Vkontakte (or VK) is the largest European Social Network. With its 410 million users, it can be a gold mine for your Social Media efforts.

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Solomon Chase
6 years ago
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2 OCTOBOARD INTRO Vkontakte (or VK) is the largest European Social Network. With its 410 million users, it can be a gold mine for your Social Media efforts. Leverage your VK metrics to create a smart and efficient VK account. To do so, you have to start spotting insights. The quickest way to get to them is to look at metrics in the context of a practical question. VK also allows you to perform Competition Monitoring.

3 QUESTION 1 Can I track my VK posts popularity and audience feedback in real-time? Attracting ENGAGEMENT can be a real challenge! The key to keeping a high ENGAGEMENT is timely responding. Interact with your readers when you still have their attention. LATEST POSTS- Your latest VK posts with Engagement statistics sorted by date (for both Profiles and VK communities) TOP POSTS - Your best-performing posts ranked by Engagement

4 QUESTION 2 Is my VK profile/community gaining popularity? Counting LIKES, SUBSCRIBES and FRIENDS and trending them over time tells you how interesting or popular your VKontakte account is. Tip: Combine these metrics with ENGAGEMENT to get a full picture PROFILE FRIENDS - Number of friends for your profile or competitor PROFILE FOLLOWERS - Number of followers for your profile or competitor COMMUNITY MEMBERS- Number of Community members for your profile or competitor TIp: You can view both the current figures and historic trends

5 QUESTION 3 What is my VK audience s age and gender? Where are they from? VK provides a sophisticated breakdown of your audience. Use this information to tailor your messages to your audience s interests. Knowing your audience should result in higher ENGAGEMENT. Combine these two widgets to see if you re doing everything right! PROFILE FRIENDS AGE AND GENDER- Your profile friends breakdown by age and gender MEMBERS AGE AND GENDER- Your group (community) members breakdown by age and gender VISITORS AGE AND GENDER- Your community visitors demographics

6 QUESTION 3 What is my VK audience s age and gender? Where are they from? Adjust your posting times in relation to where your audience comes from. PROFILE FRIENDS BY REGION - Countries where your friends come from COMMUNITY MEMBERS BY REGION- Countries where your community members are from COMMUNITY VISITORS BY REGION- Countries where your friends and fans are from COMMUNITY VISITORS BY CITIES- Ranked list of cities where your community visitors come from

7 QUESTION 4 Do my visitors like and interact (engage) with my VK content? Knowing your audience preferences is as important as knowing your audience. ENGAGEMENT shows how much people interact with your content. High engagement means great content. ENGAGEMENT RATE is a great metric for equally comparing Engagement of both small and large companies. ENGAGEMENT - Sum of your VK LIkes, Reposts and Comments over time ENGAGEMENT RATE - Your Engagement in relation to your Reach ER = ( Likes + Reposts + Comments) / Reach LIKES - Number of Likes of your VK content over time REPOSTS - Number of times your VK content has been shared COMMENTS - Number of Comments of your VK content over time

8 QUESTION 5 How many people see my VK posts? Correlate your REACH and IMPRESSIONS with ENGAGEMENT metrics to see if your content is relevant to your audience. Tip: if someone sees your post twice in different feeds, it counts as 2 Impressions and 1 Reach. COMMUNITY IMPRESSIONS - Number of VK page Impressions over time COMMUNITY UNIQUE VISITORS - Unique visitors of you VK page over time COMMUNITY VISITS PER DAY - Average visits per day over the last period COMMUNITY DAILY REACH - Number of people reached daily

9 QUESTION 5 How many people see my VK posts? Gain some insights from our Dashboard: do the numbers below correlate with the frequency of posting? COMMUNITY DAILY REACH- Number of community subscribers reached daily COMMUNITY IMPRESSIONS PER DAY - Average community content Impressions per day COMMUNITY NEW SUBS - Number of subscribed users over time COMMUNITY UNSUBS - Unsubscribers over time

10 QUESTION 5 How many people see my VK posts? Monitor your GROWTH RATE and COMMUNITY SUBS RATE daily to make sure your VK strategy is efficient enough. PROFILE FOLLOWERS OVER TIME - Number of profile followers over a period of time COMMUNITY SUBS RATE - Number of subscribers gained and lost over time COMMUNITY GROWTH RATE- Community growth rate tracked over time DAILY GR = NEW SUBS PER DAY / TOTAL NUMBER OF SUBS

11 QUESTION 6 What are my competitors doing in VK? Take a sneak peek at your competitors and see what works and doesn t work for them. Learn from their ups and downs and build an even stronger VK presence. COMPETITION PROFILE - Number of your profile friends vs your competitor s COMPETITION COMMUNITY - Number of your VK community members vs your competitor s

12 OCTOBOARD CONCLUSION Start from these simple questions first. Ask them daily (or any time with octoboard.com). Once you get comfortable, you can always ask for more and get more value from your data. Remember, this is your data. Get smarter now by using data you already own. These selected metrics have been prepared for you by OCTOBOARD. Go ahead, it will take seconds to set up. It is FREE.

13 OCTOBOARD Set up OCTOBOARD for FREE and have access to all the Vkontakte metrics you need in real-time! Your Business Performance Dashboard is only a click away. OCTOBOARD.COM

OCTOBOARD INTRO. Put your metrics around these practical questions and make sense out of your Facebook Ads Analytics!

OCTOBOARD INTRO. Put your metrics around these practical questions and make sense out of your Facebook Ads Analytics! OCTOBOARD INTRO The answer to all of your questions lies within one word - Data. You need loads and loads of data to be able to spot trends and get to insights on Facebook Advertising and see what works