Online Marketing Courses

Transcription

1 "Marketing is a contest for people's attention." Online Marketing Courses Professional Development Training has a specialised division of Online Marketing experts that will tailor the delivery of any of the courses to be specific to your situation and learning needs

2 Online Marketing Courses SEO Intro to Blogging for Business Advanced Blogging Social Media In The Workplace Training

3 Propel Your Business Using Contemporary Marketing Techniques Professional Development Training has a specialised division of Online Marketing experts that will tailor the delivery of any of the courses to be specific to your situation and learning needs. Our extensive curriculum in Online Marketing, outstanding depth of trainers across the country and diverse range of industry experience means that pd training is the best choice for Online Marketing courses. pd training will exceed your expectations and help you achieve the results you are seeking.

4

5

6 In this online world, it's simply not enough to put up a website and expect customers to come pouring in. Search Engine Optimization (SEO) is now a key marketing activity for most businesses. This SEO class by pd training, takes the "voodoo" out of SEO by offering practical tools and a methodical approach to improving an online presence. This enlightening SEO training course is available now throughout Nigeria, including Lagos. SEO Outline Foreword: Search Engine Optimization is a recent addition to the advertising and marketing sector key strategies. This course helps you understand that it is not all technical voodoo and wizardry, but that it requires simple clear planning and sound web development and clear communication techniques. Don t be misled by the companies selling you false services and promises, come and learn the principles and techniques you can implement for your website yourself and achieve the results on your own websites. Outcomes: By the end of this training course, participants will: Know why SEO is important Understand the key terms & concepts Implement effective back-linking & search engine marketing plans Learn the difference between on-page SEO and off-page SEO Learn how to optimize images and videos Understand how to conduct keyword research & analysis Learn best practice techniques for creating written content Understand common mistakes and how to avoid making them Conduct competitor analysis Understand how to reverse engineer competitor back-linking strategies Learn how to outsource SEO services and how to find the right partner

7 Search Engine Optimization (SEO) Course - Lesson 1 What is SEO Define SEO Why is SEO important? How do people find your website? How do search engines find your website? What does Google measure? Search Engine Optimization (SEO) Course - Lesson 3 Implementing SEO on your site Writing for keywords SEO for IMAGES Off-Page ranking Public consumption counts How to get good links Search Engine Optimization (SEO) Course - Lesson 5 Back Linking and Search Engine Marketing (SEM) Blogging Article marketing Google AdWords Google AdSense Security Latest industry news Free form site analysis Search Engine Optimization (SEO) Course - Lesson 2 Key terms and concepts PageRank On-Page SEO vs Off-Page SEO On-Page SEO ranking Nested internal links Keywords Search Engine Optimization (SEO) Course - Lesson 4 Common mistakes to avoid (and some of the voodoo made simple) Things to avoid in linking How to measure your site s popularity Duplicate content Canonical hierarchy Competitive content Search Engine Optimization (SEO) Course - Lesson 6 Competitive Analysis & Outsourcing Collaboration Discussion And 'what about my site' When to outsource What to outsource Selecting the right SEO provider Web Links: View this course online: In-house Training Instant Quote: Public Classes - Enrol Now!

8 Having a business blog helps companies to inform people about their products and services while also generating leads and sales online. Having a company blog helps attract new customers, engages more people and allows potential customers to communicate directly with the company. The pdtraining Intro to Blogging for Business Training Course provides you with essential knowledge about WordPress, social marketing, content creation, blogging strategies, basic SEO and more. These concepts can be applied to other blogging platforms as well. This practical and engaging training course is available now throughout Nigeria, including Lagos. Please click on the Public Class tab below to view our Intro to Blogging for Business Training course schedule by city or click the In-House Training tab to receive a free quote for courses delivered at your preferred location. Intro to Blogging for Business Outline Foreword: This course is for a business that does not yet have a business blog. Blogging can help and business to both take advantage of the billions of people searching for content on the web as well as promoting themselves as an Authority or specialist in their field. Blogging is also one of the fastest ways to get your site ranked in search engines! Outcomes: By the end of this course participants will be able to: Understand the difference between Free & Hosted Blogs Understand the Key Terms and Concepts Learn What MUST be Included on a Blog Get a List of Preferred WordPress Plug-Ins Get a List of Preferred WordPress Settings Implement the Most Important Elements of Content Creation Learn Proper Keyword Density Learn How to Leverage Your Content Understand the common mistakes (and know how to avoid making them) Learn Ways to Leverage Traffic to Your Blog Learn How to Set Up RSS Feeds and Why Learn How to Pre-schedule Blog Posts Understand the Basics of Back-Linking

9 Intro to Blogging for Business Training Course - Lesson 1 What is Blogging? Blogs vs. Website Blogs vs. Social Bookmarking Blogs vs. Social Media Blogs & Web 2.0 Properties Intro to Blogging for Business Training Course - Lesson 2 Blogging Platforms & Software Free vs. Hosted Blogs WordPress Blogger Analytics & Reporting Intro to Blogging for Business Training Course - Lesson 3 Blogging Strategy News Features/Benefits Getting PR Social Interaction Intro to Blogging for Business Training Course - Lesson 4 Setting Up WordPress Settings/Plug-Ins Themes Widgets Required Pages Intro to Blogging for Business Training Course - Lesson 5 Starting a Blog Writing Style Multiple Authors Posting Schedule Social Media Feeds Intro to Blogging for Business Training Course - Lesson 6 Getting New Visitors Guest Blogging Forums Explained Blogging Networks Membership Blogs Web Links: View this course online: In-house Training Instant Quote: Public Classes - Enrol Now!

10 Blogging is used by businesses to attract and engage readers, with a view to create new leads and potential customers as well as inform the market of its products and services. To manage a successful blog, businesses need to create a blogging strategy which should include the development of customized content, understanding and implementing search engine optimization techniques, monitoring your traffic and engaging with your audience. The pdtraining Accelerated Blogging for Business Training Course provides all the tools necessary to turn an average existing business blog into a highly successful marketing tool. This dynamic training course is available now throughout Nigeria, including Lagos. Please click on the Public Class tab below to view our Accelerated Blogging for Business Training course schedule by city or click the In-House Training tab to receive a free quote for courses delivered at your preferred location. Advanced Blogging Outline Foreword: Blogging can help a business to both take advantage of the billions of people searching for content on the web as well as promoting themselves as an Authority or specialist in their field. Blogging is also one of the fastest ways to get your site ranked in search engines! Outcomes: By the end of this course participants will be able to: Learn What MUST be Included on a Blog Get a List of preferred WordPress Plug-Ins Get a List of Preferred WordPress Settings Implement the Most Important Elements of Content Creation Learn Proper Keyword Density Learn How to Leverage Your Content Understand the common mistakes (and know how to avoid making them) Learn Ways to Leverage Traffic to Your Blog Learn How to Set Up RSS Feeds and Why Learn How to Pre-schedule Blog Posts Understand the Basics of Back-Linking Learn How to Get New Visitors Implement Client/Lead Capture Techniques Implement Auto-Responders Understand the Adsense Network

11 Accelerated Blogging for Business Training Course - Lesson 1 Blogging Strategy News Features/Benefits Getting PR Social Interaction Accelerated Blogging for Business Training Course - Lesson 2 Setting up WordPress Settings and Plug-Ins Themes Widgets Required Pages Accelerated Blogging for Business Training Course - Lesson 3 Starting a Blog Writing Style Multiple Authors Posting Schedule Social Media Feeds Accelerated Blogging for Business Training Course - Lesson 4 Content Creation Content Length Types of Content Duplicate Content Spinning Content Accelerated Blogging for Business Training Course - Lesson 5 Lead Generation Client Capture Techniques Implement Auto-Responders Download Monitors Adsense Explained Accelerated Blogging for Business Training Course - Lesson 6 Monitoring Traffic Google Analytics/Webmaster Tools Conducting Competitive Analysis Google PR and Alexa Rankings Directory Listing Web Links: View this course online: In-house Training Instant Quote: Public Classes - Enrol Now!

12 Social media is no longer just something to think about; it s now a required aspect of digital marketing. Businesses should be using social media to gain attention from possible customers and create more engagement with existing customers. The pdtraining Social Media in the Workplace Training Course teaches you skills like how to create a social media policy, creating and leveraging content, building customer loyalty, identifying appropriate online communities and more to help your business build an impressive online presence. This practical and engaging training course is available now throughout Nigeria, including Lagos. Please click on the Public Class tab below to view our Social Media in the Workplace Training course schedule by city or click the In-House Training tab to receive a free quote for courses delivered at your preferred location. Social Media In The Workplace Training Outline Foreword: Social Media is about communicating easily anytime, from anywhere. During this course, participants will learn the meaning of social media, understand how it is used in various ways, build and maintain a social media policy, avoid pitfalls, and more. Outcomes: This extensive training course helps participants develop an understanding of social media, how it is used, effective ways to use it for fulfilling specific goals, and discovering its benefits and pitfalls. After completing this course, participants will have learned to: Understand online communities Share information on various social media platforms Define their social media policy Not offend sensibilities Create a living document Manage change Monitor a social media presence Keep social media accounts secure Review posts before posting Never discredit or disparage the competition Be transparent Use accurate spelling and proper grammar Understand the benefits of social media Avoid pitfalls

13 Social Media in the Workplace Training Course - Lesson 1 Getting Started Housekeeping Items Pre-Assignment Review Workshop Objectives The Parking Lot Action Plan Social Media in the Workplace Training Course - Lesson 2 What is Social Media? Online Communities User Created Content Information Sharing Communication Tools Social Media in the Workplace Training Course - Lesson 3 Defining Your Social Media Policy (I) It Should be a Living Document Choosing an Information Officer What Can and Cannot Be Shared Legal and Ethic Specifications Social Media in the Workplace Training Course - Lesson 4 Defining Your Social Media Policy (II) New Hire Orientation Let Common Sense Guide You Nothing Offensive Rules on Soliciting and Personal Posts Social Media in the Workplace Training Course - Lesson 5 Creating a Living Document What is a Living Document? How Often is it Revised? Who Will Be in Charge? Change Management Social Media in the Workplace Training Course - Lesson 6 Keeping an Eye on Security Password Rules Needs Constant Monitoring Keeping Information Confidential Protecting Intellectual Property Social Media in the Workplace Training Course - Lesson 7 Rules to Follow When Posting (I) Always Show Respect Stop and Think Before You Post Always Be Honest Never Discredit or Talk Ill of Competitors Social Media in the Workplace Training Course - Lesson 8 Rules to Follow When Posting (II) Be Transparent Act Like You Would in Real Life Grammar and Spelling Still Counts Never Post When You are Angry Social Media in the Workplace Training Course - Lesson 9 Benefits of Social Media From Audience to Author Builds Customer Loyalty Speed and Flexibility in Communication Two Way Communications Social Media in the Workplace Training Course - Lesson 10 The Pitfalls of Social Media Bullying Group Think Trolling Remember, It is Out There Forever Social Media in the Workplace Training Course - Lesson 11 Listen to Your Customers They Provide Great Feedback It Makes Them Happy Improves Your Brand Improves Product Development Social Media in the Workplace Training Course - Lesson 12 Wrapping Up Words from the Wise Parking Lot Lessons Learned Completion of Action Plans and Evaluations Web Links: View this course online: In-house Training Instant Quote: Public Classes - Enrol Now!

14