Mandatory Keywords BendPak 2-Post Lift Car Lift Parking Lift Auto Lift Low-Rise Car Lift Garage Lift Mid-Rise Car Lift 4-Post Lift Car Storage Lift

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1 MAKE YOUR OWN BENDPAK YOUTUBE VIDEO AND BE ELIGIBLE TO WIN A MICROSOFT XBOX 360 WITH FORZA MOTORSPORTS-4 GAME AND FANATEC DRIVING SIMULATOR FOR THE ULTIMATE DRIVING EXPERIENCE Create your own original YouTube video telling about your BendPak lift and why you re a BendPak fan; how your BendPak car lift solved a need or problem you once had or simply made you the envy of the neighborhood. We re looking for original (funny or serious) videos that showcase you, your BendPak car lift and your experience with BendPak. Video entries that adhere to contest rules and feature appropriate content will be judged on the basis of YouTube s video community s Total Views counter. Entrants will be competing for a chance to win a Microsoft Xbox GB Console with Forza Motorsports-4 video game and Fanatec driving simulator. Runner-Up prize is a Microsoft Xbox GB Console and Forza Motorsports-4 video game. Third prize is a Forza Motorsports-4 video game for the Xbox 360 Console. st

2 Simply follow the steps below. The deadline for submissions is August 31 st, The three winners will be determined by the highest Total Views to each video. Winners will be notified on or about September 30 th, Please read the complete Official Contest Rules before submitting your video. This is a global competition open to all individuals. All age groups are welcome. However, if the Entrant is under the age of legal majority in his or her area of residence, the Entrant s Submission must be submitted on their behalf by a parent or legal guardian. By entering the contest, participants certify that they meet the foregoing eligibility requirements. Proof of age may be requested. SUBMISSION CRITERIA Mandatory guidelines: Make it short. One to two minutes is ideal; break down video into bite-sized clips. Videos must be no longer than ten (10) minutes in length. Show em the goods. All videos created and entered in this contest must feature BendPak car lifts as the subject, idea and theme of all submitted videos. Artistic interpretation is encouraged, but the viewer must be able to interpret the video as being related to the BendPak lifts in some way. Time will tell. There is a 10-second minimum and a ten (10) minute maximum length requirement. Each Entrant may enter an unlimited number of videos during the contest period as long as they comply with all contest rules. Don t make it look like an outright ad. The video should be interesting, informative and engaging. It should not feel like an ad, viewers won t share unless it s really amazing. Make it interesting. Give a viewer no choice but to investigate further. Headline requirements: Either one or a combination of the following keywords MUST be used in all title headlines. Mandatory Keywords BendPak 2-Post Lift Car Lift Parking Lift Auto Lift Low-Rise Car Lift Garage Lift Mid-Rise Car Lift 4-Post Lift Car Storage Lift Approximate age of lift: Please do your best to accurately identify the age of your lift. BendPak has been around a long time. Have you had your two-poster for 35 years and love it? GREAT! Let us know about it either in the video details or within the video itself. In order to qualify, video cannot denigrate BendPak products and services. Outside the bounds of fair criticism you can't use the video as a vehicle for defaming BendPak or tarnishing our reputation. Products and services that are not produced by BendPak shouldn't imply or mislead, either directly or by omission that they are. Multiple entries permitted; only one prize per Entrant. All videos must be free of copyright materials. The Submission must be intended for family audience viewing and contain content that, in the sole and unfettered discretion of BendPak, is consistent with the standards for a G, PG or PG-13 rating as such ratings are determined by the Motion Picture Association of America for feature films;

3 The Submission must not, in the sole discretion of BendPak, contain any painful, injurious, deadly, sexually explicit, disparaging, nudity, libelous, or religious and political content; and in the sole discretion of BendPak, whether intentional or not, contain any other commercial content that promotes any other product or service. HOW TO GET YOUR VIDEO MOST VIEWED Once your video is up and running, how are you going to attract the most viewers? Blogs / Forums: Start new threads or place your message in currently active threads and embed your video with the contest message. If you deliver your message to enough people, it can have a tremendous effect. Facebook : Share, share, share. If you have built a sizeable presence on Facebook, sharing a video with your entire friends list can have a real impact. lists: Send the video link to an list. Depending on the recipients willingness to receive links to YouTube videos this can be a very effective strategy. Friends: Make sure everyone you know watches the video and try to get them to it out to their friends, or at least share it on their Facebook pages. TITLE AND THUMBNAIL OPTIMIZATION It seems obvious, but people see hundreds of videos on YouTube, and the title and thumbnail are an easy way to actively persuade someone to click on your video. Titles can be changed a limitless number of times, so experiment. A recent trend has seen titling videos with additional phrases like exclusive, behind the scenes, and leaked video. Just remember, either one or a combination of the following keywords MUST be used in the title headline; BendPak; Car Lift; Auto Lift; Garage Lift; 4-Post Lift; 2-Post Lift; Parking Lift; Low-Rise Car Lift; Mid-Rise Car Lift; Car Storage Lift. If a video is sitting on the YouTube search results page with a dozen other videos, a compelling video thumbnail is the single best strategy to maximize the number of clicks the video gets. YouTube provides three choices for a video s thumbnail, one of which is grabbed from the exact middle of the video, the other two, random. As you edit your video, you may consider making sure the middle frame is interesting. You can t expect to post great videos on YouTube and have them go viral on their own even if you think you have the best video. Achieving virality takes serious creativity, some luck, and a lot of hard work. OFFICIAL CONTEST RULES / NO PURCHASE NECESSARY 1. DESCRIPTION OF THE CONTEST: BendPak s Make Your Own BendPak YouTube Video Contest ("Contest") sponsored by BendPak is a web video contest where video submissions from contestants ( Entrants ) will be accepted beginning on May 1 st, 2012 and end at 11:59 P.M. (PST) on August 31 st, 2012 ( Submission Period ). All YouTube videos must feature BendPak products ( Product ) as the subject, idea and theme of all submitted videos. Products are to be comprised of BendPak brand two-post or four-post lifts, scissors and parking lifts, and low-rise and mid-rise lift models or any combination thereof. Videos not featuring the Product or use of the Product may be disqualified. Contest Entrants are encouraged to submit an original YouTube video ( Submission ) that emphasizes the features and use of the Product, the challenges faced before incorporating the Product, how the Product is currently being used, and their overall experience with BendPak. A Submission may not exceed ten (10) minutes in length. All Submissions must adhere to Contest eligibility and Official Contest Rules. Submissions that do not comply with all of the Submission qualifications listed in the Official Contest Rules will be disqualified. Submissions that

4 qualify will be judged on the basis of YouTube s Total Views counter. Multiple entries permitted; only one prize per Entrant. 2. ELIGIBILITY: This is a global competition open to all individuals. All age groups are welcome. However, if the Entrant is under the age of legal majority in his or her area of residence, the Entrant s Submission must be submitted on their behalf by a parent or legal guardian. By entering the contest, participants certify that they meet the foregoing eligibility requirements. Proof of age may be requested. Void where prohibited by law. The following individuals are not eligible: (A) employees of BendPak, its parent companies, affiliates and subsidiaries; and/or (B) employees of YouTube and participating advertising and promotion agencies. The following individuals are also not eligible: (i) members of the immediate family of a person in Group A; and/or (ii) those living in the same household as a person in Group A. You must also have access to the Internet and a valid address in order to enter. By entering the contest and/or uploading a video on YouTube, you agree that you have read and consent to be bound by these Official Contest Rules and YouTube's privacy policy ( Eligibility is conditioned on the acceptance of these Official Contest Rules at the time of the Submission. 3. HOW TO ENTER a) Read and understand these Official Contest Rules. b) Come up with your best idea and create your own YouTube video. c) Upload your video on YouTube. d) Fill out the video Submission registration form below with your information and it to social@bendpak.com SUBMISSION REGISTRATION FORM First Name: Last Name: Phone Number: Country: Video Link: 4. SUBMISSION REQUIREMENTS: All videos created and entered in this Contest must feature BendPak car lift Products as the subject, idea and theme. BendPak car lift products include two-post, four-post, scissors, parking, and low-rise and mid-rise models or any combination thereof. Any videos not featuring the Product or use of the Product may be disqualified. There is a 10-second minimum and a ten (10) minute maximum length requirement. (a) Each Entrant may enter an unlimited number of videos during the contest period as long as they comply with all contest Official Contest Rules and meet YouTube's privacy policy ( Multiple entries permitted; only one prize per Entrant. Any Submission that fails to meet the Official Contest Rules or YouTube s guidelines may be disqualified at any time in BendPak s sole and unfettered discretion. (b) The Submission must be your own original work, created solely by you, and must not infringe copyright, trademark, privacy, publicity, or other personal or proprietary rights of any person or entity. (c) You grant to BendPak and BendPak s designees an exclusive, worldwide, perpetual, irrevocable, royalty-free, sub-licensable right to exploit the copyright, publicity, and any other rights you have in the Submission, and any ancillary and subsidiary rights therein in any media now or hereafter known, with respect to the Submission, without any payment or other consideration of any kind. BendPak

5 reserves all rights, including the right to edit, publish, use, adapt, exploit, modify or dispose of any Submission, the concepts embodied therein or any elements thereof, proper names, likenesses, addresses and locations, online, in print, film, television, or in any other media for advertising and promotional purposes without compensation or notification to you of any kind, except as prohibited by law. (d) Submissions that are lewd, obscene, sexually explicit, pornographic, disparaging, defamatory, libelous, obscene, or Submissions that otherwise contain inappropriate content or objectionable material may be disqualified at any time in BendPak's sole and unfettered discretion. (e) Submissions must not contain any personally identifiable information of any person other than yourself. Should you include personally identifiable information about yourself in your Submission, you acknowledge and agree that such information will be disclosed publicly and you are solely responsible for any consequences thereof. (f) You may not be, nor may you work with parties in conjunction with your Submissions who are: (i) represented under contract (e.g., by a talent agent or manager) that would limit or impair BendPak's ability to display your Submission in any media form; (ii) subject to an acting or modeling contract that would make your/their appearance in the Submission a violation of any third-party rights; or (iii) under any other contractual relationship, including but not limited to guild and/or union memberships, that may prevent BendPak from being able to use the Submissions worldwide in all media in perpetuity on a royalty-free basis, without any payment or fee obligations. (g) BendPak reserves the right in its sole and unfettered discretion to disqualify any Submission that it believes violates or potentially violates any of the foregoing requirements or otherwise fails to comply with any provision of these Official Contest Rules or the terms of service for the Contest Site. (H) The decision of BendPak on all matters pertaining to the Contest shall be final and binding. 5. BENDPAK S RIGHTS TO DISQUALIFY: At any time during the Contest, BendPak reserves the right to disqualify any Submission that it believes in its sole and unfettered discretion infringes upon or violates the rights of any third party or otherwise does not comply with these Official Contest Rules, does not fall within the G, PG or PG-13 ratings categories described above, contains any inappropriate content, holds BendPak in a negative light, or is not in keeping with BendPak s image or otherwise does not meet any other requirement in these Official Contest Rules. An Entrant may be prohibited from participating in this Contest if, in BendPak s sole discretion, it reasonably believes that the Entrant has attempted to undermine the legitimate operation of this Contest by cheating, deception, or other unfair playing practices or annoys, abuses, threatens or harasses any other Entrants, the BendPak or associated agencies. BendPak reserves the right in its sole discretion to disqualify any Entrant who tampers or is suspected of tampering with the entry process. Any attempt by an Entrant to deliberately damage the website(s) or undermine the legitimate operation of the contest may be a violation of criminal and civil laws, and should such an attempt be made, BendPak reserves the right to seek damages and or other relief from any such person to the fullest extent permitted by law. Any false information provided within the context of the Contest by any Entrant concerning identity, postal address, telephone number, ownership of right or noncompliance with these rules or the like may result in the immediate elimination of the Submission from the Contest. 6. PRIZES: Entrants are competing for a chance to win a Microsoft Xbox GB Console with Forza Motorsports-4 video game and Fanatec driving simulator ( Grand-Prize ). Runner-Up prizes include a Microsoft Xbox GB Console and Forza Motorsports-4 video game ( Runner-Up Prizes ) ( Prize s ). Prizes will be fulfilled approximately 4-6 weeks after conclusion of the Contest. Contest winners ( Winner s) will be solely responsible for all fees, taxes and/or duties (federal, state, local and/or income) and any shipping fees or freight handling fees associated with the

6 acceptance of the Prizes and any and all other associated expenses not listed related to acceptance and use of the Prize. Winners may be required to furnish appropriate tax documentation. BendPak will report the value of prizes on a Form 1099, if applicable. The Form 1099 will be issued to the Winner and a copy will be filed with the Internal Revenue Service. No transfer, substitution, assignment or cash equivalent redemption of Prize permitted, except by BendPak, which reserves the right to substitute a Prize, in whole or in part, for one of comparable or greater value due to unavailability or for any reason, as solely determined by BendPak. Acceptance of the prize constitutes permission for, and Winner s consent to, BendPak and its agencies to use the Winner s name, likeness and/or entry for advertising and promotional purposes without additional compensation, unless prohibited by law. If the Winner is under the age of legal majority in his or her area of residence, the Entrant s Prize must be awarded to a parent or legal guardian. GRAND-PRIZE: MICROSOFT XBOX GB CONSOLE WITH FORZA MOTORSPORTS-4 VIDEO GAME AND FANATEC DRIVING SIMULATOR. Prize package includes; Microsoft Xbox GB, ($ Approximate Retail Value); Forza Motorsport 4 Video Game ($55.00 Approximate Retail Value); Fanatec RennSport Cockpit ($ Approximate Retail Value); Fanatec Forza Motorsport CSR Elite Wheel ($ Approximate Retail Value); Fanatec CSR Elite Pedals ($ Approximate Retail Value); Fanatec CSR Shifter Set ($75.00 Approximate Retail Value). (Total Grand-Prize Package Approximate Retail Value $ ). 2 ND PLACE / FIRST RUNNER-UP PRIZE: MICROSOFT XBOX GB CONSOLE AND FORZA MOTORSPORTS-4 VIDEO GAME (Total Prize Package $ Approximate Retail Value). 3 RD PLACE / SECOND RUNNER-UP PRIZE: FORZA MOTORSPORTS-4 VIDEO GAME ($55.00 Approximate Retail Value) 7. JUDGING: Grand-Prize Winner and Runner-Up Winners will be determined by BendPak, and the decision is final on this issue. Any Winner is subject to verification of eligibility and compliance with the Official Contest Rules for the Contest. Decisions of BendPak are final and binding. The Winners will be judged based on the number of Total Views displayed on their YouTube video on September 30 th, 2012 at 4:00 P.M. (PST). The Prize winners will be notified by telephone or using the contact information provided on the Registration Form. In the event that Entrant's or telephone number changes during the Contest Period, it is Entrant's responsibility to notify BendPak of such change. In the event that any Prize notification is undeliverable, BendPak is unable to contact a potential winner, or response to a Prize Notification is not received within five (5) days of its issuance, the Prize may be forfeited. If the Prize is forfeited, another Submission chosen by the BendPak will be deemed the winner. BendPak is not responsible for any typographical or other error in the printing of the offer, Total Views as administered by YouTube, administration of the Contest or in the announcement of the prize. Only the number of prizes stated in these Official Contest Rules is available to be won in the Contest. If by reason of a tie or other error, a random drawing will be held among all eligible Entrants making purported claims to the Prizes available. 8. NO RECOURSE TO JUDICIAL OR OTHER PROCEDURES: To the extent permitted by law, the rights to litigate, to seek injunctive relief, or to make any other recourse to judicial or any other procedure in case of disputes or claims resulting from or in connection with this Contest are hereby excluded, and any Entrant expressly waives any and all such rights. 9. WARRANTY AND INDEMNITY: Entrants certify that their Submission is original and that they are the sole and exclusive owner and right holder of the submitted Submission and that they have the right to submit the Submission in the Contest. Each Entrant agrees not to submit any Submission that (a) infringes any 3rd party proprietary,

7 intellectual property, industrial property, personal rights or other rights, including without limitation, copyright, trademark, patent, trade secret or confidentiality obligation; (b) includes any personally identifiable information or (c) otherwise violates applicable law in any countries in the world. To the maximum extent permitted by law, each Entrant indemnifies and agrees to keep indemnified the BendPak and Promoter at all times from and against any liability, actions, claims, demands, losses, damages, costs and expenses for or in respect of which the BendPak and Promoter may become liable by reason of or related or incidental to any act, default or omission by an Entrant under these Official Contest Rules including without limitation resulting from or in relation to any breach, non-observance, act or omission whether negligent or otherwise, pursuant to these Official Contest Rules by an Entrant. 10. INTERNET: BendPak is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations, or transmission. BendPak is not responsible for theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware, or software malfunctions, or limitations of any kind. BendPak is not responsible for inaccurate transmissions of or failure to receive entry information by BendPak on account of technical problems or traffic congestion on the Internet or at any Web site or any combination thereof, BendPak is not responsible for inaccurate Total View counts as given by YouTube on account of technical problems or traffic congestion on the Internet or at any Web site or any combination thereof. If for any reason the Internet portion of the Contest is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, disruption, or termination of the Contest or YouTube site for any reason or any other causes which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Contest, BendPak reserves the right at its sole discretion to immediately cancel, terminate, modify or suspend the Contest, or select Winner s from eligible entries received as of the termination date. 11. LIMITATION OF LIABILITY: By entering into this Contest, Entrants hereby release and discharge BendPak, and its affiliates, subsidiaries, assigns, agents, representatives, independent contractors, officers, employees and directors from and against any and all claims, liabilities, costs, damages and expenses of any kind arising out of or relating to their participation in this Contest, their use or acceptance of any prize, the use by BendPak of any Submissions submitted by Entrants and/or any actions or decisions of BendPak in connection with the conduct and administration of this Contest. Entrants hereby waive any right to seek injunctive or other equitable relief in connection with any claim against BendPak, or any of its their affiliates, subsidiaries, assigns, agents, representatives, independent contractors, officers, employees and directors. 12. DISPUTES: Except where prohibited, entrant agrees that: (A) any and all disputes, claims and causes of action arising out of or connected with this Promotion or any prize awarded shall be resolved individually between the Entrant and BendPak without resort to any form of class action; (B) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Contest Rules, or the rights and obligations of the Entrant and BendPak in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of California.

8 13. MISCELLANEOUS: This Contest is governed by and subject to the laws of the United States. All federal, state and local laws and regulations apply. The Contest is void where prohibited by law. The decisions of BendPak are final and binding in all matters relating to this Contest. 14. SEVERABILITY: If any provision(s) of these Official Contest Rules are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and effect. 15. WINNER S LIST: For Winner s name, send a self-addressed and pre-stamped envelope to BendPak YouTube Video Contest, 1645 Lemonwood Dr., Santa Paula, CA on or about September 30 th, 2012 available for a period of up to 60 days. Winner s names may or may not be posted on BendPak s website. 16. PRIVACY POLICY: All information submitted in connection with this Contest will be treated in accordance with these Official Contest Rules and BendPak Privacy Notice ( In the event of a conflict between these Official Contest Rules and BendPak privacy notice, these Official Contest Rules will control. 17. TRADEMARKS: BendPak is a registered trademark of BendPak Inc. Facebook is a registered trademark of Facebook Inc. YouTube is a registered trademark of Google Inc. Fanatec is the registered trademark of Endor AG. Microsoft, Forza Motorsports and Xbox 360 are registered trademarks of the Microsoft group of companies. All other trademarks and/or logos are the property of their respective owners.