Leads And Sales Methodology

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2 Leads And Sales Methodology A Minimum Viable Product (MVP) is the first functional and usable prototype created with the lowest possible investment. This allows you to get into the market quickly, test your product/idea/service, and use your profits to adapt and scale using the bootstrap model. Bootstrapping enable us to reflect, learn, then reinvest your profits to develop the next launch cycle and scale your marketing strategy with your business. BOOTSRAP MODEL MINIMUM VIABLE PRODUCT MINIMUM VIABLE PRODUCT MINIMUM VIABLE PRODUCT MVP TEST PROFIT ADAPT SCALE

3 Leads And Sales Process We build purpose driven online platforms that attract potential customers, offer a user-friendly experience across all devices, and nudge them to make a purchase. Take a look at how we create and enable online businesses and help improve it over time MVP & FEASIBILITY Before you start, could this actually work? DESIGN Mmmm, that s starting to look good OPTIMISATION Assess goals and set new ones. Improve where possible STRATEGY So it can work, how on earth do we get started? IMPLEMENTATION Launch time! Let s hot some goals MANAGEMENT Love, care, and support

4 Online Business Strategy & Consulting We ve been around the block and made the mistakes so you don t have to. We ve also made the right connections and gained experience along the way which means you can have the piece of the pie too. Where To Begin (MVP) What is the Minimum Viable Product we can test in the marketplace. ROI Strategy Identify money spinners and focus marketing efforts Audience Analysis Who is your ideal customer and how do we reach them Maximising Profits Upsells, cross-sells, and reducing unnecessary costs Bootstrap Strategy Lowest investment we can go to market with and how do we use your profits to scale Process Optimisation Getting the most out of what works and improving and automating on what doesn t

5 More Conversations More Leads More Sales 03

6 AI Chat Bots Having better conversations with your customers online is the next pivotal point in online marketing The future of bots is exciting for your customers, and your business Bots reply 24/7/365 Reduced admin and answering of FAQ s Bots don t ever have a bad day Respond to demanding consumers immediately Attract and convert qualified leads More efficient customer service Re-engage old leads

7 Lead Generating Websites In our opinion, a website is only a website if you get consistent leads that translate into measurable results. We don t do it any other way, and our clients are happy about that No more cold calling Get Hot Qualified Leads Increased cash flow Positive ROI Brand awareness Create Consumer Demand

8 E-commerce It s Only The Beginning Online retail sales in South Africa increased by 20% in 2016 to over 9 Billion Rand. Forecasts by World Wide Worx show online retail sales doubling to 18 Billion Rand by 2020 Why do consumers shop online? Convenience Price Why don t consumers checkout online Untrusted payment gateways Poorly designed websites Not enough product information

9 Responsive On Any Device Having a platform that works on every device is no longer a nice to have, it s a necessity. A true omni-channel experience at work, on the go, or while relaxing at home on any device Consumers are doing all sorts of things throughout the day and across every device they own. They search for your products on the way to work on their mobile, catch up with some friends on social media during their lunch break and see your ad as a reminder, then make a purchase on their tablet while relaxing in bed. How you integrate these channel is vital to conveying the right message and persuading online purchasing behavior.

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11 Google Ads PPC Have you ever wondered how someone gets on the first page of Google? Have you ever imagined what would happened if your business was on the first page when someone was looking for you? Imagine no further, get on top. Are you in the right place at the right time? Potential customers are searching for your business everyday, and each day you are not there is a missed opportunity. Don t complain along with the failing businesses, get leads and sales the easy way. Sit back, relax, and let the customers come to you

12 Search Marketing Be There Be there, be relevant, be useful. Target keywords that define your business/services/products Attract website visitors and persuade action Convert your leads into paying customers online & offline

13 Facebook / Instagram Advertising The most used social media platform on the planet sounds like a great place to talk about your business. Reach out to the customers that matter with advanced profile matching and the latest FB pixel features Reach your ideal customers before and after they visit your site with highly targeted and local brand awareness ads and then retarget consumers to get them coming back for more with Paid Advertising on Facebook

14 High Converting Adverts Track your conversions, measure your engagement, and show your ads to people that take action I m a big fan of your business, why not show me something that I want to engage with? Retargeting Starting conversions Brand awareness

15 Let s get started! Start with what you know and the rest will flow. Hamzah Gani h.gani@leadsandsales.co.za Richard Horn rich@leadsandsales.co.za