Top 10 Must-Have Tools for Amazon Sellers

Transcription

1 Top 10 Must-Have Tools for Amazon Sellers Copyright 2018

2 Download the Presentation Available on Marketplace Seller Courses /Midwest

3 Shannon Roddy Amazon Seller Consultant Founder of Marketplace Seller Courses 6+ Years working in ecommerce Worked with over 75 Amazon Clients My Passion is Helping Sellers Grow to the Next Level

4 Amazon Campaign Management Tool Algorithmic Suggestions for Optimization Manage Manual & Automatic Campaigns Set Target ACoS for Ignite Campaign Make Changes using Suggestions Bid Changes, Keyword Updates, Wasted Spend Confidence = History of Data Importance = Level of Impact Coupon Code: MSCIGNITE12 10% Off 12 Month Subscription Recommend Accepting Suggestions at Confidence/Importance

5 Optimizing your Campaigns Run Headline Search Ads for Visibility Always Bid on your own Brand/Product Name Keywords in Campaigns must also be on your Listing Consider Multi-packs if CPC for search terms is high ACoS Advertising Cost of Sales The percent of attributed sales spent on advertising. This is calculated by dividing total ad spend by attributed sales. If you spent $4 on advertising resulting in sales of $20, your ACoS would be 20%. Target ACoS is 15% but varies depending on the product margin

6 Keyword Research Tool Research Optimal Search Terms Research Keyword Terms & Phrases Research Best Seller & Competitors Download Search Terms & Phrases Sort by Estimated Search Volume Add Highly Searched/Relevant Terms Coupon Code: MSCSCOPE $50 Off Annual Subscription Research Keyword Terms & Phrases for Product Titles & Search Terms

7 Search Term Optimization Amazon SEO Best Practices Place Top 1 or 2 Search Terms in Title Search Terms in Product Features & Description Add to HTML Description and EBC (Image Alt Tags) Verify Relevance by plugging back into Amazon Search Volume / Relevance The balance between volume/relevance is key to keyword research

8 Feedback Resource Product & Seller Feedback Customers Opt Out? Sellers Opt In Create a Customer Touch Point Personalize & Start a Conversation Monitor Negative Seller Feedback Coupon Code: MSCFBG 10% Off 12 Month Subscription Increase Positive Seller Feedback & Product Reviews with Feedback Genius

9 Feedback Best Practices Gaining Product & Seller Feedback Subject Line is Everything (Know your Open Rate) Start with Value (Attachments, Customer Service, etc.) Keep Message Simple (2 s per order max) Use Graphics, Colored Text w/links Increase Product Feedback with Feedback Genius

10 Product Videos Related Video Shorts *EBC Invite Only for Videos Add Testimonials, Unboxing, Comparison or Interview Associate with Multiple ASIN s Title & Thumbnail that Converts AMZ Product Videos Coupon Code: MARKETSELLER % Off Any Video Product Increase your Conversion Rates and Highlight Product Features

11 Product Video Tips Product Detail Page Videos Mention Video in Image at the Top Mention Video in Product Features Increase Conversions & Positive Reviews Video is Critical for Innovative Products Direct Consumers to your Videos under Related Video Shorts

12 Product Video Tips Link to your Unboxing/How to Video from Feedback Genius

13 Amazon Storefront Surveillance Protecting Your Brand and Listings /Text Message Notifications (~15 Mins) New Seller (Leech) & Buy Box Hijacker Alerts Listing Suppression Notices Listing Content or Category Changes Review, Rating or Best Seller Changes Gain peace of mind knowing that your listing is monitored 24-7

14 Amazon Storefront Surveillance Tips Leverage the AMZ Alert Tool Add Multiple s/Numbers to receive Alerts Select only the alerts that are important to you Select the correct Seller in the Dropdown Keeping a single active seller is the easiest way to avoid leeches

15 FBA Reimbursement Tool Reclaim Missing Funds from Amazon Easy Setup: 5 Minute Integration & Account Access 25% of Recovered Refunds Charged to Credit Card Covers 19 Possible FBA Reimbursement Cases One-time Setup, Receive Ongoing Cases & Refunds Every case is submitted and overseen by Account Rep Refunds Manager is completely in line with Amazon s TOS

16 Product Listing Resource How to Write Listings that Sell Create Title, Bullets & Descriptions that sell SEO Keyword Research Strategies Target Customer Research Strategies Re-usable PDF Worksheet for Products Coupon Code: SHANNON10 $10 Off ebook Purchase Always consider who your target audience is and write for them

17 Product Listing Best Practices Amazon Listing Optimization Know your Sessions & Conversion Rates Threshold of Sales for Accuracy Amazon Policy, Style Guides, SEO & Branding Make changes slowly (or all at once) Optimize Listings Analyze Listings Drive Traffic Optimizing a listing should always be followed by driving traffic

18 Amazon Customer Service The Multi-Channel Solution Automatically Populates Customer/Order Info Integrate Multiple Channels including Templates, Rules and Snippets Delayed Auto-Responder/Follow-up Reminder Auto-Translation for Amazon Europe, etc. Helpdesk Make sure to reply to or mark inquires as no response needed

19 Automate Tax Collection & Reporting Amazon and e-commerce Sales Tax Solution *NEW Sales & Transaction Checker: 22 States Integrates easily with a dozen Marketplaces Automatically Pull in Orders & Taxes Hire Accountants to Register for Sales Taxes Auto-File Your States Sales Tax Returns Supreme Court's ruling on South Dakota v. Wayfair - Economic Presence

20 GS1 UPC Codes Buying Legitimate UPC Codes Required for Products, Bundles & Multipacks GS1 Updated Reseller Policy 2002 Amazon Revised Internal Policy 2017 Amazon checking validity of UPC s Brand Registry checking UPC Owner GS1 is the only Official Authorized UPC Distributor in the US

21 Seller Labs Pro Special Offer Amazon Seller Tools Suite Single Sign-on for all Seller Tools Easily Integrate with Seller Central Coupon Code: MSCPRO12 10% Off 12 Month Subscription Price is based on monthly orders allowing you to easily scale

22 Midwest ecom Special Offer 1. Intro to Selling on Amazon 2. Creating Your Storefront 3. Optimizing Product Listings 4. Launching New Products 5. Amazon Seller Issues $500 $300 40% Off! Exp: 7/31 /Midwest

23 Connect with Shannon Roddy

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