CREATING COMPELLING & AUTHENTIC B2B VIDEO CONTENT [ Click! Digital Expo 2017 ]
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1 CREATING COMPELLING & AUTHENTIC B2B VIDEO CONTENT [ Click! Digital Expo 2017 ]
2 THE PLAY BUTTON IS THE MOST COMPELLING ACTION ON THE WEB
3 80% OF ALL WEB TRAFFIC EXPECTED TO BE VIDEO CONTENT BY 2020
4 B2B BUYERS RESPOND TO AN EMOTIONAL CONNECTION
5 EMOTION TRUMPS LOGIC
6 VIDEO CONTENT? HOW?
7 MARKETERS STILL FEEL PARALYSED BY THE DAUNTING TASK OF CREATING USEFUL VIDEOS
8 TYS COBB [ head of marketing ] Inbound Marketing Specialist Podcaster Video fanatic t.cobb@businessdepot.com.au [ 07 ]
9 THE NEXT 30 MINUTES Effective B2B video content examples How to produce consistent B2B video content Tools and strategies for successful implementation
10 COMPELLING B2B VIDEO CONTENT EXAMPLES
11 LIVE VIDEO [ Inspire CA SAVE$1MTAX campaign ]
12
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14 Live video is more personal People spend 3x longer watching live video Facebook favours live video User-generated video content boosts credibility
15 EDUCATIONAL VIDEOS [ Elite Agent Transform video series ]
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17 Leverage network for guest appearances Find out client pain points/problems Create video content to help audience solve their problems
18 HOW TO VIDEO [ Method CRM video tutorial ]
19
20 Every video CAN be entertaining Do something that gets people talking Create relatable situations Tell a story
21 EDUCATIONAL VIDEOS [ businessdepot Blackboard Fridays ]
22
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24 HOW WE RE GOING 40 episodes 3990 views across channels $400 investment + planning & production time Generated $5,500 recurring income p/month
25 5 STEPS TO CREATING A COMPELLING & CONSISTENT VIDEO SERIES
26 START WITH STRATEGY What will your video content accomplish? Your video marketing mission statement
27 At businessdepot, we make empowering video content for business owners who are feeling stuck in the stuff, so that they can start thinking about the future of their business for at least 5 minutes a week.
28 START WITH STRATEGY What will your video content accomplish? Your video marketing mission statement What type of video content? Who is this content for? What will your audience get out of it? Get management buy in
29 STRATEGISE PLAN AMPLIFY CONTENT MARKETING LIFECYCLE PRODUCE ANALYSE PROMOTE
30 PLAN Topics What are clients asking you now? Ask upon subscription to newsletter Google, Quora, Keyword.io Content Calendar Determine frequency Shoot dates Map out content promotion Equipment Camera, Mic, Tripod, Editing Software
31 PRODUCE Shoot as much as you can in 1 day Don t stress yourself with memorising lines Authenticity always wins! Edit Include a top & tale Use a music track Outsource your editing
32 PROMOTE Post weekly Keep it consistent YouTube, Vimeo, Wistia Blog Social Media Facebook Pay to play
![Website Blog Facebook [Upload] 3 posts Social Media Twitter 4 tweets](/docs-images/96/128958369/images/33-1.jpg "CONTENT YouTube LinkedIn 2 posts Email BBF Database Internal Circulate to")
33 Website Blog Facebook [Upload] 3 posts Social Media Twitter 4 tweets CONTENT YouTube LinkedIn 2 posts BBF Database Internal Circulate to team
34 ANALYSE View Count Play Rate and/or Click Rate Engagement Average watch time Social Shares Conversion Rate View > Lead > Customer
35 AMPLIFY Reach out to influencers & ask them to share Re-share on a regular basis Ask team to share on social media & with clients Paid social media promotion Refer/link to video content in other content pieces and link back
36 STRATEGISE PLAN AMPLIFY CONTENT MARKETING LIFECYCLE PRODUCE ANALYSE PROMOTE
![inbound marketing specialist ] t.](/docs-images/96/128958369/images/37-3.jpg "cobb@businessdepot.com.")
![au [ 07 ] 3193 3000 0402 574 286](/docs-images/96/128958369/images/37-4.jpg "businessdepot.com.")
37 CONNECT WITH US [ let s chat! ] TYS COBB [ head of marketing & inbound marketing specialist ] t.cobb@businessdepot.com.au [ 07 ] businessdepot.com.au businessdepotau
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