Digital Signage Metrics: Anonymous Viewer Analytics (AVA)

Transcription

1 Digital Signage Metrics: Anonymous Viewer Analytics (AVA) The Power to Know 1 Intel AIM Suite

2 Top of Mind Network Operator 1. How do I prove ROI to advertising/marketing agencies and their clients? 2. How can I KNOW who s watching what? 3. Are my screens at the best locations? 4. Is my on-screen content meaningful? 5. Is it impactful? 2 Intel AIM Suite

3 Top of Mind Marketer 1. How can we communicate with our customers, in-store and out-of-home? 2. What are they watching? Listening? 3. How can we KNOW who uses the information? 4. Is the on-screen content meaningful? 5. Is the experience relevant? 3 Intel AIM Suite

4 AVA: A Critical Breakthrough Determine viewer demographics, measure audience behavior and optimize content Deliver increased ROI/ROO through greater insight into consumer behavior Improve business performance as well as the customer experience 4 Intel AIM Suite

5 Anonymous Viewer Analytics (AVA) It s all about business bene fits, not technical features. What is the business challenge? What is the business opportunity? What is the marketing opportunity? What is the breakthrough? Lack of place-based audience measurement tools Increased ROI / ROO (Return on Objectives) from digital signage networks and on-screen content Deeper and richer understanding of customer behavior Objective, quantitative measurement and analysis of viewer behavior 5 Intel AIM Suite

6 Know and Respond in Real-Time Objectively measure audience demographics including gender and age group Analyze viewer interactions with digital signs, including opportunity-to-see, viewing time, time of day, and content watched Quantify marketing results 24/7 Optimize on-screen content, in real-time Gain the objective data you need to maximize the value of your digital signage network 6 Intel AIM Suite

7 AVA and Personal Privacy Built-In Privacy Protection Audience detection technology not facial recognition Utilizes anonymous pattern detection algorithms to determine gender and age bracket No images are recorded and no personal information is collected 7 Intel AIM Suite

8 Smart Decisions Enables you to know your audience and the.. ü Bottom-line by measuring and monetizing screens ü ROI and ROO (Return on Objective) from digital signage, advertising, marketing and communications ü Right content that appeals to speci fic demographic groups and how frequently to change it ü Optimal location of a digital sign ü Conversion ratios and uplift from campaigns and promotions ü Better ways to spend valuable budget dollars ü Deeper insights into viewer behavior that comes from quantitative demographic and behavioral data 8 Intel AIM Suite

9 It s a Win / Win Who bene fits from AVA? The Digital Signage Industry Calculate the ROI & ROO (Return on Objective) from digital signage networks Advertising and Marketing Agencies Determine the ROI/ROO from advertising, promotions and marketing campaigns Vertical Industries Communicate with loyal and potential customers, anywhere out-of-home Corporate / Government Share critical information with the right employee or citizen The Viewer Provide more relevant information and better target audience experience IT Departments Deploy a simple end-to-end solution with built-in management 9 Intel AIM Suite

10 Intel AIM Suite-enabled Digital Sign How It Works Digital Sign with AVA 10 Intel AIM Suite

11 Systems Architecture System Architecture AVA So&ware & CMS can run on the same computer 11 Intel AIM Suite

12 AVA: Audience Detection Technology 2 viewers detected Demographics analyzed: Gender: Males Age bracket: Adults Show targeted content Viewing Information Collected: Person 1: 10 seconds Person 2: 8 seconds Accuracy Levels: Face detection: ~95% Gender: ~86% Age: ~70% to 80% (child, young adult, adult, senior citizen) Distance: Up to 15 ft. or 35ft. depending on sensor resolution 12 Other names and brands may be claimed as Intel AIM Suite the property of other respected companies

13 Audience Engagement Insights Total Impressions: March 1 to March 31, Example of a chart generated by exporting simulated data to a spreadsheet program Intel AIM Suite

14 Audience Engagement Insights Example of a chart generated by exporting 14 Intel simulated data to a spreadsheet program AIM Suite

15 Audience Engagement Insights Viewership Comparisons by Content Daily Ad Audience Date Range: from to Yogurt - 15 Example of a chart generated by simulated data Intel AIM Suite

16 Audience Engagement Insights Average Viewing Time by Content Daily Avg. Ad Audience Date Range: from to Yogurt 16 Example of a chart generated by simulated data Intel AIM Suite

17 AVA in Action: Case Studies 17 Other names and brands may be claimed as Intel AIM Suite the property of other respected companies

18 The Venetian Resort, Las Vegas Background: Field trial at the Venetian resort in Las Vegas gathering nearly 300,000 impressions in March May of Used AVA technology on digital signs displaying dynamic content and static signs. Results: Trial demonstrated that AVA is a reliable and accurate audience measurement system, proving effective in: Measuring the total viewing audience Measuring the differential in viewership between static and dynamic signs Measuring the differential in viewership by gender, age and time-of-day Correlating viewership with point-of-sale activity Providing data that supports emerging standards for audience impression metrics 18 Other names and brands may be claimed as Intel AIM Suite the property of other respected companies

19 Neo-Traf fic Food Court Live Background: 90% of Canadians visited a shopping mall in the previous 4 weeks Malls are an ideal place to communicate with consumers out-of-home Until recently, there was no effective way to measure the size and demographics of the audience Project: AVA project was launched in January 2012 at shopping malls in the Greater Toronto Area Data revealed: Screens watched across all age categories, but strongest with the young adult and adult segment most preferred by brand advertisers. Some malls had majority-male vs. majority female audiences. AVA helped build the advertising story & strategy 19 Other names and brands may be claimed as Intel AIM Suite the property of other respected companies

20 Smarter Business Decisions, Every Day Anonymous Video Analytics (AVA) Bene fits Summary: Measure and monetize digital signage screens Objectively calculate ROI and ROO Program content that engages Calculate the conversion ratios and uplift Spend valuable budget dollars more wisely Gain deeper insight into viewer behavior All based on quantitative data. 20 Intel AIM Suite

21 Questions? 21 Intel AIM Suite

22 Thank You For more information: The Power to Know 22 Intel AIM Suite

23 APPENDIX The Power to Know 23 Intel AIM Suite

24 Legal Disclaimer INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTEL S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. INTEL PRODUCTS ARE NOT INTENDED FOR USE IN MEDICAL, LIFE SAVING, OR LIFE SUSTAINING APPLICATIONS. Intel may make changes to speci fications and product descriptions at any time, without notice. All products, dates, and figures speci fied are preliminary based on current expectations, and are subject to change without notice. Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published speci fications. Current characterized errata are available on request. Any code names featured are used internally within Intel to identify products that are in development and not yet publicly announced for release. Customers, licensees and other third parties are not authorized by Intel to use code names in advertising, promotion or marketing of any product or services and any such use of Intel's internal code names is at the sole risk of the user. Performance tests and ratings are measured using speci fic computer systems and/or components and re flect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or con figuration may affect actual performance. Intel, Intel Inside, the Intel logo, Centrino, Centrino Inside, Intel Core, Intel Atom and Pentium are trademarks of Intel Corporation in the United States and other countries. Material in this presentation is intended as product positioning and not approved end user messaging. This document contains information on products in the design phase of development. *Other names and brands may be claimed as the property of others. Copyright 2011 Intel Corporation. 24 Intel AIM Suite