Be a Market Leader. Grow Your Brand From the Top Down. Presented by: Johnny Campbell, DTM, AS The Transition Man Social Media Sales Strategist

Transcription

1 Be a Market Leader Grow Your Brand From the Top Down Presented by: Johnny Campbell, DTM, AS The Transition Man Social Media Sales Strategist

2 Why should you listen to this guy. Speaker Credentials 13 years of full-time Speaking to (Corp/Gov/Assoc.) President for National Speaker Association IL Chapter Chapter 2007 wordsmith of the year for NSA-IL Earned Accredited Speaker designation Speaker-Hall-of-Fame and DTM Speaking Stage Time: Completed over 1700 presentations, (keynotes/trainings) 2 nd Year ASI Show Speaker: (FL, TX, CA, NY, IL) Author of 6 books: Personal Development, Change, Sales, Social Media. Presentation skills and Conflict Resolution skills. Social TV Marketer and Ecommerce s Expert Co-founder of ifbtv Interactive facebook television. First content delivery platform to stream Live Television on 100s Facebook Fan Pages.

3 2007 Speaker Hall of Fame Induction

4 There s only 1 Agent to call when Success, Money and Happiness are the Missions. Johnny Campbell, DTM,AS Codename: The Transition Man Let the Party Begin.

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7 What does it take To Be a Market Leader?

8 You Must Have a (Brand) that is.

9 The (3) parts of an U.S.P Brand. 1. (U)nique 2. (S)ellable 3. (P)rofitable

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11 Developing a Top/Down Winning U.S.P for your company.

12 The Mission: To Be the Market Leading Brand The Goals of this program : 1. Top 5 elements of a (U.S.P) Brand. 2. How to create a Profit Generating Brand 3. Understanding what Drives a profitable Brand. 4. Brand Building Tactics for Profitability

13 Understanding Why most Promotional Product Professionals USP/Brand Message efforts..

14 The 2 reasons why most Brand Message fail:

15 Top (5) Elements of a (U.S.P) Brand 1. Delivers the message clearly 2. Confirms your credibility 3. Connects your target prospects emotionally 4. Motivates the buyer 5. Concretes User Loyalty

16 2. How to create a Profit Generating Brand The Traditional Brand Creation Blueprint

17 Most Promotional Product and Advertising Specialty Professionals are in a: ==>For Profits

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20 3. Understanding what Drives a Profitable Brand "UPS Brand Solution" A promotional consultant develops solutions to marketing challenges through the innovative use of promotional products and is a resource to corporate buyers, marketing professionals and others wanting to increase brand awareness, tradeshow traffic, employee retention and more.

21 The U.S.P creates the Profit Generating Brand Message

22 1. Who is your target client? 2. What is their business? 3. What is their business challenge? 4. What do they buy? 5. What do you have to offer? 6. Who is already selling to them? 7. What are they offering to them? The steps for creating a Powerful (U.S.P) Brand 8. What makes these competitors Successful? 9. What are these competitors Not doing well? 10. What can you do Better than your competitors? If you want a Powerful and Profitable Brand answer these questions.

23 Examples of: Unique Brand identifiers: 1. Location- city 2. Race/ethnic heritage 3. Gender 4. Industry 5. Green/Organic/Eco-friendly 6. Profession

24 Promotional Product USP/Brand Case Study Case study: In researching the Top Performing 2013 Promotional Product Stores and Distributors in order to determine their marketplace U.S.P/ Brand position. Research revealed there: Advantages, Disadvantages and opportunities for lesser known (Brands) to create their own competitive U.S.P/Brand message

25 Brand & Marketing analysis of Top Performers to determine a (More Competitive USP and Profitable Brand Message) TopTenREVIEWS 2013 Best Promotional Product Stores. 1. Rush Imprint 2. Promo Direct 3. Quality Logo 4. 4imprint 5. Motivators 6. National Pen 7. epromos 8. InkHead 9. Branders 10. Empire Promos Promo Marketing review 2013 Top 10 Distributors 1. Proforma 2. Bensussen Deutsch & Associates (BDA) 3. IMS/Group II 4. 4imprint Inc. 5. HALO Branded Solutions 6. Geiger 7. National Pen Company LLC 8. AIA Corporation (Adventures in Advertising) 9. InnerWorkings 10. WorkflowOne LLC

26 Over-all findings on the Top Performing Promotional Product Stores and Distributors 1. (14) Profit and Brand Building (Opportunities/Strategies). 2. (10) Most common Marketing/Sales/ Branding mistakes. 3. (7) Most common Brand Messages.

27 The (5) Most common Profit & Branding Strategies 1. Good SEO for Customer search terms 2. Affiliate / Re-seller programs 3. Industry Specific Bundle Offers 4. Opt-in Box with offer/c.t.a Ebooks/$$ 5. Case studies of Success Stories 6. LinkedIn Profiles & Business Extra: Charity Programs

28 The (5) Most common Mistakes 1. Poor S.E.O Search terms to general 2. No Opt-in Box with offer or C.T.A 3. No Industry Bundle packets 4. No Brand Message/Story 5. No Videos or Video Testimonies Extra: Poor Social Media Presence LinkedIn

29 Common Traits/Brand Message

30 Comparison Chart

31 Putting Your U.S.P Brand together

32 Example of a: Profit Generating Brand Message

33 A Profitable (U.S.P ) Brand Example 1. USP What: Organic Golf Shirts and Polos. Who: Style-conscious young golfers with progressive values. Where: Golf Courses, Country Clubs, Website, Social Networks Unique: :Certified organic cotton, vintage-preppy vibe. :Better Fit - Not too baggy. Not too skinny. :Better Collar - Removable collars Criquet found in 2010 Relevant: Certified all Organic (No pesticides used to grow cotton) We don t charge extra for it (Competitive Pricing). We do it because it s the right thing to do (values) Memorable: We sell high-performance shirts for the 19th hole.

34 A Profitable (U.S.P ) Brand Example Criquet found in 2010 makes Organic Golf Shirts and Polos, Extra: Mobile App./Offer 1. Profit Centers 1. SEO for Niche Market (#2 organic golf shirts) 2. Optin- Offer/C.T.A 3. Gift Certificates 3. Referral/Rewards Program

35 Powerful (U.S.P) Brands are. Unique, Relevant and Memorable USP (1) I am: and I provide: :with Promotional Product solutions that help(s) them (create/build), so they can have more:. USP (2) I am a with a focus on : through the effective use of various promotional marketing products. I specialize in creating : that help my clients achieve their marketing outcomes with a measurable ROI. Repetition is the key to Learning but Practice is the key to Improvement

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37 4. Brand Building Tactics for Profitability What s Next.. Brand Expansion and Profitability Model

38 Sign-up for a FREE Promotional Product Brand Building Session go to: