Greetings Powerful and Amazing Business Woman!

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2 Greetings Powerful and Amazing Business Woman! All too often I see business women with amazing business ideas, products and services yet they are not meeting their revenue goals on a consistent basis. After more than seven years working intimately with Christian Women-owned businesses, I have come to realize that a lack of consistent marketing is often the culprit. Most women are great promoters, but lousy marketers. There is a vast difference between promotions and marketing that is often misunderstood, and therefore are too many businesses never actually get to the core marketing activities that make their business not only sustainable but profitable (having more than enough left over after all the needs and expenses have been met). Promoting is the act of sharing information with a general audience for the result of increased awareness. When you promote, you are sharing that you have products and/or services available to just about anyone who stands still long enough to listen. Promotions are all about exposure. Marketing is a whole different thing. Marketing is the intentional act of sharing your products and/or services with a pre-qualified and highly targeted audience who has demonstrated that they are interested in and have a need for what you are offering for the result of increased sales. Marketing is all about moving more of your products and/or services into the marketplace. It s time to take the marketing to a higher level in your business. And it doesn t have to be expensive or cumbersome. When you find the marketing avenues that work best for you and the personality and culture of your business, it can be a blast! Marketing is the difference between a business that is just getting by and a business that is flourishing. It is my desire and the desire of The International Alliance of Christian Business Women (IACBW) to see your business flourish and thrive so you have the time and resources to impact more and more lives. 2

3 Here are some marketing ideas for you so you never have to wonder what to do in your marketing time. Approach each one with an open heart and don t hold back. Enjoy impacting lives! Dedicated to Your Success, Ericka D. Jackson Master Business Trainer Visionary, The International Alliance of Christian Business Women (IACBW) 3

4 133 MARKETING IDEAS AND EXPAND YOUR REACH AND INCREASE YOUR PROFITS 1 Promote with Post Cards 2 Create great Freebie to give away also builds your E-List 3 Send Happy Birthday Cards for E-List 4 Team up with another business to Share Marketing Costs 5 Buy ads that last multiple months i.e. Yellow Pages, Magazine articles, journals, etc. 6 Create and give away T-Shirts/Bumper Stickers 7 Thank customers with Special Offers 8 Throw a Customer Appreciation Party 9 Give a Gift to a Customer/Client 10 Recruit a Board of Champions/Advisors 11 Follow up with past or recent Customers 12 Keep a swipe/tickler file of marketing ideas and inspiration 13 Ask Suppliers/Vendors for leads for potential clients 14 Join Organizations that are comprised of your target market 15 Offer better Deals than Competitors 16 Offer Seminars about Products 17 Write Sales Letters and mail or use as letters 18 Magazine Advertisements 19 Focus on Smaller niche market inside of your current target market 20 Use Direct Mail for traditional mailed promotion pieces 4

5 21 Get listed in Service and Home-Based Business Directories 22 Use Scan Ads (a small classified ad that is placed once with a member paper and appears in hundreds of newspapers in that state. Found through the State Newspaper Association. 23 Use the Service Organizations you belong to and send information to other members 24 Weekly Information on Local Radio Stations/Television 25 Use Banners and Links to get Noticed on the web 26 Put Your Website Address Everywhere 27 Register Website with several search engines 28 Include Guess Book on your website 29 Update Website Daily with new content to keep people coming back 30 Sponsor Local Sporting Teams/Schools 31 Make Sure Employees see your Vision 32 Write pitch letters with great ideas to local, regional and national media outlets 33 Submit a Press Release to free or low cost press release sites 34 Create a tagline for your Business 35 Publish your own Blog and update it at least twice weekly 36 Publish regular printed Newsletters for customers and clients 37 Always carry business cards and give them out and leave at venues your target market frequents 38 Ask former customer why they left your business and make the changes 39 Create annotations in your videos that share your freebie in exchange for contact info 40 Offer simpler/cheaper/smaller versions of Product Services that are more affordable 41 Join an Association/Organization associated with your Profession 5

6 42 Get a Marketing Intern to assist with the Marketing 43 Hire a Marketing Consultant to Brainstorm with suggestions and other marketing ideas 44 Write Testimonies from recent customers/clients 45 Start a Marketing Advisory and Referral Team 46 Create a Suggestions Box for Customers/Clients 47 Start a Referral Program to Reward Current Customers/Clients 48 Give a regular Client Discount 49 Create a Poster or Calendar to give away to Customers/Clients 50 Create or Update your Signature to be used on all s 51 Publicize your 100 th Customer of the Year 52 Create an Annual Award and Publicize It 53 Include Testimonies from Customers in your Literature and on your Website 54 Test a new mailing list 55 Do a postcard mailing or Direct Marketing Promotion 56 Write a Column for a Local Newspaper, Business Journal or Trade Publication 57 Publish an Article and Circulate Reprints 58 Get Public Relations and Media Training 59 Appear on a Radio or TV Show, Seminar Panel, or Webinar 60 Add a page to your Website with relevant information for your Target Customers/Clients 61 Update your LinkedIn, Facebook, Pinterest, Plaxo, or other Social Media profile and share it with others 62 Get a Publicity Photo taken and enclose it with Press Releases on your Website 6

7 63 Submit tip articles to newsletters, online article sites and newspapers 64 Create a Press Kit and Keep it Contents current 65 Ask your Clients How can you make their experience better with each visit 66 Take Clients out to a Ball Game, Show, or another special event 67 Hold a seminar at your office or other location for clients 68 Send Handwritten thank you notes 69 Send Birthday Cards to Customers/Clients 70 Photocopy interesting articles and send them/ to clients and prospects 71 Send a book of interests or other appropriate business gifts to clients 72 Join Chamber of Commerce or other organizations 73 Join or Organize a breakfast club with professional (not in your field) to discuss business 74 Mail a brochure to members of organizations to which you belong 75 Serve on City Board or City Commission of professional organizations 76 Hold an Open House at your Business 77 Send letters to clients after you attend a conference or give a talk 78 Get memorable and search-engine friendly Domain Names ( 79 Promote business jointly with other professionals via cooperative or direct mail 80 Advertise in a Specialty Online Directory in the Yellow Pages 81 Write an ad in another language to capture your Non-English market 82 Mail bumps, photos, samples and other innovative items 83 Consider placing ads in your newspapers and Craigslist online 7

8 84 Keep records of all advertising results 85 Improve on Building signage and directional signs inside and out 86 Invest in a neon sign to make your office/storefront window visible 87 Create new or improved Company Logo or recolor Traditional Logo 88 Get a Booth at Fair/Trade Show 89 Sponsor or host an event with a non-profit organization that has helped your Business 90 Give a speech or volunteer for a career day 91 Teach a class or seminar at a local College or Adult Education Center (online) 92 Sponsor Adopt-a-Road area in your community 93 Donate your products/service at a charity event 94 Appear on a panel or give a talk at a professional seminar 95 Write a How to pamphlet 96 Produce a How to video and distribute online (YouTube) 97 Follow up on your direct mailings, messages and broadcast faxes with a friendly call 98 Display a product/service samples at your office or other business locations 99 Remind customers of other products/services that you offer 100 Publish a book 101 Give sales literature to your lawyer and accountant to display in their offices 102 Follow up regularly with former customers/clients to gain their services 103 Give discounts for cash or up-front payment 104 Offer financing or installment plans 8

9 105 Create a personal nametag or pin with your company logo Join target market groups in Linked-in and invite group members into your network. Export contacts and send a freebie to get them on your E-List Group your Facebook Contacts and set up a FB event in your personal page and invite target group members Transcribe your YouTube videos and add it to the description for increased SEO (Search Engine Optimization) with LeadPlayer.com Use SEO on all of your webpages, blog entries and social networking posts so you are using keywords your target market is already using. 110 Create an opt-in page that gives your freebie away for target market s contact info 111 Create a product launch timeline and marketing plan for each of your product launches 112 Create landing pages for each of your programs, products and events and share them on social networking with value-added content 113 Use coupon codes and discounts 114 Record and share mini-video teachings that you share on your blog, social networking, etc. 115 Write an article on your topic and share on article directory sites 116 Register your blog on blog directories 117 Register your blog on bookmarking sites 118 Set-up a voice blast to your opt-in list using voiceblaze.com 119 Post all events on your webpage sidebar, upcoming events pages 120 Pick up the phone and call one new contact per day 121 Find 3 key forums that your target market visits and make weekly posts 122 Visit blogs your target market frequents and leave value-added comments Share great articles with your target market via marketing, especially your how-to articles Create an Animoto video using free inspirational quotes and share with your target market 125 Record weekly pod-casts/audio teachings 9

10 Set up 6-part auto-responder for every visitor, program, event and resource in your system Take great pictures of your live events, put your watermark on them and share them across social networks, your website, etc. Tag those in the photos. 128 Run contests and giveaways 130 Start an online radio show, record episodes and list in itunes, list on social networks, etc. 131 Start a text message membership list with daily or weekly added value sharing 132 Host a free monthly tele-class sharing the What and Why of what you do. Save the How only for paid clients. 133 Start your own social network for your industry or target market MY ADDITIONAL MARKETING IDEAS 10

11 HAPPY MARKETING! Visit to learn more about our live local meetings, national teleclass trainings and online training center today. 11