FMCG Business Confidence Report H Reference code: CS4625PR Published: July 2015 Single user price: US$1950

Transcription

1 FMCG Business Confidence Report H Reference code: CS4625PR Published: July 2015 Single user price: US$1950

2 Summary FMCG Business Confidence Report H is a new report by Canadean that globally analyzes current economic state, industry and company growth prospects, and consumer confidence levels during the next six months. In addition, it examines supplier price changes, expenditure trends, key priorities and major concerns. Scope This report examines executive s opinion on business environment over July-November It also highlights existing economic condition, supplier price variations, sales performance, industry and company growth outlook, spending pattern and key priorities. Additionally, it provides information categorized by region and presents comparison with H wherever applicable. FMCG Industry Business Confidence Survey H also includes: Current state of the global economy: examines prevailing economic conditions globally and across various regions Company and industry growth outlook: provides industry executives expectations towards growth prospects of their company and the industry over the next six months Change in consumer confidence: analyzes FMCG industry executives opinion about the change in consumer confidence during H Supplier prices projection: determines expected change in supplier prices across various categories and their impact on business confidence Change in staff headcount and sales performance: tracks expected change in staff headcount and sales for H among industry executives globally Significant investment activities: highlights various areas in which industry executives intend to invest over the next six months 2 7/31/ /07/2015 7/31/2015 2

3 Reasons to buy this report Organizations can make effective business strategy by knowing the prevailing business conditions and sentiment within the FMCG industry. Organizations will be supported in business expansion decisions by providing information about projected change in sales performance and supplier prices. Organizations can improve operational efficiency by knowing about key priorities and major concerns of FMCG industry executives. Organizations can alter investment allocation by understanding key focus areas highlighted by survey respondents during H /31/ /07/2015 7/31/2015 3

4 Definitions Asia-Pacific: Includes Asia and Australia. Rest of the World: Includes the Middle East, Africa, and South America. NPD: New Product Development. R&A: Research and Analysis. M&A: Mergers and Acquisitions. CSR: Corporate Social Responsibility. H1 2015: (January 2015-June 2015). H2 2015: (July 2015-December 2015). 4 7/31/ /07/2015 7/31/2015 4

5 Respondent profile Key operational area % Food 65% Wines & Spirits/Alcohol 9% Non-alcoholic beverages 15% Cosmetics & Toiletries 11% Region % North America 19% South America 2% West Europe 47% East Europe 12% Middle East 1% Africa 7% Asia 5% Designation % CEO / President / MD / Board Member / C-level executive 12% Director / VP / SVP 23% Head of Business Unit 13% Head of Department 12% Professional and Technical staff (e.g. lawyer, engineer, architect) 10% Manager 27% Other staff 3% Turnover % Less than US$100 million 47% US$100 million US$1 billion 23% More than US$1 billion 24% don't know 6% Australasia 7% 5 7/31/ /07/2015 7/31/2015 5

6 Respondents have become xx xx about xx and xx growth prospects in xx 2015 as compared to xx 2015 How optimistic are you about your industry s and company s growth prospects over the next six months? Company Jul 2015-Dec 2015 Industry Jul 2015-Dec % 47% 39% 23% 22% 6% 0% 5% 9% 0% xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx xxxx Company Industry xx1 xx2 xx1 xx2 78% 72% 56% 52% 4% 6% 10% 9% Hx 2015 Hx 2015 Hx 2015 Hx /31/ /07/2015 7/31/2015 6

7 Industry executives who operate in Asia-Pacific project xxxx xxxx change in consumer confidence during H How do you think consumer confidence in your industry will change over the next six months compared to what it is now? (Those who think that consumer confidence will improve) North America Europe xx% forecast xxxx change xx% forecast xxxx change Asia-Pacific Rest of the World xx% forecast xxxx change xx% forecast xxxx change 7 7/31/ /07/2015 7/31/2015 7

8 Executives foresee xxx in xxx on xx xx xx and xx and xxxx over the next six months How do you think spend will change on the following activities over the next six months compared to the previous six months in your organization? (Jul 2015-Dec 2015) Marketing & Procurement R&A NPD advertizing IT Infrastructure M&A Green initiatives 15% or more xx% xx% xx% xx% xx% xx% xx% 10% to 14.99% xx% xx% xx% xx% xx% xx% xx% 5% to 9.99% xx% xx% xx% xx% xx% xx% xx% 0.1% to 4.99% xx% xx% xx% xx% xx% xx% xx% No change xx% xx% xx% xx% xx% xx% xx% -0.1% to -4.99% xx% xx% xx% xx% xx% xx% xx% -5% to -9.99% xx% xx% xx% xx% xx% xx% xx% -10% to % xx% xx% xx% xx% xx% xx% xx% -15% or more xx% xx% xx% xx% xx% xx% xx% Not applicable xx% xx% xx% xx% xx% xx% xx% Average x.x% x.x% x.x% x.x% x.x% x.x% x.x% 8 7/31/ /07/2015 7/31/2015 8

9 Methodology and sample size Online Survey This report is the result of an extensive survey drawn from Canadean s exclusive panel of industry executives. These respondents are drawn from the Canadean Industry Insight Panel, an exclusive industry panel covering over two million business professionals worldwide. These business communities are made up of highly engaged, qualified professionals, who rely on our flagship media brands in their respective markets, enabling Canadean to access knowledgeable and informed industry opinion. The research source in this report is based on the surveyed opinions and expectations of 86 global FMCG industry executives surveyed in July In addition, this report presents comparative analysis of survey results with H (wherever applicable). Comprehensive desk research was also conducted across FMCG industry sources, with a focus on examining the current state of the economy, the impact of supplier prices, industry growth prospects, consumer confidence, and the market trends that are currently affecting the industry. It also covers examples of the latest products, or market expansion plans within the industry, to validate primary research observations. 9 7/31/ /07/2015 7/31/2015 9

10 Table of Contents Introduction (Slide 5 8) Definitions (Slide 5) Methodology and sample size (Slide 6) Respondent profile (Slide 7) Confidence indexes (Slide 8) Economic State, growth prospects and consumer confidence (Slide 9 24) Existing economic environment (Slide 10 15) Industry and company growth outlook (Slide 16 20) Expected change in consumer confidence (Slide 21 24) Supplier prices, staff headcount and sales performance (Slide 25 37) Supplier prices expectations (Slide 25 34) Anticipated change in staff head count and sales projections (Slide 35) Anticipated change in spend on key activities (Slide 36 37) Business concerns and organizational priorities (Slide 38 49) Level of concerns and expected impact (Slide 38 45) Significance of potential business priorities (Slide 46 49) Appendix (Slide 50) 10 7/31/ /07/2015 7/31/

11 List of Figures Figure 1: Confidence Index- H H (Slide-8) Figure 2: Current economic condition - Overall (H2 2015) comparison (H H1 2015) (Slide-10) Figure 3: Current economic condition - Region (Slide-11) Figure 4: Current economic condition - Region - H H (Slide-12) Figure 5: Current economic condition - Those who operate and do not operate in a region (Slide-13) Figure 6: Industry and company growth prospects - Overall (Slide-17) Figure 7: Industry and company growth prospects - Overall - In detail - comparison (H H1 2015) (Slide-18) Figure 8: Industry and company growth prospects - Region (Slide-19) Figure 9: Industry and company growth prospects - Region - H H (Slide-20) Figure 10: Anticipated variation in consumer confidence - Overall (H2 2015) comparison (H H1 2015) (Slide-21) Figure 11: Anticipated variation in consumer confidence - Region (Slide-22) Figure 12: Anticipated variation in consumer confidence - Region - H H (Slide-23) Figure 13: Projected change in supplier prices - Raw material - Overall and regional (Slide-27) Figure 14: Projected change in supplier prices - Raw material - Regional - H H (Slide-28) Figure 15: Projected change in supplier prices - Semi-finished products - Overall and regional (Slide-29) Figure 16: Projected change in supplier prices - Semi-finished products - Regional - H H (Slide-30) Figure 17: Projected change in supplier prices - Packaging - Overall and regional (Slide-31) Figure 18: Projected change in supplier prices - Packaging - Regional - H H (Slide-32) Figure 19: Projected change in supplier prices - Ingredients - Overall and regional (Slide-33) Figure 20: Projected change in supplier prices - Ingredients - Regional - H H (Slide-34) Figure 21: Staff headcount and sales outlook - Regional - H H (Slide-35) Figure 22: Expenditure projection on key activities - Overall (Slide-36) Figure 23: Expenditure projection on key activities - Overall - H H (Slide-37) Figure 24: Top five business concerns - Region (Slide-40) Figure 25: Business concerns - Overall and regional - A (Slide-42) Figure 26: Business concerns - Overall and regional - A - H H (Slide-43) Figure 27: Business concerns - Overall and regional - B (Slide-44) Figure 28: Business concerns - Overall and regional - B - H H (Slide-45) Figure 29: Top five organizational priorities - Region (Slide-46) Figure 30: Organizational priorities - Overall and region (Slide-48) 11 7/31/ /07/2015 7/31/

12 List of Figures Figure 31: Organizational priorities - Overall and region - Change compared to H (Slide-49) 12 7/31/ /07/2015 7/31/

13 Appendix About Canadean Canadean is a full-service business information provider with in-house market research capabilities. We specialize in analysis across the Consumer Markets Value Chain, covering suppliers, producers, distribution, and consumers. Canadean s dedicated research and analysis teams consist of experienced professionals with an industry background in marketing, market research, consulting, and advanced statistical expertise. We offer value-added market research, insight and strategic analysis, and our products help companies to make better, more informed, strategic, and tactical sales and Handmade and craft products seems to be a bit marketing decisions. expensive when compared to the products made through machine due to the man-hours involved in Canadean s areas of expertise include online research, qualitative and quantitative research, industry analysis, custom making it. Slight price reduction and branding will approaches, and actionable insights. In addition Canadean has built a network of consultants and specialist researchers improve the performance of craft products. across more than 60 countries, each with in-depth industry experience and expertise enabling us to conduct unique and insightful research via our trusted business communities. Disclaimer Consumers All Rights Reserved. understanding of craft is limited to nonexistent. It will take a lot of investment to introduce a craft No part product of this now, publication but over may the be next reproduced, five years, stored once in a retrieval system or transmitted in any form by any means, craft electronic, is established mechanical, globally, photocopying, it will recording be relatively or otherwise, easy to without the prior permission of the publisher, Canadean. launch craft products in the market. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that Canadean delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such, Canadean can accept no liability whatsoever for actions taken based on any information that may subsequently prove to be incorrect. 13 7/31/ /07/2015 7/31/