SBI CLERKS Marketing Aptitude

Transcription

1 SBI CLERKS Marketing Aptitude 1. What are the two major costs, which have to be considered while pricing bank products? a) Interest cost, Lending cost b) Internal cost, External cost c) Interest cost, Service cost d) Product cost, Service cost 2. Identify the banking channels from the following. a) Automated Teller Machines b) Wholesaler c) Jobber d) Shopkeeper 3. Which are the part of direct selling in banking? a) Kiosks b) Merchants c) Broker d) All the above 4. Promotion activities influence the buyer in decision making through... a) Informing b) Persuasion c) Reminding d) All the above 5. In branch banking, who acts as a 'Direct selling agents'? a) Branch Manager b) Officer c) Front line staff d) All the above 6. Bancassurance means? a) Bank selling insurance products through banking channels. b) Insurance companies selling banking products through their channels. c) Bank selling banking products through banking channels. d) Banks and insurance companies selling banking products through different channels. R

2 7. Market research is useful for... a) Deciding proper marketing strategies b) Selecting an employee to the company c) Both a and b d) Buyer in decision making 8. Marketing information system is finally used by... a) Customers in the firm b) Competitors in the firm c) Decision makers in the firm d) All the above is an important technique for enabling a customer to use the various e-banking channels as a direct selling/ marketing tool. a) ATM b) Core Banking c) Tele-calling / Mobile Banking d) Debit/ Credit card saves time and introduces customer to the various selection of products. a) Good and useful product b) Direct marketing c) Internal marketing system d) Buying same product second time 11. Marketing channel refers to... a) A physical channel for movement of goods from the seller to the buyer. b) A set of firms who handle physical movement of goods from one point to another. c) Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer. d) A set of independent organizations involved in the process of making a product or services available for use or consumption. 12. Which of the following is product feature of term deposit? a) A specified amount is deposited at once and get interest along with maturity amount at the end of the agreed period. b) A specified amount is deposited every month and get interest along with maturity amount at the end of the agreed period.

3 c) A amount deposited and withdrawn any time and get interest for every day which is credited quarterly to the account. d) A amount deposited and withdrawn any time and no interest is paid are defined as anything that can be offered to someone to satisfy a need or want. a) Products/ Services b) Demand/ Supply c) Value and Satisfaction d) Markets 14. The consumer's estimate of the bank service to satisfy their requirements is known as... a) Satisfaction b) Value c) Product d) Both A and C 15. What type marketing is 'Sending Promotional Items to Customers in order to maximize the sales and Hold the customer with the organization'? a) Bench Marketing b) Viral Marketing c) Drip Marketing d) Direct Marketing 16. Direct marketing can be done through which of the following channels? a) b) Tele calling c) Direct mailing d) All of the above 17. Who determines the price in marketing? a) Cost determines price b) Consumer determines price c) Manufacture determines price d) Market determines price 18. Identify the true statement from the following. a) The firms which practice 'selling concept', production is the central function. b) The firms which practice 'marketing concept', manufacturing is the central function. c) 'Marketing' views the customer as the last link in the business. d) 'Selling' views the customer as the very purpose of the business. e) All the above

4 19. Direct marketing opens various/ multiple delivery channels to... a) Customers b) Banks c) Both a and b d) Market 20. The strategy of 'Divide and Rule' is seen in which part of marketing? a) Marketing plan b) Marketing mix c) Marketing segmentation d) Marketing individuals 21. Segmenting the market on basis of age, gender, income, social class, education etc., is known as... a) Geographic segmentation b) Demographic segmentation c) Psychographic segmentation d) Behavioural Segmentation 22. Which of the following plays a promotional role in a final product at stores? a) Packaging b) Branding c) Labeling d) Pricing 23. Marketing and carrying of product to customers is known as... a) Product Behaviour b) Market Demand c) Both a and b d) Distribution 24. Identify the psychological factors that influence customer decision making. a) Motivation b) Perception c) Learning d) Personality e) All the above 25. Performance of a service or product causing negative disconfirmation leads to... a) Consumer Value b) Customer Satisfaction c) Customer Dissatisfaction d) Customer Recognition

5 26. Customer comparing product attributes and paying the most attention to those attributes which suits the need and selecting that product to satisfy the need. This behavior of a customer is known as... a) Need recognition b) Post purchase evaluation c) Psychological disorder d) Evaluation of alternatives e) All of the above 27. Identify the period from product life cycle 'which make rapid market acceptance and increasing profits'... a) Product Development b) Introduction c) Growth d) Maturity e) Decline 28. Temporarily pricing below the list price in order to increase short 'run sales is known as... a) Promotional pricing b) Segmentation pricing c) Bundle pricing d) Product line pricing 29. Marketing to reduce demand or shifting the demand but not to destroy demand is known as... a) Market Demand b) Shift Demand c) Demarketing d) Premarketing 30. Arrange the following steps of selling process in a proper order in order to help the sales man. I. Approach II. Presentation and demonstration III. Prospecting and qualifying IV. Closing sales and follow-up V. Handling objectives a) II, III, I, V, IV b) I, II, III, IV, V c) I, II, V, III, IV d) II, I, III, V, IV KEY 1-c; 2-a; 3-a; 4-d; 5-d; 6-a; 7-a; 8-c; 9-b; 10-b; 11-d; 12-a; 13-a; 14-b; 15-c; 16-d; 17-b; 18-a; 19-c; 20-c; 21-b; 22-a; 23-d; 24-e; 25-c; 26-d; 27-c; 28-a; 29-c; 30-a.

6 Some Important Abbreviations ATM - Automated Teller Machine BEP - Break Even Point BPO - Business Process Outsourcing CRM - Customer Relationship Management CNP - Cardholder Not Present EOQ - Economic Order Quality FDR - Fixed Deposit Receipts GDP - Gross Domestic Product HNI - High Net worth Individual MIS - Management Information System IPO - Initial Public Offering M & A - Mergers & Acquisitions MR - Marginal Revenue NPA - Non Performing Assets PAN - Permanent Account Number PIN - Personal Identification Number SEO - Search Engine Optimization SEBI - Securities Exchange Board of India ROA - Return on Assets SWOT - Strengths, Weaknesses, Opportunities and Threats VAT - Value Added Tax KYC - Know Your Customer SIP - Systematic Investment Plan NBFC - Non-Banking Financial Company NEFT - National Electronic Fund Transfer RTGS - Real Time Gross Settlement SEZ - Special Economic Zone GDP - Gross Domestic Product GNP - Gross National Product FDI - Foreign Direct Investment

7 FII - Foreign Institutional Investor PLR - Prime Lending Rate SLR - Statutory Liquidity Ratio CRR - Cash Reserve Ratio SDR - Special Drawing Rights LIBOR - London Inter Bank Offered Rate YTM - Yield to Maturity ALCO - Asset-Liability Management Committee NII- Net Interest Income NPA - Non Performing Assets IMF - International Monetary Fund IRDA - Insurance Regulatory and Development Authority SIDBI - The Small Industries Development Bank of India NABARD - National Bank for Agriculture and Rural Development ASSOCHAM - The Associated Chambers of Commerce and Industry of India NASSCOM - The National Association of Software and Services Companies APR - Annual Percentage Rate IDRA - Industries Development and Regulation Act EFT - Electronic Fund Transfer EMI - Equated Monthly Installments IRR - Internal Rate of Return LC - Letter of Credit BG - Bank Guarantee NAV - Net Asset Value NPV - Net Present Value SWIFT - Society for Worldwide Inter- bank Financial Telecommunication Writer: S. Rudranand