managing Partner, European Traceability Institute, Belgium Laurent Parrot, Responsable Service Technique, FPJ, France Emilie Prouzet, Directrice Europe, FCD, France Torben Rahbek, Innovation, Analysis and Consulting, Denmark Jean-Luc Viruega, Traçabiliticien, JLV Conseil, France Suzanna Vodovnik, DG Enterprise and Industry Robert Murphy, EFTA. European Commission's Directorate General Health and Consumers, Unit B3: Maija Laurila, Head of Unit, Peter Bischoff-Everding, Deputy Head of Unit, Yoanna Trendafilova, Laura Piazza, Eoin O Malley, Deborah MacRate- Ockerman and Elena Reeves-Way. The research support and facilitation of the expert group was led by Diane Taillard, GS1 Global Office, Belgium

4 Key Recommendations 1. Economic operators should label their consumer products at least with a product identification code and contact details of the responsible economic operator 2. Economic Operators should automate their traceability system by using data capture, data recording and data exchange technologies with applicable global standards 3. Economic Operators should get trained on traceability in order to be aware of traceability benefits, understand best practices and get the knowledge to choose and implement the most relevant tools to automate traceability within their organisation. 4. Traceability assessment exercises should be conducted across the chain with the cooperation of market surveillance authorities and trade associations. 5. Information about how to use barcodes / product codes to get additional information should be included in trainings for market surveillance authorities. 6. Best practices for market surveillance authorities to follow should be developed for best use of available information when products are crossing borders within the EU, including real case studies. 7. Consumer associations should raise awareness on the importance of product identification and inform consumers on possibilities to alert authorities on suspicious products.

5 Key Recommendations 1. Economic operators should label their consumer products at least with a product identification code and contact details of the responsible economic operator 2. Economic Operators should automate their traceability system by using data capture, data recording and data exchange technologies with applicable global standards 3. Economic Operators should get trained on traceability in order to be aware of traceability benefits, understand best practices and get the knowledge to choose and implement the most relevant tools to automate traceability within their organisation. 4. Traceability assessment exercises should be conducted across the chain with the cooperation of market surveillance authorities and trade associations. 5. Information about how to use barcodes / product codes to get additional information should be included in trainings for market surveillance authorities. 6. Best practices for market surveillance authorities to follow should be developed for best use of available information when products are crossing borders within the EU, including real case studies. 7. Consumer associations should raise awareness on the importance of product identification and inform consumers on possibilities to alert authorities on suspicious products.

6 SO WHO IS GS1?

7 Also known as the Bar Code people

8 GS1 believes in the power of standards to transform the way we work and live 8

9 GS1 s unique difference We create a common foundation for business by uniquely identifying, accurately capturing and automatically sharing vital information about products, locations and assets. We enable visibility through the exchange of authentic data. We empower business to grow and to improve efficiency, safety, security and sustainability. 9

10 GS1 principles We are: Neutral and not-for-profit User-driven and governed Global and local Inclusive and collaborative 10

11 GS1 in numbers Serving over one million companies 2,500 people helping us to achieve our vision Across 150 countries Over 20 represented sectors 111 Member Organisations More than 5 billion barcodes read all over the planet every day the Global Language of Business 11

12 AND WHAT S THE TECHNOLOGY?

13 History speaks It all began in 1973 when industry leaders in the United States select a single standard for product identification Point of sale scanning Electronic transfer of data (EDI) Radio frequency identification (RFID) Omni-channel trading 1970s 1980s 1990s 2010s In 2013 GS1 celebrated 40 years of the Global Language of Business 13

14 How the GS1 system works Security Safety Efficiency Sustainability 14

15 A need for global standards GS1 Standards for identifying, capturing, and sharing information about products, business locations, and more make it possible for companies to speak the same language, connect with each other, and move their business forward. 15

16 to meet the needs of the supply chain in different sectors 16

17 Ever wondered what the GS1 barcode has done for you? 17

18 GS1 S ROLE IN PRODUCT SAFETY

19 GS1 Global Product Safety Strategy To develop a global GS1 approach to engage with major safety stakeholders in the Retail/CPG industry and gain their recognition or endorsement. Benefits For the consumer: access to safe products and improved trust in the supply chain For the industry: leveraging the use of GS1 Standards already in place to meet safety needs For authorities: facilitate market surveillance, capacity-building for compliance with regulations, improve public health 19

20 Clear drivers for change Retailer Competitive advantage/differentiation (especially for high-end products) To restore consumer trust Economic (through more effective recalls and withdrawals) Sustainable sourcing Ethical sourcing Supplier The same drivers as retailers Regulatory Regulations due to consumer pressure or safety Consumers Demand for visibility of greater product information It s expected Technological Becomes default/affordable/easy to adopt

21 Key Safety Regulations US Bioterrorism Act US FDA Food Safety Modernisation Act (FSMA) US Consumer Product Safety Improvement Act (CPSIA) EU Food Law (EC) 178/2002 EU General Product Safety Directive (GPSD) to be replaced soon by a new EU Product Safety Regulation GS1 s focus is on general safety regulations for all relevant food products and non-food consumer goods, especially those traded internationally Sector-specific regulations and other local regulations exist in addition to the above 21

22 Key Global Standards related to Food and Product Safety Public standards for food : Codex (traceability/tracing definition but no significant work relevant to GS1 at the moment) HACCP (Hazard Analysis and Critical Control Points) ISO TC 34/group 17: ISO package (incl ) Private standards for food (certification schemes) IFS (International Featured Standards) BRC Global Standards Safe Quality Foods (SQF) FSSC from the foundation for Food Safety Certification GlobalGAP and other GFSI benchmarked schemes Public standards for non-food consumer products ISO Consumer Product Safety Guidelines for suppliers ISO 10393, Consumer product recall Guidelines for suppliers, First edition, ISO, 2013 Public standards for food and non-food ISO TC247/group 3 : ISO Fraud countermeasures and controls Guidelines for interoperable object identification and related authentication systems to deter counterfeiting and illicit trade (under development) 22

23 Current usage GS1 standards available 1-up, 1-down traceability 1-up, 1-down traceability information Supplier Processor Manufacturer Distribution Centre Retailer Limited, if any, traceability information to the consumer Consumer Upstream / GTS GTIN, SSCC, Batch No, Logistics Label, ASN... GTS GTS / Retailer s own traceability systems (using GS1 standards?) DataBar or DataMatrix (GTIN, Batch no, serial no) Use of GS1 standards assumed to be low Use of GS1 standards varies by retailer GS1 standards often replaced by internal codes Traditionally no use of GS1 standards, although online is changing that Benefits: Allows end-to-end supply chain traceability Issues: Will still work with use of multiple, non-standard identification systems

24 Current usage GS1 standards available Full traceability Full supply chain visibility and traceability Event information Supplier Processor Manufacturer Distribution Centre Retailer Consumer EPCIS (GTIN, SSCC, Batch No, Logistics Label, ASN) DataBar or DataMatrix (GTIN, Batch no, serial no) Use of EPCIS is limited Benefits: Provides full end-to-end event-based supply chain traceability Works with multiple carriers e.g. barcodes, RFID Issues: Implementation more complex than 1-up-1-down

25 Thank you

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