EXPERIENTIAL DESIGN INVOLVE EXCITE INSPIRE
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1 EXPERIENTIAL DESIGN INVOLVE EXCITE INSPIRE YVES PEITZNER LAB Reichenbachstr Munich Germany
2 EXPERIENTIAL DESIGN? Studies show that the average person is bombarded with over 3000 marketing messages every day. The human brain is simply not capable of accommodating so much information. We need to reconsider how to reach customers today. YVES PEITZNER LAB 2
3 Traditional media (TV, radio, print, online) can only communicate brand or product benefits through verbal and visual means. Experiential design is far more engaging. It changes the way people perceive products, places and messages. YVES PEITZNER LAB 3
4 By activating as many human senses as possible, experiential design immerses consumers into the product s world. YVES PEITZNER LAB 4
5 YPL s multi-sensory, three-dimensional, one-of-a-kind experiences take people on a journey into another world, triggering powerful, emotional and memorable connections between the audience and the brand. YVES PEITZNER LAB 5
6 Since 2013, we have built numerous successful campaigns for international clients and cultural institutions. YVES PEITZNER LAB 6
7 EXPERIENTIAL DESIGN HOW TO ACTIVATE YOUR CUSTOMERS YVES PEITZNER LAB
8 PLEASE CLICK IMAGE TO PLAY FILM INSTALLATION BY YPL INVOLVE! Experiential design allows customers to feel your brand s core values far more personally. It also draws people together to participate in a shared brand experience. YVES PEITZNER LAB 8
9 PLEASE CLICK IMAGE TO PLAY FILM INSTALLATION BY OBSCURA DIGTIAL EXCITE! A new experience stimulates consumers into forming a closer relationship with the brand. This forges a lasting, unforgettable and positive connection. YVES PEITZNER LAB 9
10 PLEASE CLICK IMAGE TO PLAY FILM INSTALLATION BY TEAM LAB INSPIRE! By stimulating all five human senses, it is possible to tell a story without words and inspire customers without distractions. YVES PEITZNER LAB 10
11 PLEASE CLICK IMAGE TO PLAY FILM INSTALLATION BY FAKE LOVE INTERACT! Customers are no longer just spectators. Through interactive technology, they become main characters and co-creators of a unique brand experience. YVES PEITZNER LAB 11
12 PLEASE CLICK IMAGE TO PLAY FILM INSTALLATION BY YPL DREAM! Almost any space can be transformed into a magical environment a world with neither boundaries nor rules. YVES PEITZNER LAB 12
13 PLEASE CLICK IMAGE TO PLAY FILM INSTALLATION BY RANDOM INTERNATIONAL BUZZ! Media coverageis generated at no extra cost. Costumers become voluntary brand ambassadors through digital and analog (word-of-mouth) recommendations. YVES PEITZNER LAB 13
14 EXPERIENTIAL DESIGN caters to all five senses at once Touch See Hear Smell Taste VS. TRADITIONAL MEDIA only caters to a maximum of two senses See Hear YVES PEITZNER LAB 14
15 APPROACH Experiential design is far more immersive than traditional marketing. It engages all five human senses through a holistic creative approach that fuses technology with nature using the four elements: WATER EARTH FIRE AIR PLEASE CLICK IMAGES TO PLAY FILMS YVES PEITZNER LAB 15
16 USER JOURNEY The activation approach of experiential design is based on stimulating at least three human senses simultaneously. Entering the installation triggers the following sensations: > ATTRACTION / EXCITEMENT > INTEREST & CURIOSITY > AHA EXPERIENCE + MESSAGE DELIVERY > EMOTIONAL CONNECTION + BRAND RECOGNITION > DESIRE + ACTION YVES PEITZNER LAB 16
17 EXPERIENTIAL DESIGN BUSINESS IMPACT YVES PEITZNER LAB 17
18 Add value to your business! INCREASE YOUR BRAND AWARENESS + RAISE YOUR BRAND SYMPATHY + CONNECT THE CUSTOMER TO YOUR BRAND BOOST YOUR RECOMMENDATION RATE + ACTIVATE CUSTOMER PURCHASE DECISIONS + GAIN NEW CUSTOMERS AND CUSTOMER LOYALTY CREATE A HOTSPOT IN TOWN + GENERATE A VIRAL EFFECT FOR YOUR BRAND + ADD HIGH MEDIA VALUE ON LOW MEDIA INVEST YVES PEITZNER LAB 18
19 SALES FUNNEL & BUSINESS IMPACT The monetary leverage of experiential design is based on 3 major impacts: BRAND EFFECT Name Logo Color Identity Value Trust LEAD EFFECT Interested Parties New Customers SALES EFFECT Loyal Customers BRAND EFFECT ADVANTAGES: LEAD EFFECT ADVANTAGES: SALES EFFECT ADVANTAGES: ENORMOUS MOUTH TO MOUTH EFFECT INCREASE OF BRAND VALUE 500% UPLIFT* IN BRAND RECOGNITION 350% UPLIFT* IN BRAND SYMPATHY 130% UPLIFT* IN RELEVANT SET 90% WILLINGNESS FOR RECOMMENDATION (WFR) FROM TOP BOX CUSTOMER 95% WFR OVERALL OVER ALL CUSTOMER 400% UPLIFT IN ACCOMPLISHED RECOMMENDATIONS 50% UPLIFT IN RESPONSE RATE 12% COST EFFICIENCY POTENTIAL IN LEAD ACQUISITION SPENDINGS STRONG DRIVER AS REGIONAL HOT SPOT FREQUENCY BOOSTER FOR PURCHASE & EVENT LOCATIONS UPLIFT ON REPURCHASING RATE 99% RANKINGS** FROM 4 5 IN CUSTOMER ENTHUIASM YVES PEITZNER LAB * ALL RATIOS SURVEYED BY CLIENTLINK, MANAGEMENT & VALUE CHAIN CONSULTING 04/2016 ** MINIMUM RATING 1, MAXIMUM RATING 5
20 YPL SOLUTIONS Since each project is unique, it has specific requirements in terms of team size, specialties and services. Regardless of the project, all our departments work seamlessly together towards an impeccable experience. We offer custom-made solutions using the following milestones of our general workflow approach: CONSULTING/ STRATEGY INITIAL CONSULTATION ON NEEDS & EXPECTATIONS BRIEF DEVELOPMENT DEVELOPMENT OF PROJECT STRATEGY PROJECT PLAN DEVELOPMENT LOCATION CHECK AND EVALUATION FOR EXPERIENTIAL DESIGN POSSIBILITIES ON LOCATION CAMPAIGN STRATEGY FOR ALL MEDIA: SOCIAL MEDIA, PR, PRINT, TV CREATIVE SOLUTIONS MAIN IDEA & CAMPAIGN DEVELOPMENT CREATIVE CONCEPT R&D & PROOF OF CONCEPT DESIGN & VISUALIZATIONS TECHNICAL DEVELOPMENT ROUGH PROTOTYPING PRESENTATION, TIMING & BUDGET PRODUCTION FINE CONCEPTION R&D & TECHNICAL DEVELOPMENT DESIGN, PROTOTYPING CODING & VISUAL DEVELOPMENT PRODUCTION: BUILD, SET UP, RUN, CONSTRUCTION INSTALLATION ON SITE RUN INSTALLATION MAINTENANCE & SUPPORT CONTENT PRODUCTION: DOCUMENTATION, PROMOTION, FILM, PRINT, ONLINE, SOCIAL MEDIA, PR, ETC. CONTENT DISTRIBUTION / MEDIA CONTENT INTEGRATION & DISTRIBUTION FOR ALL MEDIA PLATFORMS SUCH AS: PR / BLOG / TV / NEWS / ETC. YVES PEITZNER LAB 20
21 ABOUT YVES PEITZNER YPL is the brainchild of Yves Peitzner, a creative director based in Munich, specialized in experiential design and interactive installations. Yves is driven by the idea of creating unique and innovative brand experiences that cross the border between arts and commerce. His productions fuse art, technology and branding on a whole new level, allowing people to connect with brands like never before. Yves studied art, design and filmmaking in London, where he also founded his first production company. Upon returning to Germany, he set up one of the first agencies for viral marketing and produced award-winning campaigns, installations, music videos and image films for brands and artists from around the world. CLIENTS INCLUDE: BMW BOERSE STUTTGART BULTHAUP CANON COSMOPOLITAN COSMETICS DALLMAYR DORNBRACHT E-PLUS FIAT GOOGLE GOMMA RECORDS HAUS DER KUNST HEWLETT PACKARD HYATT HOTEL GROUP MERCEDES MESSE MÜNCHEN INTERNATIONAL NEW YORKER O2 OSRAM PHILLIPS PROCTER & GAMBLE RED BULL SAMSUNG SIEMENS SONY ERICSSON SKY TELEVISION STARWOOD HOTEL GROUP VODAFONE ETC. AWARDS INCLUDE: GOLD EUROBEST AWARD WINNER RED DOT DESIGN AWARD WINNER CRESTA AWARDS SILVER CANNES CORPORATE AWARDS SILVER LONDON INTERNATIONAL AWARDS SILVER VIRAL VIDEO AWARDS BRONZE CANNES LIONS SILVER DIE KLAPPE BRONZE SPOTLIGHT AWARD FINALIST NEW YORK FESTIVALS FINALIST NEW YORK WEBBY AWARDS FINALIST VIRAL VIDEO AWARDS YVES PEITZNER LAB 21
22 LET S TALK! Want to hear more about experiential design and learn how YPL s customized installations can elevate your brand? CALL WRITE YVES@YP-LAB.COM WATCH VISIT REICHENBACHSTR. 35, MUNICH, GERMANY THANK YOU! YVES PEITZNER LAB
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