Who Buys Wide Format Printing?

Transcription

1 A Questex Company Who Buys Wide Format Printing? Business Development Strategies

2 W h o B u y s W i d e F o r m a t P r i n t i n g? Introduction Digital wide format printing is a growth area in the printing industry. Sign and display graphics are an integral part of the communication mix and represent a major opportunity for print service providers and digital wide format equipment and product suppliers. In addition, digital wide format printing devices are enabling the production of new and innovative applications. Developing innovative products and services begins with understanding key trends and demands in wide format buyer and provider markets. InfoTrends study will uncover key market trends driving demand for digital wide format printing, application growth, and technology investment in Western Europe and the U.S. through surveys and interviews with buyers of wide format graphics, and providers of digital wide format printing and services. Buyers of wide format graphics span a broad range of vertical industries, each with different needs. InfoTrends will examine purchasing and demand trends across five vertical industries. Those industries will be determined by early study subscribers. Markets under consideration for the study include advertising and marketing agencies, amusement/entertainment, education, events, financial services, healthcare, hospitality, manufacturing, non-profits, retail, and real estate. The research will evaluate the purchasing activities of each industry, including buyer selection, order frequency, and key influencers and decisionmakers in the buying process. Providers of digital wide format printing also cut across many markets, including commercial printers, sign shops, in-house printing operations, screen printers, reprographic shops, and copy shops. Many of these markets are converging, driving providers to pursue technology investments and new applications to gain a competitive edge. The study will uncover the strategies and actions providers are pursuing to drive growth and improve operations. Project Objectives This study will identify: Market forces driving demand for wide format graphic applications W ide format pricing trends Wide format buyers criteria for selecting providers Online ordering s impact on wide format applications Top purchasing criteria e.g. turnaround times, run lengths, applications, sizes, substrates for purchasing devices and selecting wide format providers Wide format graphics role in a cross-media world and the implications of digital signage Products and services that wide format providers require from equipment and supplies manufacturers to grow their wide format businesses

3 Who Should Subscribe? Wide Format Equipment, Technology, and Supplies Vendors and Distributors - Gain critical insights for strategizing, product development, and go- to- market strategies - Learn what factors challenge production efficiency and volume growth - Understand key market threats and opportunities to guide product and service offerings - Obtain data proof points to support promotional and marketing activities with credible claims from a trusted, third- party source Wide Format Providers - Gain critical insights on buyer markets, including: demand drivers, spending areas, key decision-makers, purchasing trends, and provider selection criteria - Find out how peers are pricing wide format output - Learn what technologies and new services peers are investing in Research Methodology Coverage in Two Key Regions: Western Europe (Germany, France, U.K.) and the U.S. For each region: 375 to 500 web-based surveys of executives and decision-makers within each vertical industry studied 75 to 100 responses per vertical industry ( 5 verticals selected by early study subscribers) - Survey sample to include a mix of job titles including VPs, directors, functional owners, and marketing executives 250 to 300 web-based surveys of providers of wide format printing services 10 in-depth interviews with buyers and providers of digital wide format print products Early study subscribers have the option to review and influence surveys Analysis & Project Deliverables Extensive analysis of desk research, interviews, and structured surveys will be used to meet study objectives and develop a comprehensive understanding of the opportunities and issues facing wide format providers. Clients will receive: An executive summary with key findings PowerPoint presentations with charts for vertical industries studied and provider markets Data tabulations Timeline April 2015: May 2015: Western Europe Study Completion U.S. Study Completion

4 Terms and Conditions Liability for Advice InfoTrends is not liable for any actions taken by the client in connection with the information, opinions, or advice allocated with this study. Copyrights About InfoTrends InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industries. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. InfoTrends retains all copyrights. The reproduction of any materials is prohibited without written consent from InfoTrends. Confidentiality InfoTrends will use its best efforts to ensure that any confidential information obtained about the client and its business during the course of the proposed study is not, unless agreed otherwise in advance, disclosed to any third party without the prior written permission of the client. InfoTrends retains the right to re-use any non-proprietary information as part of its ongoing analysis of the digital imaging industry. Headquarters U.S. 97 Libbey Industrial Parkway Weymouth, MA USA Europe 960 Capability Green Luton, Beds LU1 3PE United Kingdom Japan Ebisu IS Bldg. 8F Ebisu, Shibuya-ku Tokyo Japan info@infotrends.co.jp

5 Authorization Form Who Buys Wide Format Printing? Subscriber Rate U.S. or Western Europe (One Region) Early Subscriber Rate by January 31, 2015 $13,495 Subscriber Rate after January 31, 2015 $14, 995 Both Regions $24, 995 Subscription includes: - Executive summary with key findings and recommendations - PowerPoint presentations - Data tabulations in Excel and PDF formats Subscribers may also add the following option: On-site Presentation (1/2 day) $1,500 (+ travel) Purchase order number Signature Name Title Company Address City, State, Zip Country Telephone the completed form to sales@infotrends.com or fax to