Tom Fender. Fresh Eyes. WINNING IN WHOLESALE. FEDERATION OF WHOLESALE DISTRIBUTORS
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1 Tom Fender Fresh Eyes. FEDERATION OF WHOLESALE DISTRIBUTORS
2 How do we make work feel like this?
3 Grocery Sales/Convenience Sales Market Growth Driven Significantly by population growth of 1.5m since 2012 (4m since 2007) % 20.8% 21% 21.2% 21.2% UK Total Grocery Sales bn UK Convenience Sales bn Source: ONS, IGD and Fender s calculator Convenience has stopped growing share
4 An Outside View
5 What Do We Spend Our Money On? Transport Housing Recreation/Culture Food/non alc drinks Restaurants/hotels Household goods Clothing/footwear Comms Alcohol/tobacco Education Ave UK household spend/week Recreation #3 Food no longer even in the top 3. Restaurants etc #5 A move towards Source ONS
6
7 Grocery Glass Half Full/Empty? We only spend 11.1% of our income on groceries (vs 33% 40 years ago) Therefore, convenience stores only get: 2.4% of shoppers total spend 97.6% still to go for?
8 45% growth in festival GDP 97.6% still to go for?
9 45% growth in festival GDP Pop-ups: 9% growth pa to 2bn/pa industry
10 $500bn market, growth of 50% over 5 years
11
12
13 16m play sport once a week (Moderate Intensity/30 mins) Once a month+ Once a week+ Twice a week+ 3 times a week+ Penetration vs other activities? Done by all ages, but particularly millennials Easy to tap into? 2015/16 Source: Active People Survey
14 Local Businesses Play An Important Role in Encouraging communities to Lead Healthier Lives: 25%
15 Grass-Roots Sport in the Community 61,000 races across 400 local parks Whole communities right under our noses 43% of all football fans watched a non-league game live in the last year (source FanzTrack)
16 Can The Sector Get Behind A Lifestyle like sport? 37% of consumers think sport can unite communities (Source: Fizz). Health, Well-Being, Obesity, Fun.. It s also a 20bn/year industry
17 How do we find out more about peoples lifestyles? Most consumers are: Social Habitual Sharers/communicators Which means they tell the world what they do and like on social media Which means you can finally target people with offers they actually want, which are relevant (they re not currently)
18 Tesco ITTT (If this then that)
19 Consider a Subscrip7on Based Model? 25% of all Brits currently subscribe to something.
20 The UK is a leader in E & M Commerce Internet Penetra)on/ household UAE 98% UK 92% Canada 91% Japan 91% South Korea 90% Germany 89% Australia 88% USA 87% France 86% Singapore 82% % Ac)ve E-Commerce Shoppers (in last month) UK 77% Germany 74% South Korea 72% USA 68% France 64% UAE 62% Australia 62% Canada 60% Spain 57% Singapore 57% %
21 Face-to-Face? Or Interface-to-Interface?
22 Like it or not, tech will influence err.everything Robot Doctors Robot Room Service Robot Journalists Robot Investment Fund Managers
23 A.I.: computers are now out-thinking humans
24 27% of the UK population buys something online via a phone each month
25 90% of mobile activity is on APPs 20% of the UK population have +30 apps on their smartphone
26 An example of our under-exploitation? Vs Less than 300,000 for The Coop, Scotmid, One Stop, McColls, Spar, Budgens, Nisa, Costcutter COMBINED 3,400 Likes
27 I am more likely to use loyalty schemes if the programme is on my smart phone: 18%
28 But Some Claims Are Greatly Exaggerated I would rather lose my wallet/purse than my mobile phone 10%
29 I am more likely to use loyalty schemes if the programme is on my smart phone: If people are our biggest asset (cost)? Do we train them well enough in this sector?
30 Online Learning Only Just Taking Off Benefits: Learn only what you DON T know, not what you DO know. Learn at your pace, at your Own time, Preferred Learning Style 6x more effective in information retention/knowledge building
31 What happens if I train people and they leave? What happens if I DON T train people and they STAY?
32 Summary Move Quick Embrace Change Let go of the past A simple reminder:
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