Building the future with Mobility & mcommerce

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1 Building the future with Mobility & mcommerce SUDESH PRABHU 6 th July July February 9, 20095, 09 AGENDA Enterprise Mobility Market Sybase & Enterprise Mobility Questions & Answers 2 July 9, 2009

2 ENTERPRISE MOBILITY MARKET 3 July 9, 2009 IT S A MOBILE WORLD Explosive Data Growth Wireless Access Ubiquity Proliferation of Mobile Devices Urgency to Keep Business Moving Demand for Real-time Information 4 July 9, 2009

3 THE FUTURE IS MOBILITY Notebook shipments surpass desktops Notebook is in demand as people want portability, which give them freedom to move while remain productive and maintain communication. Smartphones to overtake laptop shipments Seems like the more portable the better, as long as people can stay productive 1 Billion mobile workers by 2011 Organizations need to be ready for the mobile generation. 5 July 9, 2009 MORE BULLISH THAN EVER Gartner: Enterprise Mobility Makes Sense Even In Tough Times Enterprise mobility solutions are absolutely worth looking at, even in a recession, says Nick Jones, VP & Distinguished Analyst with Gartner, on 22nd Feb He identifies 3 core types of corporate mobility initiatives: 1) Transform The Business 2) Grow The Business 3) Run The Business Wireless app development marching on According to Evan Data Corp.'s Wireless Development Survey published on 26th Jan 2009, wireless software developers are more bullish than ever on their industry. 94% of corporate developers expect development of wireless enterprise applications to either increase or stay the same in the coming year, with strongest expectations for growth came in the Asia-Pacific region. 6 July 9, 2009

4 MAJORITY AGREE IT'S IMPORTANT 68% of respondents think enterprise mobility solution is important; either a must-have (36%), strategic (18.7%) or will have ROI (13.3%) 7 July 9, 2009 Copyright 2008 VDC Research Group, Inc. Source: Enterprise Mobility Solutions: 2008 Mobile Software Offering Report THE REASONS BEHIND 8 July 9, 2009 Copyright 2008 VDC Research Group, Inc. Source: Enterprise Mobility Solutions: 2008 Mobile Software Offering Report

5 SYBASE & ENTERPRISE MOBILITY 9 July 9, 2009 China Railway Express Largest transportation services network in China Challenge: Business opportunity through express parcel delivery via passenger trains The need to improve information sharing and freight tracking across its entire national network. Solution: National Logistics Information Platform-highly efficient information management solution used in more than 400 parcel operations, 230 railway stations and all 18 bureaus of the MOR A three-layer solution that parallels the organization s structure, including data centers, district centers and parcel operations ASE provides the foundation for all three layers of the platform Results Accounts for 95 percent of the total freight volume Offers full process tracking, decision support for express logistics management Online shipment tracking services Improves decision-making and operational efficiency Offers 24x7 operations without interruption 10 July 9, 2009

6 BNSF Railway Company Operates one of the largest railroad networks in North America 32,500 route miles covering 28 states and two Canadian provinces. Hauls coal to generate more than 10 percent of the electricity produced in the United States. Challenge The company s Engineering/Maintenance of Way department is responsible for ensuring the reliability of the railroad s track, switches, bridges and other equipment and structures, much of which is located in very remote locations on 32,000 route miles of railroad. Management needed this information for budgeting and maintenance planning Solution: PARS Mobile is a field reporting system Developed to support BNSF Engineering/Maintenance time/payroll data entry as well as WCM (World Class Maintenance) planning and work activity reporting Supports the capture of time/payroll and work details for some 8,000 crew/field employees of BNSF Railway Company, Uses efficient and accurate daily reporting from approximately 2,000 laptop users from remote locations of the railroad where connectivity formerly proved unreliable 11 July 9, 2009 BNSF Railway Company Contd Results Timely Information Key to Maximizing Capital Investments Sybase Solution takes advantage of low band-width phone connections in remote areas of the railroad to enable daily, efficient field reporting. Compression ratios of the data or code are very high so that there is always efficient use of phone or network bandwidth Its recovery capabilities when connections are dropped. It picks up where the transmission may have left off. Reduced the time spent by users entering data into the system in some cases by 50 per cent. BNSF is realizing productivity gains and labor cost savings by making field users more productive in the task of data collection- Saving 15 minutes per day per mobile person. Amounting to labor savings of $7,500 per day. For example, it costs the railroad $300,000 to replace one mile of rail and $120,000 to $200,000 to replace a switch. If the company replaces track or equipment a few years too early, it costs a lot of money that didn t have to be spent at that time. On the other hand, if they wait too long to replace equipment, the impact could be a track outage resulting in service delays for customers' freight. 12 July 9, 2009

7 BNSF Railway Company Contd Future Projects: Piloting TIMS Mobile (Track Inspection Management System) Track Chart views of activities at various locations (EVIC). 13 July 9, 2009 UTI Couriers Leading courier and distribution company Challenge Distribution challenges due to extremely low-margin, with factors such as operating efficiency, optimizations in the distribution network, revenue protection and management of losses and damages. Solution Backbone of UTI s operational processes. It forms the basis of the overall collection, sort and delivery processes Ensures that every parcel which enters the system is properly accounted for, is accompanied by the necessary data, and can be proactively managed as it makes its way to its final destination. Results Enables better decision-making Allows for proactive management of operations and customer relationships Provides a high degree of visibility and timely data availability Contributes to lower operational costs and drives efficiencies throughout the business Better able to plan their routes and vehicle utilization, resulting in fewer misdirects and reroutes. drive the need for efficiency by closing revenue gaps that previously existed and addressing the issues of parcels lost 14 July 9, 2009

8 UTI Couriers AUTOMATING KEY BUSINESS PROCESSES They offer a standard call centre channel and aweb portal interface for ad-hoc collections as well as a scheduled daily collection service for their bigger customers. For the ad-hoc channels, a collection request is created either through the national contact centre or through the Web interface. This generates an event which is sent over the GPRS network to the relevant driver s mobile Intermec device; the event includes all information pertaining to the parcel, the collection address, the number of items for collection and even estimated parcel weights and dimensions. The driver acknowledges receipt and confirms availability (or otherwise) to handle the collection. Upon collection, the parcel is scanned into the system and begins its journey through UTi s logistics network. Every item has a unique identification. The parcel goes into a sorting facility, where it is scanned out of the vehicle which collected it, gets sorted in accordance with the service level and destination information and then scanned into the appropriate transport for distribution to another region. When it arrives at the other distribution centre, it is scanned out of the long haul, sorted again, and finally moves into a local delivery vehicle for dispatch to the consignee. 15 July 9, 2009 UTI Couriers AUTOMATING KEY BUSINESS PROCESSES From the driver, who needs to know what to expect when he collects; the sorting and distribution centres, which need to plan for onward deliveries; the customer who needs to know where his consignment is; and UTi Sun Couriers, which uses the information to better manage and improve its business, information is paramount. Electronic events are generated by the mobile devices at every point in the process where the parcel is handed over from one link in the chain to another,. These events are fed into the Sybase system in a near real-time manner. All the information goes into backend databases via a well-defined integration layer. The near real-time integration was a very important design consideration because it means the data about the parcel is always ahead of the physical parcel. At every point where a parcel is handled, all the parcel s data is already available on the mobile of the person handling it. This is what enables the key business drivers of better efficiency, revenue protection, curbing theft and general operational proactiveness 16 July 9, 2009

9 North Carolina Department of Transportation (NCDOT) The (NCDOT) Bridge Management Unit is responsible for inspecting more than 18,000 bridges in accordance with federal guidelines. Also inspects 4000 related structures including pipes, culverts and overhead signs. Challenges Historically, this was a paper-based process, which was inefficient and inaccurate. Each inspection team collected data differently, leading to inconsistent data point collection. Guidelines called for each bridge to be inspected every two years. The unit includes about 60 inspectors plus 11 independent consulting firms and engineers Solution To increase the efficiency, accuracy and consistency of its bridge inspection process, NCDOT implemented a Tablet PC-based mobile inspection system powered by Sybase SQL Anywhere Inspectors enter their measurements, observations and load their digital photos Key Benefits Increases inspection efficiency, accuracy and consistency Eliminates paperwork, allowing inspectors to spend more time on inspections Makes inspection reports available almost immediately 17 July 9, 2009 North Carolina Department of Transportation Reliability, Foolproof Synchronization and Cost-Effectiveness NCDOT uses a three-tier synchronization process Each inspection team includes a team leader and a team member, both have a Tablet PC running the WIGINS Application, the SQL Anywhere database and the MobiLink client. Team leaders synchronize their Tablet PCs each morning to get their inspection assignments and previous inspection information. Then, periodically throughout the day, team members synchronize their Tablet PCs with their team leaders Tablet PCs via a wireless peer-to-peer network. At the end of the day, the team leaders synchronize their Tablet PCs with the consolidated database via wireline LANs. Allows for reduced network traffic by reading the remote database transaction log to determine what must be uploaded. Only those rows that have been inserted, updated, or deleted since the last synchronization are sent. 18 July 9, 2009

10 North Carolina Department of Transportation Allows Inspectors to Focus on Inspections, Not Technology Consistency and accuracy of the information collected by our inspectors has significantly improved Inspectors spend more time inspecting bridges now that paperwork has been eliminated Thanks to the synchronization capability, inspection reports are available for review almost immediately, whereas earlier it took weeks for them to show up As reports are stored digitally- so now multiple people can look at a report at the same time. 19 July 9, 2009 QUESTIONS & ANSWERS THANK YOU! 20 July 9, 2009

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