ShareLocal. It s as Simple as Our Name. E r i k L u n d e

Transcription

1 ShareLocal It s as Simple as Our Name E r i k L u n d e

2 The problem City residents need a convenient and responsible way to get rid of their belongings because they have limited storage capacity. When they get new things, or stop using their old ones, something has to go

3 The bigger problem North America generates the highest average amount of waste in the world. 54 percent is disposed of at sanitary landfills and only onethird is recycled. Without urgent action, global waste will increase by 70 percent by 2050, multiplying waste processing efforts which are polluting our air via carbon emissions. Source: What a Waste 2.0, A Global Snapshot of Solid Waste Management to 2050, World Bank Group, 2018

4 How might we create a convenient space for people to give away instead of throw away?

5 The Solution We believe that by offering a local space to share secondhand goods for the urban individual, we will achieve an enthusiastic marketplace of neighbors who are committed to passing goods around instead of disposing of them

6 ShareLocal ShareLocal simply connects users getting rid of things to the people who want those things nearby. SOME WORDS

7 Competition Competitors are not making giving away things easy enough Social Profiles Messaging Capabilities Easy listing experience Large User Base Rent from neighbors Customer Support Large user base Locally focused Large Selection of Items Specify lending period Price Negotiation Buyer/Seller Ratings Intuitive Search Feature Hyper-local focus Keep track of belongings Buyer and Seller Ratings Photos can be misleading Inaccurate Listings Security Issues (unsafe) Forced Facebook Login Duplicated Postings No customer service Categories are limiting Limited identification Needs friends to function Hard to navigate Lack of accountability Messaging has bugs Clunky design Limited functionality Shipping is a pain Keeple

8 Interviews so we asked people about their unwanted stuff, and this is what they said: I am always looking to purge things I own every 2 months because I don t have much room in my apartment. I have to be creative with closet space. Aaron, 28, Tri-Taylor I used to donate clothes at this bin towards the A Wonderful Serenity Has end of my street, but I didn t like that I didn t know Taken A Wonderful where it was going, so I stopped. Serenity Has Taken Colleen, 31, Wicker Park S T A G E H O L D E R I have a shoe size that a lot of places don t carry, I guess other people would be interested in them when I am done. Gary, 26, Bridgeport A Wonderful Serenity Has I try to reduce waste. Did you know that 50% of birds Taken A Wonderful have already ingested plastic because of garbage Serenity Has Taken blowing around into the ocean? Morgan, 29, Pilsen

9 Affinity Mapping We gathered all of the conversational points from our 4 user interviews and mapped them to understand themes. We learned that people wanted to save the time getting rid of things and save money by finding used goods that are more accessible. They felt good about donating and are open to donating more if they had an opportunity that was not as demanding as driving their stuff over to a thrift store. Pivot #1: PRODUCT FOCUS. People do not care about getting to know their neighbors as much as we thought they would. We realized that we don t need robust neighbor profile info in the solution.

10 The Persona Next we aggregated our interviews into a persona to design for, Jennifer. She is intent on keeping clutter out of her apartment so she is looking for convenient but responsible ways to recycle her belongings.

11 User Flow The user flow for Jennifer was designed to make it simple for her to create a listing for the things she wants to recycle. The best part is that she can chat with her neighbors to arrange the time they will pick up her things for her. No more dragging things down to the dumpster or finding the nearest thrift shop to donate!

12 Card Sorting < > Knowing the path to Jennifer s goal, card sorting helped us understand what the ideal sitemap should look like to support her tasks. The theme among the folks doing the sorting was that we need to bring the core actions users will take front and center, and make them easy to access Pivot #2: SIMPLICITY. The sitemap needs to be simple, focused on searching and listing items as the core use case. Our original ideas had a lot of drop down menus from the home screen, so we resolved to make this experience less distracting

13 Site Map The card sorting facilitated a site map that has streamlined and intuitive homepage options, with multiple paths to chatting with nearby neighbors (Jennifer s goal). If a user doesn t find the item they are looking for, or a person to give an item to, they can archive their entry and be notified when the app finds a match for them.

14 Feature Prioritization Creating and finding listings is the core value offering to Jennifer on the site, which is therefore our MVP product. At a minimum, she needs to be able to broadcast what she wants to give away, find highly reviewed neighbors on a map who are interested in her items, and chat with them. Pivot #3: DONATION FOCUS. Originally, we had wanted people to be able to buy/sell in app as well, but given that it was not of primary concern to the users, and the competitive space is crowded with these features already, we decided to focus on donations

15 Sketches Based on the features required for the primary user goal for Jennifer, sketches and low fidelity wireframes helped us get a 2019 sample product in front of new testers to get their reaction to the design ideas Lorem ipsum dolor

16 Lo-fi Key Screens Jennifer s Happy Path Pivot #4: FASTER NAVIGATION. We quickly realized that having such prominent accounts and community buttons on the home screen did little service to our testers. Based on their frustration, it became clear that we should focus on listing/requesting to cut down on the amount of screens it took to complete each task

17 Hi-fi Wireframes High fidelity wire frames allowed us to pick a more robust look and feel, with vivid green colors that spoke to simplicity and conscientious consumerism that the app represents. The basic functionality of the app allows people to list or create a request for specific items, or search the neighborhood in a freefrom format.

18 Hi-fi Key Screens Jennifer s Happy Path

19 Usability Tests We tested our new Hi-Fidelity Prototypes with users, this is what they had to say. I don t want my location to be broadcasted to others with pinpoint accuracy. I would rather show a general area for privacy purposes. James, 50, Forest Park The term lending indefinitely is odd, I would rather just choose between giving an item away or A Wonderful Serenity Has lending it and then chat through the details with the person directly. Morgan, 29, Pilsen Taken A Wonderful Serenity Has Taken S T A G E H O L D E R I want to be able to get to search screen quicker when I don t have an exact item in mind that I want. Jen, 29, River North A Wonderful Serenity Has Taken A Wonderful The name of your app sounds like a drug circle Serenity Has Taken Colleen, 31, Wicker Park

20 Optimizations Based on the usability tests, a number of optimizations were made to the design: Pivot #5-7 A blue circle was added to the pin to covey that exact location will not be shared More Automation was added to the experience to save the user time (i.e. The first part of the chat is an automatic ping rather than user input) Name was changed from PassAround to ShareLocal

21 Hi-fi Iterations Jennifer s Happy Path

22 Conclusion Using ShareLocal, Jennifer was able to easily connect with her neighbor, Maggie, who was looking for t-shirts like the ones that Jennifer was purging from her closet. Maggie met Jennifer at the corner of her street the next day where Jennifer gave her the shirts. Now Jennifer s apartment is less cluttered and she feels good about how she recycled them instead of throwing them away! PROTOTYPE URL:

23 Why ShareLocal? Intuitive Using ShareLocal, users can now quickly survey their neighborhood for secondhand goods and pick them up within walking distance. Users can also give their belongings to their neighbors to save the space and the headache of hauling them off for a donation. Informed Grounded in user research, ShareLocal is focused on delivering a fast, simple, and secure item share experience. Fast because there are only a few screens necessary for each task, simple because it is focused on products, and secure because user reviews and masked locations give people only the info they need. Intelligent ShareLocal was built to help people share there things conveniently, but as by-product, it is extending the life of products and keeping them out of the landfill. Users are motivated to come back to the app to find more local goods for free (reward of the hunt) and are reminded via push notifications to consider donating some of their clutter if that have not used ShareLocal in a while. Innovative No other app on the market is as local, social, and environmentally responsible as ShareLocal.

24 Next Steps Create Persona, User Flow, Key Screens for Maggie, who is looking to find an item using ShareLocal Build out Local Charity Info and customer support chat Build out User Profiles and simple review system

25 THANKS Next time, before you throw it away remember to ShareLocal