Co-Creation Workshop / Empower your Customers & Tap into The Wisdom of Crowds

Transcription

1 Co-Creation Workshop / Empower your Customers & Tap into The Wisdom of Crowds June 16 th, 2015 KL COMMUNICATIONS, INC. RED BANK, NJ I SAN DIEGO, CA I I INQUIRY@KLCOMMUNICATIONS.COM KLCOMMUNICATIONS.COM

2 Why Co-Creation? 80% of new products FAIL 90% of MR findings are ignored by the C-Suite Maybe It s Time For A Change

3 Creativity is Problem Solving

4 It Begins With An Idea IDEATE COLLABORATE EVALUATE Invite your customers to create solutions and solve problems Allow for independent ideation first

5 Ideas Develop Into Concepts IDEATE EVALUATE COLLABORATE Customers and internal stakeholders work together to turn ideas into concepts Refine those concepts and their unique value

6 Applying Agile Iteration To best weave customer inspiration into your new product pipeline, think non-linear! To achieve a constant funnel of new ideas for products services we need to keep this co-creation process in constant motion. Co-Creation leads to ongoing inspiration, a continually updating roadmap to new revenue.

7 Concepts Launch Faster & With Greater Success IDEATE COLLABORATE EVALUATE Evaluate final concepts Validate go-to-market strategy

8 Nestle Pizza Case Study Innovation in Flavor Options

9 Innovation, Not Invention Case Study: Develop New Products & Line Extensions OBJECTIVE Identify new opportunities for innovation in frozen pizza products across a variety of lines PROCESS Five challenges conducted simultaneously to understand category and general product desires SOLUTION Themes reflecting customer tastes and preferences for current and future product lines identified

10 Delta Airlines Case Study

11 Journey As Important As Destination OBJECTIVE Redesign the advanced search feature on a major airline s website PROCESS As the top ideas emerged, one of the leading authors actually submitted a mock-up design that illustrated the key needs SOLUTION Key elements of this user design actually outperformed other internal designs and were incorporated into the final search engine

12 Create vs. React

13 Challenge Rules Member Experience Typical Challenge IIEX Challenge Round 1 Round 2 Round 3 Participants presented with Challenge online, and have 3-5 days to ideate Ideas are masked participants can t see others ideas until they post theirs Typically ideas generated Collaboration takes place online; participants are encouraged over the span of 3-5 days to work together to build upon each others ideas Participants can comment on as many or few ideas as they want Participants can vote online for their favorite ideas, rank them in order of preference There s also a wallet option, to see how much value participants place on some ideas You have 2 minutes to work with your table mates to come up with an idea to address the Challenge We ll only have time to look at 5 ideas today We will have a 5-minute collaboration session, where we talk about the first 5 ideas from you We ll be leading you through quick discussions about each idea Write your favorite ideas in rank order on the back of your business card We ll tally results and announce winners via

14 The Challenge Think about this conference for a minute the different workshops, sessions and showcases; your reasons for attending; what you ve learned so far; how well your expectations are being met. Think about other conferences too the good, the bad and the ugly. Really, think about all you ve experienced and draw on that to come up with some new and exciting ways to make the next iiex even better. The sky s the limit! Now, with this in mind. Let s get to your Challenge: Based on your needs, Design the Ideal iiex Conference Experience! Your goal is to present ideas for a new and exciting iiex Conference experience something that could ultimately become the model for CONFERENCES of the FUTURE. As you design your ideal conference experience, here are some questions to help guide you: Describe your idea with as much detail as possible. Where did you get the inspiration for this idea? How would this better meet the needs of attendees? Presenters? Sponsors? What makes this idea unique? How is it different from the current conference model? NOTE: Please NAME your idea, so it s easy to identify it during Collaboration and Evaluation

15 Chicago Tribune Case Study Develop an entertainment app for readers

16 Independent Ideation Winning Idea / 1 st Iteration

17 Collaboration Here is that same idea further developed after collaboration and feedback from other Tribune readers. Tribune Web developers created schematics of top three ideas Agile iteration allowed Website developers to ideate along with readers.

18 In Summary Why Customer Co-Creation? Inspire your internal creative team Answers the Why? questions Agile Iteration Process Light the spark and disrupt away! CREATE with customers NOT JUST FOR THEM

19 Create Participatory Culture I just wanted to say that I logged on for the first time today and had no idea what to expect. THIS IS SUPER FUN. Thanks so much for putting this together. I'm having a great time here in my cozy living room interacting and brainstorming. This is sincerely the first time I have really felt connected and inspired as [a customer]. So THANK YOU.

20 Why Co-Creation? 75% of new products supported by CrowdWeaving have SUCCEEDED! 83% of CrowdWeaving insights have made their way to the C-Suite! Maybe the Change Is Here

21 Contact Info Kevin Lonnie / President klonnie@klcommunications.com Lisa Fuchs / Director Community Research Svcs lfuchs@klcommunications.com KL COMMUNICATIONS, INC. RED BANK, NJ I SAN DIEGO, CA I I INQUIRY@KLCOMMUNICATIONS.COM KLCOMMUNICATIONS.COM