Profiting through Digital Printing in the Décor Marketplace

Transcription

1 A Questex Company Profiting through Digital Printing in the Décor Marketplace Production Printing & Media

2 P r o f i t i n g t h r o u g h D i g i t a l P r i n t i n g i n t h e D é c o r M a r k e t p l a c e The décor marketplace has long been a magnet for inspiration and innovation for those who design and develop residential and commercial properties across the North America. Architects and interior designers (A&D) are always looking for new materials and application methods that bring visual richness while also improving environmental impact based on the Leadership in Energy & Environmental Design (LEED) standards. This trend is fueled by technological innovations in many fields, one of which is digital decorative printing. Digital printing has long been a change agent in markets like commercial printing, publishing, and sign & display, and for the last decade has begun to have a direct impact on décor. This research is aimed at quantifying the demand for digital printing by A&D practitioners, and assessing the opportunities for growth that this demand brings to décor producers and equipment manufacturers. Introduction Decorative printing has long been a way to provide businesses and consumers with a way to surround Technological innovation as well as market demand are key drivers for décor market growth. themselves with color rich materials at work, at home, or anywhere that can benefit from innovative architectural and interior design. The desire to customize our working and living environment is a powerful driver that spells a wide-ranging need for decorative printing in several key applications including ceramic tile, glass, textile, sign & display, laminates, functional, flooring, and wall covering. In the past, production methods for decorative elements achieved the desired look and feel using traditional, analog print processes. Screen, gravure, and lithographic printing have created a wealth of designs, but by their nature they are meant for mass production and cannot efficiently create custom decoration or be cost effective in small batches. Today, after decades of ongoing development and improvements, digital printing is capturing evergrowing production volumes worldwide in a range of décor applications.

3 The market is... Moving from mass production to mass communication Looking for new sustainable materials that will improve LEED score Searching for innovative yet affordable designrich products Meeting customer needs for quick turn around Improving production efficiencies Moving from mass production to mass communication Digital printing... Enables custom production in small or large quantities Is producing quality output with less manpower, waste, and environmental impact Offers an endless range of design patterns to meet the need for small or large batch production Reduces turnaround time and improves time to market to meet retailer needs Enables custom production in small or large quantities Reduces waste and inventory; streamlines supply chain With this research on the décor marketplace, InfoTrends is beginning a series of research projects that over time will cover the main methods and applications using digital technologies for industrial and functional printing. In this particular study, a series of in-depth interviews and surveys will allow InfoTrends to assess the impact of digital solutions, examine the sentiment of the Architect & Interior design community (A&D), and quantify the opportunity for manufacturers and suppliers of printing equipment and inks, software providers, and service providers. Who Should Subscribe? Equipment Manufacturers This report will help you understand the addressable market for digital solutions in the décor marketplace, including a range of applications that are growing as A&Ds shift to the use of digitally produced materials that provide rich and colorful surfaces, as well as good LEED ranking. Clients will learn about industry trends and A&D strategy for incorporating digital product decoration into their portfolio. Producers of Décor Products Your A&D client needs are changing faster now than ever before. Your challenge is to manage their evolving needs and make educated decisions on where and what solutions to invest in next. This study will help you better understand the A&D community needs and which technologies can meet their needs for creativity as well as good LEED scores. Architects & Interior Designers Now is a time in which seemingly endless possibilities for improved design richness, creativity, and environmental impact are possible. This research will highlight the trends in the A&D community towards the use of digital production technologies. You will gain access to primary as well as secondary market research that will reveal new opportunities you can consider in your next project. Benefit from this Study Understand décor trends and considerations for environments including o Commercial o Residential

4 Understand specifier / influencer needs o Price sensitivity o Timeliness o Variety o Quality o Technology o Price sensitivity Assess the technology impact on buying decisions Examine A&D understanding of and readiness for digitally printed décor products Identify producer needs for technology and new business opportunities Explore digital decoration s impact on Leadership in Energy & Environmental Design ( LEED) Project Objectives This study will identify the size of opportunities in digital décor printing, profile the key players and develop recommendations for those that want to build new business lines around these emerging products as well as: Gain detailed insights from the A& D community o Awareness and perceptions of digital printing technology and services o Experience with digital & analog printing for décor o Critical product and service requirements o How digital printing fits into their business Understand décor producers digital requirements and business o Product capabilities o Economics Identify opportunities for technology vendors o Market potential for digital printing (value, volume) o Critical product requirements and equipment and running costs o Critical materials and substrates o Strategies for go-to-market and market development Primary Research InfoTrends methodology encompasses primary and secondary research, coupled with analysis of global market news and trends. Qualitative Research 8-10 In-depth interviews with architects and interior designers o the use of digital technologies in their projects o their receptiveness to digital technologies o their interaction with digital producers 8-10 In-depth interviews with producers serving A&D aimed at understanding digital migration trends o the use of digital technologies in their facilities o the perception of digital printing technologies o their interaction with digital vendors o rate of migration from analog to digital o unmet needs Quantitative Survey architecture and design firms in the North America o Target organizations will also include small architecture and design firms o Analog vs. digital o Market development support

5 Respondents are individuals who are knowledgeable and able to answer questions about décor Typical respondents could be designers/ We will do so by combining the qualitative research with the quantitative interview insights, secondary research, and existing internal information in adjacent markets. architects who specify or make purchases Computer Assisted Telephone Interview (CATI) approach to be used Overall industry gross production output revenues Market macro trends trajectory, growth, growth or flat Estimated markets potential for digital printing and related services in $Millions Estimated markets potential for digital printing in production volume Millions M2 Secondary Research InfoTrends will thoroughly examine existing market information on key applications, market segments, competitors, and Décor Application Ceramic tile Overall Market Revenues Market Trend Digital Opportunity Value of print Digital Opportunity Print Volume product categories using a variety of Glass sources including industry trade Textile associations, government agencies, Sign & Display published industry reports, trade articles, Flooring / Laminate industry databases, company web sites, and other sources (including vendor white papers, user groups, and research reports). InfoTrends will also leverage research Wall covering Total it has previously published as part of its continuous consulting services and research. Desk research compilation of addressable industry segments o Interior decoration o Commercial architecture o Residential architecture o Digital printing equipment industry leaders for ceramic tile, glass, textile, laminate, wall covering, sign and display Addressable Market Analysis InfoTrends will develop an addressable market assessment for decor key applications including printing of ceramic tile, glass, textile, sign & display, Analysis & Project Deliverables InfoTrends professional staff will perform an extensive analysis of the research to develop an understanding of the opportunities and issues surrounding ceramic printing. Subscribers will receive: PowerPoint slides containing all charts An overall assessment of addressable décor markets including o Overall market revenues flooring / laminates, and wall covering.

6 o Estimated digital printing revenues o Market trends o Estimated digital print volume Webinar presentation of research finding to your team ( Optional) imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. On- site presentation ( Optional) Terms and Conditions Liability for Advice Although reasonable efforts will be made by InfoTrends to ensure the completeness and accuracy of the information contained in written and oral reports in connection with the proposed study, no liability can be accepted by InfoTrends for the results of any actions taken by the client in connection with such information, opinions, or advice. Copyrights InfoTrends retains all copyrights. The reproduction of any materials is prohibited without written consent Headquarters U.S. 97 Libbey Industrial Parkway Weymouth, MA USA info@infotrends.com Europe 960 Capability Green Luton, Beds LU1 3PE United Kingdom euro.info@infotrends.com Japan Ebisu IS Bldg. 8F Ebisu, Shibuya-ku Tokyo Japan info@infotrends.co.jp from InfoTrends. Terms Clients may have other business units co-fund the study, review the questionnaires, and receive a copy of the report at no additional charge. InfoTrends invoices the first half of the fee upon initiation of the contract and the second half upon delivery of the report. About InfoTrends InfoTrends is the leading worldwide market research and strategic consulting firm for the digital

7 Profiting through Digital Printing in the Décor Marketplace Subscribe Today! Don t miss the opportunity to be a part of a comprehensive research study that will assess the impact of digital solutions, examine the sentiment of the Architect & Interior design community (A&D), and quantify the opportunity for manufacturers and suppliers of printing equipment and inks, software providers, and service providers. Subscriber Rate $11, 995 Purchase order number: Signature Name Title Company Address City, State, Zip Country Telephone the completed form to sales@infotrends.com or fax to