Mobile operators role in creation of Innovation Eco-System Chisinau, March Sky Mobile 2016

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1 Mobile operators role in creation of Innovation Eco-System Chisinau, March 2017

2 Becoming digital is essential to keep up with ever changing pace of the world transformation a lamp manufacturer Disruptive Efficiency one of the largest patent holders of innovation products Assets People Corporate culture, organizational structure and entrepreneurial spirit are aimed transform peoples attitude towards business Book e-store Computer manufacturer E-commerce and Cloud platform International Consulting Company Business processes, hardware, software, atmosphere, are aimed to increase functional capabilities New products, in new markets that satisfy the digital demands of users, aimed to discover Blue Oceans Products

3 Our initiatives are aimed are to successfully transform us from a telecommunications company to a digital one Initiatives External Digitals - Hata.kg - Tachka.kg -Marketplace -MFS -Mobile Advertising -Insurance - and other Internal Digitals - My Beeline - Dana -Hybris - and other Transformation (people) - Corporate culture (flat teams) - Open office / flexible schedule - Result oriented Kyrgyz Local Market dynamic, KGS, billion -5% 16,4 15,6 15,6-10% 14,0 10,4 9,9 8,6 6,6 2,6 3,2 3,6 1,7 3,5 3,9 3,8 3, Voice&SMS Internet other Mobile service penetration 113% 116% 113% 112% 114% 3

4 Mobile Operator will be present at every aspect of users life and enhance his/her life with convergent services Insurance E-commerce Credits Retail SALE Beeline User MFS P2P transfers Fixed Internet Content Loyalty Programs Payments 4

5 Overview of Market MFS portfolio will significantly improve the life of general population Products 1 Merchant International Payments 3 Domestic money purchases Money transfers transfers (P2P) Microloans 6 Deposits Agent Network Retail shops Cash to Sim P2P Credit scoring Loyalty program Services Payment terminals Supermarkets Zolotaya Korona K, P2C (to bank card) Online loan Cashback Virtual card Online shops Contact, Unistream P2P loans Horeca FMCG Distributors and this will change the underlining financial system in the country Источник: расчет Константа (подробнее в методологии)

6 Service Center Cash-in terminals Agents We are kick starting with agents that are already embedded in top-up culture 6

7 Afterwards these agents will be transformed into merchants, enabling e-wallet users full spectrum of e-commerce Agents E-wallet Gas Stations Service Center Cash-in terminals Entertainment HoReCa Digital (e-commerce) 7

8 We are already transforming our touch-points with customers into digital, and discovering new markets through digital tools House Rental New self-care E-Shop idana Application for direct rent of property Customer self-service web-side Internet shop for purchase of devises with best price Clever customer service assistant +17,000 active users 34,000. active users 19 sold devises ~2000 Users/month +31,000 downloads 107,000 downloads ~200,000 KGS revenue from sale ~1000 conversations/month +3,000 offers in KR +65,000 usages/month 32,000 unique users 8

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10 TV in my smartphone BeeTV 10

11 Beeline SMS distribution Earn with Beeline 11

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13 Garage as meet-point of drivers Forsaj 13

14 Beeline 2016 Hata.kg resting can be brighter

15 There are 200K rental transactions, and over 100K of them take place in Issyk-Kul during the summer vacation Understanding the Market HOSTS Want to rent out their space and earn money Who are they? GUESTS Want to find a place to stay Issyk-Kul Bishkek Other Where are they? 3,600 5, K 70K Agents Owners Daily 100K Live Vacation Guest Houses Hotels Monthly What are their offer/needs? Local Love Business Other International 9,000 hosts How many are there? 180,000 guests 15

16 International Local and most of rental transactions are made Over-The-Counter, which is inefficient (for hosts), inconvenient (for guest), generating many Pain Points Understanding the Market How did travelers plan their place of stay in Issyk-Kul* Most of the hosts advertise only in Issyk-Kul (billboards next to their homes) 67.7% did not plan 5.3% internet 27% other 13.8%, did not plan 24.9% tourist agencies 21.3% internet Not planning leads to major Pain Points 40% other Rooms for rent (772) HOSTS GUESTS - Narrow reach - 10% fee to agents/aggregators - Need for a desktop computer to post an ad online + fixed internet (e.g. at diesel.elcat.kg) - Narrow choice - Dealing with non-owners - Insecurity risk of denial (at owners place) - Inconvenience 16 *team estimates, SIAR research consulting (open source)

17 The mobile application will become the Pain Killer that currently does not have analogues in the market Product Pain killers for HOSTS Reach out to thousands of vacationers Manage availability of your apartments Learn about the guests, before hosing (rating system) No fees, absolutely free Value Proposition Free advertising platform, with international reach Hata.kg rest can be brighter Premises for launch - Data vs. fixed internet penetration - Smartphone vs. desktop computer penetration - Hot rental season in Issyk- Kul Pain killers for GUESTS Surf through the thousands of available apartments Share and decide with your friends Learn about the place before moving in (rating system) No fees, absolutely free Value Proposition Convenient aggregator of all the available hosts 17

18 Operator of financial services for all mobile operators banked/unbanked subscribers Bank 1 Bank 2 Bank 3 Operator of financial services Distribution ewallet creation/distribution Users Agent\ Merchants Payment terminals Users Agent\ Merchants 18

19 E-government Creation of new forms of interaction between state bodies Optimization of the provision of government services to the public and business Support and expansion of selfservice opportunities for citizens Increase in technological awareness and skills of citizens Increasing the participation of all voters in the governance and governance processes Reduction in the impact of the geographical location factor

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21 Thank you!